HISTORY MARKET SIZE INDUSTRY GROWTH REASONS FOR GROWTH sEGMENT PORTER’S FIVE FORCES TECHNOLOGICAL ADVANCEMENTS INDUSTRY NEWS

1. AUTOMOBILES
Presented By:
Astha Pandey
Mayank Lalwani
Tarun Roy
Toushif Ahmed
B2B

2. 1897- First car
on Indian road
1930s, cars were imports
only, and in small numbers.
Automotive industry
emerged in 1940
Landmark decade 1940s
manufacturing process
started by Indian companies
like Hindustan Motors
1980s that the two firms, Hindustan
Motors and Premier, were challenged
by a new entrant, Maruti Udyog
Limited
In 1980s Hindustan Motors
and Premier, were challenged
by new entrant, Maruti Udyog
Limited. De-licensing in 1991
has put the Indian automobile
industry a new growth track.
In 2011 became
the sixth largest
country in the
world in terms of
production.

3. MARKET SIZE
80%
14%
3% 3%
Domestic Market
Two-wheelers Passenger Vehicles Commercial Vehicles Three Wheelers

4. INDUSTRY GROWTH
18 18
20 20
22
0
5
10
15
20
25
FY13 FY14 FY15 FY16 FY17
Number of automobiles sold in India( in
millions)

5. REASONS FOR GROWTH
Main driver for
“Make In India:
Campaign
Bharat Stage IV
compliance
mandatory
Rise in
disposable
income
Growth boosts
manufacturing
sector

6. SEGMENTS
Two-WheelersPassenger VehiclesCommercial VehiclesThree Wheelers

7. PORTER’S FIVE FORCES
Threat of New
Entrants
Low
Threat of
Substitutes
Medium to
High
Bargaining power
of buyers
High
Bargaining Power
of Suppliers
Low
Competitive Rivalry
High

8. TECHNOLOGICAL ADVANCEMENTS
• Self Driving Cars
• Smart Dashboards
• Autonomous Features

9. Maruti Suzuki grabs
50% market share in
passenger vehicle
segment
Mahindra eyes
5000 units/month
output for EVs by
2019
EV manufacturers
demand reduction
of GST to 5%
Ashok Leyland
Begins
Construction Of
New Bus Plant In
Andhra Pradesh
Suzuki Motor
Corp and Toyota
Motor Corp
concluded an
agreement for
mutual supply of
hybrid and other
vehicles