Today's B2B buyer completes as much as 70% of their buyer journey digitally. It's an imperative for marketers to engage with buyers in a highly targeted manner that connects with them both emotionally and rationally in each stage of the buyer journey. Marketing automation is the critical technology enabling this type of relevant, contextual engagement that leads to conversion and revenue growth. But many organizations have yet to fully realize the promise of the engagement economy. This presentation will provide you with insights on taking the next steps in leveraging Marketing Automation to create a modern engagement marketing infrastructure.

2. Today’s Agenda #BusinessToHuman
Introduction Panel Discussion

3. Today’s Hosts
Mark Emond
Founder & President
Demand Spring
@mark_dspring
David Wondolowski
Director Enterprise East
Marketo

4. ENGAGEMENT MARKETING
in the Age of
DIGITAL DISRUPTION

5. 5

6. 6

7. 7#BusinessToHuman

8. The (Profound) Impact of Digitization on Financials #BusinessToHuman

9. A Fractured Buying Experience
o B2B buyers who interact with multiple channels spend more.
o B2B buyers use six different channels during their buyer journey.
o > 90% of B2B buyers use mobile devices during buying process, yet < 10% of
B2B companies have a compelling mobile strategy.
Do you provide an integrated cross-channel,
cross-device experience for your buyers?
#BusinessToHuman

10. Marketing Automation
is at the Core of
Engagement Marketing
Marketing Automation
Web CMS
Content
Marketing
Apps
Social
Media
Advocate
Marketing
Video
Marketing
#BusinessToHuman

11. The DNA of Engagement Marketing with MAP
3 core components of Marketing Automation and complimentary marketing
technologies that enables engagement marketing
Data Nurture Analytics
#BusinessToHuman

12. Panel Discussion
Tuning Your MAP for Engagement Marketing

13. Today’s Panelists
David
Wondolowski
Director Enterprise East,
Marketo
Alexis Hughes
Global Customer Engagement Marketing,
Four Seasons Hotels and Resorts
Adam Koster
Vice President, Marketing Automation.
BNY Mellon Investment Services
Mark Emond
Founder & President,
Demand Spring
Tara Robertson
Director of Demand Generation,
Uberflip

14. Dive Deeper
Optimize your Marketo
instance with our Marketo
Audit & Accelerator.
A comprehensive review and
roadmap of how and where to
optimize your instance.
demandspring.com/MarketoAudit
#BusinessToHuman