Understanding the Background of Marketing
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What is Marketing all about? Learn all the aspects of Marketing in 19 Slides.
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Understanding the Background of Marketing
- 1. Understanding the Background of Marketing
- 2. Abhishek Panwar What is Marketing “There is always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” Peter Drucker
- 4. Abhishek Panwar Development of Marketing Concept Product Concept Production Concept Selling Concept Marketing Concept Holistic Marketing
- 5. Abhishek Panwar Holistic Marketing • Customers • Employees • Partners • Sales Revenue • Brand Equity • Social • Communication • Channels • Price • Marketing Department • Senior Management Internal Marketing Integrated Marketing Relationship Marketing Performance Marketing
- 6. Abhishek Panwar 4 P’s of Marketing Mix Product Price Promotion Place
- 7. Abhishek Panwar Marketing Environment Macro Micro Internal
- 8. Abhishek Panwar Marketing Research Define the Problem & Research Objectives Develop the Research Plan Collect the Information Analyse the Information Present the findings Make the Decision
- 10. Abhishek Panwar Segmentation Market Segmentation divides a market into well defined slices. A market segment consist of a group of customers who shares a similar set of needs and wants.
- 11. Abhishek Panwar Targeting The levels of Market toTarget: • Mass Segment • Multiple Segment • Niche Segment • Individual Segment
- 12. Abhishek Panwar Positioning Brand Positioning presents the benefits of the product or service to a particular target audience.
- 13. Abhishek Panwar
- 15. Abhishek Panwar Product Life Cycle
- 16. Abhishek Panwar Pricing Strategy Geographical Pricing Premium Pricing Penetration Pricing Price Skimming Discount Pricing Promotional Pricing
- 17. Abhishek Panwar Marketing Communication Personal Sales Sales Promotion Public Relations Publicity Advertising
- 18. Abhishek Panwar