Animal Feed Industry in India / Livestock Feed Industry / Poultry Feed IndustryDr. Sandeep Juneja
Livestock Feed Industry Data for India - its increasingly rare to find authentic details on the size and scale of Animal Feed Industry / Livestock Feed Industry in India and hence this attempt to share data on Animal Feed Industry in India
Specifications of feed ingredients and finished feeds, and bis standardsDr.Balakesava Reddy
Specifications are defined as a group of standards given by Bureau of Indian Standards (BIS) or Indian Standards Institute(ISI) to different feed ingredients for feeding of animals.
These are essential for feed quality assurance programme and serve as basis for ration formulation.
Indian dairy industry future prospects & key challengesJitendra Vala
This File shows the current scenario(year 2017) of indian dairy industry with prospects and challenges of current situation.All the data has been discovered from the authorized sources from the governmental websites and relevant sources.
Animal Feed Industry in India / Livestock Feed Industry / Poultry Feed IndustryDr. Sandeep Juneja
Livestock Feed Industry Data for India - its increasingly rare to find authentic details on the size and scale of Animal Feed Industry / Livestock Feed Industry in India and hence this attempt to share data on Animal Feed Industry in India
Specifications of feed ingredients and finished feeds, and bis standardsDr.Balakesava Reddy
Specifications are defined as a group of standards given by Bureau of Indian Standards (BIS) or Indian Standards Institute(ISI) to different feed ingredients for feeding of animals.
These are essential for feed quality assurance programme and serve as basis for ration formulation.
Indian dairy industry future prospects & key challengesJitendra Vala
This File shows the current scenario(year 2017) of indian dairy industry with prospects and challenges of current situation.All the data has been discovered from the authorized sources from the governmental websites and relevant sources.
Beef cattle are cattle raised for meat production (as distinguished from dairy cattle, used for milk production). The meat of adult cattle is known as beef. In beef production there are three main stages: cow-calf operations, backgrounding, and feedlot operations.
This presentation deals with the quality control of poultry feed while it is being manufactured in feed mill on large scale, right from purchase of ingredients upto the sale of finished product (Feed). It also discusses the care to be taken by the personnel working in feed mill to maintain quality of feed.
Presented by Pauline Kariuki, Kenya Poultry Farmers Association, at the FAO-ILRI Regional Training Workshop on Proven Livestock Technologies, ILRI, Addis Ababa, 3-5 December 2018
Advances in vitamin & mineral nutrition in livestockRameswar Panda
feeding management cannot be ignored under any circumstances. This presentation depicts the tangential and burning points related to the role and significance of Vitamins and minerals for the livestock
Seaweed meal for poultry industry has diversified and versatile functional properties and is ideal for countries like Pakistan where poultry industry is facing challenges such as Bacterial resistance etc
This is about the Advocacy campaign of Sarimanok that tackles about the Goodness of Egg. This powerpoint includes Our Marketing Plan for "The Good Egg" by Sarimanok's advocacy campaign.
Beef cattle are cattle raised for meat production (as distinguished from dairy cattle, used for milk production). The meat of adult cattle is known as beef. In beef production there are three main stages: cow-calf operations, backgrounding, and feedlot operations.
This presentation deals with the quality control of poultry feed while it is being manufactured in feed mill on large scale, right from purchase of ingredients upto the sale of finished product (Feed). It also discusses the care to be taken by the personnel working in feed mill to maintain quality of feed.
Presented by Pauline Kariuki, Kenya Poultry Farmers Association, at the FAO-ILRI Regional Training Workshop on Proven Livestock Technologies, ILRI, Addis Ababa, 3-5 December 2018
Advances in vitamin & mineral nutrition in livestockRameswar Panda
feeding management cannot be ignored under any circumstances. This presentation depicts the tangential and burning points related to the role and significance of Vitamins and minerals for the livestock
Seaweed meal for poultry industry has diversified and versatile functional properties and is ideal for countries like Pakistan where poultry industry is facing challenges such as Bacterial resistance etc
This is about the Advocacy campaign of Sarimanok that tackles about the Goodness of Egg. This powerpoint includes Our Marketing Plan for "The Good Egg" by Sarimanok's advocacy campaign.
