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Anuj Sharma studied Apparel Design at the National Institute of Design in India and continued to study for a
Masters in High Performance sportswear design at the University of Derby, UK. He now works from his studio
in Ahmedabad in India.
ANUJ SHARMA
Anuj Sharma has come up with a unique method to construct clothes without any machine, tools or stitches technique. It is
titled Button Masala. The method has led to the Button Masala collection, which has been shown internationally for e.g. as
part of the travelling exhibition Connecting Concepts by Dutch design DFA, and part of the exhibition Bliss at the Taiwan
design expo 2011. He has taught the technique of Button Masala to over 20000 people across the world.
BUTTON MASALA
It is a simple joinery system, which replaces sewing from the clothing or home furnishing. The technique involves only buttons
and rubber bands. It is pretty much like tie and dye technique but done with rubber bands. Button masala is a very quick
construction method, possibly the cheapest in the world and the greenest for the environment. Each product can be recycled
and restructured by simply removing the buttons and putting them in another place. The technique is also used to make
carpets, bags, jewelry, shoes and many other useful products. What is nice is that that everyone can use the technique. The
technique is easy to be taught and is an open source.
The first trials - creating
variations using buttons and
loops
Experiments with table tennis
balls
Improved Button Masala
Experiments
For a collection titled button masala, the designer took a piece of Noel khadi cloth and stitched buttons two inches apart from
each other. The result - the buttons can be put together in 100 different ways to create dresses, pyjamas, shirts et al of different
lengths, sizes and fit. At LFW Winter/Festive 2010 special GenNext show he'll present button masala part deux.
Button Masala Process
We don’t cut any fabrics,and we use rubber bands and buttons to attach them and adjust them,this can also be
removed and style and structured differently,so you lose nothing.It’s the most sustainable system.
About Design
I have taken an element from Anuj Sharma’s design which
is known as button masala.which is totally
sustainable.Both these designs are for women.Everyone
can make it and especially whose condition is
economically weak.The designer mostly design
comfortable garments and use khadi,gamcha,etc.Through
button masala technique,the shape are automatically
create,which looks beautifull and eye chatching.This is for
Women.
‘It’s a method to do things faster and in cheapest way,’ says Sharma. ‘It is also sustainable. Open up any piece
and make anything. And anyone can fit into this.’
‘I want people to be comfortable out of their comfort zone. In our society, the tailoring is solely left to the tailor
and the cobbling to the cobbler. It’s time to challenge the status quo and get involved in your own destiny.
Inspiration-Button masala
Catogery-Women
Target-Sustainable (recycling)
Material-Old waste Fabric strip,buttons,rubbers.
Technique-Macrame
1st Design-Bag I
N
S
P
I
R
A
T
I
O
N
S
A
R
E
E
L
E
H
E
N
G
A
Full bridal look with
button masala
technique,sustainable
,cheapest,changeable
and you can drape
like lehenga as well as
saree.
The technique
Button masala is a technique of making clothes and accessories with no stitching.
One can use buttons and buttonholes or rubber bands, making it the fastest, easiest
and possibly cheapest way of making clothes. The clothes can also be recycled and
styled differently — since there are no stitches, the fabric is still the same.
It is probably the most sustainable technique in the world.Garments can be
converted into many garments, you can open the garment, wear it differently, add
the buttons .” In wedding colourfull dress,flower jewellery has great demand as it is
seen most popularly in mehandi and haldi function.
Inspiration-Indian Bridal
Catogery-Women
Target-Sustainable(reuseable)
MaterialFabric,buttons,rubbers.
Technique-Button Masala
2nddesign-Lehenga/Saree
With Jewellery
Button Masala
Thank You
Anchal Kumari
FD-3

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Button Masala-Anuj Sharma..

  • 1. Anuj Sharma studied Apparel Design at the National Institute of Design in India and continued to study for a Masters in High Performance sportswear design at the University of Derby, UK. He now works from his studio in Ahmedabad in India. ANUJ SHARMA
  • 2. Anuj Sharma has come up with a unique method to construct clothes without any machine, tools or stitches technique. It is titled Button Masala. The method has led to the Button Masala collection, which has been shown internationally for e.g. as part of the travelling exhibition Connecting Concepts by Dutch design DFA, and part of the exhibition Bliss at the Taiwan design expo 2011. He has taught the technique of Button Masala to over 20000 people across the world.
  • 3. BUTTON MASALA It is a simple joinery system, which replaces sewing from the clothing or home furnishing. The technique involves only buttons and rubber bands. It is pretty much like tie and dye technique but done with rubber bands. Button masala is a very quick construction method, possibly the cheapest in the world and the greenest for the environment. Each product can be recycled and restructured by simply removing the buttons and putting them in another place. The technique is also used to make carpets, bags, jewelry, shoes and many other useful products. What is nice is that that everyone can use the technique. The technique is easy to be taught and is an open source.
  • 4. The first trials - creating variations using buttons and loops Experiments with table tennis balls Improved Button Masala
  • 6. For a collection titled button masala, the designer took a piece of Noel khadi cloth and stitched buttons two inches apart from each other. The result - the buttons can be put together in 100 different ways to create dresses, pyjamas, shirts et al of different lengths, sizes and fit. At LFW Winter/Festive 2010 special GenNext show he'll present button masala part deux.
  • 7. Button Masala Process We don’t cut any fabrics,and we use rubber bands and buttons to attach them and adjust them,this can also be removed and style and structured differently,so you lose nothing.It’s the most sustainable system. About Design I have taken an element from Anuj Sharma’s design which is known as button masala.which is totally sustainable.Both these designs are for women.Everyone can make it and especially whose condition is economically weak.The designer mostly design comfortable garments and use khadi,gamcha,etc.Through button masala technique,the shape are automatically create,which looks beautifull and eye chatching.This is for Women. ‘It’s a method to do things faster and in cheapest way,’ says Sharma. ‘It is also sustainable. Open up any piece and make anything. And anyone can fit into this.’ ‘I want people to be comfortable out of their comfort zone. In our society, the tailoring is solely left to the tailor and the cobbling to the cobbler. It’s time to challenge the status quo and get involved in your own destiny.
  • 8. Inspiration-Button masala Catogery-Women Target-Sustainable (recycling) Material-Old waste Fabric strip,buttons,rubbers. Technique-Macrame 1st Design-Bag I N S P I R A T I O N
  • 9. S A R E E L E H E N G A Full bridal look with button masala technique,sustainable ,cheapest,changeable and you can drape like lehenga as well as saree.
  • 10. The technique Button masala is a technique of making clothes and accessories with no stitching. One can use buttons and buttonholes or rubber bands, making it the fastest, easiest and possibly cheapest way of making clothes. The clothes can also be recycled and styled differently — since there are no stitches, the fabric is still the same. It is probably the most sustainable technique in the world.Garments can be converted into many garments, you can open the garment, wear it differently, add the buttons .” In wedding colourfull dress,flower jewellery has great demand as it is seen most popularly in mehandi and haldi function. Inspiration-Indian Bridal Catogery-Women Target-Sustainable(reuseable) MaterialFabric,buttons,rubbers. Technique-Button Masala 2nddesign-Lehenga/Saree With Jewellery Button Masala