The document outlines the Entrepreneurial Services Program by Smart Chart in partnership with Enterprise Development Services, aimed at fostering entrepreneurship through various training modules and consultancy services. The program includes certifications and workshops designed to develop entrepreneurial mindsets, business skills, and financial modeling for potential and practicing entrepreneurs, primarily in the Middle East and Africa. Smart Chart, based in Riyadh, Saudi Arabia, is focused on enhancing business outcomes through tailored solutions for various clients, including startups and small to medium enterprises.

1. Smart Chart in partnership with Enterprise
Development Services presents
ENTREPRENEURIAL
SERVICES PROGRAM
ENTERPRISE DEVELOPMENT SERVICES

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S M A R T C H A R T

3. TABLE OF CONTENT
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About smart chart
Enterprise Development Services Company.
Consultancy Services
Entrepreneurial Services
Certification
Module -1 Develop Your Entrepreneurial Mindset
Module -2 Develop Your Business Idea
Module -3 Develop Your Business Skills
Module -4 Generate & Validate Your Business Model- CANVAS
Module -5 Run & Grow Your Enterprise
Module -6 Digital Startup
Module -7 First Step to Become an Entrepreneur Weekend BootCamp For Entrepreneurs
Module -8 Financial Modeling for Entrepreneurs
Module -9 Project Management Professional PMP for Entrepreneurs
Module -10 Test Feasibility for Entrepreneurs
Module -11 BootCamp for Entrepreneurs in UK
Module -12 Growth Mapper- Diagnostic Tool
Strategic Partnership
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4. ABOUT SMART CHART
MISSION
SMART CHART ENTREPRENEURIAL SERVICES
VISION
Smart Chart for Training & Consulting, based in Riyadh-Saudi Arabia, has an outstanding track
record of success in innovative training and consultancy in Saudi Arabia. Smart Chart with
accumulative wealth of experience in the Saudi market, will have strong basis to design &
deliver innovative training solutions and enhance business outcomes
Developing and enhancing our Business partners through delivering the best tailored solutions
that highly increase their ROI and modify their market share within the very fast growing market
and aggressive competition.
Through a dedicated team of Consultants, Smart chart offers entrepreneurial solutions to those
in charge of programs and initiatives of entrepreneurship ,entrepreneurs as well as owners of
small and medium enterprises through a package of programs and customized services targeting
at the following segments:-
• Young and budding entrepreneurs and Start Ups
• Struggling enterprises
• Civil society organizations and those supporting and sponsoring entrepreneurial initiatives
• Government and business incubators
• Franchisee
Reachable innovative training solutions for contemporary developed
human capital.
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6. WHO WE ARE ?
VISION
A recognized center for lean startup
training and services.
MISSION
The Enterprise Development Services, is based in UK, aims at developing and delivering certified lean startup
training and consultancy services to potential and practicing entrepreneurs in mainly the Middle East and
Africa, leveraging on the wide experience of the founders and partnerships with UK professionals.
VALUES
Honesty
Believe in success and growth
Customer loyalty
Networking & Partnership
ENTERPRISE
DEVELOPMENT
SERVICES COMPANY.
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7. • Pre-Operating Studies
• Strategy & Planning
• Evaluation & Improvement
• Project Management
• Potential Entrepreneurs
• Practicing Entrepreneurs
• Entrepreneurial Service
Providers
• Qualified Team
• Long Experience in the GCC
• Team Speaks English, Arabic & French
• Reasonable Pricing
• Customized Services
• Recognized Value Propositions
• Customer Focus
• Outsourced the Right Expertise
• Based in UK & Connected to Professional
Networks
• Financial Management
• Outsourced Expertise Services
• Tailored Services
OFFERED SERVICES :
POTENTIAL CLIENTS
WHY CHOOSING US:
CONSULTANCY
SERVICES
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8. TRAINING SERVICES
CONSULTANCY SERVICES
• Develop Your Entrepreneurial Mindset
• Develop Your Business Idea
• Develop Your Business Skills
• Generate Your Business Model
• Run & Grow Your Enterprise
• Digital Startup
• Pre-Operating Studies
• Strategy & Planning
• Evaluation & Improvement
• Project Management
• Financial Management
• Tailored Services
• First Step to Become an Entrepreneur
(Weekend BootCamp)
• Financial Modeling for Entrepreneur
• Project Management for Entrepreneur
• Test Feasibility for Entrepreneur
• BootCamp for Entrepreneurs
• Growth Mapper Diagnostic
ENTREPRENEURIAL
SERVICES
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9. ABOUT ILM
• Enterprise Development Services is a Recognized Provider by ILM- UK.
