This document summarizes a presentation by Genesis Associates, a boutique recruitment consultancy. It introduces the managing director and senior consultant, and outlines Genesis' experience in technical sales recruitment. The presentation describes Genesis' consultative recruitment process, search methodology, and focus on developing premier partnerships with clients through collaboration, delivery, and continuous improvement. It emphasizes Genesis' goal of adding value to clients by reducing time-to-hire, costs, and improving retention.

1. A presentation by
Genesis Associates
Izaac Thaw
Scientific & Industrial Sales -
Recruitment Consultant

2. Introductions
Patrick Bell – Managing Director
Izaac Thaw – Senior Consultant, Technical Sales
• Twelve years experience within the recruitment industry
• Eight years within Senior Management / Director positions
• Co-owner of Genesis Associates
• Experience within multi-national blue-chip and SME recruitment services
• 2.5 years experience within the recruitment industry
• 2.5 years experience specialising within Technical Sales, UK
•Track record of medium to senior placements within various Scientific
& Industrial organisations within the UK & International markets

3. It's not just what we do, it's how we do it that makes
all the difference.
Genesis Associates
Genesis Associates is a boutique search consultancy
providing staffing solutions across the UK and
worldwide.
Using proactive & innovative techniques we are able to
succeed where other consultancies fail to deliver
• The ability to source and supply specialist skills
or opportunities for key appointments
• The highest standards of customer service leading
to repeat business and successful referrals
Our business is built on two principles
which create a winning approach:

4. Our Vision
Consistent. Selective. Bespoke. Dedicated. Trust
Our values
Professional. Enthusiastic. Respectful. Loyalty. Leadership
Our culture
To be recognised industry experts in specialist markets with
a strategy to develop our “Premier Partners”.
We provide the complete search and selection service;
always professional, innovative and flexible in responding to
the needs of our candidates and clients
We are a company that recognises and rewards high
performance providing development and career
opportunities for all our employees

5. Specialist Divisions
• Water Treatment – Systems, Chemicals, Service &
Maintenance
• Analytical Chemistry – Equipment / Consumables
• Bio-Technology/Pharmaceutical
• Industrial & Speciality Chemicals
• Laboratory Equipment
Genesis operates in a number of carefully selected
markets including:
Why select a boutique consultancy?
• Independent
• Expert
• Flexible
• Bespoke
• Proactive
• Collaborative

6. Sales Recruitment
In 2008 Genesis, led by the demand of our client base made a strategic
decision to strengthen our existing service offering with the development of
a dedicated sales recruitment practice.
• Technical Sales
• European Sales
• Capital Equipment Sales
• Consumable Sales
• Service & Maintenance Sales
• Field Sales
• Business Development Managers
• Export Sales
• Key Account Manager
• Sales Managers
• Sales Manager / Director
Core Disciplines:
Typical Assignments:

7. The Consultative Approach
The Winning Formula - 15 Simple Steps to Success
1. Assignment Consultation
2. Research
3. Define search strategy
4. Execute search
5. Candidate Assessment
6. Draft candidate profiles
7. Present short-list
8. Short-list review
9. Interview
10. Feedback
11. 2nd
Interview
12. Pre-offer confirmation
13. Acceptance
14. Post offer meeting
15. Week One, Month One & Year One review
15
Simple Steps
to Success

8. Assessment Process
Stage One:
• Introduction of the opportunity.
• Identification of motivation and commitment to new careers
• Qualification of core criteria
Stage Two:
• Technical interview if applicable / repeat stage one if required
Stage Three:
• Referencing
Stage Four:
• Psychometric testing for executive appointments

9. Search Methodology
Genesis Associates undertake a proactive approach to candidate
attraction, utilising innovative techniques such as:
• Referrals
• Web 2.0 & Social Networking
• Breakfast Forums
• Associates & User Groups
• Exhibitions & Conferences
• Head-hunt / Executive Search
Proactive
Traditional
• Internet Job Board Search
• Database
Reactive
• Internet advertising
• Press advertising

10. Premier Partners
Our ‘Premier Partner’ methodology is designed to ensure that we
deliver immediate value to our clients however also to ensure the
continuous improvement of our service. We actively look to partner
with clients who share the same ethical approach to business and
the local community.
• Induction
• Engagement meeting
• Employee satisfaction surveys
• Defining ‘employer of choice’ marketing material
• Post assignment review
• Monthly MI reports
• Quarterly & Annual performance reviews
Approach:
Service Level Agreements:
• Full assignment literature upon role release.
• Consultation with hiring managers.
• Short-list presentation deadline & review meeting.
• Maximum of 3 candidates per requirement.
• Interview feedback within 48 hours

11. Building Successful Partnerships
Genesis Associates understands that truly successful partnerships
are built over time and require absolute trust. This is not easily
achieved however we feel that by committing to the development of
several key attributes we can establish a long-term, mutually
beneficial relationship.
• Collaboration
• Honesty
• Flexibility
• Delivery
• Mutual benefit
• Integrity
• Transparency
• Open communication
• Regular feedback
• Continuous Improvement
The partnership approach:

12. Adding Value
It is not our ambition to revolutionise the recruitment industry, it is
however our intention to deliver a service that adds tangible value.
To the resource team:
• Saving time
• Sharing knowledge
• Training & Development
• Market intelligence
To the market:
• Promoting Afton Chemical as the ‘employer of choice’
• Enhancing the candidate experience
To Client:
• Reducing the time to hire
• Reducing cost
• Improving retention
• An ambassador

13. Conclusion
Genesis Associates would welcome the opportunity to partner you on what will no doubt be an exciting growth
journey over the coming years.