The document discusses digital trends in the financial services sector, including merging paid and organic search techniques, using paid search as a test bed for SEO, and the importance of tracking results. It also covers using all available targeting techniques in paid advertising campaigns, and how programmatic advertising can help reach niche audiences through creative use of data. Finally, it discusses examples of innovation in the sector, such as robo-advisors, messenger bots, and using biometrics and wearable technology.
Digital Futures | What's New In Digital? | Q3 2016equimedia
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
Making the Right Decisions within a Continuously Changing Digital World - GoogleSavage Marketing
In today’s ever changing digital world, new technologies and critical consumer demands ask the most from any organisation. Personalisation, 1 on 1 combinations at scale are examples that require a different way of thinking and working.
What can you learn from companies that have a culture of a/b testing, have a customer first mindset and have data informed design strategy to help you make the right decisions?
Creation of a Global Search Capability - PhilipsSavage Marketing
Search marketing is one of the most effective marketing forms. Every day, millions of consumers are using a search engine to find services or products they are interested in. In this presentation, Philips head of Search will eloborate how Philips created a glocal approach to make Philips products and services visible on Search Engines all across the globe, from China to Africa to the US, and increase buy intention and lead generation for Philips through the channel.
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
Thom Clark jobber som Head of video i iProspect Play UK. Under Digital Performance 6.april holdt han foredrag om hvordan video bør brukes i en lønnsom data driven marketing-strategi.
Measuring Results in Cross Platform Marketing - DSMSavage Marketing
The alignment of your marketing and sales teams is potentially the greatest opportunity to improve business growth. Learn how to align your marketing and sales teams to drive efficient results that improve revenue.
Digital Futures | What's New In Digital? | Q3 2016equimedia
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
Making the Right Decisions within a Continuously Changing Digital World - GoogleSavage Marketing
In today’s ever changing digital world, new technologies and critical consumer demands ask the most from any organisation. Personalisation, 1 on 1 combinations at scale are examples that require a different way of thinking and working.
What can you learn from companies that have a culture of a/b testing, have a customer first mindset and have data informed design strategy to help you make the right decisions?
Creation of a Global Search Capability - PhilipsSavage Marketing
Search marketing is one of the most effective marketing forms. Every day, millions of consumers are using a search engine to find services or products they are interested in. In this presentation, Philips head of Search will eloborate how Philips created a glocal approach to make Philips products and services visible on Search Engines all across the globe, from China to Africa to the US, and increase buy intention and lead generation for Philips through the channel.
eMarketer Webinar: Worldwide Ad Spending Trends—Follow the MoneyeMarketer
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
Thom Clark jobber som Head of video i iProspect Play UK. Under Digital Performance 6.april holdt han foredrag om hvordan video bør brukes i en lønnsom data driven marketing-strategi.
Measuring Results in Cross Platform Marketing - DSMSavage Marketing
The alignment of your marketing and sales teams is potentially the greatest opportunity to improve business growth. Learn how to align your marketing and sales teams to drive efficient results that improve revenue.
At Vertic we believe people must be engaged when interacting with a brand. That’s why our solutions allow the user to develop an affinity and an emotional bond with the brand. This means our work changes consumer behavior and in doing so, generates demand for our clients' brands, products and solutions.
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"PerformanceIN
Presently, many online marketers fall down the trap of seeing CRM data as a way of influencing activity in only two primary departments: email and business intelligence. However, recent innovations have made it much easier for businesses to use CRM to inform and optimise many areas of their online marketing.
In this session, Sociomantic's chief revenue officer, Gavin Wilson, will break down the barriers from CRM to programmatic, whilst Owen Hewitson, Head of Consumer Insights UK, will share how Tesco Groceries has put this into practice, explaining why CRM segmentation is key to success in data-driven advertising.
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Presentation for Social Media Summit, on 17.12.2015 in Brussels, about the strength of corporate video communication and the distribution through social media
Slides from my keynote at the NHS Conference talking about health clouds and marketing clouds, and how digital technology is connecting patients (and customers), keeping people out of hospital and saving lives.
Digital Marketing Landscape - Introduction Sept 2014.
Presentation prepared for University of Wester Sydney for Applied Marketing Solutions course in the Master of Marketing.
This intro is designed to give future marketing graduates a high level view of the key aspects, challenges and trends occuring the digital marketing environment at the end of Q3 2014. While this slidedeck is intended to an australian audience, content has been fitted for broader marketing dynamics and includes statistics for US and APAC region.
