This document outlines the business plan and potential for a fitness studio focused on Beachbody workout programs. It notes the large market potential among obese, unfit, and unhealthy populations. The studio would offer popular Beachbody programs like P90X, Insanity, and Body Beast using only dumbbells and resistance bands. The business model involves individuals completing a program and then training others, earning revenue from program fees, supplements, and diet plans. Projections estimate monthly revenue ranging from $16,100 to over $500,000 depending on the number of clients and programs. Success requires meeting client targets, effective marketing, and disciplined trainers who have completed the programs.

1. Venkateshwaran M
P90X Fitness Studio

2. Market Potential
 Obese population
 Unfit population
 People who think are healthy, but infact
are just merely “free of diseases”

3. What can we do with them?
 Obese people look for weight loss
solutions.
 They resort to liposuction and fat loss
surgeries which is potentially harmful.
 Or they join Gym with hope of “getting in
shape”
 So do unfit people. They join gym with
hope of getting in shape.
 Mere folks also join gym with some hope of
miracle body and shape. But mostly it
remains a blind hope.

4. Let’s Define
 Fitness
 Muscularity
 They are to different terms.
 If you can jump higher, run longer, run faster, can do push ups, pull ups, then you are
FIT.
 FIT people have a better “resting heart rate”
 Muscularity means having a Bulked up body
 Your body fat levels remain ideal, but your weight is more than the proportion required
owing to increased muscle mass.
 You see being FIT and MUSCULAR a re two different things.
 Mostly people confuse the two terms with each other.
 So they don’t know what their goals are when they join a gym. Being fir or getting
muscular.
 In any case weight training(gym) is primarily meant for getting muscular but not fit.
 It is essential people understand that fitness comes first later muscularity.
 That's the wake up call India needs.
 We need a culture of fitness first!

6. So what should be my goal?
 So what should Obese people
choose for as a solution?
And what should over-weight people
choose?

7.  When should I choose What should lean
weight training? people aim for?

8. Is this how you want
to look? Or Like this

9. Again each body’s framework is
different.

10. The Bottom line
 Everybody has different needs of fitness at
each stage in our lives.
 Obese – Overweight – lean – muscular –
unfit – out of shape
 Each one of these is a category.
 Everybody’s body make and skeletal
framework is different.
 So every kind of people going to
gym, without knowing what their fitness
goal is( FITmuscular), mere waste of time.

11. People’s needs
 Depending on your weight and current
fitness levels,
 You may require
 Cross-fit training
 High-Intensity Interval training
 Cardio Training
 Weight LiftingResistance Training

12. Unique profile
 Obese – Overweight – lean – muscular –
unfit – out of shape
 Cross-fit training -High-Intensity Interval
training - Cardio Training - Weight
LiftingResistance Training
 That’s how you figure out who needs what.
Everybody does not fit in gym right away!
 Why? Gyms are primarily meant for weight
training and not all gyms offer other
training.

13. Wrong methods
 Ask people why they go gym. Possible
asnwers
 I work on treadmill
 I lift weights
 I try all weight machines
 I cycle
 I workout

14. Wrong methods
 Why should I run on a treadmill for 30 min in a AC
Gym rather than a park?
 Why should I lift weight, only to experience pain and
plateau after reaching home?
 Why waste time in gym for activities which you could
otherwise do in nature?
 Why don’t ask your self “Am I training right?”
 Most of the gym-goers are assisted by
unprofessional or partners and on top of that they do
not follow any routinescheduleworkout program.
 They try machines and weights as they like or as
directed at that moment by instinct an
unprofessional expert!

15. Grim Reality of Gyms in
India
 Most of the people irrespective of their
profile start liftig weight with a hope of
getting shape, loosing weight or becoming
muscular.
 That’s simply plain wrong.
 Everybody is not ready for gym right away.
 Having said that, everbody can become fit
and then eventually muscular.
 That’s where BEACHBODY
comes into picture

16. BEACHBODY
 Beachbody LLC is an American
multinational corporation that uses multi-
level marketing to sell fitness, weight
loss, and muscle building home-exercise
DVDs.