• Training modules are approved & certified by ILM- UK.
• Completion certificate will be issued to learners by ILM-UK and Enterprise Development
Services.
ILM is, a branch of the City & Guilds, the UK’s top leadership and management qualifications
specialist.
ILM helps employers and training providers to develop, assess and accredit leaders with the right
skills.
ILM qualify and approve through a global network of over 2,000 approved centres and with our
City & Guilds Group colleagues.
CERTIFICATION
CERTIFICATION SCOPE
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10. • Explain entrepreneurship mindset.
• Develop entrepreneurial thinking.
• Discover your entrepreneurial talent.
• Learn lean-startup basics.
Learners will demonstrate:
• Entrepreneurial mindset skills.
• Basic lean-startup methodology.
• Basic startup innovation.
• Basic ideation and business concept development.
• Business basics and market analysis.
• Customer development.
• Observe and analyze customer/market problems and opportunities.
• Introduction to business ideation, business modeling and thinking forward.
• Introduction to entrepreneurship and management.
• Corporate business culture.
• Business concept & branding.
• Introduction to the lean-startup methodology.
• Macro analysis and introduction to basic market analytical tools.
• Ideation techniques; Understanding customers.
• Understanding business basics; Create a business model canvas.
• Action to leave workshop with -Idea testing/validation
• Both genders with age 16 years and above.
• Read & write in English with basic literacy level.
• High school, university students & employees.
• Potential entrepreneurs (anyone who have interest in entrepreneurship).
• No prerequisite preparation is required.
MODULE -1 DEVELOP YOUR ENTREPRENEURIAL MINDSET
MODULE OBJECTIVES :
MODULE OUTCOMES:
MODULE CONTENT:
WHO TO ATTEND:
• 10 Hours- Two Days ILM-Certified Business Startup Delivered in English & Arabic
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11. WHO TO ATTEND:
• Introduction to the lean-startup methodology.
• Assess your entrepreneurial suitability and develop a development plan.
• Generate your business idea; Verifying your business idea.
• Learners will present their business ideas and receive feedback.
• Action to leave workshop with - How are you going to test your idea and to develop business model?
• 10 Hours- Two Days ILM-Certified Business Startup Delivered in English & Arabic
• Both genders with age 16 years and above.
• Read & write with basic literacy level.
• High school, university students & employees.
• Potential entrepreneurs (anyone who have interest in entrepreneurship).
• Ideally, graduates of module (1).
MODULE CONTENT:
MODULE -2 DEVELOP YOUR BUSINESS IDEA
• learn skills & techniques for business ideation.
• Develop & verify business ideas.
• understand market testing.
• Post-workshop online support
Learners will demonstrate ability to:
• Assess their suitability as entrepreneurs and create a
plan to strengthen their profile.
• Develop & verify business ideas.
• Pitch for your business idea & receive feedback for
improvement.
• Introduction to business modeling and thinking
forward.
MODULE OBJECTIVES : MODULE OUTCOMES:
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12. MODULE CONTENT:
WHO TO ATTEND:
• Provide students with essential business skills & tools to develop and run a business.
• Build students confidence in the use of business language, terminology, models and frameworks.
• Develop students awareness of how different aspects of the enterprise are interconnected.
• Enable students to apply learning to real business situations.
• 9 Hours- Two Days ILM-Certified Business Startup Delivered in English & Arabic
Learners will demonstrate ability to:
• Basic skills required to develop and run startup business.
• Assess suitability to run a business.
• Use of business language, terminology, models and frameworks appropriately in their dealings with other
business professionals.
• Introduction to lean-startup methodology.
• Develop a customer focus.
