Henry Vinson discusses the seven primary "P's" of marketing and how to look at them in a holistic manner.

1. The 7 P’s
of
Marketing
Explained
Henry Vinson

2. Continually evaluating and
reassessing your marketing plan to
ensure you are staying on track and
achieving the best results possible. To
do so, there is a “Seven P Formula” to
follow.

3. Your product should meet the wants and
needs of consumers for which it is tasked.
Not only should it work, but it should also
be what the customers are expecting to
receive. Look at your product from a
consumer perspective can help you
determine if it’s suitable for the current
market.
01: PRODUCT

4. Your target audience should be able to
access the product easily, so making
sure it is available where they shop is
vital. Reviewing where your customer
shops and sometimes changing the
place in which you sell it could lead to
higher sales.
02: PLACE

5. It’s not a bad idea to continually evaluate
the cost of the product you are selling.
While this does not necessarily mean it
needs to be the cheapest available, ensure
it represents a good value for customers.
They will often be open to spending a little
more money on a product that they are
happy with and works well for them.
03: PRICE

6. This includes all the various ways in
which you inform consumers about your
product or service and how you sell it to
them. If you find that you do not see
much success with how you advertise,
making even a small tweak can result in
improved sales.
04: PROMOTION

7. First impressions are important not just
when meeting new people, but when
reviewing a product as well. Keep the
packaging of your product in mind, as this
is the first moment of contact a consumer
has with your business through to
purchasing.
05: PACKAGING

8. What do people think and talk about
your company when you’re not around?
Think about the position you would like
to have in your consumer’s minds.
06: POSITIONING

9. The people inside and outside of your
business are responsible for all elements of
your marketing, sales, and ongoing
activities. Investing in your people will
result in a better product and business as a
whole.
07: PEOPLE

10. thank you.
www.HenryVinsonConsulting.com