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The document provides lecture notes on consumer behavior. It discusses key topics like consumer and organizational markets, consumer and organizational buying processes, and factors that influence consumer behavior. Specifically, it outlines 5 stages of the consumer decision making process, 3 types of consumer problem solving, and personal, psychological, and social factors that impact consumer choices. It also defines organizational markets and products and the 6 stages of organizational buying decisions.
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The influence of culture on consumer behaviour
Understanding consumer behaviour is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product, the company will face losses. Consumer behaviour is very complex because each consumer has different mind and attitude towards purchase, consumption and disposal of product (Solomon, 2009). Understanding the theories and concepts of consumer behaviour helps to market the product or services successfully. Moreover, studying consumer behaviour helps in many aspects. As there is constant change in the living standards, trend, fashion and change in technology; consumer's attitude towards the purchase of product varies (Kumar, 2004). Understanding these factors is of utmost importance because the marketing of product are largely dependent on these factors. Thus, consumer behaviour serves as a successful tool for marketers in meeting their sales objectives.
Consumer Behavior: The Psychology of Consumption
Without an understanding of consumers, how they think, and the reasons for how they behave, it is very difficult for a business to give them exactly what they want.
The study of consumer behaviour improves decision-making as some of the guesswork is removed.
Through a better understanding of consumer behaviour, businesses can make better choices with their marketing to attract more of their target customers.
What is Consumer Behaviour?
Consumer behaviour is the study of consumption. It aims to have a better understanding of consumer actions and processes used in their purchase decisions, as well as the usage of products and services and how they are disposed of.
Exploring how the consumer’s emotions, attitudes and preferences affect buying behaviour, consumer behaviour draws upon ideas from several fields including psychology, sociology, anthropology, biology, marketing and economics.
An underlying motivation drives a consumer to act and purchase. These motivations fit under the problem recognition phase discussed above.
This motivation can be either positive or negative. A positive motivation could be a pleasure – having dinner a nice restaurant or a night on the town. A negative motivation could be the avoidance of unpleasantness such as purchasing toothpaste to minimise tooth decay, getting toothaches and having to visit a dentist.
consumer buying behavior
Culture is defined as the learned beliefs, values, and customs that influence consumer behavior within a society. There are three levels of subjective culture: supranational, national, and group. Personal traits and cultural influences like beliefs and values interact to shape behavioral intentions and actions. Culture is learned through both formal and informal means like education, advertising, and social interactions. Cultural symbols and meanings can spread and change over time through various movements and exchanges between societies.
Chapter 3- Consumer Behavior
A lesson on Consumer Behavior basically used for lecture discussion at Holy Angel University undergraduate students of the School of Business and Accountancy.
COSUMER BEHAVIOUR
Consumer behavior is influenced by reference groups, social class, culture, and subcultures. [REFERENCE GROUPS] such as friends, celebrities, coworkers can influence purchasing decisions. [SOCIAL CLASS] is a hierarchy that impacts status and consumption patterns. [CULTURE] is learned and influences symbols, rituals, and sharing beliefs. [SUBCULTURES] like age, religion, region also shape behavior. Cross-cultural analysis examines psychological and social similarities and differences between nations to effectively target foreign consumers.
Consumer Behavior
Consumer behavior is influenced by social, cultural, personal and psychological factors. Social factors include family, roles, status and reference groups. Cultural factors are divided into culture, subculture and social class. Personal factors that influence consumer behavior are age, life cycle stage, occupation, economic situation, lifestyle, personality and self-concept. Psychological factors that influence consumer behavior are motivation, perception, learning, and beliefs and attitudes.
Cultural and Cross Influences
This document discusses how culture influences consumer behavior. It defines culture and discusses issues in analyzing culture. It also covers measuring the content of culture, how cultural meanings are expressed in products, and approaches to developing international marketing strategies. Specifically, it discusses adapting, standardizing, or changing marketing strategies across cultures. It provides examples of cultural differences and trends that marketers must consider when developing cross-cultural strategies.
