Byan is a young research and consulting firm founded in 2013 in Cairo, Egypt. It specializes in offering strategic advisory services and research solutions to clients in various sectors such as FMCG, ICT, finance, and healthcare. Byan aims to create knowledge for clients through its research rather than just providing data. It takes a hands-on approach to consulting and uses a combination of strategic advice and implementation support. Byan's team has diverse backgrounds and experience working with multinational companies and consultancies.
Byan research and consultancy credentialsSherine Anwar
BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.
BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.
Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts
Self-motivated individual, Passionate about driving business growth with great sense of responsibility & ownership. Consider working with a diverse, cross-functional team as my forte. Have demonstrated my willingness to accept challenges and ability to deliver results throughout my career.
14+ yrs of holistic & diverse work experience. Led teams, spread across States. Sharpened business acumen and have helped organizations make swift progress in implementation of strategic initiatives. Presently seeking an opportunity which would pave my path towards having P & L responsibility for a business. As I intent to build a global career, I am flexible with respect to job location & travel.
Self-motivated individual, Passionate about driving business growth with great sense of responsibility & ownership. Consider working with a diverse, cross-functional team as my forte. Have demonstrated my willingness to accept challenges and ability to deliver results throughout my career.
14+ yrs of holistic & diverse work experience. Led teams, spread across States. Sharpened business acumen and have helped organizations make swift progress in implementation of strategic initiatives. Presently seeking an opportunity which would pave my path towards having P & L responsibility for a business. As I intent to build a global career, I am flexible with respect to job location & travel.
Byan research and consultancy credentialsSherine Anwar
BYAN is a young research and advisory firm serving two main sectors namely ICT & FMCG. Our consulting services focus on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement. We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities. Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach. Our approach to research is about creating knowledge rather than providing data. We offer full range research solutions designed to guide our clients through all development stages.
BYAN is led by a group of partners with diverse and extensive experience in fields of research, strategic, commercial and operational management consultancy.
Specialties
Qualitative Research, Quantitative Research, Strategy Consulting, Management Consulting, Commercial and Operational Consulting, Telecommunications experts
Self-motivated individual, Passionate about driving business growth with great sense of responsibility & ownership. Consider working with a diverse, cross-functional team as my forte. Have demonstrated my willingness to accept challenges and ability to deliver results throughout my career.
14+ yrs of holistic & diverse work experience. Led teams, spread across States. Sharpened business acumen and have helped organizations make swift progress in implementation of strategic initiatives. Presently seeking an opportunity which would pave my path towards having P & L responsibility for a business. As I intent to build a global career, I am flexible with respect to job location & travel.
Self-motivated individual, Passionate about driving business growth with great sense of responsibility & ownership. Consider working with a diverse, cross-functional team as my forte. Have demonstrated my willingness to accept challenges and ability to deliver results throughout my career.
14+ yrs of holistic & diverse work experience. Led teams, spread across States. Sharpened business acumen and have helped organizations make swift progress in implementation of strategic initiatives. Presently seeking an opportunity which would pave my path towards having P & L responsibility for a business. As I intent to build a global career, I am flexible with respect to job location & travel.
Professional profile of Lean Six Sigma Green Belt certified ITES Outsourcing Operations professional with 10+ years of expertise seeking assignments in establishing Operational Excellence in International Data Service , Contact Centre Processes and BPO Process Transitions.
20+ years experience spread across different Industry domain like BPO, Automobile, Consumer durable & Computer peripherals. Experienced in driving & managing different roles across the domains in Sales, Marketing, Customer Service, Recruitment and Global operations.
Since 2006, the focus has been in ITeS industry with expertise in Talent Transformation & Recruitment, managing & driving global delivery models spread across Asia, EMEA & US, delivery expertise across CRM, Health Care, Banking, Supply chain, Procurement. Managing clients, P&L responsibility, growth of accounts, contract compliance, Site operations, HR bent to understand people & behavior as key skills.