Prepared by Frederic Chanut
Managing Director, In Marketing We Trust
Excerpt from slidedeck
--
Digital Marketing Landscape overview
Key Challenges of Digital Marketing
New trends & hype cycles of Digital Marketing & technology
DIGITAL LANDSCAPE OVERVIEW Slide 2
DIGITAL MARKETING IS OLD AND YET STILL GROWING
LANDSCAPE OVERVIEW
Year –Key WebsiteDigital Mktgchannel created
1994 –Amazon Ecommerce
1995 –Yahoo!ePR–SEO
1996 –HotmailEmail
1998 –Google createdAdwords(PPC)
2000 –Gumtree createdClassified
2001 –Wikipedia createdOnline Reputation Management
2003 –WordpresscreatedBlogging
2004 –Facebook createdSocial Media Marketing
2005 –YoutubecreatedVideo Marketing
2006 –Telstra uncapped its ADSLDisplay Advertising
2007 –Xhamstercreated[All of the above]
DIGITAL LANDSCAPE OVERVIEW Slide 3
DIGITAL MARKETING IS COMPLEX
DIGITAL LANDSCAPE OVERVIEW Slide 4
LANDSCAPE OVERVIEW
DIGITAL LANDSCAPE OVERVIEW Slide 5
OLD BUT STILL KICKING
‣Digital marketing is now well established for most companies but still a lot more to come
‣Digital marketing growth may reduce overtime but we are likely to see its rate of change increasing over time.
DIGITAL LANDSCAPE OVERVIEW Slide 6
KEY DIGITAL MARETING cHALLENGESSlide 7
TOUGH ROADAHEAD
Low budgets
New mentality
Skills shortage
Reporting difficulties
Complex technology
KEY DIGITAL MARETING cHALLENGES Slide 8
OVER 70% OF BUDGET ARE STILL ALLOCATED TO OFFLINE MARKETING
‣Despite better and more accountable returns, digital is still the poor child of marketing.
‣Adwordsand Banner ads taking 80% of digital spend
KEY DIGITAL MARETING cHALLENGES Slide 9
PROBLEM WITH PAID MEDIA IS…
"15-25% OF AD BUDGET IS WASTED"Sir Martin Sorrell, CEO of WPP (World biggest ad agency)
So why isn’t Digital and Earned Media projects growing at faster rates ?
KEY DIGITAL MARETING cHALLENGES Slide 10
BUDGET AND TALENT CRUNCH: DIGITAL’S BIGGEST CHALLENGES
‣Making a case for digital, like any investment is harder.
‣Even harder when the environment is constantly evolving
‣Skills Gap (esp. senior management) cause a direct threat to the acceptance and delivery of digital campaigns
KEY DIGITAL MARETING CHALLENGES Slide 11
FIGHT LANDFILLMARKETING
KEY DIGITAL MARETING CHALLENGES Slide 12
NO MATTER THE TECHNOLOGY USED IN MARKETING: GARBAGE IN =GARBAGE OUT
We need to change the way we do marketing to stop producing spam and start a conversation with customers
One of our favorite things to do is predict the latest marketing trends. The thunder::tech 2015 Marketing Trends Guide covers everything from marketing automation and structured content to video and artisan design to keep your business at the top of your marketing game. We hope you enjoy this taste of the guide. You can download the full book at http://trends.thundertech.com
How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud.
My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital.
VIDEOS
• Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI
• BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE
• UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o
Digital Futures | What's New In Digital? | Q3 2016equimedia
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
2017 Financial Services SEO Whitepaper | Key Takeawaysequimedia
We take another look at the research we complied in
early 2016 to examine what impact the latest Google
changes have had on the financial services sector.
At Vertic we believe people must be engaged when interacting with a brand. That’s why our solutions allow the user to develop an affinity and an emotional bond with the brand. This means our work changes consumer behavior and in doing so, generates demand for our clients' brands, products and solutions.
Moments that matter - Harnessing the power of meaningful in-person shopping e...National Retail Federation
Karen Voelker, Global Lead, Customer Innovation Network, Accenture
Megan Berry, Founder and CEO, by REVEAL
Matt Corey, Chief Marketing Officer, PGA TOUR Superstore
"- why are CEOs using social media?
- Who are the top CEOs on social media and why?
- What should CEOs be focusing on in social media?
- What we expect to happen with CEOs on social media next?"
Cultivate - Day 1 - 11:30 - "The Role of CRM in Data-Driven Advertising"PerformanceIN
Presently, many online marketers fall down the trap of seeing CRM data as a way of influencing activity in only two primary departments: email and business intelligence. However, recent innovations have made it much easier for businesses to use CRM to inform and optimise many areas of their online marketing.
In this session, Sociomantic's chief revenue officer, Gavin Wilson, will break down the barriers from CRM to programmatic, whilst Owen Hewitson, Head of Consumer Insights UK, will share how Tesco Groceries has put this into practice, explaining why CRM segmentation is key to success in data-driven advertising.
Lee Chadwick, CEO & Founder at WOW Analytics speaking at ad:tech London on 14th October 2015
http://ad-techlondon.co.uk/
Register for next year: http://ad-techlondon.co.uk/register
Presentation for Social Media Summit, on 17.12.2015 in Brussels, about the strength of corporate video communication and the distribution through social media
Slides from my keynote at the NHS Conference talking about health clouds and marketing clouds, and how digital technology is connecting patients (and customers), keeping people out of hospital and saving lives.