Balanced concentrate feed field trial results in Samastipur and MuzaffarpurILRI
Presented by Dhiraj Singh and Nils Teufel, ILRI at the Brainstorming Session on Improving Dairy Animals Productivity through efficient Feed and Fodder Interventions in Bihar, Patna, India, 25 July 2014
StoxPlus is pleased to introduce Vietnam Animal Feed Market 2016 Report, the first and only issue of this industry. This report presents a broad range of topics, both sector-specific and cross-cutting market issues.
We have completed the review of Vietnam animal feed industry landscape covering market size and growth, competition dynamics, analysis of potential demand from end-used markets, profiles of key players. One of the focuses of this report is the emergence of Vietnamese giant companies in this sector and its sale strategies to get more market share from current players in the market. Ultimately, we assessed the feasibility of the market potentials as well as notable common issues that animal feed players and investors should be aware of when operating in Vietnam.
See more at https://biinform.com/Reports/186-vietnam-animal-feed-market-report-2016-3570.html
In this tutorial I teach my students how to use compositions inside compositions, and other compositing and animation resources such as parenting layers, parenting null objects to layers, creating and animating masks, animating a camera and several other cool animation features inside After Effects.
Unit 2 Role of advertising and types of advertisingNISHA SHAH
role fo advertising in marketing mix
role of advertising in business
types of advertising
types of channel in advertising
classification of media or channel
advertising process steps
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Couples presenting to the infertility clinic- Do they really have infertility...Sujoy Dasgupta
Dr Sujoy Dasgupta presented the study on "Couples presenting to the infertility clinic- Do they really have infertility? – The unexplored stories of non-consummation" in the 13th Congress of the Asia Pacific Initiative on Reproduction (ASPIRE 2024) at Manila on 24 May, 2024.
ARTIFICIAL INTELLIGENCE IN HEALTHCARE.pdfAnujkumaranit
Artificial intelligence (AI) refers to the simulation of human intelligence processes by machines, especially computer systems. It encompasses tasks such as learning, reasoning, problem-solving, perception, and language understanding. AI technologies are revolutionizing various fields, from healthcare to finance, by enabling machines to perform tasks that typically require human intelligence.
Acute scrotum is a general term referring to an emergency condition affecting the contents or the wall of the scrotum.
There are a number of conditions that present acutely, predominantly with pain and/or swelling
A careful and detailed history and examination, and in some cases, investigations allow differentiation between these diagnoses. A prompt diagnosis is essential as the patient may require urgent surgical intervention
Testicular torsion refers to twisting of the spermatic cord, causing ischaemia of the testicle.
Testicular torsion results from inadequate fixation of the testis to the tunica vaginalis producing ischemia from reduced arterial inflow and venous outflow obstruction.
The prevalence of testicular torsion in adult patients hospitalized with acute scrotal pain is approximately 25 to 50 percent
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Title: Sense of Taste
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the structure and function of taste buds.
Describe the relationship between the taste threshold and taste index of common substances.
Explain the chemical basis and signal transduction of taste perception for each type of primary taste sensation.
Recognize different abnormalities of taste perception and their causes.