17. Beachbody and Products

18. The entire line of programs
 P90X®
 P90X2®
 INSANITY®
 INSANITY: THE ASYLUM®
 10-Minute Trainer®
 TurboFire®
 Body Beast™
 Brazil Butt Lift®
 LES MILLS PUMP
 Tai Cheng™
 Body Gospel®
 Slim in 6®
 Turbo Jam®
 Hip Hop Abs®
 ChaLEAN Extreme®
 RevAbs®
 Power 90®

19. The Workout Evolution
 P90 > P90X > P90X2
 Insanity > Insanity Asylum Vol 1>
Insanity Asylum Vol 2
 Les Mills > Les Mills Combat
 Turbo Jam > Turbo Fire

20. The Nutrition Supplements line
 Beachbody Ultimate Reset™
 Shakeology®
 E&E Energy and Endurance™
 Pre-Workout Formula
 P90X Results and Recovery Formula®
 2-Day Fast Formula®
 ActiVit® Multivitamins
 P90X® Peak Performance Protein Bars
 Slimming Formula
 Meal Replacement Shake

21. Exclusive Beachbody Workout
Gear
 P90X® Chin-Up Bar
 P90X2® Gear
 Tony Horton's PowerStands®
 Resistance Bands
 Weighted Gloves
 Heart Rate Monitors
 Balance Ball
 Apparel

22. What Beachbody has been
doing to American People over
years

23. What Beachbody has been
doing to American People over
years

24. What Beachbody has been
doing to American People over
years

28. The Business Plan
 We will replicate similar transformations in
India.
 We will have “FITNESS STUDIO” unlike a
gym
 People will join the challenge group to
achieve their fitness goals.
 No steroids
 No gym
 All you need is pair of dumbells
 Push up stands and Chin up bar (optional)
 We can achieve results like you have seen.

29. The Setup
 4000 sq ft to 8000 sq ft Fitness Studio

30. The Setup
 Dumbell Rack and over head Pull up bar
setup

32. Have a look at the Beachbody
Products
 Introducing Beachbody Products to you.
 Starting with the most popular ones.
 P90X
 http://www.youtube.com/watch?v=OIyjny
Hj1mk
 http://www.youtube.com/watch?v=Hw6D
Fi3-FSc

33. Beachbody Products
 http://www.youtube.com/watch?v=NTED
DmCjd1k
 http://www.youtube.com/watch?v=B0D5j
SB0XzI
 http://www.youtube.com/watch?v=SrolO
GHC46Q

34. Turbofire
 http://www.youtube.com/watch?v=oRGT
uvoEgdA
 http://www.youtube.com/watch?v=KdeH
Suxe7zM

35. Ultimate Reset
 http://www.youtube.com/watch?v=wR__
5cZrdIo
 http://www.youtube.com/watch?v=1G2ls
Rrnino

36. Body Beast
http://www.youtube.com/watch?v=WE_dbH
glISs
http://www.youtube.com/watch?v=v3P_wSj
Xjpw

37. Les Mills Combat
 http://www.youtube.com/watch?v=gPyw
WbTg1T0&feature=youtu.be

38. BeachBody Challenge
Group
 http://www.youtube.com/watch?v=Fb7c
A2M_DNQ

39. Business Model
 A Trainer will undertake each of these
workouts.
 A dedicated candidate will undergo the
training of any chosen or allocated
workout under my guidance and
supervision.
 I will see through it successfully
 Once through you will be in charge of a
batch to be trained for the same workout
you’ve just finished.

40. Business Model
 You will be responsible for coaching
individuals in a batch of size 12/20/30/40.
Everybody will undergo training in the FITNESS
STUDIO unlike in DVD. (meant to be home –
workouts)
Nutrition Plan and Supplements will be provided
by us. A margin on supplements sales will be
profited.
A estimated projection of possible revenue
making is shown next.