• Understand market, competitors, opportunities &
threats.
• Understand the marketing 4 P’s; Selling for your
enterprise
• Digital marketing for your enterprise.
• Market research and Market strategy.
• Both genders with age 16 years and above.
• Read & write with basic literacy level.
• High school, university students & employees.
• Potential entrepreneurs.
• Test feasibility of your enterprise.
• Understanding the financial aspects of your
enterprise.
• Understanding how resources are managed.
• Understanding IP and how to protect your
assets.
• Dealing with compliance and regulations.
• Assess your suitability.
MODULE OBJECTIVES:
MODULE OUTCOMES:
MODULE -3 DEVELOP YOUR BUSINESS
SKILLS
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13. • Explain the Business Model Canvas and its applications.
• Apply the Business Model Canvas to business ideas.
• Generate your business model and plan for validation.
• Learn how to pitch to investors and funders.
• Pitch your business model and receive feedback for improvement.
• Post-workshop online support.
• Introduction to lean-startup methodology.
• Assess your suitability and plan for improvement.
• Introduction to business ideation and ensure every learner has a written
business idea.
• How to develop and validate a business model.
• Learn business acceleration techniques(Growth Mapping Tool.)
• Preparing for the next stage (business forming).
• Demo Day: learners will pitch for business model to expert tutors and
receive feedback.
• Learners will leave the workshop with a plan to validate business model.
Learners will demonstrate ability to:
• Practice basic lean startup methodology and practices
• Assess their suitability as entrepreneurs and create a plan to strengthen
their profile
• Develop, strengthen and validate a business model Canvas.
• Develop a plan to form their enterprises.
• Participate in a demo day and to pitch for their business models.
• Both genders with age 16 years and above.
• Read & write with basic business literacy.
• High school, university students, employees,startup owners.
• Potential entrepreneurs with verified business idea.
• Ideally those students who graduated from the module (2).
• 12 Hours-Two Days ILM-Certified Business Startup
Delivered in English & Arabic
MODULE OBJECTIVES:
MODULE CONTENT:
MODULE OUTCOMES:
WHO TO ATTEND:
MODULE -4 GENERATE & VALIDATE
YOUR BUSINESS MODEL- CANVAS
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14. • Provide learners with essential business skills & tools to develop,
run and grow a business.
• Enable learners to apply their learning to real business situations.
• Post-workshop online support.
Learners will demonstrate ability to:
• Assess their suitability to run a business.
• Business ideation and business modeling.
• Basic skills required to run and grow a startup business.
• Discover and meet customers’ needs.
• Evaluate internal and external environments of a business and discover business opportunities.
• Learners will be able to assess their business progress, identify any gaps of growing and furnish a plan for
growing.
• Apply Growth Mapper Tool, assess and develop a business growth plan.
• Lean startup methodology.
• Assess your suitability and plan for improvement.
• Is your business idea & model prepared and ready for next stage?
• Is your business ready to form?
• Is your business being managed to meet customer needs?
• Understand business basics to run a business.
• What do you need to enable business growing?
• Learn business acceleration techniques(Growth Mapping Tools).
• Each learner has the opportunity to pitch for his/her business growth plan to expert tutors and receive feedback.
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have developed their business idea and model), or graduates of modules (4( & )2).
• Preferably- Practice entrepreneurs (who own or/and run a startup)
• 10 Hours-Two Days ILM-Certified Business Startup
Delivered in English & Arabic
MODULE OBJECTIVES:
MODULE OUTCOMES:
MODULE CONTENT:
WHO TO ATTEND:
MODULE -5 RUN & GROW YOUR
ENTERPRISE
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15. • Provide learners with essential business skills to develop and
validate a digital business model.
• Enable basic skills for digital marketing.
• Develop & validate a digital business model.
• Understand & practice a digital marketing.
• Studying case studies & group discussion
Learners will demonstrate ability to:
• Develop and validate a digital business model
• Manage basic aspects of digital marketing
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in entrepreneurship)
• 6 Hours- One Days ILM-Certified Business Startup
MODULE OBJECTIVES:
MODULE CONTENT:
MODULE OUTCOMES:
WHO TO ATTEND:
MODULE -6 DIGITAL STARTUP
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16. • Discover your entrepreneurial talent.
