As per the adage, ‘Every cloud has a silver lining’, we have observed that pro- and anti-globalization go hand in hand. If one section of the society considers it to be advancing for good, other section will always pick the bad out of it.
Pro-globalists debate that globalization brings about much increased opportunities for almost everyone, and increased competition is a good thing since it makes agents of production more efficient, the anti-globalists, on the contrary, argue that certain groups of people who are devoid in terms of resources are not currently capable of functioning within the increased competitive pressure that will be brought about by allowing their economic to be more connected to the rest of the world.
Let's read more to understand the impact of both the faces of globalists, their ideology and perception.
Happy reading!
As per the adage, ‘Every cloud has a silver lining’, we have observed that pro- and anti-globalization go hand in hand. If one section of the society considers it to be advancing for good, other section will always pick the bad out of it.
Pro-globalists debate that globalization brings about much increased opportunities for almost everyone, and increased competition is a good thing since it makes agents of production more efficient, the anti-globalists, on the contrary, argue that certain groups of people who are devoid in terms of resources are not currently capable of functioning within the increased competitive pressure that will be brought about by allowing their economic to be more connected to the rest of the world.
Let's read more to understand the impact of both the faces of globalists, their ideology and perception.
Happy reading!
INFLUENCE OF CULTURE ON CONSUMER BEHAVIOUR
3. WHAT IS CULTURE?
4. BELIEFS AND VALUES:
5. WHAT IS CONSUMER BEHAVIOUR?
6. THE INVISIBLE HAND OF CULTURE
7. Culture exists at different subjective levels:
8. CULTURE SATISFIES NEEDS
10. HOW IS CULTURE LEARNED?
11. How Culture Is Learned
12. ACQUISITION OF CULTURE
13. LANGUAGE AND SYMBOLS:
15. RITUALS:
16. SHARING OF CULTURE
18. CULTURE IS DYNAMIC
20. Mythology
21. THE MEASUREMENT OF CULTURE:
25. Value Measurement Survey Instruments:
27. CONCLUSION
29. REFERENCES:
CONSUMER BEHAVIOUR – NINTH EDITION
WRITTEN BY: LEON G. SCHIFFMAN
LESLIE LAZAR KANUK
A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
How consumers' personality affect in their buying habit and everything related is explained.
Presenting the paper written by Michael L. Tan entitled "Philippine Anthropology in a Post-Anthropology Age" for my anthropology theory graduate class at the University of the Philippines Diliman.
This is the presentation which I share during the UTP ASEAN Student Forum 2016. This topic emphasis to promote, preserve and sustain cultural traditions and artistic merit within ASEAN nations.
INFLUENCE OF CULTURE ON CONSUMER BEHAVIOUR
3. WHAT IS CULTURE?
4. BELIEFS AND VALUES:
5. WHAT IS CONSUMER BEHAVIOUR?
6. THE INVISIBLE HAND OF CULTURE
7. Culture exists at different subjective levels:
8. CULTURE SATISFIES NEEDS
10. HOW IS CULTURE LEARNED?
11. How Culture Is Learned
12. ACQUISITION OF CULTURE
13. LANGUAGE AND SYMBOLS:
15. RITUALS:
16. SHARING OF CULTURE
18. CULTURE IS DYNAMIC
20. Mythology
21. THE MEASUREMENT OF CULTURE:
25. Value Measurement Survey Instruments:
27. CONCLUSION
29. REFERENCES:
CONSUMER BEHAVIOUR – NINTH EDITION
WRITTEN BY: LEON G. SCHIFFMAN
LESLIE LAZAR KANUK
A complete information is given starting from the meaning of personality to its theories to its relation to marketing.
How consumers' personality affect in their buying habit and everything related is explained.
Presenting the paper written by Michael L. Tan entitled "Philippine Anthropology in a Post-Anthropology Age" for my anthropology theory graduate class at the University of the Philippines Diliman.
This is the presentation which I share during the UTP ASEAN Student Forum 2016. This topic emphasis to promote, preserve and sustain cultural traditions and artistic merit within ASEAN nations.
Cultural Appropriation vs. Appreciation_ A Breakdown.pdfHoomale
Cultural Appropriation vs. Appreciation: A Breakdown
Cultural exchange is awesome and inevitable. But, there is a fine line between appreciation and appropriation. We bring you Cultural appropriation vs. cultural appreciation.
In this blog post, we will navigate through the complexities of this topic.We will also discuss how to strike a balance between appreciation and appropriation.
Furthermore, look at some examples of cultural appropriation and appreciation, including marketing blunders from the past.
Let’s dive in!
Photo by Ashes Sitoula on Unsplash cultural appreciation vs. appropriation.
Photo by Ashes Sitoula on Unsplash
What is Cultural Appropriation?
Cultural appropriation is adopting elements of another culture without understanding their significance, often perpetuating harmful stereotypes. It differs from cultural appreciation, which involves respectful engagement and learning. Cultural appropriation is unpopular for its lack of understanding and the power dynamics involved.
What is Cultural Appreciation?
Cultural appreciation is recognizing and respecting cultural practices without exploiting or appropriating them. It’s about genuinely learning and engaging in meaningful exchanges to promote understanding and connection. Embrace the beauty and diversity of cultural traditions to foster inclusivity and unity.
