The document provides statistics on iOS and Mac applications from the Apple App Store in March 2012. It shows that there were 489,543 iOS apps and 9,367 Mac apps at the time. The majority of apps were free for both platforms, but Mac apps had a higher average price of $12.87 compared to $3.43 for iOS apps. Games was the largest category for both platforms, making up 26.45% of Mac apps and 17.24% of iOS apps. The document provides detailed breakdowns of statistics like number of apps and prices by category.

1. IOS & MAC APP STORE
APPLICATIONS FACT &
FIGURES
March 2012
appsbridge.com - march 2012

2. COUNTING
Understanding how applications are counted
All applications are not available in all countries (in all regional
app stores)
Example:
“yelp” is available in all countries
“météo france” is only available in France
When Apple announced 500K apps in the App Store (Dec
12th 2011), they count all applications in all countries
We only count US apps: that’s why we are looking at less
We may take in consideration all applications in the near future
appsbridge.com - march 2012

3. iOs = blue Mac = green
iOs Mac appsbridge.com - march 2012

4. STATISTICS
✓ # of iOs & Mac apps ✓ # of categories ✓ table + graph
✓ # of apps (%) ✓ # Mac apps by category ✓ # apps per average user
rating
✓ # of Free/Paid apps ✓ # iOs apps by category
✓ Top 10 by apps by
✓ Average Price Paid ✓ table + graphs
rating
✓ # of Least expensive ✓ # Mac apps by category
✓ AppsBridge iOs ranking
apps ✓ table + graphs Top 10
✓ # of Most expensive ✓ # of iOs apps validated ✓ AppsBridge Mac ranking
apps per month Top 10
✓ Mac Price distribution ✓ # of Mac apps validated ✓ Top 10 app version
✓ Mac Price distribution per month
(<USD 50) ✓ # of distinct developers
✓ # of Mac vs iOs apps
✓ iOs Price distribution validated per month ✓ Top 20 app providers
✓ iOs Price distribution ✓ Weekday of validation/ ✓ Smallest & biggest apps
(<USD 50)
release
appsbridge.com - march 2012

5. # OF APPLICATIONS
489 543 9 367
iOs apps Mac apps
iOs Mac appsbridge.com - march 2012

6. # OF APPLICATIONS (%)
Mac apps
1,88%
iOs apps
98,12%
iOs Mac appsbridge.com - march 2012

7. # OF FREE/PAID APPS
Free Paid Total
Mac Apps 1 422 7 945 9 367
15.18% 84.82%
iOs Apps 221 534 268 009 489 543
45.25% 54.75%
iOs Mac appsbridge.com - march 2012

8. AVERAGE PRICE PAID
USD 3.43 USD 12.87
iOs apps Mac apps
USD 1.88 (including free apps) USD 10.92 (including free apps)
iOs Mac appsbridge.com - march 2012

9. # OF LEAST EXPENSIVE APPS
iOs # % Mac # %
Free 221 534 45.25% Free 1422 17.90%
0.99 134 454 27.47% 0.99 1399 17.61%
1.99 53 263 10.88% 1.99 1083 13.63%
2.99 24 687 5.04% 2.99 669 8.42%
3.99 12 514 2.56% 3.99 399 5.02%
4.99 14 159 2.89% 4.99 980 12.33%
5.99 4 438 0.91% 5.99 168 2.11%
6.99 2 660 0.54% 6.99 350 4.41%
7.99 3 402 0.69% 7.99 132 1.66%
8.99 1 077 0.22% 8.99 77 0.97%
9.99 7 657 1.56% 9.99 772 9.72%
iOs Mac appsbridge.com - march 2012

10. # OF MOST EXPENSIVE APPS
iOs # Mac #
299.99 33 229.99 3
349.99 8 239.99 1
399.99 13 249.99 7
449.99 7 299.99 9
499.99 16 349.99 2
599.99 11 399.99 5
699.99 1 499.99 5
799.99 1 699.99 1
899.99 1 899.99 3
999.99 20 999.99 2
iOs Mac appsbridge.com - march 2012

11. MAC PRICE DISTRIBUTION
log scale
1 000
100
10
1
USD0 USD250 USD500 USD750 USD1 000
Mac appsbridge.com - march 2012

12. MAC PRICE DISTRIBUTION
1 500
PRICE < USD 50
1 250
1 000
Magical price effect (4.99, 9.99, 14.99...)
750
500
250
0
USD0 USD5 USD10 USD15 USD20 USD25 USD30 USD35 USD40 USD45 USD50
Mac appsbridge.com - march 2012

13. IOS PRICE DISTRIBUTION
1 000 000
log scale
10 000
Interesting hockey stick effect
many apps at the highest price
100
1
USD0 USD250 USD500 USD750 USD1 000
iOs appsbridge.com - march 2012