Influence of culture on consumer behaviour
INFLUENCE OF CULTURE ON CONSUMER BEHAVIOUR
3. WHAT IS CULTURE?
4. BELIEFS AND VALUES:
5. WHAT IS CONSUMER BEHAVIOUR?
6. THE INVISIBLE HAND OF CULTURE
7. Culture exists at different subjective levels:
8. CULTURE SATISFIES NEEDS
10. HOW IS CULTURE LEARNED?
11. How Culture Is Learned
12. ACQUISITION OF CULTURE
13. LANGUAGE AND SYMBOLS:
15. RITUALS:
16. SHARING OF CULTURE
18. CULTURE IS DYNAMIC
20. Mythology
21. THE MEASUREMENT OF CULTURE:
25. Value Measurement Survey Instruments:
27. CONCLUSION
29. REFERENCES:
CONSUMER BEHAVIOUR – NINTH EDITION
WRITTEN BY: LEON G. SCHIFFMAN
LESLIE LAZAR KANUK
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The influence of culture on consumer behaviour
Understanding consumer behaviour is important for any organization before launching a product. If the organization failed to analyse how a customer will respond to a particular product, the company will face losses. Consumer behaviour is very complex because each consumer has different mind and attitude towards purchase, consumption and disposal of product (Solomon, 2009). Understanding the theories and concepts of consumer behaviour helps to market the product or services successfully. Moreover, studying consumer behaviour helps in many aspects. As there is constant change in the living standards, trend, fashion and change in technology; consumer's attitude towards the purchase of product varies (Kumar, 2004). Understanding these factors is of utmost importance because the marketing of product are largely dependent on these factors. Thus, consumer behaviour serves as a successful tool for marketers in meeting their sales objectives.
Consumer Behavior: The Psychology of Consumption
Without an understanding of consumers, how they think, and the reasons for how they behave, it is very difficult for a business to give them exactly what they want.
The study of consumer behaviour improves decision-making as some of the guesswork is removed.
Through a better understanding of consumer behaviour, businesses can make better choices with their marketing to attract more of their target customers.
What is Consumer Behaviour?
Consumer behaviour is the study of consumption. It aims to have a better understanding of consumer actions and processes used in their purchase decisions, as well as the usage of products and services and how they are disposed of.
Exploring how the consumer’s emotions, attitudes and preferences affect buying behaviour, consumer behaviour draws upon ideas from several fields including psychology, sociology, anthropology, biology, marketing and economics.
An underlying motivation drives a consumer to act and purchase. These motivations fit under the problem recognition phase discussed above.
This motivation can be either positive or negative. A positive motivation could be a pleasure – having dinner a nice restaurant or a night on the town. A negative motivation could be the avoidance of unpleasantness such as purchasing toothpaste to minimise tooth decay, getting toothaches and having to visit a dentist.
consumer buying behavior
Culture is defined as the learned beliefs, values, and customs that influence consumer behavior within a society. There are three levels of subjective culture: supranational, national, and group. Personal traits and cultural influences like beliefs and values interact to shape behavioral intentions and actions. Culture is learned through both formal and informal means like education, advertising, and social interactions. Cultural symbols and meanings can spread and change over time through various movements and exchanges between societies.
Chapter 3- Consumer Behavior
A lesson on Consumer Behavior basically used for lecture discussion at Holy Angel University undergraduate students of the School of Business and Accountancy.
COSUMER BEHAVIOUR
Consumer behavior is influenced by reference groups, social class, culture, and subcultures. [REFERENCE GROUPS] such as friends, celebrities, coworkers can influence purchasing decisions. [SOCIAL CLASS] is a hierarchy that impacts status and consumption patterns. [CULTURE] is learned and influences symbols, rituals, and sharing beliefs. [SUBCULTURES] like age, religion, region also shape behavior. Cross-cultural analysis examines psychological and social similarities and differences between nations to effectively target foreign consumers.
Consumer Behavior
Consumer behavior is influenced by social, cultural, personal and psychological factors. Social factors include family, roles, status and reference groups. Cultural factors are divided into culture, subculture and social class. Personal factors that influence consumer behavior are age, life cycle stage, occupation, economic situation, lifestyle, personality and self-concept. Psychological factors that influence consumer behavior are motivation, perception, learning, and beliefs and attitudes.