As Recruitment Leader, the key is to manage numbers, build relationship with stake holders, build capacity & capability at the location which can help the organization benefits. Key skills are driving business. Business centric, People oriented and keep the drive on organisation benefits. Someone who clearly understands the ground reality and manage the organization requirements ( 0 to 30000 ft)
Passion - Recruitment & Delivery Operations management, Site operations
Professional profile of Lean Six Sigma Green Belt certified ITES Outsourcing Operations professional with 10+ years of expertise seeking assignments in establishing Operational Excellence in International Data Service , Contact Centre Processes and BPO Process Transitions.
20+ years experience spread across different Industry domain like BPO, Automobile, Consumer durable & Computer peripherals. Experienced in driving & managing different roles across the domains in Sales, Marketing, Customer Service, Recruitment and Global operations.
Since 2006, the focus has been in ITeS industry with expertise in Talent Transformation & Recruitment, managing & driving global delivery models spread across Asia, EMEA & US, delivery expertise across CRM, Health Care, Banking, Supply chain, Procurement. Managing clients, P&L responsibility, growth of accounts, contract compliance, Site operations, HR bent to understand people & behavior as key skills.
As Recruitment Leader, the key is to manage numbers, build relationship with stake holders, build capacity & capability at the location which can help the organization benefits. Key skills are driving business. Business centric, People oriented and keep the drive on organisation benefits. Someone who clearly understands the ground reality and manage the organization requirements ( 0 to 30000 ft)
Passion - Recruitment & Delivery Operations management, Site operations
Concurs regional de creații plastice și literare '15angelica an
Concurs regional de creații plastice și literare
„Viața în ochi de copil”
- Ediţia a IV-a, 2015
Aprobat în Calendarul Activităților Educative Regionale Și Interjudețene 2015, nr. 31504/03.03.2015 , poziţia 1161
GRUP ŢINTĂ :
• Elevii cu C.E.S. din şcolile speciale, clasele I-VIII/ X ;
• Elevii cu C.E.S. integrati în şcolile de masă, clasele I-IV.
SECŢIUNI:
I. Desen- pictura (format A4);
II. Colaj (format A5/A4);
III. Pliant (format A4).
TEMA: Tărâmul magic al copilăriei -1Iunie
arquitectos mexicanos y internacionales.Josph Arthur
JOSE ARTURO LOPEZ DE LA CRUZ .-El siguiente trabajo tiene como objetivo comprender la importancia del estudio de la Historia y la Teoría de la Arquitectura, tanto en México como en todo el mundo, para lo cual es necesario realizar un recorrido por distintas nociones de esta disciplina, con el fin de acercarnos un poco a su naturaleza.
Posteriormente, analizaremos cada uno de los Arquitectos más influyentes de la Historia con el de acercarnos un poco a su naturaleza.
Finalmente veremos un análisis espacial de cada una de las obras más importantes de cada exponente.
e comprender el proceso que este nos ha llevado a las nuevas generaciones.
Byan for Research and Consultancy CredentialsSherine Anwar
BYAN is a young firm founded in 2013 specializing in research and consulting services.
Our approach to research is about creating knowledge rather than providing data. We offer full range of research solutions designed to guide our clients through all development stages.
We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities.
Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach
BYAN is lead by a group of partners with diverse experience in fields of research, strategic and management consultancy.
www.trinityp3.com
Introducing TrinityP3
• In 2000, Darren Woolley, a scientist and advertising creative director, founded TrinityP3 in Australia. His purpose was to help people to achieve commercial purpose through creative process. People, Purpose, Process – the ‘3P’s’ of TrinityP3.
• Sixteen years on, we’ve grown significantly, in size and in scope. We are Asia Pacific’s leading strategic marketing management consultancy with an international network of industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry.
• Our aim is simple. We want to improve the marketing output of every single organisation that engages us.
• Generating improvement can mean challenging the norm and changing values within a marketing team or broader organisation. We guide our clients on this journey, emerging in a better place for the marketing team and its attributable effect on the organisation.
• We have built significant proprietary IP over the last sixteen years, including sophisticated agency search functionality, detailed financial benchmarking capability, extensive contractual experience and app or web-based evaluation tools.
• Our client base includes more than 50 of the world’s top 100 advertisers. We continue to grow in experience, geographical footprint and expertise. We continue to challenge thinking – our own, and that of our clients.