14. IOS PRICE DISTRIBUTION
1 000 000
log scale / price < USD 50
10 000
Magical price effect*
More apps at 19.99
than 15.99. 16.99. 17.99 or 18.99
100
1
USD0 USD5 USD10 USD15 USD20 USD25 USD30 USD35 USD40 USD45 USD50
* the effect is visually reduced by log scale
iOs appsbridge.com - march 2012

15. # OF CATEGORIES
21 16 21
iOs apps shared categories Mac apps
Business, Education,
Entertainment, Finance,
Games, Lifestyle, Medical,
Music, News, Productivity,
Reference, Social
Networking, Sports,
Travel, Utilities, Weather
iOs Mac appsbridge.com - march 2012

16. # MAC APPS BY CATEGORY 1/2
avg price
# % # free # paid avg price paid
(w/ free)
Business 323 3.45 % 63 260 29.01 23.35
Developer Tools 346 3.69 % 53 293 18.04 15.27
Education 762 8.13 % 92 670 10.46 9.2
Entertainment 242 2.58 % 57 185 3.48 2.66
Finance 157 1.68 % 13 144 17.84 16.36
Games 2 478 26.45 % 371 2107 5.13 4.36
Graphics & Design 346 3.69 % 38 308 33.37 29.71
Healthcare & Fitness 111 1.19 % 15 96 7.00 6.05
Lifestyle 158 1.69 % 27 131 8.40 6.97
Medical 114 1.22 % 8 106 24.30 22.6
Music 574 6.13 % 76 498 17.32 15.03
Mac appsbridge.com - march 2012

17. # MAC APPS BY CATEGORY 2/2
avg price
# % # free # paid avg price paid
(w/ free)
News 52 0.56 % 12 40 16.04 12.34
Photography 374 3.99 % 49 325 13.72 11.92
Productivity 970 10.36 % 146 824 20.31 17.26
Reference 206 2.2 % 23 183 16.61 14.75
Social Networking 156 1.67 % 50 106 5.28 3.59
Sports 50 0.53 % 5 45 21.19 19.07
Travel 63 0.67 % 9 54 10.23 8.77
Utilities 1 464 15.63 % 274 1 190 7.56 6.15
Video 371 3.96 % 35 336 26.41 23.92
Weather 50 0.53 % 6 44 7.74 6.81
total 9 367 1 422 7 945 12.87 10.92
Mac appsbridge.com - march 2012

18. 0
625
1 250
1 875
2 500
323
Business
346
Developer Tools
762
Education
242
Entertainment
157
Finance
Games
2 478
346
Graphics & Design
111
Healthcare & Fitness
158
Lifestyle
Medical 114
Mac
574
Music
52
News
374
Photography
970
Productivity
206
Reference
156
Social Networking
50
Sports
63
Travel
Utilities
1 464
371
Video
# MAC APPS BY CATEGORY
50
Weather
appsbridge.com - march 2012

19. 0
625
1 250
1 875
2 500
63
260
Business
53
293
Developer Tools
92
670
Education
57
185
Entertainment
13
144
Finance
371
Games
2107
free
38
308
Graphics & Design
15
96
Healthcare & Fitness
27
131
Lifestyle
8
106
Medical
Mac
76
498
Music
12
40
News
49
325
Photography
146
824
Productivity
23
183
paid
Reference
50
106
Social Networking
5
45
Sports
9
54
Travel
274
Utilities
1190
35
336
Video
6
# MAC APPS BY CATEGORY
44
Weather
appsbridge.com - march 2012

20. # IOS APPS BY CATEGORY 1/2
avg price
# % # free # paid avg price paid
(w/ free)
Book 41 061 8.39 % 6 599 34 462 4.09 3.44
Business 23 525 4.81 % 17 818 5 707 9.86 2.39
Catalogs 24 0 % 22 2 14.49 1.21
Education 46 580 9.51 % 16 696 29 884 4.20 2.69
Entertainment 51 167 10.45 % 23 161 28 006 1.77 0.97
Finance 9 968 2.04 % 6 509 3 459 4.50 1.56
Games 84 381 17.24 % 35 267 49 114 1.65 0.96
Health & Fitness 12 226 2.5 % 4 745 7 481 2.94 1.80
Lifestyle 39 778 8.13 % 23 168 16 610 2.76 1.15
Medical 9 753 1.99 % 4 387 5 366 10.93 6.01
Music 21 694 4.43 % 12 182 9 512 3.14 1.37
iOs appsbridge.com - march 2012