Digital Marketing Landscape - Introduction Sept 2014.
Presentation prepared for University of Wester Sydney for Applied Marketing Solutions course in the Master of Marketing.
This intro is designed to give future marketing graduates a high level view of the key aspects, challenges and trends occuring the digital marketing environment at the end of Q3 2014. While this slidedeck is intended to an australian audience, content has been fitted for broader marketing dynamics and includes statistics for US and APAC region.
Prepared by Frederic Chanut
Managing Director, In Marketing We Trust
Excerpt from slidedeck
--
Digital Marketing Landscape overview
Key Challenges of Digital Marketing
New trends & hype cycles of Digital Marketing & technology
DIGITAL LANDSCAPE OVERVIEW Slide 2
DIGITAL MARKETING IS OLD AND YET STILL GROWING
LANDSCAPE OVERVIEW
Year –Key WebsiteDigital Mktgchannel created
1994 –Amazon Ecommerce
1995 –Yahoo!ePR–SEO
1996 –HotmailEmail
1998 –Google createdAdwords(PPC)
2000 –Gumtree createdClassified
2001 –Wikipedia createdOnline Reputation Management
2003 –WordpresscreatedBlogging
2004 –Facebook createdSocial Media Marketing
2005 –YoutubecreatedVideo Marketing
2006 –Telstra uncapped its ADSLDisplay Advertising
2007 –Xhamstercreated[All of the above]
DIGITAL LANDSCAPE OVERVIEW Slide 3
DIGITAL MARKETING IS COMPLEX
DIGITAL LANDSCAPE OVERVIEW Slide 4
LANDSCAPE OVERVIEW
DIGITAL LANDSCAPE OVERVIEW Slide 5
OLD BUT STILL KICKING
‣Digital marketing is now well established for most companies but still a lot more to come
‣Digital marketing growth may reduce overtime but we are likely to see its rate of change increasing over time.
DIGITAL LANDSCAPE OVERVIEW Slide 6
KEY DIGITAL MARETING cHALLENGESSlide 7
TOUGH ROADAHEAD
Low budgets
New mentality
Skills shortage
Reporting difficulties
Complex technology
KEY DIGITAL MARETING cHALLENGES Slide 8
OVER 70% OF BUDGET ARE STILL ALLOCATED TO OFFLINE MARKETING
‣Despite better and more accountable returns, digital is still the poor child of marketing.
‣Adwordsand Banner ads taking 80% of digital spend
KEY DIGITAL MARETING cHALLENGES Slide 9
PROBLEM WITH PAID MEDIA IS…
"15-25% OF AD BUDGET IS WASTED"Sir Martin Sorrell, CEO of WPP (World biggest ad agency)
So why isn’t Digital and Earned Media projects growing at faster rates ?
KEY DIGITAL MARETING cHALLENGES Slide 10
BUDGET AND TALENT CRUNCH: DIGITAL’S BIGGEST CHALLENGES
‣Making a case for digital, like any investment is harder.
‣Even harder when the environment is constantly evolving
‣Skills Gap (esp. senior management) cause a direct threat to the acceptance and delivery of digital campaigns
KEY DIGITAL MARETING CHALLENGES Slide 11
FIGHT LANDFILLMARKETING
KEY DIGITAL MARETING CHALLENGES Slide 12
NO MATTER THE TECHNOLOGY USED IN MARKETING: GARBAGE IN =GARBAGE OUT
We need to change the way we do marketing to stop producing spam and start a conversation with customers
One of our favorite things to do is predict the latest marketing trends. The thunder::tech 2015 Marketing Trends Guide covers everything from marketing automation and structured content to video and artisan design to keep your business at the top of your marketing game. We hope you enjoy this taste of the guide. You can download the full book at http://trends.thundertech.com
How can marketing technology help to build meaningful relationships and save lives. In this session for #BIsummit I talk about the Salesforce Marketing Cloud and how the thinking behind the way that it was built inspired the new Salesforce Health Cloud.
My personal highlight was talking about how Salesforce has used its profits to help build UCSF Benioff Children's Hospital on the way to creating the world's first connected hospital.
VIDEOS
• Marketing Cloud Demo [Journey Builder]: https://www.youtube.com/watch?v=HpOBGc-PoNI
• BigData Viz Video by 422 South: https://www.youtube.com/watch?v=rJC7B-9ZfhE
• UCSF Benioff Children's Hospital Tour: https://www.youtube.com/watch?v=-2NSmkb3Y0o
Digital Futures | What's New In Digital? | Q3 2016equimedia
An innovation briefing for marketers, discussing what's new in digital. If you're looking to get inspired by great campaigns that successfully harness new technology, these slides are for you.