• Our consultants all possess at least ten years of experience in a specialised field within marketing and procurement.
• We enjoy a high profile in the Australian market and have produced extensive industry material in the form of articles, blog posts, webinars, speaking engagements and opinion pieces. To see the extent of our work in this area, please visit http://www.trinityp3.com/blog/.
ROI Definitions
Typically, TrinityP3 adds value in a pitch process by ensuring the following:
1. That the needs of marketing and advertising are clearly articulated and fulfilled by the process.
2. That the process meets the highest standards of due diligence and corporate governance.
3. That the principles of procurement and marketing are accommodated in the process to achieve the best outcome for both the client and the suppliers.
We flex within the requirements of specific clients as much as possible, within scope; no two processes are exactly alike.
For clarity, we have split the definition of ROI into three components.
Financial ROI: Optimal Efficiency, Optimal Effectiveness.
Operational ROI: Refined Process, Refined Delivery.
Post-Project ROI: The Benefits of a Productive Agency Relationship.
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - Customer Success for Marketing Software - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Marin Software, Influitive, Conductor
SigmaIT Softwares is one of the best software development company in lucknow, we provide 360 degree software solutions in lucknow or india. SigmaIT Software announced our , india because we are dedicated to give you top class software service in lucknow, india. SIGMAIT SOFTWARE Is An ISO 9001:2015 Certified Software Development Company In Lucknow That Works In A Flexible Environment For Best Software Development Service In Lucknow Process, Adjusting As Per Our Customer's Requirements. Quality Work Is A Prerequisite For Every Task We Undertake At Sigma Software As We Consider That "Every Day Counts". And Why Not; We Know That Good Jobs Always Bring New Clients.
We are one stop solution for all your business requirement to grow in the market. We provide end-to-end support for companies so that they can focus on their core business.
Marketers are increasingly struggling to generate sales ready leads and demonstrate the real business value of their work.
In this presentation, you'll learn how to implement a marketing strategy that generates high quality leads and demonstrates an ROI on your activity, showing the real business value of the marketing unit.
Enabling your commercial operations to be future ready. A solution to augment measurement frameworks and optimize business and operational dimensions with data, insights, and recommendations to drive efficiencies in commercial operations.
Companies spends precious money on online advertisements, organic optimization but yet they are unsatisfied with the outcome. Typical problems faced by a Website/Portal are as following.
1) High Traffic but high bounce rate.
2) High Traffic but low conversion rate (sale or enquiry).
3) Low Overall Traffic
4) Ever increasing budget on Digital Marketing without improvement in average cost of customer acquisition.
5) Low Average Order Value.
Are you facing any of these issues?
Some Global statistics.
Conversion rate typically range from 1 to 3 percent
Companies typically spend $92 to bring customers, but only $1 to convert
Only 22 percent companies are satisfied with their conversion rate
About 75 percent of businesses have problems finding suitable expertise to optimise their landing page
Businesses with over 40 landing pages generated a whopping 12 times more leads than those with 1-5 landing pages
The presentation will help you to work out a Digital Marketing Strategy with quick ROI.
Similar to Byan Research and Consultancy credentials (20)
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
1. August, 2014 Byan for Research and Consultancy Company Profile Cairo, Egypt
CONFIDENTIAL | www.byan.co
Byan [ba-yaan] to explain; emphasize; illustrate; express and clarify.
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BYAN
Overview
•BYAN is a young firm founded early 2013 by a distinguished group of partners with diverse backgrounds in fields of research, strategy and operations management consulting.
•BYAN specializes in offering wide range of research and advisory services serving four main distinct sectors namely FMCG, ICT & Media, Finance & banking and Healthcare; focusing on four core business aspects which are Business Strategy, Commercial/Marketing Management, Operations Management and Business Improvement.
•Our approach to research is about creating knowledge rather than providing data. We offer full range of research solutions designed to guide our clients through all development stages.
•We provide strategic and operational consultancy services to businesses, organizations and portfolio holders to help improve their performance or seek new business opportunities.