Key Topics:
Significance of Taste Sensation:
Differentiation between pleasant and harmful food
Influence on behavior
Selection of food based on metabolic needs
Receptors of Taste:
Taste buds on the tongue
Influence of sense of smell, texture of food, and pain stimulation (e.g., by pepper)
Primary and Secondary Taste Sensations:
Primary taste sensations: Sweet, Sour, Salty, Bitter, Umami
Chemical basis and signal transduction mechanisms for each taste
Taste Threshold and Index:
Taste threshold values for Sweet (sucrose), Salty (NaCl), Sour (HCl), and Bitter (Quinine)
Taste index relationship: Inversely proportional to taste threshold
Taste Blindness:
Inability to taste certain substances, particularly thiourea compounds
Example: Phenylthiocarbamide
Structure and Function of Taste Buds:
Composition: Epithelial cells, Sustentacular/Supporting cells, Taste cells, Basal cells
Features: Taste pores, Taste hairs/microvilli, and Taste nerve fibers
Location of Taste Buds:
Found in papillae of the tongue (Fungiform, Circumvallate, Foliate)
Also present on the palate, tonsillar pillars, epiglottis, and proximal esophagus
Mechanism of Taste Stimulation:
Interaction of taste substances with receptors on microvilli
Signal transduction pathways for Umami, Sweet, Bitter, Sour, and Salty tastes
Taste Sensitivity and Adaptation:
Decrease in sensitivity with age
Rapid adaptation of taste sensation
Role of Saliva in Taste:
Dissolution of tastants to reach receptors
Washing away the stimulus
Taste Preferences and Aversions:
Mechanisms behind taste preference and aversion
Influence of receptors and neural pathways
Impact of Sensory Nerve Damage:
Degeneration of taste buds if the sensory nerve fiber is cut
Abnormalities of Taste Detection:
Conditions: Ageusia, Hypogeusia, Dysgeusia (parageusia)
Causes: Nerve damage, neurological disorders, infections, poor oral hygiene, adverse drug effects, deficiencies, aging, tobacco use, altered neurotransmitter levels
Neurotransmitters and Taste Threshold:
Effects of serotonin (5-HT) and norepinephrine (NE) on taste sensitivity
Supertasters:
25% of the population with heightened sensitivity to taste, especially bitterness
Increased number of fungiform papillae
Flu Vaccine Alert in Bangalore Karnatakaaddon Scans
As flu season approaches, health officials in Bangalore, Karnataka, are urging residents to get their flu vaccinations. The seasonal flu, while common, can lead to severe health complications, particularly for vulnerable populations such as young children, the elderly, and those with underlying health conditions.
Dr. Vidisha Kumari, a leading epidemiologist in Bangalore, emphasizes the importance of getting vaccinated. "The flu vaccine is our best defense against the influenza virus. It not only protects individuals but also helps prevent the spread of the virus in our communities," he says.
This year, the flu season is expected to coincide with a potential increase in other respiratory illnesses. The Karnataka Health Department has launched an awareness campaign highlighting the significance of flu vaccinations. They have set up multiple vaccination centers across Bangalore, making it convenient for residents to receive their shots.
To encourage widespread vaccination, the government is also collaborating with local schools, workplaces, and community centers to facilitate vaccination drives. Special attention is being given to ensuring that the vaccine is accessible to all, including marginalized communities who may have limited access to healthcare.
Residents are reminded that the flu vaccine is safe and effective. Common side effects are mild and may include soreness at the injection site, mild fever, or muscle aches. These side effects are generally short-lived and far less severe than the flu itself.
Healthcare providers are also stressing the importance of continuing COVID-19 precautions. Wearing masks, practicing good hand hygiene, and maintaining social distancing are still crucial, especially in crowded places.
Protect yourself and your loved ones by getting vaccinated. Together, we can help keep Bangalore healthy and safe this flu season. For more information on vaccination centers and schedules, residents can visit the Karnataka Health Department’s official website or follow their social media pages.
Stay informed, stay safe, and get your flu shot today!
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
- Video recording of this lecture in Arabic language: https://youtu.be/Ve4P0COk9OI
- Link to download the book free: https://nephrotube.blogspot.com/p/nephrotube-nephrology-books.html
- Link to NephroTube website: www.NephroTube.com
- Link to NephroTube social media accounts: https://nephrotube.blogspot.com/p/join-nephrotube-on-social-media.html
New Drug Discovery and Development .....NEHA GUPTA
The "New Drug Discovery and Development" process involves the identification, design, testing, and manufacturing of novel pharmaceutical compounds with the aim of introducing new and improved treatments for various medical conditions. This comprehensive endeavor encompasses various stages, including target identification, preclinical studies, clinical trials, regulatory approval, and post-market surveillance. It involves multidisciplinary collaboration among scientists, researchers, clinicians, regulatory experts, and pharmaceutical companies to bring innovative therapies to market and address unmet medical needs.