• Understand startup innovation.
• Understand lean startup methodology.
• Learn to develop business ideas, business models and -100day roadmap.
• Provide post-workshop online support.
• Introduction to entrepreneurship; Practice lean-startup methodology.
• Understand business basics; Advance your lean-startup through innovation.
• Market your lean-startup
• Apply customer development processes to win customers.
• Self-understanding for opportunities creation.
• Generate & verify your business idea.
• Create and validate your business model.
• Create your -100roadmap execution.
• Business Clinic to support your plans.
Learners will demonstrate ability to:
• Entrepreneurial mindset skills.
• Startup innovation; Lean-startup practices.
• ideation and business concept development.
• Business basics; Customer development.
• Assessment for suitability; Business model; Startup growth.
• -100day roadmap execution; Demo-day pitching
• learners will leave workshop with a roadmap plan to execute a startup.
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in entrepreneurship)
• 25 Hours- Three Days ILM Certified Module Delivered in English & Arabic
MODULE OBJECTIVES:
MODULE OUTCOMES:
WHO TO ATTEND:
MODULE -7 FIRST STEP TO BECOME AN ENTREPRENEUR
WEEKEND BOOTCAMP FOR ENTREPRENEURS
MODULE CONTENT:
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17. • Explain the principles of the financial modeling for a startup.
• Equip students with the necessary skills needed for developing financial modeling.
• Facilitate reflection of learning outcomes in learners’ startups.
• Provide post-workshop online support.
• What is the financial model?
• What are the uses of financial modeling?
• What are the key inputs for developing a financial model ?
• How to build a financial model?
• Illustration of key tools for developing a financial model.
• Basics of accounting management.
• Basics of financial management.
Learners will demonstrate ability to:
• Grasp the concept of the leanstartup methodology and basic practices.
• Assess their suitability as entrepreneurs and plan for improvement.
• Skills & tools to develop a financial model.
• Applications of financial modeling.
• Basic accounting & financial management.
• Developing financial models for their startups and venture businesses.
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in entrepreneurship)
• 8 Hours- One Day ILM-Certified Business Startup
Delivered in English & Arabic
MODULE OBJECTIVES:
MODULE CONTENT:
MODULE OUTCOMES:
WHO TO ATTEND:
MODULE -8 FINANCIAL MODELING
FOR ENTREPRENEURS
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18. • Lean startup methodology.
• Introduction to project management.
• Processes for initiating and preparing a project plan.
• Processes for executing a project plan.
• Processes to monitor & control a project.
• Processes to deliver and close a project.
• Project management tool kits.
• Apply our Growth Mapper tools to discover your Lean startup scalability.
• Prepare and present your project plan to target scalability.
• Introduction to the project management..
• Understand the processes, tools, techniques of project management.
• Enhance project management skills among practitioners/entrepreneurs.
• Teach potential entrepreneurs basic project management skills and enable learners to reflect in
startup development.
• Provide post-workshop online support.
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in
Learners will demonstrate ability to:
• Understand leanstartup methodology.
• Project management definition, framework & applications.
• Role, duties & skills of a Project Manager.
• Project management processes and knowledge areas.
• Roadmap for startup scalability.
• Write and present a project plan to target scalability for your startup.
• 12 Hours- Two Day ILM-Certified Business Startup Delivered in English & Arabic
MODULE CONTENT:
MODULE OBJECTIVES:
WHO TO ATTEND:
MODULE OUTCOMES:
MODULE -9 PROJECT MANAGEMENT PROFESSIONAL
PMP FOR ENTREPRENEURS
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19. • Equip learners with skills to conduct a feasibility study
and test feasibility.
• Enhance test-feasibility skills for entrepreneurs.
• Enable entrepreneurs to test feasibility for their
business idea.
• Provide post-workshop online support.
• Introduction to lean startup methodology.
• Concept & purpose for testing feasibility.
• Key components for testing feasibility of your idea.
• Learn how to answer feasibility questions:-
• What is the problem? What is your solution?
• Test problem/solution fit; What is your value propositions?
