SlideShare a Scribd company logo
We think effective lead generation is about understanding audience behaviour,
embracing technology and being distinctive.
View our infographic and #thinkgrowth
OF B2B BUYERS USE
GOOGLE SEARCH TO BEGIN
THE BUYING PROCESS
#1
Sources: B2B Marketing Summit 2013, jeffbullas.com, DemandGen, Smartinsights
#6
Telemarketing is
5 timesas effective if your
prospects know
#7 CONTENT HAS 5MAIN FUNCTIONS
1
ENGA
GE
E
DUCAT
E
IN
FORM
your customers
2
Demonstrate and prove the
capability and status of your
product or service offering
E F
3
Provide evidence that your
company can solve the problems
your customers have
Differentiate your brand
in your marketplace
4
#9
93%of all business buyers
believe all companies
should be on social
media platforms
#8
9 out of 10buyers say that when they are ready
to buy, they will come looking for you
5
BRAND
PERSONALI
TY
VA
LUES
PROMISE
BEN
EFITS
TRUTH
S
Create confidence in your brand solution
#2
6 out of 10
C-Suite executives conduct more than 6 online searches a day
#3
of B2B marketers are producing
mobile-specific content as part
of their content marketing efforts.
Only
16%
#4
Lack of lead nurturing
is the common reason why
79%of marketing leads never
convert into sales.
#THINKGROWTH
less than 3 channels is not
enough to generate awareness
but more than 6 is too many
4/5
Just right
#5

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一比一原版英国南安普顿大学毕业证(Soton学位证)如何办理
 
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
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B2b buyer behaviour

  • 1. We think effective lead generation is about understanding audience behaviour, embracing technology and being distinctive. View our infographic and #thinkgrowth OF B2B BUYERS USE GOOGLE SEARCH TO BEGIN THE BUYING PROCESS #1 Sources: B2B Marketing Summit 2013, jeffbullas.com, DemandGen, Smartinsights #6 Telemarketing is 5 timesas effective if your prospects know #7 CONTENT HAS 5MAIN FUNCTIONS 1 ENGA GE E DUCAT E IN FORM your customers 2 Demonstrate and prove the capability and status of your product or service offering E F 3 Provide evidence that your company can solve the problems your customers have Differentiate your brand in your marketplace 4 #9 93%of all business buyers believe all companies should be on social media platforms #8 9 out of 10buyers say that when they are ready to buy, they will come looking for you 5 BRAND PERSONALI TY VA LUES PROMISE BEN EFITS TRUTH S Create confidence in your brand solution #2 6 out of 10 C-Suite executives conduct more than 6 online searches a day #3 of B2B marketers are producing mobile-specific content as part of their content marketing efforts. Only 16% #4 Lack of lead nurturing is the common reason why 79%of marketing leads never convert into sales. #THINKGROWTH less than 3 channels is not enough to generate awareness but more than 6 is too many 4/5 Just right #5