Cultural and Cross Influences
This document discusses how culture influences consumer behavior. It defines culture and discusses issues in analyzing culture. It also covers measuring the content of culture, how cultural meanings are expressed in products, and approaches to developing international marketing strategies. Specifically, it discusses adapting, standardizing, or changing marketing strategies across cultures. It provides examples of cultural differences and trends that marketers must consider when developing cross-cultural strategies.
Influence of culture on consumer behaviour
INFLUENCE OF CULTURE ON CONSUMER BEHAVIOUR
3. WHAT IS CULTURE?
4. BELIEFS AND VALUES:
5. WHAT IS CONSUMER BEHAVIOUR?
6. THE INVISIBLE HAND OF CULTURE
7. Culture exists at different subjective levels:
8. CULTURE SATISFIES NEEDS
10. HOW IS CULTURE LEARNED?
11. How Culture Is Learned
12. ACQUISITION OF CULTURE
13. LANGUAGE AND SYMBOLS:
15. RITUALS:
16. SHARING OF CULTURE
18. CULTURE IS DYNAMIC
20. Mythology
21. THE MEASUREMENT OF CULTURE:
25. Value Measurement Survey Instruments:
27. CONCLUSION
29. REFERENCES:
CONSUMER BEHAVIOUR – NINTH EDITION
WRITTEN BY: LEON G. SCHIFFMAN
LESLIE LAZAR KANUK
Consumers behaviour 2
This document provides an overview of study skills for academic study. It defines consumer behavior as the study of how individuals make decisions to satisfy their needs. It discusses factors that influence consumer behavior, such as consumer psychology, culture, and the consumer decision-making process. Finally, it notes that understanding consumer behavior benefits marketers by helping them meet consumer requirements and understand how purchase decisions are made.
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This document discusses key concepts in consumer buying behavior including:
1. It defines consumer behavior and examines factors that influence it such as psychological, personal, social, and cultural factors.
2. It explores consumer decision making processes and models of innovation adoption.
3. It analyzes how groups, culture, social class, and subcultures shape consumer choices and behaviors.
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Consumer behavior is the study of how individuals and groups select and use products and services. It examines how consumers think about and compare brands and make purchasing decisions, and how they are influenced by their environment, peers, culture, and media. Key factors that affect consumer behavior include personal characteristics like age, gender, and culture, as well as social influences from family, friends, social class, and social media.
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This document discusses how culture influences consumer behavior in China and the United States. It first defines culture and explains how core cultural values shape consumer behaviors. It then analyzes seven key differences in the core values between Chinese and American culture, and how each impacts related consumer characteristics. These include collectivism vs individualism, family relationships, and time consciousness. The document concludes by providing marketing insights based on these cultural comparisons, such as using relationship marketing with Chinese consumers and developing more time-saving products for American consumers.
Consumer behaviour by asfand
The document discusses consumer behavior from several perspectives:
1) It outlines key concepts in consumer behavior including definitions, applications to marketing strategy, and research methods.
2) It examines external determinants of consumer behavior such as culture, social factors, and personal influences.
3) It analyzes internal determinants including personality, motivation, information processing, attitudes, and decision making.
4) It reviews models of consumer decision making and different views of the decision process.
5) It discusses post-purchase behavior, consumerism, and organizational buying.
Concumer behavior
The document discusses the roles involved in buying decisions and the consumer buying process. It identifies five main roles: initiator, influencer, decider, buyer, and user. It then explains each role and outlines the three stages of the consumer buying process: input, process, and output. Finally, it provides a brief introduction to consumer behavior and defines it as how individuals make spending decisions to satisfy needs through searching for, using, evaluating, and disposing of products and services.
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Join AIPMM Anthropologist Paula Gray as she concludes the in-depth webcast series focusing on Consumer Behavior. This 3 part series has been a tremendous success as Paula has taken the time to unpack the somewhat mysterious buyer decision process. Part 1 focused on the product purchasing process, part 2 focused on internal process that shape buying decisions. Now join us for the final installment where we will look at how cultural and societal rules, laws, conventions, customs and values also affect the consumer’s purchase decision.
Your customer does not make buying decisions in a vacuum, but rather under the societal and cultural pressures that exist anywhere. Who better to uncover the complexity of that socio-cultural framework than our own AIPMM Anthropologist, Paula Gray? Join us as we learn more about these external influences and how they shape the internal buying decision.