2017 Financial Services SEO Whitepaper | Key Takeawaysequimedia
We take another look at the research we complied in
early 2016 to examine what impact the latest Google
changes have had on the financial services sector.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
An immersive workshop at General Assembly, SF. I typically teach this workshop at General Assembly, San Francisco. To see a list of my upcoming classes, visit https://generalassemb.ly/instructors/seth-familian/4813
I also teach this workshop as a private lunch-and-learn or half-day immersive session for corporate clients. To learn more about pricing and availability, please contact me at http://familian1.com
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Riding the convergence of Social, Mobile, and Cloud to create new media model...Shree Dandekar
As the adoption of social, mobile and cloud computing continues to transform industries, organizations increasingly value how these technologies can improve customer engagement, forge new partnerships and drive competitive advantage. As great as the promise of convergence is, many organizations are still struggling to reinvent their business operations and keep pace with the explosion of mobile channels and volume of data being generated. This session will aim at not only discussing some of the natural use cases of this disruption like social casting but will provide a practical approach to marketers on how to realize an ROI from their social and mobile investments using analytics.
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
Why Social Attribution is Important in the Engagement EconomyMarketo
Today's B2B marketers are constantly tasked with generating more leads and then proving the value of their campaigns. But it isn’t always that easy when it comes to social media as a channel. During this webinar, you’ll learn how to interact with your audience on social in an effective and personalized manner, accurately track engagement and more!
Join Marketo, Oktopost, and FIS Global as they explore why social attribution is important in the Engagement Economy and the tools you’ll need to succeed.
How Salesforce Mobilized Thousands of Global Employee AdvocatesDynamic Signal
Founded in 1999, Salesforce pioneered the revolutionary idea of replacing traditional desktop CRM software with CRM in the cloud, making it accessible anytime from anywhere. Today, Salesforce’s innovative cloud platform is the world’s #1 CRM solution.
With thousands of employees around the globe, Salesforce needed to find ways to connect with and empower their workforce to broadcast important company news. Salesforce employees were already active on social media; they just needed the right content, and a safe and easy way to share it.
With what started as an event promotion strategy for Dreamforce - Salesforce’s annual conference - has now expanded to a company wide ambassador program with more than 7,000 members, accounting for nearly 700M impressions and over 750K shares. International offices are also creating unique, localized content that is relevant to their regions, further connecting micro-communities of Salesforce’s workforce.
Tiffany Hsu, Manager of Social Media Marketing at Salesforce discusses topics such as:
• What you need to know to launch and scale an employee advocacy program
• What content resonates most with employees
• How to ensure relevancy for global teams
• How to expand your employee advocacy program across multiple marketing channels
Brands have come to rely on social listening to determine what their customers want and what might be threatening the strength of the brand. Many, if not all, brands have social listening platform set up, though not all know exactly what to do with the data that platform provides. How does that listening play out in actionable ways? How do the best social management platforms allow brands to respond to opportunities -- and threats -- in real-time? What should you be listening for, and how do you take listening to the next level?
Join our webinar as our expert panelists discuss:
-The latest and greatest social management platforms
-How to use data from that platform to take action in real time
-How to predict and respond to potential problems or threats to your brand
The Profitable Agency: How to Attract, Retain and Grow a Profitable Client BasePR 20/20
#INBOUND 14 agency track deck. Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. The presentation provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
Our world is going through an unprecedented digital disruption, caused by the convergence of multiple breakthrough technologies. While enough has been said about the technologies causing this disruption, we shall examine in this session its impact on the enterprise by the year 2020. We will discuss why an enterprise needs a content and information management strategy to become a digital enterprise, what are the components of a digital enterprise and what role will the IT department play in it's implementation.
The Democratization of Local Commerce | Steven JacobsStreet Fight
The structural dynamics of the physical marketplace, the stuff that goes on underneath the waterline, is poised for transformation. As the web works its way into the daily lives of buyers and sellers, those systems will become widely accessible and relatively undifferentiated — or democratized.
In part 2 of AIS Media Inc., 4-part webinar series: Transformation 2015, we reveal The New Content Marketing Blueprint to strengthen your brand. Unlock the new content model for engagement and the must-test formats that drive sales. Learn why a written strategic content plan is key to attracting and retaining customers.
Conductor C3 2019 - The Human Side of ROI: CX on a Global ScaleConductor
Murilo de Favari, Omega Engineering
No matter what you sell, customer experience is the product. We’ll show you how to align resources, budgets, and processes to focus marketing goals more on the people. At Omega, we set
goals valuable to both our organization and our customers, measuring results with granularity that actually excites our Analytics teams. It’s not easy, but it is extremely rewarding.
Growth is the easy part. Attracting and retaining a profitable client base is the real challenge for agencies. As the demand for digital increases, many agencies are offering new services, evolving internal processes, and evaluating alternate revenue and pricing models. In this presentation, Paul Roetzer provides 15 actionable tips to maximize your agency’s profits in the new era of marketing services.
eMarketer Webinar: Marketing Technology—Nine Important Trends for Brands and ...eMarketer
Technologies to create, manage and measure marketing and advertising have become essential tools to reach and engage increasingly connected audiences. Topics in this webinar include: Why marketing technology is becoming a strategic core competency for brands; How marketers are becoming smarter at buying technology; Why the idea of the marketing cloud is so attractive; How marketers are working with IT to deal with data and security issues.
