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This was the presentation, which I gave in the beginning of my workshop on Design Thinking in the local beathaus. The idea of the whole workshop was to introduce the design thinking methodology to the local community of creative professionals, startup people and corporate representatives. After the presentation I did the famous d.school workshop "The Wallet Experience". It's an interactive workshop that lasts for 90 minutes and takes the participants through all the phases of Design Thinking. It was amazing to see 100 people working with excitement.
N.B. The presentation is mainly photos and examples of interesting design thinking projects. The most valuable part is the reading material at the end.

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0 betahaus_presentation

  1. 1. 90 Minutes Design Thinking & Beat with Elina Zheleva Дизайн мислене – начален курс ! 25 March 2014 @betahaus Sofia
  2. 2. What is Design Thinking?
  3. 3. What is Chocolate?
  4. 4. The Wallet Experience
  5. 5. Pulse
  6. 6. Foldscope
  7. 7. Google Glass
  8. 8. Your brain needs good food! Design Thinking Cookies - sundaybakeclub.com
  9. 9. The Design Thinking Process
  10. 10. I liked ! I wish ! How to?
  11. 11. Human-Centered Design Sofia 1st meeting - 28 March 2014 Follow us on Facebook
  12. 12. Contacts Elina Zheleva ellie.zheleva@gmail.com Twitter: @ellie_zheleva !
  13. 13. Recommended reading material (1/2) Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford) ! Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO) ! The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin
  14. 14. Recommended reading material (2/2) Links: ! New York Times on Design Thinking and the Stanford d.school: http://nyti.ms/ 1otI0JE The Pulse Story - Interview with the founder Ankit Gupta: http:// dschool.stanford.edu/student/ankit-gupta/ The Foldscope Story - Ted Talk by the founder Manu Prakash: http://bit.ly/ 1g62JAt Prototyping The Google Glass - Ted Talk by Tom Chi: http://bit.ly/1l3t8Tg Deutsche Telekom Wallet of the Future: http://bit.ly/1kMv5Rt !
  15. 15. Photo and biscuit credits Desislava Slavcheva SAP consultant and founder of Sunday Bake Club sundaybakeclub.com

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