21. # IOS APPS BY CATEGORY 2/2
avg price
# % # free # paid avg price paid
(w/ free)
Navigation 8 240 1.68 % 2 826 5 414 6.82 4.48
News 13 434 2.74 % 10 861 2 573 2.97 0.57
Photo & Video 11 380 2.32 % 4 546 6 834 3.20 1.92
Productivity 14 031 2.87 % 6 077 7 954 4.72 2.67
Reference 17 968 3.67 % 6 487 11 481 4.57 2.92
Social Networking 9 119 1.86 % 6 461 2 658 1.89 0.55
Sports 15 069 3.08 % 7 152 7 917 3.47 1.82
Travel 26 695 5.45 % 10 568 16 127 3.43 2.07
Utilities 31 236 6.38 % 14 951 16 285 2.96 1.54
Weather 2 214 0.45 % 1 051 1 163 1.94 1.02
total 489 543 221 534 268 009 3.43 1.88
iOs appsbridge.com - march 2012

22. # IOS APPS BY CATEGORY
90 000 84 381
67 500
51 167
46 580
45 000 41 061 39 778
31 236
26 695
23 525
21 694
22 500 17 968
14 031 15 069
12 226 13 434
9 968 11 380
9 753 8 240 9 119
2 214
24
0
Book
Business
Catalogs
Education
Entertainment
Finance
Games
Health & Fitness
Lifestyle
Medical
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sports
Travel
Utilities
Weather
iOs appsbridge.com - march 2012

23. # IOS APPS BY CATEGORY
free paid
90 000
67 500
49 114
45 000
28 006
29 884 16 610
34 462
22 500 5 707
16 285
35 267 16 127
9 512
23 161 23 168 2 573 11 481 7 917
17 818 7 481 7 954
16 696 3 459 5 366 12 182 5 414 6 834 2 658 14 951
10 861 10 568
6 599 6 509 4 745 4 387 2 826 4 546 6 077 6 487 6 461 7 152 1 163
0 2
22 1 051
Book
Business
Catalogs
Education
Entertainment
Finance
Games
Health & Fitness
Lifestyle
Medical
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sports
Travel
Utilities
Weather
iOs appsbridge.com - march 2012

24. 0
7 500
15 000
22 500
30 000
08-07
08-08
08-09
08-10
08-11
08-12
2008
09-01
09-02
09-03
09-04
09-05
09-06
09-07
2009
09-08
09-09
09-10
09-11
09-12
10-01
10-02
10-03
iOs
10-04
10-05
10-06
10-07
2010
10-08
10-09
10-10
10-11
10-12
11-01
11-02
11-03
* still active
11-04
11-05
11-06
11-07
2011
11-08
11-09
11-10
11-11
11-12
12-01
12-02
# IOS APPS* VALIDATED PER MONTH
appsbridge.com - march 2012

25. # MAC APPS* VALIDATED PER MONTH
* still active
1 200
2011
900
600
300
0
10-12
11-01
11-02
11-03
11-04
11-05
11-06
11-07
11-08
11-09
11-10
11-11
11-12
12-01
12-02
Mac appsbridge.com - march 2012

26. 0
7 500
15 000
22 500
30 000
month 1
month 2
month 3
month 4
month 5
month 6
Y1
month 7
month 8
iOs
month 9
month 10
month 11
month 12
month 13
month 14
month 15
month 16
month 17
month 18
Y2
month 19
month 20
month 21
month 22
* still active
month 23
month 24
month 25
month 26
month 27
month 28
month 29
month 30
month 31
Y3
month 32
month 33
Mac month 34
month 35
month 36
month 37
month 38
month 39
month 40
month 41
Y4
month 42
month 43
month 44
# APPS* VALIDATED PER MONTH
appsbridge.com - march 2012

27. WEEKDAY OF VALIDATION/RELEASE
iOs Mac
Sunday 23 059 (4.7%) 532 (5.7%)
Monday 51 224 (10.5%) 935 (10%)
Tuesday 88 742 (18.1%) 1 633 (17.4%)
Wednesday 89 967 (18.4%) 1 925 (20.6%)
Thursday 93 973 (19.2%) 2 019 (21.6%)
Friday 93 621 (19.1%) 1 803 (19.2%)
Saturday 48 957 (10%) 520 (5.6%)
iOs Mac appsbridge.com - march 2012

28. WEEKDAY OF VALIDATION/RELEASE
iOs Mac
100 000
2 019 1 803
1 633 1 925
75 000
50 000 935
520
89 967 93 973 93 621
88 742
25 000 51 224 48 957
532
23 059
0
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
iOs Mac appsbridge.com - march 2012

29. # APPS PER AVERAGE USER RATING
iOs Mac
0 (not rated) 173 607 (35.5%) 2 043 (21.8%)
1 23 294 (4.8%) 597 (6.4%)
2 35 599 (7.3%) 779 (8.3%)
3 88 994 (18.2%) 1 564 (16.7%)
4 81 732 (16.7%) 2 222 (23.7%)
5 86 317 (17.6%) 2 162 (23.1%)
iOs Mac appsbridge.com - march 2012