A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
We are born digital and agile company. Since inception, we empowered customers around the world with digital first business development strategies. Our expert team of Business Analysts, Developers, and Industry experts built various digital tools to transform our customers' businesses to fit into 21 century standards.
Today our customers are located globally - North America, Europe, Asia, and Australia. While we believe in delivering excellent digital business tools to maximize our customers' business potentials, we focus on building long-term partnerships with them to reimagine their businesses through a digital lens.
Simon Morris, Director, Demand Marketing EMEA, Adobe
Mike Stamp, Head of Talent, EMEA, Adobe
Employment branding is far more than just the role of marketing. With employees now more socially relevant than the CEO, companies need to enable and empower their employees to be active on social media on behalf of the brand. To do this effectively, there needs to be a shift from storytelling to employee evangelism by training and socially enabling employees to be social brand champions. In this session, hear from Simon Morris, Adobe's Director of Demand & Content Marketing who will discuss the digital transformation journey that Adobe has been on over the last few years and Mike Stamp, Head of Talent EMEA, who will discuss how they’ve made a shift at Adobe, enabling employees across the company with social expertise and encouraging them to be advocates for the brand. You’ll learn how to establish a social culture with enablement best practices and training programs for employees, and how to measure the impact of their efforts in a way that provides meaningful bottom-line business results.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Similar to Maximising Media Performance in the Finance Sector (20)
A look over at the past year of social platform updates, and what they might mean for the future of social media.
Source: What happened to Social in 2015 via Sixth Sense, http://www.sixthsensesocial.co.uk/blog/2015/what-happened-to-social-in-2015/
We've collected 26 of the hot topics that were discussed during our "Digital Futures" event programme this year. Each of these innovations are helping digital marketers get closer to the customers.
For more information about these events and to see our 2016 programme, visit http://www.equimedia.co.uk/about-us/digital-futures-events
Various optimisation techniques were used to improve the performance and efficiency of this digital display advertising campaign.
By using our control, test and learn approach to campaign optimisation, it was great to report continuous improvement in performance month in, month out.
Read more at http://www.equimedia.co.uk/work/case-studies/rspb-digital-display-campaign/
How programmatic is transforming digital advertisingequimedia
From the Online Influence conference (October 2015), this presentation looks at how human insight, data and technology are working in harmony to enable programmatic advertising to transform into a premium digital marketing channel.
"Programmatic is not simply about relying on technology to do our job for us. Through clever use of this technology, combined with the effective interpretation and use of data and relevant and timely creative messaging, we can drive better campaign performance."
For retailers to meet the demands of their digitally savvy customers, this infographic explains why and how they can improve their online search performance and user experience across all devices.
Based on our 2015 Mother, Baby and Child Digital Marketing Whitepaper, http://www.equimedia.co.uk/work/whitepapers/mother-baby-and-child-retail-fail/
Jonathan Moore is SEO Group Head at equimedia. In his presentation at this CIM Sussex event he looked at how each organisation’s approach to SEO should vary depending on its budgeting and resource constraints.The presentation covers the key areas of SEO including tech SEO, content, analytics and social media.
Find out more about how equimedia can help you factor SEO into your marketing strategy: http://www.equimedia.co.uk/services/search-engine-optimisation/
4 slide decks from an equimedia-sponsored event with the Direct Marketing Association (DMA). Covering programmatic, marketing evolution, social media and Google trends.
Presentation 1) equimedia's Matt Smith on data and programmatic
Presentation 2) Panasonic’s European business marketing lead Stephen Yeo on marketing automation
Presentation 3) Sixth Sense Social’s social media group head Claire Snook on social media in business
Presentation 4) Google’s head of platform sales Darragh Daunt on future trends in marketing.
While the job market is on the up, the graduate recruitment market is still hugely competitive. So how exactly do you stand out amongst your peers?
Discover the tips and tricks which will enable you to create your perfect online persona – what we’re calling your “web halo”.
As one of the most fluid forms of consumer interaction, social media is at the forefront of customer relations. This is why it is so important to have a strong sCRM strategy in place for the Christmas period.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
13. @equimedia #DigitalFuturesFS
–
On average, the incremental ad clicks
percentage across verticals is 89%. This
means that a full 89% of the traffic
generated by search ads is not replaced
by organic clicks when ads are paused.
Google
Incremental Clicks Impact of Search Advertising
17. @equimedia #DigitalFuturesFS
RLSA (Remarketing Lists for Search Ads)
Customer Match
Demographic Targeting
Device
Location
Time of Day / Day of Week
Utilise all available targeting
techniques
27. @equimedia #DigitalFuturesFS
Programmatic is defined as the
harmonious relationship between
human insight, data and technology to
serve relevant ads to users as they move
between various channels and touch
points.
