CHANGING LIFESTYLE OF YOUNG INDIANS AND ITS EFFECT OF THEIR BUYING BEHAVIOUR Consumer buying behavior is influenced by four major factors: CULTURAL SOCIAL PERSONAL PERSONAL PSYCHOLOGICAL QUESTIONARIES Conclusion THANKYOU

1. CHANGING LIFESTYLE OF YOUNG INDIANS AND
ITS EFFECT OF THEIR BUYING BEHAVIOUR

2. Consumer buying behavior is influenced by four
major factors:
CULTURAL
SOCIAL
PERSONAL
PSYCHOLOGICAL

3. CULTURAL

4. SOCIAL

5. INNOVATIONSPERSONAL

6. Employment
PERSONAL

7. HEALTH
PERSONAL

8. INDIAN CORE VALUES
PERSONAL

9. Status (Upper Class, Middle
class and Lower Class)
PERSONAL

10. FREEDOM
PERSONAL

11. INCOME

12. PSYCHOLOGICAL

13. QUESTIONARIES
1. What culture is and how it impacts consumer behaviors.
2. How culture acts as an ―invisible hand‖ that guides
consumption-related attitudes, values and behavior.
3. How culture sets standards for what satisfies consumers‘
needs.
4. How culture is learned and expressed in language,
symbols, and rituals.
5. How consumers are always adapting to culture-related
experiences.
6. How the impact of culture on consumer behavior is
measured.
7. How core cultural values impact Indian consumers.

14. Conclusion
• Liberalization of economic policies,
• Buying habits of the younger generation,
• Financial independence at a young age,
• Increase in number of nuclear families
• Increase in digital mediaexposure
• Use of commercial website