As with the rest of this series you can use this information to inform your marketing strategy, create more relevant messaging and improve your social media strategy. This information is relevant for both tangible goods and intangible services.
Key topics in Part 3 will include:
· Definition of culture and how the components affect your customer’s buying decisions
· Subcultures and their “languages”
· Family and household member influence
· Reference groups and their influence
About Paula Gray
Paula Gray is an anthropologist and the Director of Research and Knowledge Development at AIPMM. She has traveled the globe to work with companies throughout the US, Europe, Africa and Asia-Pacific to help them gain a deeper understanding of their customers. She is featured in Linda Gorchels' book The Product Manager's Handbook and has contributed to several books on product management including The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). She is also the author of numerous blog posts and papers including Business Anthropology and the Culture of Product Managers.
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This document discusses how cultural values shape consumer behavior and how marketers can respond. It begins by explaining that cultural values are widely held beliefs that influence consumption patterns. When cultural values shift over time, consumer behavior also changes. Therefore, understanding evolving values is key to predicting future consumer trends. The document then outlines different types of cultural values (self-oriented, environment-oriented, and other-oriented) and provides examples of how American values have changed in these areas. It concludes by recommending several marketing strategies like green marketing and cause-related marketing that can appeal to modern cultural values oriented around environmental and social issues.
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This document outlines the objectives and contents of a course on consumer behaviour. The objectives are to: 1) Explain why consumer behavior is central to marketing; 2) Provide tools for thinking about consumers and analyzing problems from their perspective; and 3) Present a simple model of consumer decision-making. The course contents cover topics like motivation, perception, attitudes, social influences, the consumer decision process, models of buying behavior, satisfaction, and loyalty. Suggested reading materials are also provided.
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The document discusses factors that influence consumer behavior. There are four main types of factors: cultural factors, social factors, personal factors, and psychological factors. Cultural factors include culture, subcultures, and social classes that shape a person's values and preferences. Social factors encompass reference groups like family, friends, and social roles/status that provide social influence. Personal factors relate to demographics like age and lifestyle as well as income that impact purchasing power. Psychological factors refer to personality, self-concept, and motivations that underlie consumer decision making. Understanding how these various factors intersect is important for marketers to effectively target and influence consumers.
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This document outlines an index and sections for a marketing project report on how economic, social, and cultural factors affect consumer demand for certain goods. It defines key terms like consumer behavior and discusses various factors under each category. For economic factors, it focuses on personal income, income expectations, and occupation. For social factors, it examines family, roles/status, and reference groups. And for cultural factors, it looks at culture, sub-culture, and social class. It then provides examples of how these factors influence purchase decisions for specific products like a house, business suit, TV, food processor, car, laptop, confectionery, abaya, and watch. The document outlines a market survey methodology using questionnaires to collect data on
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This document summarizes factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It discusses how marketers consider cultural shifts and social classes to discover new product opportunities. Family, roles, status, reference groups, age, life stage, lifestyle, occupation, personality, motivation, perception, learning, and beliefs also impact consumer purchasing. The document was presented by a group of students for a Principles of Marketing class. It aims to explain the various internal and external factors studied by marketers to understand consumer behavior.
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This document discusses consumer behavior and how understanding consumers is essential for business success. It explains that studying consumer behavior involves asking the right questions to analyze who consumers are, what they buy, and why they make purchases. Key factors that influence consumer behavior are discussed such as cultural, social, personal, and psychological characteristics. The document also outlines the consumer purchase process and different types of buying decisions.
Cb intro wk 1
Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It includes the acquisition, consumption, and disposal of goods, services, and ideas by individuals or groups to satisfy their needs and wants. Understanding consumer behavior helps marketers develop effective marketing strategies to attract and retain customers by addressing their needs and influencing their decisions. Studying consumer behavior from various contributing disciplines like psychology, sociology, anthropology, and economics provides a well-rounded perspective on consumer thought processes and decision making.
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This chapter discusses cost behavior analysis and how to classify costs as either variable or fixed. Variable costs change proportionally with activity levels, while fixed costs remain constant over a relevant range of activity. The chapter provides examples of variable costs like materials and fixed costs like rent. It also discusses mixed costs that have both fixed and variable components. Managers can use scattergraph plots of total cost versus activity levels to diagnose the behavior of different costs. The goal is to understand how costs change with production volumes to aid in planning and decision making.