•Unique approach to consulting services based on a combination of strategic advice and a hands-on pragmatic approach
BYAN offers full range advisory services designed to address all your strategic and operational needs
Introduction to BYAN
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BYAN
Real-estate developers
1 Client references refer to personal client relationships of Byan’s team members, including those established with previous employers
Telecoms
FMCG, Electronics & Retail
Financial Institutions
Automotive
NON EXHAUSTIVE
Our Clients
1
Introduction to BYAN
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BYAN
Clients Testimonials
Introduction to BYAN
•“Byan has reflected the highest commitment to the project regarding meeting the required and expected Quality , It was our first co-operation and definitely not the last one, it is a beginning of a long term partnership” - Alaa Jamal – Senior Research Executive - Kantar Health
•“We appreciate the work that was done and see our partnership with Byan in this project is successful and useful. I appreciate sense of responsibility and belonging as we feel you are one of El Araby group trying to add value, do more analysis, enhance the report and take several steps further. I really see that you have done very good job and achieved successful results” - Omneya Youssef – Marketing Research Manager – El-Araby Group
•“Through my work with Byan– I found them highly responsive, accurate and provide insightful findings” – Shaimaa Moharam – Brand Manager – SCIB Paints
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BYAN
Our offering covers wide range of services and industries
Byan Services Industry practices
Telecoms
FMCG
Retail
Banking
Real estate
Automotive
Health Care
Strategy Consulting
Commercial Consulting
Operations Consulting
Research
Training
OD Consulting
PMO
Introduction to BYAN
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BYAN
Help our clients maximize their enterprise value …
… by seeking new business opportunities
… by exploiting new business lines and models
… by superior commercial management
… by achieving operational excellence
M&A & Start ups
Strategy and Business Development
Branding & Marketing
Sales & Distribution
Product Development
Business Model development
Business improvement
Transformation Program Management
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Our Consultancy Services
BYAN focuses on generating and maximizing value to our clients through a pragmatic and result-oriented approach
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BYAN
BYAN team have a significant track record in establishing new businesses as well as in exploiting new business opportunities
Help our clients maximize their enterprise value …
… by seeking new business opportunities
… by exploiting new business lines and models
M&A & Start ups
Strategy & Business Development
Product Development
Business Model development
•M&A strategies and opportunities identification
•Financial and operational evaluations
•Bid applications for licenses
•Commercial and technical due diligences
•Business planning
•Business valuations
•Full start ups management
M&A & Start ups
Strategy & BD
Product Development
Business Model development
•Advisory to the Board
•Corporate strategies and strategic plans
•Market entry, expansion and partnership strategies
•New business models definition and strategies
•Product lifecycle management strategies
•Wholesale strategy
•Product strategy
•Detailed product marketing review including target segmentation, pricing, distribution and promotional activities
•Evaluating corporate or unit business model and profitability
•Alternative strategies to turn around business.
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Our Consultancy Services
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We help our clients optimize and transform their organization to become leaner and more profitable
Help our clients maximize their enterprise value …
… by superior commercial management
… by achieving operational excellence
Sales & Distribution
Branding & Marketing
Program Management
Business improvement
•Branding & communication
•Analytical marketing and VBM
-Revenue stimulation
-Up and cross-selling
•Value proposition redesign
•Pricing strategies
•Customer experience design
•Loyalty programs
Marketing
Sales & Distribution
Business improvement
Program Management
•Routes to market strategies
•Distribution models
•Channel management and compensation
•Sales & Distribution revamp
•Channel strategy and set-up for new services
•Performance improvement programs
•Business model transformation
•Revenue assurance
•Innovative sourcing
•Managed services
•Vendor management
•Program management / launch offices
•Portfolio management
•Transformation program offices
•Organization structure and governance model re-definition
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Our Consultancy Services
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A unique approach to advisory services
•We develop deep understanding of the industry, the only way to be true partners and deliver value to our C-level clients
•Our focus is on realizing the results, not just leaving our clients with the good ideas, hence we work on developing a lasting partnership with our clients
•Our team is mainly comes from multinational and consultancy backgrounds to provide true value for money
•Unique combination of senior advice with hands-on experience that drive the implementation to true results
Industry understanding
Lasting partnerships
Knowledgeable teams
Strategists & implementers
Research excellence
How we deliver the difference
•We create knowledge rather than providing data, our approach is to provide the analytical insights not just the numbers and trends to support decision making
Our Consultancy Services
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BYAN
Why Byan Research? 4 compelling reasons
Our Research Services
1
Quality research using state of art tools and techniques
Quality
2
Speed and scalability in research execution
Speed
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Top-notch team balancing category understanding and deep research expertise
Experience
4
Best value for your research budget
Value
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Quality research using state of art tools and techniques
We believe that quality of fieldwork is the foundation of a high quality research, hence we focus on accuracy in implementing the research methodology as planned with experienced interviewers, back-checkers and operations across the different methodologies Paper and Pencil Interviews Computer Aided Telephonic Interviews.
