BYAN is a young firm founded in 2013 specializing in research and consulting services.
Our approach to research is about creating knowledge rather than providing data. We offer full range of research solutions designed to guide our clients through all development stages.
We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities.
Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach
BYAN is lead by a group of partners with diverse experience in fields of research, strategic and management consultancy.
Byan is a young research and consulting firm founded in 2013 in Cairo, Egypt. It specializes in offering research and advisory services across several sectors including FMCG, ICT & Media, Finance & banking, and Healthcare. Byan's services include business strategy, commercial/marketing management, operations management, and business improvement consulting. It provides strategic and operational consultancy to help clients improve performance and identify new opportunities. Byan takes a hands-on approach to consulting and aims to develop long-term partnerships with its clients.
This document provides a summary of an individual's skills profile. It outlines over 13 years of experience in various roles including marketing, sales, operations management, business development, and entrepreneurship. Key skills include strategic planning, key account management, sales and marketing. Work experience spans multiple industries and includes roles managing business development, sales, projects, and as the owner/director of an IT consulting company. Educational background includes an MBA and B.Tech degrees.
#FIRMday 15th nov 2013 emma mirrington mars chocolate the mars talent acqu...Gary Franklin
From reactive recruitment to pro-active Talent Acquisition Emma will take you through her journey at Mars over the last three years; from initial findings through to restructure, transformation and change.
Learn from her BIG mistake and glean some hints and tips along the way!
Avancos is a global talent consultancy that solves strategic talent shortage and process improvement issues worldwide. They collaborate with clients to understand their needs and tailor recruitment and business solutions. Avancos offers executive search, managed search using proactive sourcing methods, and managed services for flexible recruitment process outsourcing. Their process involves defining parameters, team building, executing searches, culminating placements, intelligence analysis, and reviewing results. Avancos provides market intelligence through proprietary sourcing to help clients make informed decisions.
The document discusses the importance and growth of the IT sector in India, providing an overview of key trends such as the sector growing at a 10.71% CAGR, contributing 6.8% to India's GDP, and digital exports becoming a major growth driver projected to reach $350 billion by 2025.
This document provides information on an individual with extensive experience in sales, marketing, business development, and leadership. They have over 15 years of cross-disciplinary experience developing business strategies, cultivating partnerships, and driving growth across multiple industries. Their skills include strategic planning, communication, relationship building, problem solving, and innovation.
Ritessh M Sakhardande has over 19 years of experience in sales leadership roles in the BFSI industry, primarily in life insurance. He has a proven track record of exceeding sales targets and building agency networks. Currently pursuing an MBA, Ritessh most recently served as Associate Vice President of Strategic Initiatives at Bharti Axa Life Insurance, where he was responsible for business planning and sales across multiple channels.
The document provides a summary of Fatna Jabeur's professional experience and qualifications. It details her current role as a Senior Talent Acquisition Specialist at Baker Hughes Middle East, where her responsibilities include developing recruiting strategies, building talent pipelines, screening candidates, and ensuring compliance. Previous roles included HR Generalist, Direct Sales Executive, Branch Supervisor and Sales Manager. She holds an MBA in International Business Management with a specialization in HR from Geneva University in Dubai and has additional qualifications in Human Resource Management, Business Administration Management, and languages.
Byan is a young research and consulting firm founded in 2013 in Cairo, Egypt. It specializes in offering research and advisory services across several sectors including FMCG, ICT & Media, Finance & banking, and Healthcare. Byan's services include business strategy, commercial/marketing management, operations management, and business improvement consulting. It provides strategic and operational consultancy to help clients improve performance and identify new opportunities. Byan takes a hands-on approach to consulting and aims to develop long-term partnerships with its clients.
This document provides a summary of an individual's skills profile. It outlines over 13 years of experience in various roles including marketing, sales, operations management, business development, and entrepreneurship. Key skills include strategic planning, key account management, sales and marketing. Work experience spans multiple industries and includes roles managing business development, sales, projects, and as the owner/director of an IT consulting company. Educational background includes an MBA and B.Tech degrees.
#FIRMday 15th nov 2013 emma mirrington mars chocolate the mars talent acqu...Gary Franklin
From reactive recruitment to pro-active Talent Acquisition Emma will take you through her journey at Mars over the last three years; from initial findings through to restructure, transformation and change.
Learn from her BIG mistake and glean some hints and tips along the way!
Avancos is a global talent consultancy that solves strategic talent shortage and process improvement issues worldwide. They collaborate with clients to understand their needs and tailor recruitment and business solutions. Avancos offers executive search, managed search using proactive sourcing methods, and managed services for flexible recruitment process outsourcing. Their process involves defining parameters, team building, executing searches, culminating placements, intelligence analysis, and reviewing results. Avancos provides market intelligence through proprietary sourcing to help clients make informed decisions.
The document discusses the importance and growth of the IT sector in India, providing an overview of key trends such as the sector growing at a 10.71% CAGR, contributing 6.8% to India's GDP, and digital exports becoming a major growth driver projected to reach $350 billion by 2025.
This document provides information on an individual with extensive experience in sales, marketing, business development, and leadership. They have over 15 years of cross-disciplinary experience developing business strategies, cultivating partnerships, and driving growth across multiple industries. Their skills include strategic planning, communication, relationship building, problem solving, and innovation.
Ritessh M Sakhardande has over 19 years of experience in sales leadership roles in the BFSI industry, primarily in life insurance. He has a proven track record of exceeding sales targets and building agency networks. Currently pursuing an MBA, Ritessh most recently served as Associate Vice President of Strategic Initiatives at Bharti Axa Life Insurance, where he was responsible for business planning and sales across multiple channels.
The document provides a summary of Fatna Jabeur's professional experience and qualifications. It details her current role as a Senior Talent Acquisition Specialist at Baker Hughes Middle East, where her responsibilities include developing recruiting strategies, building talent pipelines, screening candidates, and ensuring compliance. Previous roles included HR Generalist, Direct Sales Executive, Branch Supervisor and Sales Manager. She holds an MBA in International Business Management with a specialization in HR from Geneva University in Dubai and has additional qualifications in Human Resource Management, Business Administration Management, and languages.
The document discusses the goals and strategies of KnowHow Innova, a market research company in Brazil, for 2013. Key goals include expanding the team while preserving company culture, responding to client feedback, developing strategic alliances, diversifying services, and implementing a collective reward system. Strategies to achieve the goals include investments, specifying quantitative targets, strategic partnerships, and matricial team roles. The company aims to increase revenue from new and traditional clients while prospecting new business through targeted outreach.