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This document provides an overview of study skills for academic study. It defines consumer behavior as the study of how individuals make decisions to satisfy their needs. It discusses factors that influence consumer behavior, such as consumer psychology, culture, and the consumer decision-making process. Finally, it notes that understanding consumer behavior benefits marketers by helping them meet consumer requirements and understand how purchase decisions are made.
Consumer buying behaviour 2021
This document discusses key concepts in consumer buying behavior including:
1. It defines consumer behavior and examines factors that influence it such as psychological, personal, social, and cultural factors.
2. It explores consumer decision making processes and models of innovation adoption.
3. It analyzes how groups, culture, social class, and subcultures shape consumer choices and behaviors.
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Consumer behavior is the study of how individuals and groups select and use products and services. It examines how consumers think about and compare brands and make purchasing decisions, and how they are influenced by their environment, peers, culture, and media. Key factors that affect consumer behavior include personal characteristics like age, gender, and culture, as well as social influences from family, friends, social class, and social media.
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This document discusses how culture influences consumer behavior in China and the United States. It first defines culture and explains how core cultural values shape consumer behaviors. It then analyzes seven key differences in the core values between Chinese and American culture, and how each impacts related consumer characteristics. These include collectivism vs individualism, family relationships, and time consciousness. The document concludes by providing marketing insights based on these cultural comparisons, such as using relationship marketing with Chinese consumers and developing more time-saving products for American consumers.
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The document discusses consumer behavior from several perspectives:
1) It outlines key concepts in consumer behavior including definitions, applications to marketing strategy, and research methods.
2) It examines external determinants of consumer behavior such as culture, social factors, and personal influences.
3) It analyzes internal determinants including personality, motivation, information processing, attitudes, and decision making.
4) It reviews models of consumer decision making and different views of the decision process.
5) It discusses post-purchase behavior, consumerism, and organizational buying.
Concumer behavior
The document discusses the roles involved in buying decisions and the consumer buying process. It identifies five main roles: initiator, influencer, decider, buyer, and user. It then explains each role and outlines the three stages of the consumer buying process: input, process, and output. Finally, it provides a brief introduction to consumer behavior and defines it as how individuals make spending decisions to satisfy needs through searching for, using, evaluating, and disposing of products and services.
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Consumer behavior,Consumer Buying Behavior, Factors affecting consumer buying behavior, Customer buying role, Customer buying decision process.
Socio-Cultural Influences on Purchase Decision Making
Join AIPMM Anthropologist Paula Gray as she concludes the in-depth webcast series focusing on Consumer Behavior. This 3 part series has been a tremendous success as Paula has taken the time to unpack the somewhat mysterious buyer decision process. Part 1 focused on the product purchasing process, part 2 focused on internal process that shape buying decisions. Now join us for the final installment where we will look at how cultural and societal rules, laws, conventions, customs and values also affect the consumer’s purchase decision.
Your customer does not make buying decisions in a vacuum, but rather under the societal and cultural pressures that exist anywhere. Who better to uncover the complexity of that socio-cultural framework than our own AIPMM Anthropologist, Paula Gray? Join us as we learn more about these external influences and how they shape the internal buying decision.
As with the rest of this series you can use this information to inform your marketing strategy, create more relevant messaging and improve your social media strategy. This information is relevant for both tangible goods and intangible services.
Key topics in Part 3 will include:
· Definition of culture and how the components affect your customer’s buying decisions
· Subcultures and their “languages”
· Family and household member influence
· Reference groups and their influence
About Paula Gray
Paula Gray is an anthropologist and the Director of Research and Knowledge Development at AIPMM. She has traveled the globe to work with companies throughout the US, Europe, Africa and Asia-Pacific to help them gain a deeper understanding of their customers. She is featured in Linda Gorchels' book The Product Manager's Handbook and has contributed to several books on product management including The Guide to the Product Management and Marketing Body of Knowledge (ProdBOK). She is also the author of numerous blog posts and papers including Business Anthropology and the Culture of Product Managers.
