Our objective is to grow palm oil sales in the cosmetic and food industries by offering attractive discounts and deals to target companies. We will target companies with strong brands that are open to new suppliers. The marketing plan will include promotion strategies, communication of primary and secondary demand, and ensuring customers' category needs are met. The creative strategy will involve differentiation and appeals through advertisement, while the media strategy will focus on optimal selection, frequency and reach through vehicles like television, meetings and online means.

1. M U H A M M A D TA H A U D D I N K H A N G H O R I

2. PALM OIL
Palm oil is an edible vegetable oils
derived from the reddish pulp of
the fruit of the oil palms, primarily
the African oil palm.
Palm oil is naturally reddish in
color because of a high beta-
carotene content.

3. PALM OIL PLANTATION

4. PALM OIL PRODUCT

5. PALM OIL IS USED IN
CHIPS AND CHOCOLATES

6. PALM OIL SOAPS

7. MARKETING OBJECTIVE:
Our objective is to enhance and grow the sales of palm oil in cosmetic
and food industry, by giving them attractive and eye catching offers and
discounts.
TARGET AUDIENCE
Our target audience will be companies who have strong brand image
and have the flexibility to work with new suppliers, so that they give us
the opportunity to work with them. Companies we might be targeting
are,

9. PROMOTION
Initiator
User
Decider
Purchaser
MARETING PLAN

10. COMMUNICATION
PRIMARY AND SECONDARY DEMAND
 Primary demand for industry, cooking oil industry, food industry.
DIRECT AND INDIRECT ACTION
 Price will give a direct action
 Quality will give a indirect action
AWARENESS
 good communication skills
 Good listening skills
DESIRE
 The quality we offer, is it particularly satisfying the need of the business user.
ACTION
 The strategy and techniques that we are selecting, will they be appropriate to
fulfill the requirements of the user.
CATEGORY NEED
 We should keep in mind why are we communicating, whether it is for reminding
that yes still we are here to serve you or to make a sale first time.

11. CREATIVE STRATEGY
 ADVERTISEMENT
 PRODUCT DIFFERENTIATION
 RATIONAL INVOLVEMENT
 ADVERTISMENT APPEAL

12. MEDIA STRATEGY
MEDIA SELECTION
 Areas where we are marketing
 How are we marketing – placement of billboards, shape of billboard, color of
billboard.
MINIMUM EFFECTIVE FREQUENCY
 The least number of time you repeat an ad on t.v or other media to keep
yourself in the minds of the buyers.
EFFECTIVE REACH
 No. of time the ad is repeated
 Time at which ad is displayed
MEDIA VEHICLES AND AD UNITS
 T.v ads
 Personal meetings
 Internet mean