Pulse+ offers due diligence support through in-depth analysis of a company's operating strategy, people, and brand to evaluate its intangible assets. They provide a flexible four-week analysis and suggested action plan. Their services include online assessments, interviews, and feedback reports. Clients receive a due diligence pack with an overall company rating, benchmarks, potential opportunities, and a customized action plan to improve business performance and investor value.
Rahul Deo Gupta is the Head of the Enterprise Project Management Office at Rafal Real Estate Development Co, which is headquartered in Riyadh. The document discusses Rafal's objectives of developing distinguished luxury communities and iconic mixed-use residential towers. It provides details on several of Rafal's projects, including the highest residential property in Riyadh. The document then discusses cascading objectives across an organization through an effective strategic management office (SMO). It asks questions to define objectives, initiatives, and key performance indicators (KPIs). Finally, it discusses how to arrive at objectives by doing an assessment and considering mission, vision, values, and the environment.
Christopher Bennett has over 15 years of experience in professional recruiting, most recently as a Partner and Recruiter at Endeavor Search Group. Prior to that, he held recruiting roles such as Senior Corporate Recruiter, Supervisor of Corporate Recruiting, and Executive/Corporate Recruiter at various staffing and recruiting firms. He is seeking a results-oriented role where he can contribute to organizational growth through effective recruitment.
Experienced in Solution Sales , Bid Management, Business Development , Consulting , Data Analysis ; Proposal Writing ; Heritage and Archaeology positions
The document summarizes Aaron Botana's qualifications and work experience. He has over 10 years of experience managing recruiting and sales teams. Most recently, he was the Market Vice President at Kforce, Inc. where he grew annual revenues from $14.9M to $32.18M from 2012 to 2016. He also expanded the revenue generating team from 15 to 34 members.
The document provides details about Max Torres Díaz's career progression over 24 years at FedEx, including various roles and responsibilities held. It describes managerial experience providing training to personnel and implementing new technologies. It also lists leadership qualities and a proposed 30-60-90 day plan for understanding operations, communicating expectations, and getting involved in various areas if selected for a new position.
Raj Singh is a senior professional with over 13 years of experience in profit-centre operations, business development, sales, marketing and entrepreneurship. He has a proven track record of achieving aggressive revenue growth and profitability targets. He specializes in strategic planning, market analysis, stakeholder management and team leadership. Currently, he is looking for new opportunities to apply his skills in driving business growth, innovation and operational excellence.
Sample organizational plan for driving performanceRobert Baca
The document provides recommendations and guidelines for improving the strategy, people, and operations of ABC Company. It includes establishing metrics to measure strategy execution, conducting market and competitor analyses, linking human resources processes to strategic goals, and creating standardized development manuals and processes to minimize variation and maximize profits across projects. The strategic plan should address growth, business models, targets, execution, values, and metrics to guide the company. Additionally, the people process should reward excellent performance aligned with strategy and develop staff skills to build organizational capabilities over time.
Value prop and key points of differentiation 30 60 and 90 day pilot results v...steve cassia
The document summarizes the results of 30, 60, and 90 day pilots conducted by Outreach Financial Services to engage borrowers and help them get on sustainable payment plans. It found that 100% of borrowers who received counseling were still on payment plans after 30, 60, and 90 days, while a higher percentage of those not receiving counseling fell back into delinquency or default over the same time periods. The results validate Outreach's business model of using counseling to help borrowers develop defined plans to successfully resolve their financial situations.
The document summarizes the notable accomplishments and professional experience of an individual over their career in telecommunications. It highlights various awards and achievements they received for outstanding performance including best team awards, growth targets exceeded, and management certificates. It also outlines their senior roles and responsibilities managing business development, sales, and distribution channels over 14 years of experience with two major companies.
Looking for a long term career in International Sales, Export Marketing and Global Business Development in UAE, AFRICA, EUROPE, NEPAL & INDIA with an esteemed group where my career, ambition, experience and willingness to add value can be nurtured and I get a platform to bring out my best for the company I work for.
Gopi Chand has over 5 years of experience in business development, sales, product management, and presales. He is currently working as the Manager of Presales at Orego Biz Solutions Pvt. Ltd., where he is responsible for technical presentations, answering technical questions, managing trials, and providing technical support to customers. He holds a B.Tech in Electronics and Communication and a PGDBA in Marketing and HR.
This document provides an overview of pManifold, a management consulting firm that focuses on improving service delivery and business viability in emerging sectors. It offers consulting, research, stakeholder engagement and training services. Key areas of consulting include strategic planning, organizational design, and performance management. Research services include market analysis, customer studies, and competitor analysis. Examples of projects include strategic planning, organizational restructuring, and primary consumer research. The company aims to help clients improve, scale up or create new businesses through knowledge sharing and implementation support.
This document provides a summary of Angela Knowles' contact information and professional experience in call centre management. She has over 16 years of experience in customer service, sales, and retention teams within the telecommunications industry. Her experience includes successfully implementing departments and delivering campaigns across teams. She brings leadership skills in motivating teams, analyzing performance data, and exceeding sales and service targets.
This summary provides an overview of Haissam Jamal Eddine's career experience:
Haissam has over 26 years of experience in management roles, including serving as Acting GM and Deputy GM for Mohammad Mansour Al Rumaih from 2014 to 2016. Prior to that, he was the Operations Manager for MDS for Computer Systems from 2007 to 2016, where he managed large contracts and strategic projects. He also held roles managing technical and contracts teams for Vodatel Co. from 2003 to 2007. Earlier in his career from 1997 to 2003, Haissam was the owner of a company dealing in computer, internet, and trading services in Tripoli, Lebanon.
- The document describes a privately owned recruitment consultancy group established in 1992 in Brussels, Belgium that provides permanent recruitment, contracting resources, and sourcing projects services across multiple industries and locations.
- The group has over 45 recruitment employees, has completed over 400 recruitment assignments in the last year, and achieved a turnover of €14.6M in 2010.
- Services include executive search, management consulting, assessments and onboarding, with specialized practices in ICT & Technology, Financial Services, Corporate Finance, Sales & Marketing, and General Management.
Jhilmil Bhansali is seeking managerial roles in analyst, marketing, and digital marketing positions. She has over 8 years of experience in business analysis, acquisitions, marketing, and operations management. Most recently, she served as COO at Tata DOCOMO in Delhi where she provided business analysis, tracked KPIs, interpreted data, and led various projects to reduce churn and increase revenue.