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1. Feed Marketing Techniques
Main Themes Of Marketing:
Sell products & get profitable business.
Fulfill the needs and get profit.
Definition:
Feed marketing is creating, communicating and delivering feed value to customers and managing
customer relationships in ways that benefit the feed mill company and its stakeholders.
Or
The activities of a company associated with buying and selling a product(feed). It includes
advertising, selling and delivering feed to people. People who work in marketing departments of
companies try to get the attention of target audiences by using slogans, packaging design,
celebrity endorsements and general media exposure. Marketing is not simply a business tool but
is at the heart of every successful business
Feedmarketing strategy:
A marketing strategy is an overall marketing plan about the feed (whether for aquarium or
poultry) designed to meet the needs and requirements of chickens for maximum growth and
production.
It involves identifying farmer needs and wants according to flock , creating strategies for the
development and design of feed, and making decisions about their pricing, promotion and
distribution to satisfy customer and organizational objectives. Marketing techniques
Feedmarketing techniques:
The tools used by the marketing department. The marketing department will set out to identify
the most appropriate techniques to employ in order to make profits for feed mill and sell feed to
customer. The group of goals set by a business when promoting its products (feed) to
potential consumers that should be achieved within a given time frame. Feed marketing was once
done primarily with billboards and print ads and now is often done online and via social media.
These marketing techniques include
public relations,
trade and consumer promotions,
advertisement
sponsorship
2. branding
packaging
Objectives of marketing techniques:
A company's marketing objectives for a particular product might include:
1. Customer retention (Once you’ve attracted customers to your company the key is to keep
them coming back. Repeat business is what sustains a company. Therefore, use promotions that
will entice customers to keep coming back. For example: 10% off your next stay 5% off your
next purchase) we can bound them psychologically to our feed company. They will have love for
brand, word of mouth marketing, value for money and repeat purchase.
2. Better brand image in the eyes of your customers by sale consistent and effective feed year by
year.
3. Better understanding of customers’ wants and how to turn them into needs. i.e according to the
area of farmer feed should be prepared. If there is any deficiency in amino acid in that area, feed
will fulfill that deficiency, customer preference should always keep in mind.
4. By calling different attractive meeting, conferences and tea parties may become helpful to
increasing feed awareness among targeted consumers,
5. Providing information about product features, i.e feed company will describe all the salient
features of product. That in this way we are selling best and different ingredients.
6. Reducing consumer resistance to buying the feeds by convincing and explaining all the
qualities of feed.
7. Reputation Management is maintained by avoiding all deficiencies of feed.
8. Branding i.e K & Ns
3. 9. Awareness
10.To attract attention and create interest by giving free feed samples and different attractive
announcements.
Marketing researchstages:
Marketing techniques are employed at three stages of marketing:
Market research enables the organization to identify the most appropriate marketing mix. The
mix should consist of:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new feeds are developed to include improved results and efficacy, are set at
different prices depending on how much capability the customer desires, and are sold
in places where other feeds are sold. In order to promote the feed, the company featured its debut
at tech events and is highly advertised on the web and on television etc.
The right product: (The price must be right according to the feed. Consumers will need to buy
in large numbers feed bags to produce a healthy profit in shed.)
Demand of customer(which type of and ingredients are preferred by owner for flock)
Efficacy of feed(whether feed showing best result in birds)
Firms can invest in the poultry feed company by using high quality ingredients or doing
extensive research and development to improve it.
Sell at the right price: (The feed has to have the right features - for example, it must look good
and work well with best results)
4. There are many pricing strategies that marketing professionals use including
Penetration pricing
Price skimming
Pricing of feed is what your farmer is willing to trade in return for a feed —that is, the value they
place on a product. . Generally, a “price/quality” relationship exists, where the higher the price,
the higher the quality; especially in the case of persona services, consumers will expect a higher
level of service if the fee associated with that service is higher relative to other providers of
similar services.