35. @equimedia #DigitalFuturesFS
18% reduction
in post viewable CPA H2 2015 vs H1
2014
Higher viewability
standard
than the industry benchmark
For every attributed conversion, our activity
has influenced 4
other journeys
78%
of these assisted conversions saw Display
as the first interaction
27% growth in volume
at a 17% reduction in CPA
Results
36. @equimedia #DigitalFuturesFS
Programmatic can help you reach a niche defined target audience harnessed by
the creative use of data
Opportunity to learn and scale quickly – control, test and learn at speed
It can work for a variety of different marketing objectives including brand
awareness and driving performance
Ability to leverage insight from your 1st party data to fuel prospecting
strategies
Excellent visibility into campaign performance and control of where your ads
appear
Take outs
Almost two-thirds of responding FSI companies (56%) said they would be increasing their digital marketing budgets in 2016, compared to only 4% who said they would be decreasing their budgets
Event focus on maximising media performance, making budgets go further…
PPC tends to be a base channel, especially in FS, but it can be expensive, especially if not partnered with an SEO-content strategy.
Jon and Darren’s content intro…
Intro WP concept
Why we set about reviewing (lots of FS clients) but wanting to understand impact across markets…
Intro WP concept
Why we set about reviewing (lots of FS clients) but wanting to understand impact across markets…
Effort vs reward (i.e.) Insurance v investment banking
Compliment not cannibalise
Content is king
Content groupings to show what content is performing on site – inform content strategy
Analytics to inform PPC strategies to improve QS (i.e.) monitoring landing page bounce…
Control test and learn…
PPC can be used to Prove ROI quickly for new products / strategies whereas SEO will drive negative ROI short term.
Insights gathered quickly via PPC
Longer-term, content always wins… organic traffic increase and reduce reliance / investment in PPC
Account structure is so important
Pay the lowest price possible in the auction
Increase QS and ROI
Benefits of PPC – back to brand bidding point, maximise messaging you can convey and control you have over copy
Benefits of PPC – back to brand bidding point, maximise messaging you can convey and control you have over copy
PPC Table Extensions
Martin: What do we mean by it?
Buzz word that dominates the digital marketing industry
At a basic level – programmatic refers to the automated buying of media space by decision making algorithms
Majority of display is now programmatic
IAB/PwC Digital Adspend 2015: The share of display traded programmatically rose from 47% in 2014 to 60% (£1.60bn) in 2015 with predictions of this beeing at 80-90% by 2019.
At Equimedia this is at 68% YTD.
So how did we get this far and why does programmatic even exist?
1) Essentially programmatic is borne out of a changing media landscape
2) Years ago, media tended to be restricted to one screen and a daily newspaper outlet – people lived more homogeneous & predictable lives – at least as far as media planning was concerned
3) Experiences were shared and were determined by such things as TV station programming or classified ad space in a newspaper
Fast forward a few years and it looks very different!
No longer a one size fits all approach when it comes to media planning & buying. People are no longer congregating around one screen or if they are, they are dual screening!
A combination of high speed internet, more people online and more devices has given rise to connected and unique audiences. According to Google, 90% of all media interactions are now via a screen.
3) The growth in connected audiences has increased the volume of data available which for advertisers, means we now have the potential to be far more targeted in our approach and more specific in our communication and who we want to talk to.
Programmatic has evolved as a response to changing media consumption habits but also because there has been a growing need for advertisers to want to understand the ROI of their media budgets and to see the value of where their budgets were being invested – a drive towards more transparency & insight, which is what programmatic can provide.
In it’s simplest form programmatic is the automation of the buying and selling of digital media space. However, we have expanded the meaning further and at equimedia we define programmatic as…..
“the harmonious relationship between human insight, data and automated media buying technologies to serve targeted ads to users as they move between various channels and touch points.”
Within the industry there is a lot of focus on the technology when it comes to programmatic and yes it is important but there is equal value in the..
Data – in terms of what you put in and what it provides
People – the human insight and interpretation needed to make sense of it all and to get the best out of the campaign
It is these three things that can help you achieve programmatic success.
It can help you be responsive to your audience in real-time with highly relevant messaging and creativity. Using audience insights and technology, messages can be tailored to the right user, at the right moment, in the right context and even in the right location.
So what are the benefits of programmatic…
Customised Audience Targeting
1) Ability to move away from traditional Mass Media buys and
2) Reach a defined audience based on interests & behaviours
3) Utilise your 1st party data to re-engage with your customers or to find new customers who look the same
Relevance
Use of data to inform creative messaging to be relevant & topical to users
The more relevant & better-timed your communication, the more interested the user will become in your product/service. It’s about identifying the moments that matter.