This document provides information about Leading Edge Capability, a marketing and research consultancy firm. It outlines their services, which include market research, analysis, strategy, and forecasting for clients in construction, environmental, and utilities industries. It presents case studies demonstrating how clients have benefited from working with Leading Edge. It also lists many construction and building product companies that Leading Edge has worked with.
HANY IS Voice and Data Networks (AVAYA ),Light current, GSM and wireless technologies Engineer with customer-Driven Sales/Marketing and Management skills who seek to utilize his dynamic and outstanding creative skills with PMP and MINI MBA background to build strong customer relationships in order to contribute to the company’s sales goals and achieve the project deliverables so, increasing the organization revenue.
Byan research and consultancy credentialsSherine Anwar
BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.
BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.
Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts
Byan is a young research and consulting firm founded in 2013 in Cairo, Egypt. It specializes in offering research and advisory services across several sectors including FMCG, ICT & Media, Finance & banking, and Healthcare. Byan's services include business strategy, commercial/marketing management, operations management, and business improvement consulting. It provides strategic and operational consultancy to help clients improve performance and identify new business opportunities. Byan takes a hands-on approach to consulting and aims to develop long-term partnerships with its clients.
The document discusses the goals and strategies of KnowHow Innova, a market research company in Brazil, for 2013. Key goals include expanding the team while preserving company culture, responding to client feedback, developing strategic alliances, diversifying services, and implementing a collective reward system. Strategies to achieve the goals include investments, specifying quantitative targets, strategic partnerships, and matricial team roles. The company aims to increase revenue from new and traditional clients while prospecting new business through targeted outreach.
Pulse+ offers due diligence support through in-depth analysis of a company's operating strategy, people, and brand to evaluate its intangible assets. They provide a flexible four-week analysis and suggested action plan. Their services include online assessments, interviews, and feedback reports. Clients receive a due diligence pack with an overall company rating, benchmarks, potential opportunities, and a customized action plan to improve business performance and investor value.
Rahul Deo Gupta is the Head of the Enterprise Project Management Office at Rafal Real Estate Development Co, which is headquartered in Riyadh. The document discusses Rafal's objectives of developing distinguished luxury communities and iconic mixed-use residential towers. It provides details on several of Rafal's projects, including the highest residential property in Riyadh. The document then discusses cascading objectives across an organization through an effective strategic management office (SMO). It asks questions to define objectives, initiatives, and key performance indicators (KPIs). Finally, it discusses how to arrive at objectives by doing an assessment and considering mission, vision, values, and the environment.
Christopher Bennett has over 15 years of experience in professional recruiting, most recently as a Partner and Recruiter at Endeavor Search Group. Prior to that, he held recruiting roles such as Senior Corporate Recruiter, Supervisor of Corporate Recruiting, and Executive/Corporate Recruiter at various staffing and recruiting firms. He is seeking a results-oriented role where he can contribute to organizational growth through effective recruitment.
Experienced in Solution Sales , Bid Management, Business Development , Consulting , Data Analysis ; Proposal Writing ; Heritage and Archaeology positions
The document summarizes Aaron Botana's qualifications and work experience. He has over 10 years of experience managing recruiting and sales teams. Most recently, he was the Market Vice President at Kforce, Inc. where he grew annual revenues from $14.9M to $32.18M from 2012 to 2016. He also expanded the revenue generating team from 15 to 34 members.
The document provides details about Max Torres Díaz's career progression over 24 years at FedEx, including various roles and responsibilities held. It describes managerial experience providing training to personnel and implementing new technologies. It also lists leadership qualities and a proposed 30-60-90 day plan for understanding operations, communicating expectations, and getting involved in various areas if selected for a new position.
Raj Singh is a senior professional with over 13 years of experience in profit-centre operations, business development, sales, marketing and entrepreneurship. He has a proven track record of achieving aggressive revenue growth and profitability targets. He specializes in strategic planning, market analysis, stakeholder management and team leadership. Currently, he is looking for new opportunities to apply his skills in driving business growth, innovation and operational excellence.
Sample organizational plan for driving performanceRobert Baca
The document provides recommendations and guidelines for improving the strategy, people, and operations of ABC Company. It includes establishing metrics to measure strategy execution, conducting market and competitor analyses, linking human resources processes to strategic goals, and creating standardized development manuals and processes to minimize variation and maximize profits across projects. The strategic plan should address growth, business models, targets, execution, values, and metrics to guide the company. Additionally, the people process should reward excellent performance aligned with strategy and develop staff skills to build organizational capabilities over time.
Value prop and key points of differentiation 30 60 and 90 day pilot results v...steve cassia
The document summarizes the results of 30, 60, and 90 day pilots conducted by Outreach Financial Services to engage borrowers and help them get on sustainable payment plans. It found that 100% of borrowers who received counseling were still on payment plans after 30, 60, and 90 days, while a higher percentage of those not receiving counseling fell back into delinquency or default over the same time periods. The results validate Outreach's business model of using counseling to help borrowers develop defined plans to successfully resolve their financial situations.
The document summarizes the notable accomplishments and professional experience of an individual over their career in telecommunications. It highlights various awards and achievements they received for outstanding performance including best team awards, growth targets exceeded, and management certificates. It also outlines their senior roles and responsibilities managing business development, sales, and distribution channels over 14 years of experience with two major companies.
Looking for a long term career in International Sales, Export Marketing and Global Business Development in UAE, AFRICA, EUROPE, NEPAL & INDIA with an esteemed group where my career, ambition, experience and willingness to add value can be nurtured and I get a platform to bring out my best for the company I work for.
Gopi Chand has over 5 years of experience in business development, sales, product management, and presales. He is currently working as the Manager of Presales at Orego Biz Solutions Pvt. Ltd., where he is responsible for technical presentations, answering technical questions, managing trials, and providing technical support to customers. He holds a B.Tech in Electronics and Communication and a PGDBA in Marketing and HR.
This document provides an overview of pManifold, a management consulting firm that focuses on improving service delivery and business viability in emerging sectors. It offers consulting, research, stakeholder engagement and training services. Key areas of consulting include strategic planning, organizational design, and performance management. Research services include market analysis, customer studies, and competitor analysis. Examples of projects include strategic planning, organizational restructuring, and primary consumer research. The company aims to help clients improve, scale up or create new businesses through knowledge sharing and implementation support.