Our Research Services
1
We employ strict quality checking approach:
1.For all types of studies: Prior to fieldwork we do extensive field brief training, mock calls and pilot testing.
2.For Face to Face interviews:
•50% back check for all the questionnaires (vs ESOMAR standards of 30%), along with 10% accompanying interviewers.
•Regional back checkers ensuring daily checks for best quality.
•100% scrutinized questionnaires
3.For Mystery Shopper:
•Supervisors accompany the interviewers at least 50% of their visits
•Cards/ photos/ receipts are attached with Mystery shoppers questionnaires
•Random visits are done by supervisors / back-checkers for a sample of stores’ visits done by the Mystery Shoppers in the same day to ensure high accuracy
4. For Computer Aided Telephonic Interviews:
•Phone calls are recorded for later quality checks.
•Supervisors listen to most of the interviews done by the interviewers live to provide feedback.
We apply advanced analysis to provide insights not just numbers, for example: Multivariate analysis allowing for in-depth understanding the relations between the variables yielding the optimum results. Examples include Principal component analysis, regression analysis, correspondence analysis, among others.
We apply sensory analysis tools such as Penalty Analysis, TURF analysis, among others.
A. Fieldwork quality
C. Quality Checking Approach
B. State of art tools and techniques
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Speed and scalability in research execution
We have flexible and easily scalable workforce and facilities:
•For CATI: we have an access to extra call center facilities that can go up to 15 extra seats based on urgency of ad- hoc research needs.
•For Face-to-Face interviews and mystery shoppers: we have up to 20 experienced field work interviewers and a number of supervisors and quality checkers. Regional field work teams enabling any large scale regional on timely manner.
Our Research Services
2
Top-notch team balancing robust category understanding and deep research expertise
Extensive research experience covering primary and secondary data allowing for efficient tackling of the business challenge.
Our fieldwork team has extensive years of experience working with different global research firms, handling ongoing complicated trackers nationwide across different industries.
3
Best value for your research budget
Given local and international tough market conditions, research budgets are being challenged to offer the best value at lowest costs. We understand this challenge, and we are structured to offer the best value. We have minimal overheads ensuring low administration costs for any contracted research.
With out compromising on quality, we enable you to do more with your research budget.
4
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Our Regional Footprint
•We have a full operating research office in Egypt and we conduct research through contacted field offices in MENA region.
•Given our experience and relationship with these field offices, we can guarantee high quality of fieldwork, competitive time and cost in these countries.
Our Research Service Portfolio
We provide quantitative and qualitative research services covering most of the MENA region
•Qualitative Research:
–Focus Groups Discussions (Regular and Extended)
–In-Depth Interviews for consumer, traders and business customers
–Home visits
•Quantitative Research
–Paper and Pencil Interviews
–Computer Aided Telephonic Interviews
Our Research Services
Covered Segments
•Consumers
•Business to Business
•Traders
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Sample studies under the mentioned category
Customer Understanding
Marketing Studies
Political Researches
Distribution Studies
Market Research
We cover a wide range of research studies delivering insights into every aspect of our client’s business
Our Research Services
•Customer satisfaction studies
•Demand Estimation studies
•Category Usage and Attitude Studies
•Market information and trends
•Market sizing and entry strategy
•Market risk analysis and mitigation
•Brand equity and association studies
•Concept/Product testing
•Pricing Studies
•Trade mystery shopping
•Trade audits
•Geo mapping studies
•Public opinion polling
•Political parties brand tracking
•Customer segmentation and analytics
•Buyer motivation and expectations
•Loyalty studies
•Advertising Researches and trackers
•Positioning studies
•Product testing
1
2
3
4
5
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Customer Understanding: Customer satisfaction studies
Our Research Services
1
Satisfaction Studies types
Importance Performance analysis
Satisfaction Studies
Consumers
Partners/ Traders
Employees
•It is easier to RETAIN than to gain a new customer
•It costs you five times more to gain a new customers than retaining a customer
• Satisfied customers tend to be loyal who engage in positive word of mouth reinforcing your brand and strengthening it
WHY?