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This document discusses how cultural values shape consumer behavior and how marketers can respond. It begins by explaining that cultural values are widely held beliefs that influence consumption patterns. When cultural values shift over time, consumer behavior also changes. Therefore, understanding evolving values is key to predicting future consumer trends. The document then outlines different types of cultural values (self-oriented, environment-oriented, and other-oriented) and provides examples of how American values have changed in these areas. It concludes by recommending several marketing strategies like green marketing and cause-related marketing that can appeal to modern cultural values oriented around environmental and social issues.
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This document outlines the objectives and contents of a course on consumer behaviour. The objectives are to: 1) Explain why consumer behavior is central to marketing; 2) Provide tools for thinking about consumers and analyzing problems from their perspective; and 3) Present a simple model of consumer decision-making. The course contents cover topics like motivation, perception, attitudes, social influences, the consumer decision process, models of buying behavior, satisfaction, and loyalty. Suggested reading materials are also provided.
Consumer Behavior and Marketing Research
The document discusses factors that influence consumer behavior. There are four main types of factors: cultural factors, social factors, personal factors, and psychological factors. Cultural factors include culture, subcultures, and social classes that shape a person's values and preferences. Social factors encompass reference groups like family, friends, and social roles/status that provide social influence. Personal factors relate to demographics like age and lifestyle as well as income that impact purchasing power. Psychological factors refer to personality, self-concept, and motivations that underlie consumer decision making. Understanding how these various factors intersect is important for marketers to effectively target and influence consumers.
Culture and Its Implications on Consumer Behavior
Culture
Concept of Culture
3 B Framework
Implications on Consumer behavior
Parameters of Cultural boundaries
Values and Consumer Behavior
Demographics and its impact on Marketing
Language as an barrier for Consumer Behavior
Non Verbal communication as a tool of understanding pulse of marketing
Consumer Behaviour Powerpoint Presentation
Cultural, social, personal, and psychological factors influence consumer behavior. Cultural factors include culture, society, and subcultures. Social factors encompass reference groups, family, and social roles and status. Personal factors relate to aspects like age and lifestyle. Psychological factors concern consumer motivation, perception, learning, beliefs, and attitudes.
Factors affecting consumer behaviour - Grade 11 Marketing Project
This document outlines an index and sections for a marketing project report on how economic, social, and cultural factors affect consumer demand for certain goods. It defines key terms like consumer behavior and discusses various factors under each category. For economic factors, it focuses on personal income, income expectations, and occupation. For social factors, it examines family, roles/status, and reference groups. And for cultural factors, it looks at culture, sub-culture, and social class. It then provides examples of how these factors influence purchase decisions for specific products like a house, business suit, TV, food processor, car, laptop, confectionery, abaya, and watch. The document outlines a market survey methodology using questionnaires to collect data on
Why & how consumer buy in different cultures
Abraham Maslow's hierarchy of needs theory proposes that people's needs are arranged in a hierarchy from basic physiological needs to more advanced needs for esteem and self-actualization. According to the theory, consumers' purchasing decisions are driven by their desire to fulfill needs at different levels of the hierarchy. Marketers must understand how cultural factors influence which needs dominate in a given society as well as how culture shapes what products are purchased, who makes decisions, and purchasing behaviors. Adapting to local cultural norms is important for international marketing success.
Factors affecting on consumer buying behavior
This document summarizes factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It discusses how marketers consider cultural shifts and social classes to discover new product opportunities. Family, roles, status, reference groups, age, life stage, lifestyle, occupation, personality, motivation, perception, learning, and beliefs also impact consumer purchasing. The document was presented by a group of students for a Principles of Marketing class. It aims to explain the various internal and external factors studied by marketers to understand consumer behavior.
BB Chapter Sixteen : Culture And Cross Cultural
This document discusses culture and cross-cultural variations in consumer behavior. It begins by defining culture and explaining how culture is acquired and shared. Cultural values are then classified into three categories: other-oriented, environment-oriented, and self-oriented. Examples of cultural variations are provided for each category. The document also examines non-verbal communications and how their meanings can vary across cultures. Finally, it outlines seven key questions to consider when developing a cross-cultural marketing strategy.