This document provides a summary of Angela Knowles' contact information and professional experience in call centre management. She has over 16 years of experience in customer service, sales, and retention teams within the telecommunications industry. Her experience includes successfully implementing departments and delivering campaigns across teams. She brings leadership skills in motivating teams, analyzing performance data, and exceeding sales and service targets.
This summary provides an overview of Haissam Jamal Eddine's career experience:
Haissam has over 26 years of experience in management roles, including serving as Acting GM and Deputy GM for Mohammad Mansour Al Rumaih from 2014 to 2016. Prior to that, he was the Operations Manager for MDS for Computer Systems from 2007 to 2016, where he managed large contracts and strategic projects. He also held roles managing technical and contracts teams for Vodatel Co. from 2003 to 2007. Earlier in his career from 1997 to 2003, Haissam was the owner of a company dealing in computer, internet, and trading services in Tripoli, Lebanon.
- The document describes a privately owned recruitment consultancy group established in 1992 in Brussels, Belgium that provides permanent recruitment, contracting resources, and sourcing projects services across multiple industries and locations.
- The group has over 45 recruitment employees, has completed over 400 recruitment assignments in the last year, and achieved a turnover of €14.6M in 2010.
- Services include executive search, management consulting, assessments and onboarding, with specialized practices in ICT & Technology, Financial Services, Corporate Finance, Sales & Marketing, and General Management.
Jhilmil Bhansali is seeking managerial roles in analyst, marketing, and digital marketing positions. She has over 8 years of experience in business analysis, acquisitions, marketing, and operations management. Most recently, she served as COO at Tata DOCOMO in Delhi where she provided business analysis, tracked KPIs, interpreted data, and led various projects to reduce churn and increase revenue.
This document provides information about Leading Edge Capability, a marketing and research consultancy firm. It outlines their services, which include market research, analysis, strategy, and forecasting for clients in construction, environmental, and utilities industries. It presents case studies demonstrating how clients have benefited from working with Leading Edge. It also lists many construction and building product companies that Leading Edge has worked with.
HANY IS Voice and Data Networks (AVAYA ),Light current, GSM and wireless technologies Engineer with customer-Driven Sales/Marketing and Management skills who seek to utilize his dynamic and outstanding creative skills with PMP and MINI MBA background to build strong customer relationships in order to contribute to the company’s sales goals and achieve the project deliverables so, increasing the organization revenue.
Byan research and consultancy credentialsSherine Anwar
BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.
BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.
Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts
Byan is a young research and consulting firm founded in 2013 in Cairo, Egypt. It specializes in offering research and advisory services across several sectors including FMCG, ICT & Media, Finance & banking, and Healthcare. Byan's services include business strategy, commercial/marketing management, operations management, and business improvement consulting. It provides strategic and operational consultancy to help clients improve performance and identify new business opportunities. Byan takes a hands-on approach to consulting and aims to develop long-term partnerships with its clients.
Byan is a young research and consulting firm founded in 2013 in Cairo, Egypt. It specializes in offering strategic advisory services and research solutions to clients in various sectors such as FMCG, ICT, finance, and healthcare. Byan aims to create knowledge for clients through its research rather than just providing data. It takes a hands-on approach to consulting and uses a combination of strategic advice and implementation support. Byan's team has diverse backgrounds and experience working with multinational companies and consultancies.
www.trinityp3.com
Introducing TrinityP3
• In 2000, Darren Woolley, a scientist and advertising creative director, founded TrinityP3 in Australia. His purpose was to help people to achieve commercial purpose through creative process. People, Purpose, Process – the ‘3P’s’ of TrinityP3.
• Sixteen years on, we’ve grown significantly, in size and in scope. We are Asia Pacific’s leading strategic marketing management consultancy with an international network of industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry.
• Our aim is simple. We want to improve the marketing output of every single organisation that engages us.
• Generating improvement can mean challenging the norm and changing values within a marketing team or broader organisation. We guide our clients on this journey, emerging in a better place for the marketing team and its attributable effect on the organisation.
• We have built significant proprietary IP over the last sixteen years, including sophisticated agency search functionality, detailed financial benchmarking capability, extensive contractual experience and app or web-based evaluation tools.
• Our client base includes more than 50 of the world’s top 100 advertisers. We continue to grow in experience, geographical footprint and expertise. We continue to challenge thinking – our own, and that of our clients.
• Our consultants all possess at least ten years of experience in a specialised field within marketing and procurement.
• We enjoy a high profile in the Australian market and have produced extensive industry material in the form of articles, blog posts, webinars, speaking engagements and opinion pieces. To see the extent of our work in this area, please visit http://www.trinityp3.com/blog/.
ROI Definitions
Typically, TrinityP3 adds value in a pitch process by ensuring the following:
1. That the needs of marketing and advertising are clearly articulated and fulfilled by the process.
2. That the process meets the highest standards of due diligence and corporate governance.
3. That the principles of procurement and marketing are accommodated in the process to achieve the best outcome for both the client and the suppliers.
We flex within the requirements of specific clients as much as possible, within scope; no two processes are exactly alike.
For clarity, we have split the definition of ROI into three components.
Financial ROI: Optimal Efficiency, Optimal Effectiveness.
Operational ROI: Refined Process, Refined Delivery.
Post-Project ROI: The Benefits of a Productive Agency Relationship.
Research shows that 75% of change initiatives fail due to misdiagnosis – poor framing for and solving the wrong problem. Through business evaluation, market analysis and customer researach, we offer comprehensive solutions for sustainable growth.
Ascend International provides strategic business consulting services to help companies scale up, innovate, and expand globally. They offer end-to-end consulting across various areas including product development, market expansion, process improvement, and technology implementation. Their services include assessing clients' businesses, conducting market research, developing growth strategies, and planning product launches. Ascend International aims to help clients transform their businesses and portfolios through innovative solutions to succeed in global markets and competition.
Asia Research Partners is a global market research and consulting firm with offices in several countries. The document discusses ARP's services, capabilities, and areas of expertise. It provides an overview of their primary and secondary research services, data collection methods, analytics and insights. ARP has experience across many industries and prides itself on high quality, cost-effective solutions and a global team of research professionals.
The document provides an overview of Asia Research Partners LLP, a market research and consulting firm. It discusses ARP's global footprint, core practice areas like primary research, data analysis and reporting. It highlights ARP's key differentiators like quick turnarounds, competitive pricing and 24/7 operations. It also lists the industries and countries ARP covers as well as the sizes of its consumer panels in different countries. In the end, it introduces some of the members of ARP's research board and leadership team.