Importance/Performance Analysis
Importance Level
Performance Level
Potential Opportunity
High performance attributes that currently consumers don’t realize their importance. Must raise consumer’s awareness.
Ideal Situation
You are performing well in the significant attributes” – Keep up the good work.
Secondary Focus
De-prioritize
Area of Action
You are not performing well in the significant attributes.
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Market Research: Market Scanning
Our Research Services
2
Example: Market scanning For Real Estate Prices
Example: Market Scanning for Competition and client Brands
Source : Primary Data – Mystery Shopper and Scanning
Illustrative Example
Source : Primary Data – Mystery Shopper and Scanning
Illustrative Example
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Marketing Studies: Brand Equity
Our Research Services
3
Brand’s Presence within the category
What does the Brand stand for? (Knowledge and impressions associated with the brand)
Behaviour & Attitude towards the brand (Consideration – Trial)
Being Connected to the Brand
Continue / Increase Using it Positive word of mouth
50%
55%
40%
12%
16%
11%
26%
54%
34%
34%
34%
34%
0%
20%
40%
60%
80%
100%
Attribute 1
Attribute 2
Attribute 3
Attribute 4
Share of Endorsement
Brand 1
Brand 2
Brand 3
59
53
58
Brand 1
Brand 2
Brand 3
Ever Bought / Sell
Currently Used
49
48
41
Most Often Used
35
33
32
Illustrative Example
Sample brand equity research approach
Example: Competitive brand study
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Marketing Studies: Category Usage and Attitude Studies
Our Research Services
3
Illustrative Example
Example: Mapping market opportunities and need gaps approach
Example: Usage and buying habits
“WHY” Needs for consumption and usage
“What is used” Details about usage
“When” Occasions of consumption/ usage
Who are the category users
Decision Making process
Brands Dynamics
Purchase / Subscription/ Activation Behavior
Where it is used
46
60
35
45
45
38
34
47
24
35
35
25
7.32
7.9
6.3
5.0
6.0
8.0
0
3
6
9
12
15
0
20
40
60
80
100
All
Region 1
Region 2
15-24 yrs
25-34 yrs
35+ yrs
Penetration (L12M)
Current Usage (L30D)
15%
10%
25%
50%
Weekly Buying
Biweekly buying
Monthly Stocking
Upon Need
Occasions of Buying
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Marketing Studies: Concept and Product testing
Our Research Services
3
Illustrative Example
Example: Testing Cycle approach Example: Concept testing approach
Idea Generation
Concept
Testing
Product
Testing
We study:
• Appeal Level
• Comprehension
• Relevance of Concept for the consumers’ needs
• Uniqueness versus the current offerings
• Key message / benefit communicated in the concept?
• Reasons to Believe for the claimed message and benefit
To be able to answer:
• Does your new product generate the required level of
appeal?
• Does the new product meet the consumers’ needs?
• Is it unique than the remaining offerings in the market?
• What are the sensory attributes which need to be modified
?
Concepts / Products Testing
Monadic Sequential
Monadic
Paired
Comparison
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 5.5 6.0 6.5 7.0
Overall Rating
Purchasing Intention
Concept A
Concept B
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Marketing Studies: TURF and Penalty analysis studies
Our Research Services
3
Illustrative Example
Example: TURF analysis
Example: Penalty analysis
Penalty Analysis Application Example
Just right
Too Strong
6.0
If we are testing a sensory attribute – and we need to measure the penalty of not scoring “Just Right” in this attribute for the overall product evaluation.…
Too Weak
Penalty
Mean Scores
6.5
4.8
-0.5
-1.7
Based on the above – we can recommend to strengthen the attribute
TURF Application Example
% of Respondents Willing to Buy Different Flavors (Multiple Answers)
Flavor A
50%
Flavor B
40%
Flavor C
30%
Using TURF analysis – we can measure the maximum reach of different flavors combinations post removing the possible duplication of respondents between different flavors:-
•Flavors A & B: 60%
•Flavors A &C: 75%
•Flavors B &C: 65%
Looking at the table – obvious results is to recommend to launch favors A & B.. But TURF reveals something different …
Hence through TURF we can recommend to launch flavors A&C.
