Business research methods are relevant for MBA students to systematically identify problems, collect and analyze data, and provide accurate and timely information to facilitate business decisions. The presenter shares their experience from a research project on increased internet users in Mahendergarh, emphasizing that each step of the research process, from defining the problem to developing the questionnaire, must be done carefully to obtain useful data for problem-solving. Business research allows managers to understand customer needs, engage in strategic planning and new product development, and improve effectiveness in competitive markets.

1. Business research methodsBusiness research methods
What is the relevance of business research methods for mbaWhat is the relevance of business research methods for mba
students ? Share your experiences based on the summerstudents ? Share your experiences based on the summer
training or research project you have already undertaken ?training or research project you have already undertaken ?
Presented byPresented by: Narender kumar: Narender kumar
Roll no : 5437Roll no : 5437
Dept. : MbaDept. : Mba
PRESENTED TO : Dr. Ajaipal sharmaPRESENTED TO : Dr. Ajaipal sharma
Asst. professor in deptt. Of mgt &Asst. professor in deptt. Of mgt &
studiesstudies

2. BUSINESS RESEARCH METHODSBUSINESS RESEARCH METHODS
 BUSINES RESEARCHBUSINES RESEARCH : It is systematic and objective process of: It is systematic and objective process of
identification of problem, collection and analusis of data and use ofidentification of problem, collection and analusis of data and use of
information for the purpose of improving decesion making for theinformation for the purpose of improving decesion making for the
solution of problem.solution of problem.
 Finally aim of research is to provide relevant accurate, valid andFinally aim of research is to provide relevant accurate, valid and
timely information to facilitate business decesion.timely information to facilitate business decesion.
 The today’s market is very complex so to compete with competetorsThe today’s market is very complex so to compete with competetors
. We must use business research process for identification of problem to. We must use business research process for identification of problem to
take decesion about problem. So the Mba students use the businesstake decesion about problem. So the Mba students use the business
research for following purposes.research for following purposes.
1. Market Analysis1. Market Analysis : through market analysis strength weakness,: through market analysis strength weakness,
opportunities, threats of a company identified through SWOT analysisopportunities, threats of a company identified through SWOT analysis
 Use information for firms planning activities .Use information for firms planning activities .
 Decesion of inventoryDecesion of inventory
 Decesion of purchaseDecesion of purchase
 Workforce expansion /contractionWorkforce expansion /contraction


3. BRMBRM
2. Marketing research :2. Marketing research : aim to satisfy customer needs soaim to satisfy customer needs so
 To determine customer needs.To determine customer needs.
 Implementation of market startegies.Implementation of market startegies.
 Information about customer and competitors.Information about customer and competitors.
 To know the response of customer about the product.To know the response of customer about the product.
3. Advertising research3. Advertising research :: it is specified form of marketing researchit is specified form of marketing research
conducted to improve the efficiency of advertising.conducted to improve the efficiency of advertising.
 To know increased consumption of productTo know increased consumption of product
 To know (clow and black model)To know (clow and black model)
 buyer moves when making a purchasebuyer moves when making a purchase
1.1. AwarenessAwareness
2.2. KnowledgeKnowledge
3.3. LikingLiking
4.4. PreferencePreference

4. 55.Conviction.Conviction
66. Purchase. Purchase
4. Product research:4. Product research: it includes the new product devlpoment where thecharactorsticit includes the new product devlpoment where thecharactorstic
of a good or service, that will satisfy recognised need or want are identified as :of a good or service, that will satisfy recognised need or want are identified as :
 New product decesionNew product decesion
 New product designNew product design
 Market validitationMarket validitation
55.. Customer satisficationCustomer satisfication: all above research are done for satisfying consumer: all above research are done for satisfying consumer
needs. The human being behaviour is dyanamic so to study and to takeneeds. The human being behaviour is dyanamic so to study and to take
decesions on the basis of human / consumer ,the manager takes help of researchdecesions on the basis of human / consumer ,the manager takes help of research
and on data collected basis take decesions.and on data collected basis take decesions.
6.6. To improve effectiveness of systemTo improve effectiveness of system : to compete with competetors there is a: to compete with competetors there is a
need to satisfy consumer needs upto a greater extent as compared to others .soneed to satisfy consumer needs upto a greater extent as compared to others .so
we conduct research on product, marked technology. Consumer ,present trend ofwe conduct research on product, marked technology. Consumer ,present trend of
consumer etc.consumer etc.

5.  Experience during my research project areExperience during my research project are ::
 My research topic is: increased internet users in mahenderMy research topic is: increased internet users in mahender
garhgarh
1.1. To understand problem requires research help that to translate problemTo understand problem requires research help that to translate problem
for specifying boundary in which we limit our researchfor specifying boundary in which we limit our research
2.2. To understand problem take help of secondary data but when we doTo understand problem take help of secondary data but when we do
them selection of relevant data is very crucial strp.them selection of relevant data is very crucial strp.
3.3. Selection of sample i.e on what basis we select sample and what is theSelection of sample i.e on what basis we select sample and what is the
sample size. Is the sample choosen gives accurate data about mysample size. Is the sample choosen gives accurate data about my
problem .problem .

6. 4.4. Making of questionnaere having questions relevant to problem and questionsMaking of questionnaere having questions relevant to problem and questions
follow a series which are related to each other so that respondent do notfollow a series which are related to each other so that respondent do not
feel boring and insulting.feel boring and insulting.
55. Finally I can say that if any step is left than research process do not give. Finally I can say that if any step is left than research process do not give
accurate data for problemaccurate data for problem
Note :Note :
Always do research in systematic manner according to problem .otherwiseAlways do research in systematic manner according to problem .otherwise
decesion taken on the basis of data of research leads to failure of business.decesion taken on the basis of data of research leads to failure of business.

7. 4.4. Making of questionnaere having questions relevant to problem and questionsMaking of questionnaere having questions relevant to problem and questions
follow a series which are related to each other so that respondent do notfollow a series which are related to each other so that respondent do not
feel boring and insulting.feel boring and insulting.
55. Finally I can say that if any step is left than research process do not give. Finally I can say that if any step is left than research process do not give
accurate data for problemaccurate data for problem
Note :Note :
Always do research in systematic manner according to problem .otherwiseAlways do research in systematic manner according to problem .otherwise
decesion taken on the basis of data of research leads to failure of business.decesion taken on the basis of data of research leads to failure of business.