Efficiency
Both in terms of
1) operational efficiency through the use of automated media buying platforms and
2) Leads to fewer wasted impressions and increased cost effectiveness, returning greater ROI. Because it is auction based you are only ever paying the true market value for that impression.
Reach and Scale
Ability to reach users across multiple touch points as they navigate through the web
Programmatic reach exceeds TV in the volume of impressions it can serve each day
Opportunity to learn and scale activity more quickly
Measurement and Optimisation
1)Excellent visibility into campaign performance often in near real-time
2) Data can be mined and levers pulled to maximise campaign success
Not a new analogy (e-harmony) – an example of how on paper they look the same, but get under the skin and consider behavioural traits (attitudes, lifestyle, beliefs) then your audience begins to look very different. Prince Charles and Ozzy Osbourne is also a commonly used analogy about the same thing,
Understanding your audience beyond demographics (age, gender and affluence) is key and can help you take advantage of a wide range of targeting strategies that are available such as lifestyle, interests, location, context and motivation to purchase.
At equimedia, we connect audience profiling and persona development to our programmatic efforts which helps us achieve higher levels of targeting, relevance, efficiency and impact.
Knowing your audience is vital but then communicating with them in the right moment and in the right space and frame of mind is just as important
Context is king – the message needs to be driven by the environment in which it is in – are users on the go on their phone or at home with more time to spare on a tablet – messaging needs to reflect environment & be contextually relevant.
Kit Kat – example of how they responded to breaking sports news. They created an ad within an hour of the marathon wimbledon match between John Isner and Nicolaus Mahut. They also dispatched three ad-bikes to the Wimbledon grounds the next day.
A good example of a contextually relevant campaign that used audience insights to inform targeting was a campaign by the economist to target new users…
The goal was to reach 650,000 previously unseen prospects and to stimulate a change in perceptions (not just a click). More than 60 executions were created, many in near real-time from The Economist’s live newsroom
Ads were targeted based on the creation of lookalike audiences reflecting certain sections of the website. Contextual targeting was also used to match page context with viewer profile.
Once readers were on the Economist website they were then given a nudge to register and subscribe.
Data collected and leveraged in programmatic buying can do more than just refine targeting, it can also fuel highly effective real-time optimisation of media, messaging and creative.
BRING IT BACK TO AUDIENCE BEING AT THE HEART OF IT, AUDIENCE DEFINES TARGTETING , MEDIA PLACEMENT AND MESSAGING
More and more publishers are opening themselves up and their data to programmatic.
Programmatic is no longer about remnant inventory sold cheaply that nobody really wanted. The clever use of data is transforming programmatic into a premium digital marketing channel.
Programmatic Guaranteed is the new terms which means that direct site buys can now be facilitated by a programmatic platform – this is partly the reason why the industry is making predictions of an 80% - 90% share by 2019.
And finally I wanted to share with you some headline stats from a programmatic campaign we ran for one of our Financial Services clients…
By switching their media buying strategy to a programmatic one, overall they saw a 27% growth in volume at a 17% reduced CPA. As well as looking at the direct contribution that the campaign made we were also able to show them the halo effect and for every attributed conversion, programmatic had a role to play in 4 more journeys.
Where do you see the greatest competitive threats emerging in the next 24 months? Leaders vs the rest
The mainstream is looking left and right at its traditional competitors for danger. Leaders are looking above, below and behind for start-ups that are targeting their core businesses from a new, digital angle.
Mastercard: https://www.startpath.com/global/
We partner with startups from around the world to help scale their businesses. The program enables companies to gain access to MasterCard’s global ecosystem and to break new markets through relationships with MasterCard and our customers. Some key features include:
6 month virtual program (take part from your home location)
2 immersion weeks at different cities
No upfront equity in exchange for participation
Aviva: Aviva back a tech incubator
Aviva is to invest in a new incubator fund formed by Lastminute.com co-founder Brent Hoberman, which aims to back to back disruptive technology start-up firms in the financial services sector.
http://citywire.co.uk/wealth-manager/news/aviva-to-back-tech-gurus-financial-services-incubator/a911545
UBS: UBS host Future of Finance Challenge
https://innovate.ubs.com/
First there were more than 600 applicants, then there were 60 regional finalists, and then 12 Global Finalists… These are the 12 companies that pitched to UBS CEO Sergio Ermotti and the jury at the global finals on 10th December 2015 in Zurich.
https://www.youtube.com/watch?time_continue=29&v=xRLBeho-ObU
A number of companies have embraced WhatsApp as a customer service channel, particularly in the Netherlands.
In the Netherlands insurance company Ditzo is now offering customer service via WhatsApp within two hours. Consumers are expecting quick and efficient customer service, and messaging platforms like WhatsApp can give brands an opportunity to contact people quickly and directly – in the case of Ditzo, in just two hours.
Marketing Tribune reports that the insurance website will be answering consumer questions and queries via its new WhatsApp channel. The website launched a campaign to highlight the launch that shows that there is no longer a need to stay on hold on the phone for hours when you can just send a WhatsApp message.