41. Revenue and Profit estimation *shown as in per 6090 days.
Days 90 30 60 90 90
Product P90X Yoga Insanity Body Beast Turbofire
Consulting 500 500 500 500 500
Fees 7000 2000 12000 20000 7000
Supplement 6600 6600 30000 6600
Diet Plan 2000 2000 2000 2000 2000
Cost to client 16100 4500 21100 52500 16100
no of clients 12 12 12 12 12
Least Revenue 193200 54000 253200 630000 193200
no of clients 20 20 20 20 20
Least Revenue 322000 90000 422000 1050000 322000
no of clients 30 30 30 30 30
Least Revenue 483000 135000 633000 1575000 483000
no of clients 40 40 40 40 40
Least Revenue 644000 180000 844000 2100000 644000

42. Least to Max Comparison
Product P90X Yoga Insanity Body Beast Turbofire
No of clients 12 12 12 12 12
Least Revenue 193200 54000 253200 630000 193200
Product P90X Yoga Insanity Body Beast Turbofire
No of clients 40 40 40 40 40
Least Revenue 644000 180000 844000 2100000 644000

43. Revenue Potential
 Hope it gave you an idea of how much
can you earn
 Now the difficult part to follow

44. Business Practical Feasibility and Challenges
 First the individual should “successfully” complete the program under my
challenge group.
 We need to indulge in mass marketing campaigning on how the products really
work, unlike other gyms or fitness studios or any liposuction surgeries
 Although the studio is centered more around P90X, we will cater to all possible
workouts by efficiently managing space, time windows, equipments and trainers.
(This will be discussed in other ppt in full detail)
 To go full scale we need at least 4 trainers, each successfully been through in at
least one of the workouts before taking off.
 The trainer must be conduct himselfherself professionally through out those
60/90 days and will ne held accountable to help clients attain their fitness goals.
 The trainer, only if has experienced the pain and hard work first hand, will be able
to guide the clients through their transformation journey. Note that we are the real
deal. This is no fancy DVD Workouts you see on Doordarshan. This is real
people working their butt off real hard those 60-90 real days! So if you thought
you will make lakhs easily, Nah…It comes with a price. Joining my challenge
group!
 Are you in buddy? Can you handle yourself for the next 60-90 days under me?
Tough Job.
 It tales lot or determination, perseverance and discipline to be training under me.
To successfully see through your workouts and achieve your fitness goals. We
are going to create a brand of real achievable transformation. We are no AC
Gym. This is BeachBody Fitness Studio I’m talking about.

45. Successful Running
Strategy
 Having known the Business Model and Revenue Potential, let me
outline the 3 key parameters we must bear in mind for this
business to run successfully without facing any loss:
 To meet the number of at least 12
candidates per workout batch per
challenge group period. (60-90 days)
 Mass and Viral and Consistent Marketing
and Advertising.
 Immensely Disciplined and Absolutely
Professional Trainers.

46. Contributor’s Role
 Any individual will enter in a business
agreement with Beachbody Fitness Studio
as a principal partner or trainer.
 A Principal partner will stand to get 40% of
entire profits of the entire business. If
multiple Principal partners enter the
business with their contributing capital, the
40% will be equally shared among them
 A trainer will earn 20-25k per month for
each workout batch that heshe will handle
and most importantly, see through all the
clients results successfully.

47. Profit Sharing
 Upon clearance of maintenance costs, by 1st of every
month the profits will be shared among me and the
principal partners.
 A principal partner must serve as a trainer for at least
one of the workouts.
 If not the profit sharing percentage is 25%
 The trainer will be paid his salary before 1st of each
month, meaning the deposit will happen between the
dates of 29-31 of the current month.
 I will the serving as the Chief Operating Officer of the
entire Fitness Studio Facility, meaning my
responsibilities will be much more than being a
trainer.

49.  Thanks for your interest and time in
BeachBody Fitness Studio Business
Proposal
 Thanks.