Consumer behaviour, ch 3
This document discusses consumer behavior and how understanding consumers is essential for business success. It explains that studying consumer behavior involves asking the right questions to analyze who consumers are, what they buy, and why they make purchases. Key factors that influence consumer behavior are discussed such as cultural, social, personal, and psychological characteristics. The document also outlines the consumer purchase process and different types of buying decisions.
Cb intro wk 1
Consumer behavior is the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It includes the acquisition, consumption, and disposal of goods, services, and ideas by individuals or groups to satisfy their needs and wants. Understanding consumer behavior helps marketers develop effective marketing strategies to attract and retain customers by addressing their needs and influencing their decisions. Studying consumer behavior from various contributing disciplines like psychology, sociology, anthropology, and economics provides a well-rounded perspective on consumer thought processes and decision making.
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culture & indian consumer buying behavior by Amitesh singh yadav
culture & indian consumer buying behavior by Amitesh singh yadav
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- 1. LECTURE NOTES INTEGRATED BUSINESS CONSUMER BEHAVIORCONSUMER BEHAVIOR Week 12
- 2. CONSUMER BEHAVIOR Readings (Course Materials): - “Buyer Behavior”, Level 1, Vol.1, p. 349 to 421. - “Online Buyer Behavior”, Level 1, Vol.2, p. 245 to 291.
- 3. CONSUMER BEHAVIOR Teamwork (Buyers role play) Group 1. Clothing Group 2. Cell phone Group 3. Soft drink Group 4. Motorbike Group 5. Laptop/Notebook Group 6. Food Group 7. Tour Group 8. Fruit - Purchase steps? - Criteria to consider? - Most important influences?
- 4. CONSUMER BEHAVIOR - Market: An aggregate of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase such products.
- 5. CONSUMER BEHAVIOR - Consumer Market: Purchasers and household members who intends to consume or benefit from the purchased products and who do not buy products for the main purpose of making profits. - Consumer Buying Behavior: The decision processes and acts of ultimate consumers/end users involved in buying and using products.
- 6. CONSUMER BEHAVIOR - Consumer Products: + Convenience products + Shopping products + Specialty products + Unsought products
- 7. CONSUMER BEHAVIOR Decision-making process (p. 350) Buying situation (p. 356) Influencing factors (p. 358)
- 8. DECISION-MAKING PROCESS : 5 STAGES 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Purchase 5. Post-purchase evaluation
- 9. BUYING SITUATION: 3 TYPES OF CONSUMER PROBLEM SOLVING - Routinized response behavior - Limited problemsolving - Extended problem solving - Impulse buying: An unplanned buying behavior involving a powerful urge to buy something immediately.
- 10. INFLUENCING FACTORS (1) : PERSONAL FACTORS - Demographic factors (age, sex, race, ethnicity, income, family life cycle, and occupation) - Lifestyles (an individual’s pattern of living expressed through activities, interests, and opinions) - Situational factors (influences resulting from circumstances, time, and location that affect the consumer buying decision process)
- 11. INFLUENCING FACTORS (2) : PSYCHOLOGICAL FACTORS - Perception (the process of selecting, organizing, and interpreting informations). - Motivation (an internal energizing force directing a person’s behavior toward satisfying needs or achieving goals).
- 12. INFLUENCING FACTORS (2) : PSYCHOLOGICAL FACTORS - Learning (changes in an individual’s behavior caused by information and experience). - Attitudes (an individual’s enduring evaluation, feelings, and behavioral tendencies toward an object or idea). - Personality and self-concept
- 13. INFLUENCING FACTORS (3) SOCIAL FACTORS - Roles and Family Influences - Reference Groups and Opinion Leaders - Social Classes - Culture (values, knowledge, beliefs, customs, objects, and concepts of a society) and Subcultures
- 14. ORGANIZATIONAL BEHAVIOR - Organizational (Industrial) Market: Individuals or groups that purchase a specific kind of product for resale, direct use in producing other products, or use in general daily operations.
- 16. ORGANIZATIONAL BEHAVIOR - Organizational (Industrial) Market: + Producer Markets + Reseller Markets + Government Markets + Institutional Markets
- 17. ORGANIZATIONAL BEHAVIOR - Organizational (Industrial) Products: + Raw materials + Major equipment + Component parts + Accessory equipment + Consumable supplies
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