Rullion is an established, experienced, and independent recruitment consultancy that has experienced strong growth. They offer specialized recruitment services through experienced consultants with expertise in various industries. Their recruitment process involves in-depth candidate screening and competency assessments to find the best fit for clients.
This is a full explanation of the Customer-Centricity Maturity Audit delivered by Paul Rouke and Paul Postance of Become Customer-Centric. It explains how the audit was developed, what it covers, how the audit is carried out, what the deliverables are and what investment options there are
Quantix Marketing Consulting is a young Romanian company that provides market research and strategic consulting services through a network of experienced consultants. They position themselves as a flexible boutique alternative to larger agencies that can provide more customized and cost-effective solutions. Their team has over 15 years of experience across various industries. Quantix works on both traditional marketing research projects as well as more in-depth consulting engagements involving strategy, branding, and insights implementation. They aim to go beyond basic reports to provide actionable insights and recommendations that drive business decisions.
Cordant Sales and Marketing Division has over 22 years of experience providing sales professionals to a diverse range of industries throughout the UK. They have a specialist team and national accounts team that can provide a tailored service to clients of all sizes. Their recruitment process involves thorough assessment of requirements, sourcing candidates, screening, and ensuring a positive applicant experience. They provide management information reports and an online portal for clients to manage recruitment.
This document summarizes a presentation by Genesis Associates, a boutique recruitment consultancy. It introduces the managing director and senior consultant, and outlines Genesis' experience in technical sales recruitment. The presentation describes Genesis' consultative recruitment process, search methodology, and focus on developing premier partnerships with clients through collaboration, delivery, and continuous improvement. It emphasizes Genesis' goal of adding value to clients by reducing time-to-hire, costs, and improving retention.
By embracing digital marketing and integrating it with offline communications, a company will demonstrate thought leadership, reinforce its position as a trusted advisor in the financial services community and fuel new client acquisition.
EQ Solutions Placements Pvt Ltd is an executive search and selection firm that focuses on middle and senior level positions across various industries. They follow a consultative recruitment process involving needs assessment, job description preparation, candidate sourcing and screening, interviews and feedback, and ongoing support. Their services aim to save clients time, money and labor while maximizing hiring quality and providing peace of mind.
CareerNet is an Indian company established in 1999 that provides talent acquisition and management solutions, and offers research services to identify potential candidates for clients globally; it has experience conducting executive searches across industries and cultures and delivering research on time and within budget to satisfied clients.
Smart Chart Entrepreneurs Services:
Through a dedicated team of Consultants, Smart chart offers entrepreneurial solutions to those
in charge of programs and initiatives of entrepreneurship ,entrepreneurs as well as owners of
small and medium enterprises through a package of programs and customized services targeting
at the following segments:-
• Young and budding entrepreneurs and Start Ups
• Struggling enterprises
• Civil society organizations and those supporting and sponsoring entrepreneurial initiatives
• Government and business incubators
• Franchisee
Smart Chart Entrepreneurs Services :
Through a dedicated team of Consultants, Smart chart offers entrepreneurial solutions to those
in charge of programs and initiatives of entrepreneurship ,entrepreneurs as well as owners of
small and medium enterprises through a package of programs and customized services targeting
at the following segments:-
• Young and budding entrepreneurs and Start Ups
• Struggling enterprises
• Civil society organizations and those supporting and sponsoring entrepreneurial initiatives
• Government and business incubators
• Franchisee
Interactive Recruitment is a leading recruitment consultancy that provides tailored recruitment solutions and support services to start-ups, SMEs, national, enterprise, and global corporations. They have experienced consultants focusing on specific sectors like IT, sales, marketing, HR, and administration. Interactive Recruitment develops strategic partnerships to provide complete recruitment solutions and uses the latest database search technology and social media to find qualified candidates. They aim to add value through their people and deliver an exceptional client and candidate experience.
NPI BEE & Economic Development AdvisoryIsrael Noko
NPI Consulting is a B-BBEE advisory and project management firm that provides end-to-end services to help clients achieve compliance with South Africa's B-BBEE codes. They offer solutions across the five elements of the B-BBEE scorecard, including assistance with ownership structures, management control, skills development, and enterprise and supplier development. NPI's services are designed to guide clients through the verification process, keep them up-to-date on regulatory changes, and ensure their ongoing transformation supports both socio-economic goals and business objectives.
Similar to Byan for Research and Consultancy Credentials (20)
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
The Steadfast and Reliable Bull: Taurus Zodiac Sign
Byan for Research and Consultancy Credentials
1. Oct, 2013
Byan for Research and Consultancy
Company Profile
Cairo, Egypt
Byan [ba-yaan] to explain; emphasize; illustrate; express and clarify.
CONFIDENTIAL | www.byan.co
2. Introduction to BYAN
BYAN offers full range advisory services designed to address all
your strategic and operational needs
Overview
• BYAN is a young firm founded early 2013 by a distinguished group of
partners with diverse backgrounds in fields of research, strategy and
operations management consulting.
• BYAN specializes in offering wide range of research and advisory
services serving four main distinct sectors namely FMCG, ICT & Media,
Finance & banking and Healthcare; focusing on four core business
aspects which are Business Strategy, Commercial/Marketing
Management, Operations Management and Business Improvement.
• Our approach to research is about creating knowledge rather than
providing data. We offer full range of research solutions designed to
guide our clients through all development stages.
• We provide strategic and operational consultancy services to
businesses, organizations and portfolio holders to help improve their
performance or seek new business opportunities.
