The document discusses Google's rollout of the Penguin 3 algorithm update, which aims to demote websites with low-quality or manipulative link profiles. It provides details on the update's worldwide scope and timeframe. The effects are explained as demoting sites with bad link profiles, such as those with many links from irrelevant, thin, or spammy sites. Actions are recommended for websites affected by Penguin 3, such as checking for an over-optimized anchor text ratio, keyword stuffing, or drops in traffic since mid-October, and taking steps to disavow bad links and build more natural, relevant links.

1. Lead Generation Websites: News
For more information email:
info@leadgenerationwebsites.co.uk

2. Lead Generation Websites: News
1. Google rolls out Penguin 3 Update
• The details
• The effects
• What should you do?
For more information email:
info@leadgenerationwebsites.co.uk

3. Google rolls out Penguin 3 Update
1. The details
For more information call: 01708 208 889

4. Google rolls out Penguin 3 Update
1. This is a worldwide update, impacting all versions of Google
2. The rollout is not complete yet, it will continue for the “next
few weeks.”
3. It impacts less than 1% of English
4. Google confirmed the roll out began on Friday 17th October
5. “Refresh” not “Update” so no new ranking signals
For more information call: 01708 208 889

5. Google rolls out Penguin 3 Update
2. The effects
For more information call: 01708 208 889

6. Google rolls out Penguin 3 Update
Penguin demotes sites with bad link profiles and
promotes sites that were affected by previous Penguin
updates that cleaned up their link profiles.
For more information call: 01708 208 889

7. Google rolls out Penguin 3 Update
What is a bad link profile?
A bad link profile is when a website has incoming links
from low-quality or irrelevant websites.
Low-quality is defined as a website with ‘thin’ content
– it has few pages, offers no value to readers and has
low Trust Flow probably due to a spammy link profile.
An irrelevant website is defined as one from an
unrelated niche – getting a link from a carpet cleaning
website for your shoe repair business website is an
example.
For more information call: 01708 208 889

8. Google rolls out Penguin 3 Update
Bad link profile – anchor-text ratio
Another major aspect of Penguin is the anchor-text ratio.
If you have 1000 links to your shoe repair site and 500 of
them link with the text ‘shoe repair London’ then you have
an anchor-text ratio of 50% for that single phrase.
This is a sign of manipulation – it is unlikely that any site
would naturally get 50% of all links with the EXACT same
text...
For more information call: 01708 208 889

9. Google rolls out Penguin 3 Update
Let’s take a look at a couple of examples...
For more information call: 01708 208 889

10. Google rolls out Penguin 3 Update
3. What should you do?
For more information call: 01708 208 889

11. Google rolls out Penguin 3 Update
There are three things that could have happened to your
website;
1. Nothing – your site is and has always been unaffected by
Penguin
2. You have gained rankings – either you cleaned up your
profile or many competitors have been affected.
3. You experienced a significant drop in rankings and traffic
For more information call: 01708 208 889

12. Google rolls out Penguin 3 Update
If you have lost traffic and rankings overnight around the
weekend of 17th – 19th October then you have been
negatively affected by Penguin.
You need to check your link profile for anchor-text ratio
over-optimisation and for spammy links by comparing
your Citation Flow and Trust Flow metrics.
For more information call: 01708 208 889

13. Google rolls out Penguin 3 Update
You should also check your on-page titles and copy for
‘keyword stuffing’ as over-optimisation of pages for
keyword phrases will also trip the Penguin filter.
For more information call: 01708 208 889

14. Google rolls out Penguin 3 Update
Change page titles to more readable, natural sentences.
Use related phrases and synonyms in your web page copy
if you have too many instances of a particular keyword
phrase.
Stop building links from low-quality sites.
Stop using keywords as anchor-text.
For more information call: 01708 208 889

15. Google rolls out Penguin 3 Update
If you have been affected it will be some time before you
can get out of the penalty – you have to wait until Google
runs the Penguin algorithm again.
Build links from related and relevant sites that have trust
and authority using your brand name and URL.
If you have many bad links you may need to submit a
disavow file to Google.
In certain cases the domain may need to be scrapped and
the website resurrected on a new domain!
For more information call: 01708 208 889

16. For more information;
call: 01708 208 889
Email: info@leadgenerationwebsites.co.uk