• What is your competitive position?How to deliver value to customers?
• What is the market size & key competitors? What is the revenue model?
• What are capabilities you team should have?What is the cost of operation?
• How much capital you require?What is your plan for implementation?
• Learn how to plan for testing feasibility of your idea.
• Lean startup methodology.
• Test feasibility for their business ideas.
• Answer key-feasibility questions on their
business ideas.
• Decide to proceed or change on their business
ideas.
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in entrepreneurship)
• 12 Hours-Two Day ILM-Certified Business Startup
Delivered in English & Arabic
MODULE OBJECTIVES:
MODULE CONTENT :
MODULE OUTCOMES:
WHO TO ATTEND :
MODULE -10 TEST FEASIBILITY FOR
ENTREPRENEURS
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20. • Discover your entrepreneurial talent.
• Understand startup innovation.
• Understand lean startup methodology.
• Learn to develop business ideas, business
models and -100day roadmap.
• One-to-one mentoring
• Provide post-workshop online support.
• Introduction to entrepreneurship
• Practice lean-startup methodology
• Understand business basics
• Advance your lean-startup through innovation
• Market your lean-startup
• Apply customer development processes to win
customers
• Self-understanding for opportunities creation
• Generate & verify your business idea
• Create and validate your business model
• Create your -100roadmap execution
• Business Clinic
• Entrepreneurial mindset skills; Lean-startup
methodology.
• Startup innovation; ideation and business concept
development.
• Business basics; Customer development
• Assessment for suitability; Business model;
Startup growth
• -100day roadmap execution.
• Demo-day pitching
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in
entrepreneurship)
• 30 Hours- Five Days ILM-Certified First Step to Become an Entrepreneur
MODULE OBJECTIVES:
MODULE CONTENT:
MODULE OUTCOMES:
WHO TO ATTEND:
MODULE -11 BOOTCAMP FOR
ENTREPRENEURS IN UK
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21. • Explain the framework for the lean-startup
growth.
• Explain the Growth Mapper- Diagnostic tool.
• Enable learners to diagnose their startups for
attaining growth.
• Assist learners to develop actions plan for
business growth.
• Understand framework for lean-startup
growth
• Introduced to our Growth Mapper- Diagnostic
tool
• Learn how to diagnose your startup for growth
• Develop your actions plan for business growth
• For more information:
http://www.growthmapper.co.uk/
Learners will demonstrate ability to:
• Grasp proven framework for lean-startup growth.
• Diagnose their startups and define areas for
development.
• Develop actions plan for attaining growth.
• Both genders with age 16 years and above
• Read & write with basic business literacy
• High school, university students & employees
• Potential entrepreneurs (who have interest in
entrepreneurship)
• Preferably for startups looking for growth
• Distressed startups
• 10 Hours- Two Day Developed and owned by Oxford Innovation (www.oxin.co.uk)
MODULE OBJECTIVES:
MODULE CONTENT:
MODULE OUTCOMES:
WHO TO ATTEND:
MODULE -12 GROWTH MAPPER- DIAGNOSTIC TOOL
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22. • A business accelerator with a -30years of
supporting business growth and managing 25
business & innovation centers in UK.
• www.oxin.co.uk
• Master Degree in International Management
• Professional Qualifications in Entrepreneurship &
Enterprise Development
• 13 years- Managing Manufacturing Businesses
• 11 years-Supporting Startups and Entrepreneurial
Initiatives
• Fluent in Arabic and English
• Career in Morocco, UK & GCC
• Degree in Business, fluent in Arabic, French & English
• Professional experience in sales & business
development
• 6 years in communication businesses
• 15 years in publishing businesses
A Pool of professional trainers and mentors for
entrepreneurs.
Oxford Innovation Pool of Expertise
STRATEGIC PARTNERSHIP
MUNTHER AL DAWOOD- LEAD
TRAINER & CONSULTANT
SAIDA DAHA- BUSINESS
DEVELOPMENT MANAGER
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24. +966 11 433 0555
+966 11 433 8555
info@smartchart.com.sa
www.smartchart.com.sa
Kingdom of Saudi Arabia
P.O.Box 381427 Riyadh 11345