Business Value Creation through Information Technology Ridwan Sanjaya Petra Business Forum, Agustus 2012

1. Business Value Creation through
Information Technology
Ridwan Sanjaya
Petra Business Forum, Agustus 2012
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2. Biodata
Ridwan Sanjaya
Pendidikan Formal:
– S3 Computer Information System
– S2 Internet & E-Commerce Technology
– S1 Ekonomi (Manajemen Pemasaran)
– S1 Komputer (Teknik Informatika)
Aktivitas Saat Ini:
– Dosen Ilmu Komputer, Magister Manajemen
Unika Soegijapranata
– Pengasuh Konsultasi Internet Suara Merdeka
– Penulis Buku-Buku IT Gramedia Grup
Bisa dihubungi melalui:
– ridwan.sanjaya@gmail.com
– http://ridwan.sanjaya.org
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– http://blogridwan.sanjaya.org

3. INTERNET
The Greatest Invention
All the Times
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4. Internet Vision
"the most important single development
to come along since the IBM PC was
introduced in 1981“
Bill Gates
“The Internet Tidal Wave”, May 26th, 1995
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5. Internet Success Stories
• Amazon
– Books, Kindle, Music
• Google
– Search Engine, Advertising
• AirAsia
– World’s Best Low-Cost Airline
• Facebook
– 869,619,980 users
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6. Internet Success Stories
• Twitter
• Ebay
• PayPal
• Agoda
• Kaskus
• Detik
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7. Internet’s Impact on Business
Talk about content
• Search Engine
– His answer, your business
• Web-based Application, Cloud Computing
– Anywhere, Anytime
• CRM
– You care, Our loyalty
• ERP
– Realtime process, More productive
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8. That’s just a few examples of
business value improvement
by using internet…
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9. But not only internet...
others can do!
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10. IT: Past and Current
Tech Business
Support Process
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11. Past: Business vs IT
• Lack of mutual understanding
• Failure to produce desired results
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12. Information Technology
Cost Center or Corporate
Contributor?
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13. Business View
• IT should understand what the business
needs – and deliver
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14. IT View
• The business should have a more realistic
view of what IT can deliver
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15. Business/IT Alignment
• Allocation of IT budgets such that
business functions are supported in an
optimal way
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16. Business/IT Alignment
• IT usage to create business opportunities
• Scope also includes business
transformation
• Not only technical, but also organizational
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17. Technology Adoption
• Internet usage in AirAsia
• BCA with Mobile and Internet Banking
• RFID application in Wal Mart
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18. AirAsia
• Real-time price, real-time promotions
• Price competition: pay in advance
• Social Media: Customer follows updates
• Meals are not cost, but income
• Pick a seat for group and convenient
• Self Check-in cuts service time
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19. BCA
• IT, part of differentiation and innovation
• Bussines enabler, customer convenience
• E-Commerce Payment, direct connection
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20. Wal Mart
• Real-time Connectivity with suppliers and
Company
• Real time Supplier Contact
• Transaction Time Optimization
• Process Automation Efficiency
• Highest Inventory Management and Tracking
• On spot information on all the departments from
Transaction,
• Inventory Balance and Process
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21. Strategy
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22. IT Alignment Strategy
• An IT Person with Business View
• Know the potency by IT utilization
• Not technology-oriented, focus on benefit
• Different organization, different solutions
Long Term Focus
• Clear and consistent business goals
• Organizational Culture & Communication
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23. Chief of Information Officer
• CIO must able to integrate IT and
Business to boost organization strategies
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24. Recommended Books
stem Creative D
tion Sy ig ital Marketi
nforma n g 24
ss-Driven I
Busine

25. Thank You
ridwan.sanjaya@gmail.com
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