Illustrative Example
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Marketing Studies: Pricing Research
Our Research Services
3
Example: Pricing Studies approach
Pricing Techniques
Price Sensitivity Meter
0
10
20
30
40
50
60
70
80
90
100
<30 30 40 50 60 70 80 90 100 110 120 130 >130
Price (EGP.)
% Responses
Cheap Expensive Too Expensive Too Cheap
• Respondents answer four questions regarding the price
points where products are considered:
• Too cheap – Bargain – Expensive – Too expensive to
buy
• Identifying the price point which generates
optimum revenue.
• Calculates the extent of demand elasticity
with price change
Gabor Granger
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Marketing Studies: Advertising Researches
Our Research Services
3
Illustrative Example
Example: Advertising Research types
Example: Ad enjoyment and recall
Advertisement Researches
Story Board
Animatic Copy
Finished Copy
DIAGNOSTICS
•Is the copy enjoyable and engaging enough to capture attention?
•Comprehension Level
•Persuasion Level
•Key message captured
REACH & RECALL
•Extent of reach of the copy
•The recall of story elements
•The recall of the brand , logo and slogan.
•Advertising message recall
50%
20%
10%
10%
10%
0%
20%
40%
60%
80%
100%
Enjoyment Level
Extremely enjoyed warching it
Somehow enjoyed watching it
Neutral
Somehow didn’t enjoy it
Didn’t enjoy it at all
T2B: 70%
Scene 1: Introductory Scene
25%
Scene 2:
(60%)
Branding Elements Scene (75%)
Scene 4:(30%)
Ending Scene (10%)
Slogan
(5%)
The Song / The Music (80%)
Story Recall Across All respondents
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Distribution Studies: Geographic Mapping Surveys
35%
37%
39%
38%
40%
42%
40%
45%
46%
43%
33%
30%
50%
Wave 1
Wave 2
Wave 3
Wave 4
Regional Product Recommendation
Total
Cairo
Alex
Delta
40%
50%
60%
70%
70%
40%
30%
30%
35%
50%
55%
W1
W2
W3
W4
Recommendation by Brands
Cairo Region
Brand 1
Brand 2
Brand 3
Regional Dashboard – Drill down to Qism Level
90%
50%
60%
70%
Illustrative Example
10%
50%
60%
70%
40%
50%
60%
70%
Recommendation by Qism
Qism 1
Qism 2
Qism 3
Our Research Services
4
Illustrative Example
Product Recommendation Before & After implementing dealers’ schemes.
Example: Automotive Industry – Lubricants market leader
Example: Mystery Shopper – FMCG sector
Linking Geo-mapping by regions
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Political Studies: Political party trackers
Our Research Services
5
Illustrative Example
27%
20%
18%
15%
20%
21%
25%
20%
20%
14%
0%
5%
10%
15%
20%
25%
30%
FJP
Masr El-
Kaweya
Dostour
Wasat
Misr
Wave 1
Wave 2
60%
70%
50%
40%
0%
10%
20%
30%
40%
50%
60%
70%
80%
TV
Radio
Newspapers
Internet websites
TV
Radio
Newspapers
Internet websites
Preference for Political Parties
Sources of Information for the Political Parties
Political Party Preference
![August, 2014 Byan for Research and Consultancy Company Profile Cairo, Egypt
CONFIDENTIAL | www.byan.co
Byan [ba-yaan] to explain; emphasize; illustrate; express and clarify.](https://image.slidesharecdn.com/byanresearchandconsultancycredentials-141019074456-conversion-gate02/85/Byan-Research-and-Consultancy-credentials-1-320.jpg)