• Unique approach to consulting services based on a combination of
strategic advice and a hands-on pragmatic approach
B YA N
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3. Introduction to BYAN
1
Our clients
Telecoms
NON EXHAUSTIVE
B YA N
Financial Institutions
Automotive
Real-estate developers
1 Client
FMCG, Electronics & Retail
Other
references refer to personal client relationships of Byan’s team members, including those established with previous employers
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4. Introduction to BYAN
Our offering covers wide range of services and industries
Byan Services
Strategy Consulting
Commercial Consulting
Operations Consulting
Research
Training
OD Consulting
PMO
B YA N
Industry practices
Telecoms
FMCG
Retail
Banking
Real estate
Automotive
Health Care
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5. Our Consultancy Services
BYAN focuses on generating and maximizing value to our clients
through a pragmatic and result-oriented approach
… by seeking new business opportunities
… by exploiting new business lines and models
1
3
M&A & Start ups
Product Development
2
4
Strategy and Business
Development
Business Model development
Help our clients
maximize their
enterprise value …
5
7
Branding & Marketing
6
8
Sales & Distribution
… by superior commercial management
B YA N
Business improvement
Transformation Program
Management
… by achieving operational excellence
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6. Our Consultancy Services
BYAN team have a significant track record in establishing new
businesses as well as in exploiting new business opportunities
… by seeking new business
opportunities
1
M&A & Start ups
• M&A strategies and opportunities
identification
• Financial and operational evaluations
• Bid applications for licenses
• Commercial and technical due
diligences
• Business planning
• Business valuations
• Full start ups management
B YA N
2
3
M&A & Start ups
2Strategy & Business
Development
1
… by exploiting new
business lines and models
Help our
clients
maximize
their
enterprise
value …
Strategy & BD
• Advisory to the Board
• Corporate strategies and strategic
plans
• Market entry, expansion and
partnership strategies
• New business models definition and
strategies
3
Product
Development
4 Business Model
development
Product Development
• Product lifecycle management
strategies
• Wholesale strategy
• Product strategy
• Detailed product marketing review
4
Business Model development
• Evaluating corporate or unit
business model and profitability
• Alternative strategies to turn around
business.
including target segmentation,
pricing, distribution and promotional
activities
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7. Our Consultancy Services
We help our clients optimize and transform their organization to
become leaner and more profitable
5
Marketing
• Branding & communication
• Analytical marketing and VBM
- Revenue stimulation
- Up and cross-selling
• Value proposition redesign
• Pricing strategies
• Customer experience design
• Loyalty programs
6
• Routes to market strategies
• Distribution models
• Channel management and
compensation
• Sales & Distribution revamp
• Channel strategy and set-up for new
•
•
•
•
•
•
Business improvement
Performance improvement programs
Business model transformation
Revenue assurance
Innovative sourcing
Managed services
Vendor management
8
Program Management
• Program management / launch
offices
• Portfolio management
• Transformation program offices
• Organization structure and
governance model re-definition
services
5
6
Branding &
Marketing
Sales &
Distribution
… by superior commercial
management
B YA N
7
Sales & Distribution
Help our
clients
maximize
their
enterprise
value …
7
8
Business
improvement
Program
Management
… by achieving operational
excellence
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8. Our Consultancy Services
How we deliver the difference
A unique approach to advisory services
Industry
understanding
Research
excellence
• We develop deep understanding of the industry, the only way to be true partners and
deliver value to our C-level clients
• We create knowledge rather than providing data, our approach is to provide the
analytical insights not just the numbers and trends to support decision making
Lasting
partnerships
• Our focus is on realizing the results, not just leaving our clients with the good ideas,
Strategists &
implementers
• Unique combination of senior advice with hands-on experience that drive the
Knowledgeable
teams
B YA N
hence we work on developing a lasting partnership with our clients
implementation to true results
• Our team is mainly comes from multinational and consultancy backgrounds to provide
true value for money
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9. Our Research Services
Why Byan Research? 4 compelling reasons
1
2
3
4
B YA N
Quality
Quality research using state of art tools and techniques
Speed
Speed and scalability in research execution
Experience
Value
Top-notch team balancing category understanding and deep research expertise
Best value for your research budget
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10. Our Research Services
1
Quality research using state of art tools and techniques
A. Fieldwork quality
We believe that quality of fieldwork is the foundation of a high quality
research, hence we focus on accuracy in implementing the research
methodology as planned with experienced interviewers, back-checkers
and operations across the different methodologies Paper and Pencil
Interviews Computer Aided Telephonic Interviews and Computer Aided
Personal Interview
B. State of art tools and techniques
We apply advanced analysis to provide insights not just numbers, for
example: Multivariate analysis allowing for in-depth understanding the
relations between the variables yielding the optimum results. Examples
include
Principal
component
analysis,
regression
analysis,
correspondence analysis, among others.
MX software supporting market research and sensory analysis tools such
as Penalty Analysis, TURF analysis, among others.
B YA N
C. Quality Checking Approach
We employ strict quality checking approach:
1. For all types of studies: Prior to fieldwork we do extensive field
brief training, mock calls and pilot testing.
2. For Face to Face interviews:
• 50% back check for all the questionnaires (vs ESOMAR standards
of 30%), along with 10% accompanying interviewers.
• Regional back checkers ensuring daily checks for best quality.
• 100% scrutinized questionnaires
3. For Mystery Shopper:
• Supervisors accompany the interviewers at least 50% of their
visits
• Cards/ photos/ receipts are attached with Mystery shoppers
questionnaires
• Random visits are done by supervisors / back-checkers for a
sample of stores’ visits done by the Mystery Shoppers in the
same day to ensure high accuracy
4. For Computer Aided Telephonic Interviews:
• Available Auto dialer to call randomly from the database
• All the phone calls are recorded for later quality checks.
• Supervisors listen to most of the interviews done by the
interviewers live to provide feedback.
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11. Our Research Services
2
Speed and scalability in
research execution
We have flexible and easily scalable workforce and facilities:
•
•
4
For CATI: we have an access to extra call center facilities
that can go up to 35 -40 extra seats based on urgency of
ad-hoc research needs.
For Face-to-Face interviews and mystery shoppers: we
have up to 40 experienced field work interviewers and a
number of supervisors and quality checkers. Regional field
work teams enabling any large scale regional on timely
manner.
3
Top-notch team balancing
robust category understanding
and deep research expertise
Extensive research experience covering primary and secondary
data allowing for efficient tackling of the business challenge.
Our fieldwork team has extensive years of experience working
with different global research firms, handling ongoing
complicated trackers nationwide across different industries.
Best value for your research budget
Given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest
costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low
administration costs for any contracted research.
With out compromising on quality, we enable you to do more with your research budget.
B YA N
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12. Our Research Services
We provide quantitative and qualitative research services
covering most of the MENA region
Our Regional Footprint
Our Research Service Portfolio
• Qualitative Research:
– Focus Groups Discussions (Regular and Extended)
– In-Depth Interviews for consumer, traders and business
customers
– Home visits
• Quantitative Research
– Paper and Pencil Interviews
– Computer Aided Telephonic Interviews
– Computer Aided Personal Interviews
•
We have a full operating research office in Egypt and we
conduct research through contacted field offices in MENA
region.
•
Given our experience and relationship with these field offices,
we can guarantee high quality of fieldwork, competitive time
and cost in these countries.
