Pulse+ offers due diligence support through in-depth analysis of a company's operating strategy, people, and brand to evaluate its intangible assets. They provide a flexible four-week analysis and suggested action plan. Their services include online assessments, interviews, and feedback reports. Clients receive a due diligence pack with an overall company rating, benchmarks, potential opportunities, and a customized action plan to improve business performance and investor value.

1. Due Diligence Support Offering
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2. About Pulse+
Who we are
– A Team of experts who evaluate the health of a business's people,
strategy and brand for today’s marketplace and tomorrow’s
challenges.
What we offer
– A unique analytic process offering a clear diagnosis of the
intangible assets that drive and inform a company’s balance sheet.
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3. About Pulse+
Three key areas of expertise:
1. Operating Strategy
– Analysis of the processes, systems and strategy that drive a company on a
day to day basis and into the future.
2. People Audit
– Analysis of the personal skills and ability of a management team to take
any given organisation to the next level.
3. Brand Audit
– Analysis of the health of a brand to compete and grow in its chosen
marketplace.
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4. Why Pulse+
Flexibility
– Pulse+ offers a totally flexible approach to fit with its clients needs
and timeframes, from remote electronic questionnaires to on site
interviews and workshops.
Timing
– The whole analysis journey complete with suggested action plan is
delivered within four weeks (from date of commission) ensuring that
we don’t interfere with any established due diligence processes you
may have.
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5. Why Pulse+
Diagnosis & Prescription
– PULSE+ is unique in its ability to not only offer an in-depth
diagnosis of a company’s intangible assets, it is also in a position to
offer a tailor-made prescription and programme of solutions that
can reposition and reinvigorate any company for a future of
sustainable growth.
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6. Pulse+ cost to you
Fees
– PULSE+ offers its full diagnostic services at a discounted flat rate of £20K
– Component services of strategy, people & brand are offered at £8K each
– The figures are ex VAT and discounted by 50% for the following reasons:
– If invested, secure the delivery of the suggested action plan
– Attempt to displace incumbent providers
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7. Our services in a bit more detail
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8. Strategy Audit
Is there a strategy to deliver investor value?
On-line assessment
– With cross functional Team up to 20 participants
– Covers: Vision, Strategy, Goals & Objectives, Culture and Communication
– Takes 20mins but are given 3-5 days to ensure deliberate responses
Company actions
– Over same 3-5 days each Team member compiles a list of the following:
– Re-occurring issues, current product/service enhancements, innovative ideas, opinions/views, suggestions
Pulse Day
– One day session at end of assessment with cross functional Team
– Presentation of assessment results
– 5-Goal alignment using Company actions
– Discover current Company Pulse vs. Perception, P&L and Forecasts
Gain an insight into how well the current strategy is placed to support the investors’ exit plan.
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9. People Audit
Is the team driving your strategy? Does it have the ability to deliver the strategy?
Leadership – Development Needs Analysis (LDNA)
– Includes yourself, your boss and your direct reports
– Feeds back on the performance, skills & competencies of those driving the business strategy
– Covers leadership culture, team working, objective setting, communication and motivation
Sales – Development Needs Analysis (SDNA)
– Includes yourself, your boss and selected customers
– Feeds back on the performance, skills & competencies of those driving the sales strategy
– Covers creating trusting relationships, understanding customers’ business, communication and presentation
Interpersonal Influential Style – metric for personal development work
– Confidential 360° feedback on communication and influencing style
– As perceived by customers, office based colleagues & social contacts
– Feedback is non-judgemental, highlighting key strengths and development opportunities
Gain a greater awareness on how staff behaviour, communication and sales management styles impact the
performance towards the strategy.
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10. Brand Audit
Is the brand optimised to deliver against the business strategy?
Discovery Phase (360° view)
– Communication audit – an analysis of all current marketing material
– Audience analysis – who are we talking to (internal & external)
– Competition analysis – who are we up against & how are they positioned?
– Marketplace analysis – what are the trends within the marketplace?
– Positioning analysis – how are we positioned relative to the competition & the marketplace?
Brand Analysis
– Interviews with key individuals (top to bottom) across the business and selected, representative customers
– Brand Features – how the business perceives itself (Intrinsics)
– Image Attributes – how the business is perceived by its customer base (Extrinsics)
– Asses how Extrinsics are supported by Intrinsics
Gain an insight on how well the brand is set to deal with the challenges of the marketplace and whether in its
current guise it’s coherent and credible for the target market(s).
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11. Output
What do I get at the end of it?
A cohesive due diligence pack providing:
– An overall rating
– Illustrate how the people, strategy and brand line up to the P&L and Forecasts.
– By category, highlight where the strengths and weaknesses are.
– Overall and based on these categories, confirm if it is a Red, Amber or Green Business.
– Benchmarking
– Benchmarked against leading organisations that have implemented a Pulse+ action plan.
– Potential
– By category, outline the potential opportunities for improvement, growth and efficiency.
– Provide a suggested action plan to improve investor value and achieve the exit strategy.
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12. For further information:
M: 078531 90020
T: 0141 611 9070
E: robert.mckechnie@pulseplans.com
W: www.pulseplans.com
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