To sell a product for a particular price, value must be created. Value is the consumer’s estimate
of the product’s overall capacity to satisfy his/her needs. When the value placed on a product or
service is high, then satisfaction is achieved. Consumers are savvy and will choose based on the
level of satisfaction that corresponds with the price. If a bag of poultry feed was priced at 1500/-
while same feed of other company was priced at 1300/-, it is likely that the sales of 1st feed
would decrease or service
Marketers may elect to skim the market with a relatively high price at first, and then, as demand
wanes at this relatively high price, gradually lower the price. New, innovative products often use
this pricing strategy because their newness and uniqueness may enable a higher price at first. As
copycats and competitors enter the market, prices will fall to meet the market price. Some
marketers, though, may use a penetration strategy, where the product or service is offered at a
very low price, in order to quickly grab market share and be considered the low price provider.
i.e one feed mill sales bags at higher price but less selling(skim marketing) while other feed mill
sales bags at low price but much selling.
In the right place: (The feed must be in 'the right place at the right time'. Making sure that the
feed arrive when and where they are wanted is an important operation).
Consider demographics of an area & competition.
Transportation
A farmer won’t likely purchase feed unless it can be relatively easily accessed.
5. Placement helps make the purchasing process of feed for a customer easier and more convenient.
Often the term distribution is used interchangeably for the placement component of a marketing
strategy of feed.
By using the most suitable promotional techniques (The target group needs to be aware of the
existence and availability of the product through promotion.
Promotion is the business of communicating with customers. There are a number of ways of
promoting feed, including:
In-distribution units promotion e.g. giving away free feed samples.
Publicity of feed in the media by radio especially
PR - public relations activities - i.e. presenting the public image of a feed company to a
wide audience to sell feed of that company.
Presenting feed in attractive packaging
Creating an attractive brand for a feed i.e shabir feed mill.
These marketing techniques include
4 P’s of market mix
Public relations
Trade and consumer promotions
Publicity or advertisement
Sponsorship
6. Public relations
Public relations(PR) is spread of information about our feed product. The public relations
department often has to act and find a way to convince the public Exposure to their audiences
using topics working with the press, and employee communication and local people gathering to
exposing feed of our company. PR is an excellent tool because it gives you exposure you don't
have to pay for directly. In other word to mouth marketing of feed is done by public relation.
Common activities to sell feed by public relation include publications, events, speeches, public-
service activities, working with the press, and employee communication.
As your feed mill company grows, it naturally becomes a more prominent element in your
community. That means that what it does naturally becomes more worthy of notice. And that
means improved opportunities for using public relations as a bigger part of your feed. PR is an
excellent tool because it gives you exposure you don't have to pay for directly. Getting good
publicity of poultry feed usually requires careful planning, persistent effort, and, often, spending
money for press release mailings, copywriters and PR consultants.
7. Trade and consumer promotions:
Trade Promotion in feed marketing is a marketing technique aimed at increasing demand for
feed in retail stores based on special pricing, display fixtures, demonstrations, value-added
bonuses, no-obligation gifts, and more. Retail stores can be an extremely competitive
environment; trade promotions can help companies differentiate their products from the
competition. Companies can utilize Trade Promotions to increase product visibility and brand
awareness with consumers.
Trade Promotions can also increase a
product’s consumption rate, or the average quantity of a product used by consumers in a given
time period. Lastly, Trade Promotions can be leveraged to introduce new feed launches into
retail stores. Consumer and trade promotions are short-term marketing strategies. Consumer
promotions in feed marketing are used by retailers to induce customers to buy feed. Trade
8. promotions are used by manufacturers and wholesalers to get their business buyers to purchase
feed for resale.
Advertisement:
Every feed company use medium to deliver these messages about feed features, including
television, radio, cinema, posters
magazines, newspapers, video games, the Internet and billboards. By using different
advertisement feed techniques we can convey our message even home to home.
Attractive and usable designs.
Radio advertising, on the other hand, is both an affordable and highly effective way for small
firms to drum up business of feed mill.
9. Local advertisers love radio. It reaches the right people, in the right numbers at the right time.
Car dealerships, for instance, can advertise during the rush hour and retailers can promote special
offers in the run-up to the weekend.
People listen to radio ads. Listeners just don't change radio stations in the same way that viewers
flick through channels on the TV. This makes commercial radio an ideal medium for small
businesses to reach out to new customers.
