This document discusses search engine optimization (SEO) services provided by James Nicholson and his company SEO Desk. It begins with contact information for James Nicholson and SEO Desk's websites, social media profiles, and blog. The document then provides background on James Nicholson's 8 years of SEO experience and discusses why getting a business online is important as most users now search for products and services online. It gives key SEO strategies and statistics, and how to get a website ranked on the first page of Google through on-page optimization techniques like meta tags, titles, and linking. It also discusses link building and the Google Penguin update.

1. 1) www.james-­‐nicholson.co.uk
2) www.facebook.com/jamenicholsonbusiness
3) https://twitter.com/jamesseodesk
4) https://plus.google.com/u/0/+jamesnicholsonbusiness
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SEO Desk
1) www.seodesk.co.uk
2) www.facebook.com/seodesk.co.uk
3) https://twitter.com/seodeskuk
4) https://plus.google.com/u/0/+SeodeskCoUk
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2. Contents
1)Who am I?
2)Why get your business online?
3)How to get your site page 1 of Google
4)Google Penguin
5)www.seodesk.co.uk/startup
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twitter/seodeskuk
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facebook.com/seodesk.co.uk

3. James Nicholson
8 years experience within SEO
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Worked with hundreds of clients from FTSE 100
to local plumbers
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Director of www.seodesk.co.uk
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Did you follow me on twitter yet?
https://twitter.com/jamesseodesk

4. Why get your business online?
Print Media is in rapid decline
9 out of 10 households and businesses search for
products and services online.
95% of users only choose results on page 1 of
Google.
80% of users click on the organic results over paid
results.
Therefore how businesses promote themselves
is changing.
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5. Key Stats
100 Billion Searches are carried out on Google
monthly.
3.3 Billion searches per day
137 Million per hour
50% of searches have local intent
30% of searches via mobile devices (Growing)
93% of Mobile searches use Google
Google 90% share of total search in UK
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6. Yell.com gets 400,000 searches per day
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Less than Google get in 1 minute
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Its traffic is declining by 30% each year
Source – The Guardian

8. How to get your Business
on Page 1 of Google
1st Onpage SEO
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Meta Tags – Small helping hand in Google
Meta Description – Now important again
Keyword density – Aim for 5 % for your phrase
Alt Tags – Help Google understand your images
Title Tags – Now really important DO NOT KEYWORD
STUFF

9. Meta Tags
Short punchy keywords separated by a comma.
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Example for a Plumber in London would be.
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John smith plumbers, plumber london, plumbing in
london
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*Remember your brand here.
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10. Meta description
A sentence or two describing your business with your keywords
included.
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Example
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John smith plumber are a family firm based in London. We cover
all plumbing services in the London area.

11. SEO Title tag
The Title tag on the site is very important, it’s the first line people
see about your site in Google. Make it readable to humans not only
search engines. Use it to sell your business.
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A good title tag is
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John smith plumbers – your family plumbing firm based in london

12. Link building
Still the most important factor in Google ranking
Social Media – Get involved in facebook & twitter
Press releases
Directory submissions for citations – be very cautious only use
directories still indexed by Google.
Blogging
Articles – not as important but still work
Check your competitors backlinks – see where you can get links
Trade bodies / Suppliers
Social bookmarking sites
You tube
Dmoz listing

13. Google Penguin

14. Google Penguin
Over optimisation penalty
Getting rid of poor quality content
Penalty for link spam / link networks
Penalty for having too many similar anchor text
links, ideal target now approx 30% for target
keywords
Link with your brand name
Get citations

15. Get the slides from this
seminar now
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www.seodesk.co.uk/startup