BBC world news uses WhatsApp
http://www.bbc.co.uk/news/world-30821245
http://www.bbc.co.uk/news/technology-35471694 – includes examples
http://www.verdictfinancial.com/german-wealth-managers-will-lose-market-share-to-robo-advisors-over-next-two-years/ - whilst with HNW clients there is varying appetites in differing countries for Robo-advisors, there is plenty of opportunity to be above the curve. The UK is moving towards somewhat disinterested from not at all interested.
Nutmeg is the main UK “robo advisor”
https://www.nutmeg.com/
“research by investment company Nutmeg says two-thirds of investors would be happy to rely on web-based advice, as long as the right tools are available.”Read more: http://www.thisismoney.co.uk/money/diyinvesting/article-3277148/Wizards-told-invest-pension-trust-robot-look-money.html#ixzz4CnTDwiNi
https://www.nutmeg.com/nutmegonomics/what-are-robo-advisers/
AJ Bell test Facebook messenger
http://www.thisismoney.co.uk/money/diyinvesting/article-3627312/Would-buy-shares-Facebook-AJ-Bell-tests-Messenger.html
http://www.insuranceage.co.uk/insurance-age/news/2459725/insurtech-futures-simply-business-hosts-hackathon
Company-wide hackathon generates ideas including Tinder for insurance and SimplyBot, language processing technology.
Simply Business has developed "Tinder for insurance" at a company-wide hackathon which it hosted this week. A hackathon is an event where teams of people work together to use technology to come up with a solution to a particular problem.
Swipe MeSimply Business said the winning idea was Swipe Me.
It stated: "Swipe Me which was pitched as ‘Tinder for insurance' - is an agile and responsive mobile app which whittles down a quote form to just five simple questions that customers can answer easily, on the move and in 30 seconds to get an estimated quote for business cover."
Facebook charity donate buttons
Facebook retail shop buttons
And click to message ads launched in Google (Darren talked about earlier).
The theme is not taking customers out of the platforms they’re in.
http://www.wearabletechnology-news.com/news/2015/dec/07/fitness-wearables-could-lower-insurance-premiums/
Health insurers are starting to factor in data from fitness devices when looking at policy premiums.
For example, VitalityHealth has started to accept data from Garmin, Polar, and other major fitness monitoring devices. It even offers discounts to policyholders to purchase some of the units. Some major insurers will help create a health plan based on the data from these devices.
On the flip side, data from fitness wearables could be used to identify customers who are unhealthy or living a dangerous lifestyle and this could be taken into account by insurers when calculating a premium amount. Several life insurers already list lifestyle and employment situations that are considered negative and end-up raising insurance policy premiums.
Swiss insurers are using wearable technology to help calculate health insurance premiums.
Statistics from the OECD show that 9% of adults are obese in Switzerland, while nearly 38% are overweight. The use of wearable technology could make it easier for consumers to watch, and work on, their weight – having data collected and displayed in real time, as well as devices that prompt consumers to exercise. Indeed CSS’ adoption of wearable technology points to this being a possible solution.
https://www.home.barclaycard/news/bpay-band-launches.html
The bPay band will initially be launched to thousands of consumers at two key events during the summer – Pride in London, the annual LGBT festival and the Barclaycard British Summer Time music festival in Hyde Park. As well as being able to pay for goods and services at both events, customers using bPay bands will benefit from exclusive offers and enhanced experiences. Full-scale launch of the bPay band will come in 2015.
The bPay band will be available to customers with any VISA or MasterCard debit or credit card and won’t require them to be existing Barclaycard customers. Customers will set up an online “top-up” account and link this to their debit or credit card, adding money from these sources as and when they need more to be available on their bPay band.
The bPay band can topped up either manually or can be set to top-up automatically when funds run low. This will enable people to manage the amount of money they have available to spend at any given time.
What’s more, bPay band customers will benefit from the 100% fraud refund guarantee associated with all Barclaycard products – so there is no need to worry that lost or stolen bands could leave customers open to fraud.
Mastercard rolls out selfie ID checks
http://www.bbc.co.uk/news/technology-35631456
Mastercard releases IoT app for Samsung fridges
Payment tech innovation has enabled these kinds of opportunities for retailers.
http://bankinnovation.net/2016/05/mastercard-releases-its-iot-app-for-samsung-refrigerator/
IBM launches Deep Thunder
The Weather Company, which is now a part of IBM, has a new commercial offering called Deep Thunder, announced this week. Deep Thunder combines hyperlocal, short-term custom forecasts developed by IBM Research with The Weather Company's existing global forecast model.
Deep Thunder will use historical weather data to train machine learning models to help businesses predict the actual impact of weather, IBM said in a statement released June 15.
Important for insurers ect, gathering data and using it in the right way.
http://www.informationweek.com/big-data/big-data-analytics/ibms-deep-thunder-shows-how-weather-is-big-business/d/d-id/1325946