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Quantix corporate-overview-bw-2017
- 1. Quantix Marketing Consulting Company& Services B r i e f O v e r v i e w 2017
- 2. 2 Thank you forgoing through this brief material ! • The next few slides are a brief intro of Quantix Marketing Consulting. • They are meant to provide a quick look on our position in the marketplace today as well as a reasoning for our proposal to co-operate on marketing related projects. • As presentations maybe limited in setting up a close business relationship, we would be happy if we could arrange for a short meeting to discuss any details and explore solutions.
- 3. 3 Who we are… •Young company with experienced professionals in market research and strategic consulting. • Hub of consultants. Your gateway to high-end services. Flexible structure, adaptive to clients’ needs and specific briefs. Research & Consulting Boutique • Experts: over 15 years experience, high business exposure, management positions • Senior Consultants: over 10 years experience • Senior Analysts: over 5 years experience Levels
- 4. 4 How we aredesigned… Research & Strategy CORE TEAM Marketing research Market planning Strategy Branding All books mention organizations shift their structures towards more flexible layouts. Despite a reluctance in working with such companies still exists, reality proves these bodies allow access to better resources and provide more cost efficient solutions.
- 5. 5 How we work…Awin-win business model Quantix Marketing Consulting CUSTOMER Data collection partners (CATI, CAWI, F2F, WAPI, etc) Senior Quantix experts & consultants: • Understand client’s business issue and transform it into research objectives • Design the most appropriate research • Check on every key detail of the data collection process • Ensure data validity (database control) • Run data analyses • Interpret the results from a business decision perspective • Communicate and work together with the client for maximized use of insights Allstagesrunbyseniorprofessionals Selected specialists for each particular project MAXIMIZED CUSTOMER BENEFITS !
- 6. 6 Why we arehere… • We strongly believe managers and real decision makers need more than “safe” reports and “regular” charts most agencies provide... • There are more and more marketing professionals seeking bundled services: research, consulting, strategic perspective, branding… • Organizations want more with less money. It is time for different perspectives on internal structure of agencies, leading to lower costs & better tariffs • We are not into “industrialized” research! We are a boutique, we spend time understanding the issue, go deep into the your business objectives and dedicate senior professionals to help.
- 7. 7 Did you ever… •…read Focus Group reports that told you lots of things you’ve already known ? • …run extensive Segmentation studies that ended up without a proper implementation in the organization ? • …go through research reports showing you lots of data and not so many insights • …read reports full of “what” without serious attempts to answer to “why” or “so what” ? • …feel you paid a significant amount for little actionable information? • …feel you paid more for the agency brand than for the actual output you received if ”YES” is an answer to some of the questions on the left, then our proposition might be in line with actual needs in your organization
- 8. 8 • Product &concept testing • Customer Satisfaction surveys • Mystery Shopping • Brand evaluation and positioning • Market segmentation, life-style and values • Organizational values survey • Research Projects Audit • Research function outsourcing What we can do for our partners… Marketing Research & Insights Marketing Consulting • Market planning and strategic consulting • Brand development and evaluation • Consulting on methodology and project design • Business Strategy consultancy on insights implementation basic sophisticated
- 9. 9 Quantix Pyramid ofServices Marketing Research regular studies Marketing Insights & Consulting In-depth research approaches, Complex analyses, Implementation Marketing & Business Consulting In-depth research approaches, Complex analyses, Implementation Marketing plans, Strategic Positioning, Brand Books, Management Dashboards, Revenue models… Collaborative workshops, Insights function outsourcing, organizational implementation of insights, research audit, etc… Typical studies: Customer Satisfaction, Mystery Shopping, Concept & Product Testing, Brand Positioning, Market Segmentation, etc… “Commodity” services in marketing research Insights, Business Management Data, Facts Raw inputs
- 10. 10 Large repertoire ofMethods & Tools We can use for you most of the current research tools available in the marketplace today. Our stable platform relies on 3 pillars: • Quantix resources & knowledge • Romanian selected partners for various tools • UK partners for additional tools & expertise Data collection • telephone interviews (CATI) • face to face, paper (PAPI) computer assisted (CAPI) or web assisted (WAPI) • online (CAWI) • unstructured interviews, free discussions • web discussions • observations • web automated monitoring • … Types of studies • quantitative, sampling surveys • marketing experiments • focus groups • in depth interviews • ethnographic research • desk research • neuromarketing approaches • media monitoring • …
- 11. 11 Portfolio Highlights Honored tobe working with or having worked for great companies and brands: * Through direct contracts or as subcontractors for third parties Durable goods Food & beverages Drinks Sports Apparel Medical services Construction Electronics / IT Advertising Marketing Research NGO’s Banking Insurance Telecom Media & Publishing Transportation
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- 13. 13 Our Consulting Team Workingin various sectors of marketing since 1988 Over 10 years experience in top multinationals (Citigroup, Vodafone) Founded Quantix in 2009, developing consulting services related to research, branding & strategy He is acting Strategic Consultant for Kantar Millward Brown. Editor and collaborator for SMARK, partner on various projects for Integrated Consulting and Think Digital Group. Co-founder of Youth Monitor. Founder of Sport Insights In nearly 20 years experience in marketing research, passed through all stages, from data analyst to consultant. Became an analyst in one of the largest agencies , GfK România, completing her expertise with subsequent positions in Vodafone or Ipsos. Has joined Quantix team in 2010 as a senior consultant contributing to the launch of a pioneer project in Romania, Sport Insights Cosmin Nae cosmin@quantix.ro +40722 621 041 Executive Cornelia Nenciu cornelia@quantix.ro +40722 669 430 Sr.Consultant, Managing Partner With a strong corporate background in multinational companies, Radu has more than 10 year on the entrepreneurial side, in marketing insights and consultancy. Involved in project in a broad range of sectors, in research or business intelligence, he has a strong expertise in transforming data in meaningful insights and providing actionable business recommendations. He joined Quantix team in 2016 as a business developer and senior consultant Radu Bogdan radu@quantix.ro +40724 534 232 Sr.Consultant, Managing Partner
- 14. 14 Based on aglobal survey on market research managers, approximately 20% of the research budgets are spent with small agencies and consulting partners. Main advantages of small agencies are: “more flexible”, “closer to clients”, “less expensive”, “higher understanding of the clients’ needs”
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- 16. 16 Cosmin Nae cosmin@quantix.ro +40722 621041 Open to discuss any business needs you have! Glad to help! Cornelia Nenciu cornelia@quantix.ro +40722 669 430 Contacts www.quantix.ro Radu Bogdan radu@quantix.ro