– Online interviews
Covered Segments
• Consumers
• Business to Business
• Traders
B YA N
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13. Our Research Services
We cover a wide range of research studies delivering insights
into every aspect of our client’s business
Sample studies under the mentioned category
1
Customer
Understanding
2
• Customer satisfaction studies
• Demand Estimation studies
• Category Usage and Attitude Studies
Market Research
• Market information and trends
• Market sizing and entry strategy
• Market risk analysis and mitigation
Marketing Studies
• Brand equity and association studies
• Concept/Product testing
• Pricing Studies
• Customer segmentation and analytics
• Buyer motivation and expectations
• Loyalty studies
3
4
Distribution Studies
5
Political Researches
B YA N
• Advertising Researches and trackers
• Positioning studies
• Product testing
• Trade mystery shopping
• Trade audits
• Geo mapping studies
• Public opinion polling
• Political parties brand tracking
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14. Our Research Services
1
Customer Understanding: Customer satisfaction studies
Satisfaction Studies types
Importance Performance analysis
Importance/Performance Analysis
Satisfaction Studies
Employees
WHY?
• It is easier to RETAIN than to gain a new customer
• It costs you five times more to gain a new customers
than retaining a customer
• Satisfied customers tend to be loyal who engage in
positive word of mouth reinforcing your brand and
strengthening it
Performance Level
Consumers
Partners/
Traders
Potential Opportunity
Ideal Situation
High performance attributes
that currently consumers
don’t realize their
importance. Must raise
consumer’s awareness.
You are performing well in
the significant attributes”
– Keep up the good work.
Secondary Focus
Area of Action
De-prioritize
You are not performing
well in the significant
attributes.
Importance Level
B YA N
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15. Our Research Services
2
Market Research: Market Scanning
Example: Market scanning For Real Estate Prices
Example: Market Scanning for Competition and client Brands
Source : Primary Data – Mystery Shopper and
Scanning
Source : Primary Data – Mystery Shopper and Scanning
Illustrative Example
B YA N
Illustrative Example
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16. Our Research Services
3
Marketing Studies: Brand Equity
Sample brand equity research approach
Example: Competitive brand study
Ever Bought / Sell
Currently Used
Most Often Used
Brand’s Presence within the category
Brand 1
Behaviour & Attitude towards the brand
(Consideration – Trial)
49
35
Brand 2
53
48
33
Brand 3
What does the Brand stand for? (Knowledge
and impressions associated with the brand)
59
58
41
32
Share of Endorsement
Attribute 4
Attribute 3
Being Connected to the Brand
Continue / Increase Using it Positive word of
mouth
Attribute 2
34%
16%
50%
20%
40%
Brand 1
B YA N
34%
11%
55%
Attribute 1
34%
26%
40%
0%
34%
54%
12%
Brand 2
60%
80%
Brand 3
C O N F I D E N T I A L
100%
Illustrative Example
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17. Our Research Services
3
Marketing Studies: Category Usage and Attitude Studies
Example: Mapping market opportunities and need gaps approach
Example: Usage and buying habits
Penetration (L12M)
Current Usage (L30D)
100
“WHY” Needs
for consumption
and usage
“What is used”
Details about
usage
“When”
Occasions of
consumption/
usage
80
60
Decision Making
process
Brands
Dynamics
12
60
6.3
46 7.32
35
40
20
Who are the
category users
15
0
All
8.0
45
38
5.0
7.9
34
45
6
6.0
47
24
35
35
Region 1 Region 2 15-24 yrs 25-34 yrs
9
25
3
0
35+ yrs
Occasions of Buying
Purchase /
Subscription/
Activation
Behavior
Where it is used
Upon Need
Monthly Stocking
Biweekly buying
Weekly Buying
B YA N
50%
25%
10%
15%
Illustrative Example
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18. Our Research Services
3
Marketing Studies: Concept and Product testing
Example: Concept testing approach
Example: Testing Cycle approach
Idea Generation
Concept
Testing
Product
Testing
Concepts / Products Testing
We study:
Appeal Level
Comprehension
Relevance of Concept for the consumers’ needs
Uniqueness versus the current offerings
Key message / benefit communicated in the concept?
Reasons to Believe for the claimed message and benefit
To be able to answer:
• Does your new product generate the required level of
appeal?
• Does the new product meet the consumers’ needs?
• Is it unique than the remaining offerings in the market?
• What are the sensory attributes which need to be modified
?
B YA N
Paired
Comparison
Sequential
Monadic
Monadic
5.0
Purchasing Intention
•
•
•
•
•
•
Concept B
4.5
4.0
3.5
Concept A
3.0
2.5
2.0
1.5
1.0
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
Overall Rating
5.5
6.0
6.5
7.0
Illustrative Example
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19. Our Research Services
3
Marketing Studies: TURF and Penalty analysis studies
Example: Penalty analysis
Example: TURF analysis
TURF Application Example
Penalty Analysis Application Example
% of Respondents Willing to Buy Different Flavors
(Multiple Answers)
Flavor A
50%
Flavor B
40%
Flavor C
If we are testing a sensory attribute – and we need to measure the
penalty of not scoring “Just Right” in this attribute for the overall
product evaluation.…
30%
Just right
Too Weak
Looking at the table – obvious results is to recommend to launch
favors A & B.. But TURF reveals something different …
Using TURF analysis – we can measure the maximum reach of
different flavors combinations post removing the possible
duplication of respondents between different flavors:• Flavors A & B: 60%
• Flavors A &C: 75%
• Flavors B &C: 65%
Hence through TURF we can recommend to launch
flavors A&C.
Mean Scores
Penalty
6.5
4.8
-1.7
6.0
-0.5
Based on the above – we can recommend to strengthen the attribute
Illustrative Example
B YA N
Too Strong
Illustrative Example
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20. Our Research Services
3
Marketing Studies: Pricing Research
Example: Pricing Studies approach
Pricing Techniques
Price Sensitivity Meter
Gabor Granger
a) Selecting the Attributes relevant to
the product, and the levels related to
each attributes and hence different
products bundles.
b) Consumers are given the choice to
choose between different product
bundles
100
90
80
70
% Responses
60
50
40
30
20
10
0
<30
30
40
Cheap
50
60
70
80
90
Price (EGP.)
Expensive
100
110
120
Too Expensive
130
>130
Too Cheap
• Respondents answer four questions
regarding the price points where products
are considered:
• Too cheap – Bargain – Expensive – Too
expensive to buy
B YA N
Choice Based Conjoint
• Identifying the price point which generates
optimum revenue.
• Calculates the extent of demand elasticity
with price change
The utility of each
attribute and at each
level.