Striking a Balance: How to Culturally Appreciate without Appropriating?
Appreciating other cultures without appropriation requires education, permission, and mindfulness.
Understand the historical significance, seek guidance from the community, avoid using elements for personal gain, and consider the impact on marginalized groups. One must foster genuine collaborations to bridge cultural gaps.
The below table will help you strike a balance and use the cultural elements properly.
Approach Appreciation Appropriation
Education and Awareness Educate yourself about the culture’s history and context. Superficial use without understanding the significance.
Respect for Traditions Respectfully incorporate elements with their original meaning. Misuse of sacred symbols or traditions for personal gain.
Collaboration and Inclusion Collaborate with members of the culture and give credit. Using cultural elements without involving the community.
Avoid Stereotyping Avoid generalizations; recognize diversity within the culture. Reinforcing stereotypes or caricatures.
Understanding Appropriation Understand the negative impact of appropriation. Ignoring the harm caused by taking from a culture.
Purpose of Borrowing Borrow with sincerity and the desire to learn. Borrowing for fashion or trendiness without comprehension.
Mindful Fashion Choices Appreciate clothing styles without reducing them to costumes. Wearing culturally significant attire as a trend.
Language and Speech Use language respectfully; learn correct pronunciation. Using language as a gimmick or for mockery.
Attribution Acknowledge the source of inspiration openly.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Chapter 14CultureThis is the final chapter for the semeEstelaJeffery653
Chapter 14:
Culture
This is the final chapter for the semester.
Over the semester we discussed many things about CB.
Hopefully by now, you know that CB is a process that starts with identifying a need and extends till the act of disposing the product/service.
Then we identified different factors that influence consumer decision making – internal factors like personality, identity; external factors like groups, subcultures as well as technology like social media.
Finally, in this chapter, we dive into broad yet powerful cultural factors that influence the consumer behavior.
1
Learning Objective:
14.1 A culture is a society’s personality.
14.2 Myths are stories that express a culture’s values, and in modern times marketing messages convey these values to members of the culture.
14.3 Many of our consumption activities – including holiday observances, grooming, and gift giving – relate to rituals.
14.4 We describe products as either sacred or profane and it’s not unusual for some products to move back and forth between the two categories.
14.5 New products, services, and ideas spread through a population over time. Different types of people are more or less likely to adopt them during this diffusion process.
We start by discussing what is culture.
Then we move on to the influence of myths and rituals in consumption activities and the distinction between what is considered sacred and profane
And finally, we will discuss how new products and services diffuse through the population.
2
Objective 1:
A culture is a society’s personality.
We simply can’t understand consumption unless we understand its cultural context.
Culture is like a lens through which people view products.
Here, we are talking about personality again – earlier we discussed individual’s personality, brand personality, even store personality. Now we will discuss society’s personality - culture
The activities we perform in our everyday lives reflect deeper meanings; be it overcoming challenges like a driver’s test, choosing thoughtful gifts to thank others or even something as mundane as calming ourselves with that daily tea or bowl of favorite ice cream.
Marketers can only appreciate the importance of each of these activities when they understand what they signify.
That’s why in this chapter we will explore some of the underlying elements and cultural context.
We simply can’t understand consumption unless we understand its cultural context.
Culture is like a lens through which people view products.
So, the same activity depending on what cultural context it is embedded in, can have very different meanings attached to it.
For instance, I consider myself as a coffee lover. I drink black coffee with no cream or sugar, because I appreciate the different flavors of different coffee beans & roasts. Yes, the caffeine is a cherry on top, but I also enjoy trying out different roasts and beans variation. I am always on the look out for new cafes, I even like working from ...
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
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Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
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Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
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Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
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See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
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👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
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Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
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6. CULTURE
People think and do as
members of the
society.
Values and Ideas of a
community.
Collective
phenomenon shared
by generations of
people who live within
the same
environment.
Inherited habits.
10. Usually obvious and must be learned.
Straightforward fact about a culture
Different meanings of colours and traits and
tastes.
FACTUAL
KNOWLEDGE
11.
12. May be best described as a feeling.
Must be able to understand and fully appreciate
nuances of different cultural traits
Dependent on past-experience interpretation.
INTERPRETATIVE
KNOWLEDGE
27. Is a responsible effort to
borrow helpful cultural ways in
an effort to find better
solutions to the society.
CULTURAL
BORROWING
28. Orange Juice-Barbados
Cantaloupe-Egypt
Columbia-Coffee
Waffles cooked the Scandinavian way, made
of Wheat from Malaysia
Maple Syrup from US
Bacon from Canada smoked from a process in
Eastern EU
Smokes a cigarette from the Argentina
Reading news in a language that originated
from Latin in a material from China (process
from Germany)
Thanks a Hebrew for a the day
100% Filipino
31. Some products when introduced
are easily accepted but some
are not because of culture.
RESISTANCE TO
CHANGE
32.
33. A plan in introducing something
new to the culture in a
calculated way to overcome
resistance.
PLANNED CULTURAL
CHANGE
34. Product acceptance always have a
positive and negative effect. Everything
new that is introduced may have glitches
but we must always be optimistic.
CONSEQUENCE OF
AN INNOVATION