Local radio stations are often an important part of the community and businesses that advertise
on air can benefit from that connection. Moreover, listeners are loyal and often see their favorite
station as a kind of friend. That warm feeling can extend to the regular sponsors and advertisers.
With frequent airing of a radio commercial and listeners tuning in for hours at a time, it is
possible to build a strong presence on the radio. The human voice is a powerful selling tool,
conveying emotion and authority.
Promotions and offers work well because radio drives response. In fact, many listeners are also
online and radio can be a great way to get people to go to your website.
Production of radio ads is relatively low-cost and fast. The script should be catchy and
memorable, there should be a clear call to action and a good tag line or jingle. Air time can
usually be bought in cost-effective packages and most radio stations offer all-in deals, which
include production of the radio advertisement.
Television advertising
More than 80% of the population watch TV every day. With the proliferation of channels,
advertisers need sophisticated data on viewer habits and audience profiles to ensure their TV
commercials are reaching the right people at the right time.
Television advertising is not the obvious choice for most small firms. However, if you want to
engage and inspire your local market with a TV commercial, local television stations do offer
low-budget advertising packages for small businesses. Ads are usually transmitted outside peak
10. Sponsorship:
Sponsorship is an important way of promoting the name of an organization. Many feed mills
rely on support from sponsors. The term 'above-the-line' advertising and promotion refers to
media such as TV, radio and press, for which commission is paid to an advertising agency.
'Below-the-line' comprises all media and promotional techniques for which fees are paid in
preference to commissions - these might include exhibitions, sales literature and direct mail.
Branding:
A brand is a product with a unique, consistent and well recognized character of feed mill
company. The branding of the feed mill company therefore involves projecting and developing
the character of the feed . The uniqueness of feed can come either from an actual feed or from its
image - usually created by its manufacturer through advertising and packaging. The consistency
in feed comes mainly from the consistence of its quality and performance, but it also reflects the
consistency of the advertising and packaging. A brand is well-recognized because it has been
around for a long time. It takes years to develop a brand.
Packaging;
Packaging typically refers to the material in which feed is packed - or more specifically, the
surface design on the feed. However, in wider it includes all the various aspects of presenting a
product - e.g. the shape size and appearance of the packaging, colour and design, the
convenience of using the packaging etc.
11. Distribution:
A single distribution channel or through multiple channels that may include:
Wholesaler/Distributor
Direct/Internet
Direct/Catalogue
Direct/Sales Team
Value-Added Reseller (VAR)
Consultant
Dealer
Retail
Sales Agent/Manufacturer’s Rep
Evaluate how your end-users need to buy
Match end-user needs to a distribution strategy
Identify natural partners
Build your distribution channel
Minimize pricing conflicts
Drive revenue through the channel
Technicalsales manager:
12. - Provide wheat grist recommendations for affiliated processing facilities with regard to end-
product requirements, raw material costs, and logistics constraints. - Develop finished-product
specifications for each of the affiliated processing plants in consideration of the market’s quality
requirements. -Coordinate the review and optimization of flour ingredients at each location with
regards to cost and performance. - Coordinate the group procurement of flour ingredients to
obtain preferential pricing. - Act as Technical Services Advisor to company businesses and to
clients affiliated operations. Ensure that appropriate analysis procedures, skills, and equipment
are in place to assure that the quality of production conforms with specifications. - Test and
evaluate each location with regard to their analysis accuracy through check sampling or other
means. - Ensure locations adequately manage record keeping, retention samples, product coding,
and lot management. - Conduct market studies to identify position of affiliates in the market and
market preferences for company products and competitors. - Visit major clients to identify
opportunities to increase loyalty and sales. - Ensure procedures are in place to verify
conformance of raw materials to specification upon receipt and prior to utilization. -Identify
process variability and establish ways to reduce and manage variability. - Analyze periodic
production of finished products in order to ensure that local analyses and production are in line
with expectations. - Inspect and audit facilities to ensure compliance with standards for sanitation
and food safety with recommendations for improving standards as appropriate.