30. TOP 10 APPS BY RATING
avg. avg.
iOs # ratings Mac # ratings
rating rating
Facebook 4 1 895 905 OS X Lion 4 24 564
Words With Friends Free 4 1 076 335 FreeMemory 5 9 655
Temple Run 5 824 737 Twitter 4 4 500
Zombie Farm 5 813 371 Angry Birds 4 3 422
Angry Birds 5 720 430 iCleanMemory 5 2 552
Pandora Radio 4 617 663 Final Cut Pro 4 2 551
UNO™ - FREE 3 551 355 Smart Converter 5 2 515
textPlus Free Texting + Group Text 3 516 939 Evernote 5 2 267
Myspace 4 516 330 Caffeine 5 2 259
Angry Birds Lite 5 508 744 Alfred 5 1 895
iOs Mac appsbridge.com - march 2012

31. APPSBRIDGE IOS RANKING* TOP 10
* we consider user ratings and ratings count
Paid & Free Paid Free
Facebook Angry Birds Facebook
Words With Friends Free Words With Friends Words With Friends Free
Temple Run Fruit Ninja Temple Run
Zombie Farm Tap Tap Revenge 3 Zombie Farm
Angry Birds Plants vs. Zombies Angry Birds Lite
Angry Birds Lite Doodle Jump Pandora Radio
Pandora Radio Tap Tap Revenge 2.6 Move the Box
Move the Box Cut the Rope Myspace
Words With Friends Do Not Press The Red Button Backgrounds
Myspace Tiny Wings Instagram
iOs appsbridge.com - march 2012

32. APPSBRIDGE MAC RANKING* TOP 10
* we consider user ratings and ratings count
Paid & Free Paid Free
OS X Lion OS X Lion FreeMemory
FreeMemory Angry Birds Twitter
Twitter iCleanMemory Smart Converter
Angry Birds Final Cut Pro Evernote
iCleanMemory Sparrow Caffeine
Smart Converter Reeder Alfred
Evernote Ringer - Ringtone Maker swackett
Caffeine Pixelmator MPlayerX
Final Cut Pro FaceTime Pee Monkey Plant Bloom - FREE
Alfred iVI Rail Maze
Mac appsbridge.com - march 2012

33. APP VERSION TOP 10
iOs # % Mac # %
1.0 156 184 31.9 % 1.0 2 213 23.63 %
1.1 59 091 12.07 % 1.1 865 9.23 %
1.2 30 670 6.27 % 1.2 455 4.86 %
2.0 20 273 4.14 % 1.0.1 423 4.52 %
1.3 15 624 3.19 % 1.0.0 353 3.77 %
1.0.1 13 593 2.78 % 1.3 208 2.22 %
1.0.0 10 067 2.06 % 1.0.2 189 2.02 %
1.4 8 426 1.72 % 2.0 186 1.99 %
1 7 775 1.59 % 1.4 154 1.64 %
1.5 7 583 1.55 % 1.1.1 134 1.43 %
iOs Mac appsbridge.com - march 2012

34. # OF DISTINCT DEVELOPERS
125 624 126 968 3 805
iOs developers developers Mac developers
98,94% 3%
123 163 2 461 1 344
iOs only developers iOs & Mac developers Mac only developers
iOs Mac appsbridge.com - march 2012

35. TOP 20 APP PROVIDERS
# #
Andrews UK Limited 3 511 xhumans 896
Your Mobile Apps Inc. 1 691 Blackstone Audio 872
IndiaNIC Infocom Limited 1 631 Credencys Solutions Inc 866
for-side.com 1 299 Vallabh Papdiwala 822
AppWarrior 1 068 AppsPublisher.com 822
Feng 996 Brentwick 759
O'Reilly Media, Inc. 992 Innovative Language Learning, LLC 683
i-mobilize, inc. 986 G.P. Imports, Inc. 675
DMBC 920 FidesReef 672
SmartPocket.Inc 907 Exact REAL 654
iOs Mac appsbridge.com - march 2012

36. SMALLEST & BIGGEST APPS
Smallest Biggest
15.64 2
kilobytes gigabytes
iOs Mac appsbridge.com - march 2012

37. THANKS
✓ Thanks to these apps for not
having sued us yet for using
their icon in our logo
✓ AIM ✓ RedLaserBarcode Scanner
and QR Code Reader
✓ PayPal
✓ Instapaper
✓ Path
✓ Discovery Channel
✓ Skype
✓ Groupon
✓ Boingo Wi-Finder
✓ Editions by AOL
appsbridge.com - march 2012

38. CONTACT
appsBridge
Laurent Pantanacce (@loran)
appsbridge.com
@appsbridge
laurent@appsbridge.com
+1 650 866-5445
appsbridge.com - march 2012