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21. Our Research Services
3
Marketing Studies: Advertising Researches
Example: Advertising Research types
Example: Ad enjoyment and recall
T2B: 70%
Advertisement Researches
Story Board
Animatic Copy
Enjoyment Level
50%
Finished Copy
0%
DIAGNOSTICS
REACH & RECALL
20%
20%
60%
40%
10% 10%
80%
• Extent of reach of the
copy
• The recall of story
elements
• The recall of the brand ,
logo and slogan.
• Advertising
message
recall
Somehow enjoyed watching it
Somehow didn’t enjoy it
• Is the copy enjoyable
and engaging enough
to capture attention?
• Comprehension Level
• Persuasion Level
• Key message captured
Extremely enjoyed warching it
10%
100%
Didn’t enjoy it at all
Neutral
Story Recall Across All respondents
Scene 1:
Introductory
Scene
25%
Scene 2:
(60%)
Ending Scene
(10%)
Branding
Elements Scene
(75%)
Slogan
(5%)
Scene 4:(30%)
The Song / The
Music
(80%)
Illustrative Example
B YA N
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22. Our Research Services
4
Distribution Studies: Geographic Mapping Surveys
Example: Automotive Industry – Lubricants market leader
Example: Mystery Shopper – FMCG sector
Linking Geo-mapping by regions
Regional Dashboard – Drill down to Qism Level
Recommendation by Brands
Cairo Region
70%
70%
60%
50%
50%
Regional Product
Recommendation
Product
Recommendation
Before & After
implementing
dealers’ schemes.
40%
40%
35%
30%
30%
50%
46%
43%
42%
40%
40%
40%
39%
37%
35%
45%
W1
33%
Total
Alex
Wave 2
Wave 3
W3
W4
Brand 2
Brand 3
Recommendation by Qism
Wave 4
Cairo
Delta
W2
Brand 1
38%
30%
Wave 1
10
%
40
%
70
%
70
%
50
%
50
%
60
%
60
%
Qism 1
Qism 2
70
%
60
%
90
%
50
%
Qism 3
Illustrative Example
Illustrative Example
B YA N
55%
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23. Our Research Services
5
Political Studies: Political party trackers
Preference for Political Parties
Political Party Preference
Sources of Information for the Political Parties
30%
80%
27%
25%
70%
25%
21%
20%
70%
60%
20%
20%
20%
20%
18%
15%
60%
50%
50%
15%
14%
10%
40%
40%
30%
20%
5%
10%
0%
0%
FJP
Masr ElDostour
Wasat
Kaweya
Wave 1
Wave 2
Misr
TV
Radio
TV
Radio
Newspapers
Newspapers
Internet websites
Internet websites
Illustrative Example
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24. Team Profile
Sherine Fouad – Founder and Managing Director
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Former Strategy Director of Vodafone Egypt
17 years of strategy, commercial and operations experience in mobile and fixed telecommunications.
Worked with top consulting firms including Mckinsey and PwC from client side on various restructuring and M&A projects.
Recently appointed as strategy and commercial advisor to the ministry of investment in Egypt.
Recent telecommunications projects included:
– Development and launch of first European MVNO targeting Arab speaking ethnic communities in Italy.
– Revamp of distribution strategy including direct/indirect channel mix, channel incentives and economics and channel reach
– Development of rural expansion strategy to capture market growth; covering end-to-end geo strategy, distribution, location-based
tariff and branding.
– Lead a consortium of local and int’l companies to win a license bid to operate quad play services within closed communities in Egypt.
– Managed an end-to-end 200mUSD takeover opportunity, activities included opportunity identification, due diligence and deal
negotiation.
– Covered a range of topics including regulation, technology evolution, terminals strategy, commercial pricing strategies, infrastructure
and total communications among others.
• Functional experience covering product & segment management, wholesale, customer relationship management, customer care
management
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25. Team Profile
Yosra El-Sharkawy – Research Partner
• 7 years of experience in the field of marketing research
• Handled diversified marketing research Quantitative adhocs and trackers in Egypt and in MENA region including Door to Door interviews
, Central Location Tests and Computer Aided Telephonic Interviews.
• Handled a large number of Qualitative researches.
• Worked with AMRB- Millward Brown, and LOGIC Market Research.
• Strong knowledge and experience in multivariate analysis and its research applications.
• A wide range of clients served in several fields such as:
FMCG: Savola, Unilever, Coca-Cola, Cadbury and Eva Cosmetics
Telecom: Vodafone Egypt, Arabia Mobile Services and Telecom Egypt.
Political:
Assessing Amr Moussa selling line campaign and presidential elections
Education: New Giza University – Egypt and GEMS Education – UAE
• Masters of Business Administration – Marketing and Branding the Higher Education Brands in Egypt. Measuring the current brands equity
in the market through Qualitative, Quantitative and desk research. Recommendations were provided for the brands to better perform in
the local markets.
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26. Team Profile
Dina Nabeeh – Operations Consultant
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Former Head of Operations in AMRB – Millward Brown – Egypt office
18 years of experience in the market research agencies.
Handled fieldwork operations including Consumer Quantitative, Qualitative fieldwork and retail audit.
Qualitative fieldwork included: Focus Groups (extended and regular), In-depth Interviews and home visits
Quantitative fieldwork included:
– Paper and Pencil Interviews – random door to door, Mystery Shoppers and Central Location Test
– Computer Aided Telephonic Interviews
– Computer Aided Personal Interviews.
Strong moderation skills – moderated large number of focus groups and In-Depth Interviews in Egypt nationwide.
Handled a number of continuous random trackers Paper and Pencil Interviews for telecom and FMCG multinational clients in Egypt,
MENA and LEVANT.
Travelled personally to Sudan and LEVANT to check the quality of fieldwork
Established teams of interviewers and quality control and back check system across Egypt managing quantitative and qualitative
fieldwork
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27. Team Profile
Yousra El-Gabbas- Qualitative Consultant
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Seven years of experience in the field of Qualitative marketing research
Former Head of Qualitative Department in AMRB Egypt
Worked in TNS and AMRB – Millward Brown and LOGIC Market Research
Professional experience in moderating Focus Groups, In-Depth Interviews and Home visits
A wide range of clients served in several fields such as:
FMCG: Unilever, Coca-Cola, Fayrouz International, Cadbury, Kraft and MARS.
Telecom: Etisalat Misr
• Bachelor of Mass and Communication – Minor Business Administration – American University in Cairo
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