Citi, incorporated in 1988, is a diversified global financial institution operating in over 100 countries with the largest financial services network. It offers a range of financial products and services, focusing on both individual consumers and small to medium businesses, while maintaining corporate social responsibility commitments. The company emphasizes technology and innovation to enhance its services, though it faces challenges such as economic conditions, government regulations, and cyber threats.

1. • Citi was incorporated in 1988.
• Citi a diversified global financial institution.
• Citi is the first financial services company in the U.S
bring together banking, insurance, and investments
under one umbrella.
• It provides a broad range of financial products and
services to consumers and corporate customers
globally.
• Citi has the world largest financial services network.
• It business covers 107 countries with more than 2000
offices in the world.
• Operating Regions : North America, Europe, Middle
east & Africa< Latin America, Asia

2. • CITICORP : regional consumer banking
Institutional clients groups.
• CITI Holdings : Brokerage and asset
Management
Local Consumer Lending & special asset pool
• CORPORATE: Treasury
Other corporate expenses.

3. • Citi’s corporate businesses leverage the city
identity.
• Citi consumer businesses worldwide leverage the
citibank brand identity
• It represents everything the pre eminent global
financial services company stands for
• Intelligent, engaging, human, friendly and
innovative.
• Across the globe, the over aching brand values of
Citi are focus on preserving its reputation as the
most respected global financial services company
in the world.

4. • Citigroup - major corporate political spender
• Citigroup operates in more than 100 countries
worldwide. They obey legislation specific to
country.
• Election Cycle Trends – significant donation to
527 groups
• Trade Association Activity – contributed
approximately $8.5 million in corporate funds
to political activities since 2002.

5. • As a multinational, Citi is subject to fiscal policies
employed by government in various countries.
• Incurred loss of $22 billion during global
downturn 2008.
• Citi’s financial results are closely tied to the global
and local economic conditions.
• - Liquidity of the global financial markets
• - Prevailing interest rate
• -The rate of unemployment
• The level of consumer confidence
• -Changes in consumer spending
• - The number of personal bankruptcies

6. • Target is individual consumers as well as small
medium business.
• The Citi foundation is committed to
maintaining economically vibrant and
environmentally sustainable communities.

7. • Citigroup works with Cisco systems to
capitalize on digital media :
- To help Citigroup identify appropriate intellectual
capital to distribute to clients and employees.
- To help the bank develop the right advance
content delivery, multicasting, and the core
networking technology to disseminate it.
Use Technology for e – business model
Early adopter of emerging technology.

8. • Position itself as US leading International bank
• A premier local financial institution
• Focus on technology
• Full fledge platform of highest qualities services
• Innovative products
• Focus on corporate and multinationals
• Banking upon an old and trusted name
• Corporate social responsibility
• There are very large population potencial customers in
some countries.
• The growth rate in Asia Pacific countries is increasing
higher and higher recently.

9. • Economic in Asia Pacific countries are not as
developed as United stated and Europe
• Government regulations of some countries
make barrier for Citibank
• SYBER ATTACH

10. • www.business.com
• Tugher Bansode (P904 ), Sumeet Gupta ( P920),
Ashray Surekar ; Urati Mehta : Vineet Shahade at
el 2011 )
PRESENTED BY:
DAMAI YANTHI MARTADISASTRA
NAGARAYAN BALUSAMY
NGUYEN QUANG MINH
SHI YUAN LONG
PHAM THI NGOC TUYEN