The document discusses the Individual Differences Theory, which proposes that people differ in their abilities, personalities, motivations, and attitudes. It examines the theory's key aspects: (1) whether individual differences come from nature (inheritance) or nurture (learning), (2) how learning theory has developed over time to help explain individual differences, and (3) how psychographics and market segmentation can help understand differences in motivations and attitudes. The document provides an overview of the Individual Differences Theory and its components.

1. DEPEARTMENT OF JOURNALISM AND MASS COMMUNICATION
YEAR - I
PAPER II
COMMUNICATION THEORIES - ( PJMC02 )
ASSIGNMENT I
NAME : BALUSAMY.N
REG.NO : 14CT600700038
DATE : 14 / 01 / 2015

2. INDIVIDUAL
DIFFERENCES
THEORY

3. S.No Title Page.No
1 Introduction 1
2 Definition 1
3 The Individual Difference Theory 2
3.1 Learning Vs Inheritance as a source of individual difference 5
3.2 The development of Learning Theory 6
3.3 Learning to be motivated 7
3.4 From instincts to attitudes 8
3.5 Psychographics and market segmentation 9
4 Conclusion 9