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Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Presentation Slides

The document provides a template and overview for developing a product launch plan and marketing plan. It outlines key steps, sections, and considerations for the project overview, product details, target audience, launch timeline, tactics for pre-launch buzz and post-launch momentum, and marketing details. The templates include sections for critical factors, goals, pricing, distribution, and budget. The launch timeline examples activities for internal preparation, channels, customers, and promotional awareness.

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Product Launch Checklist Go To Market Roll Out Marketing Plan Your Company Name
New Product/Service Launch Plan – Key Steps 02 Target Audience 03 Product/Service Positioning 04 New Product/ Service Launch Overview 05 Product Launch Cycle 01 Project Overview 06 Product Launch Timeline 07 Launch Planning: Key Steps & Tools 08 Product Launch Detailed Plan 09 Phase wise tactics – Buzz, Launch & Momentum 10 Marketing Plan 11 Typical Product Launch Marketing Process 12 Lead Generation Activities 13 Marketing Budget 14 Product Launch Tracking 15 Reasons why Product Launch fail 16 Revenue & Costing Forecast 17 Go-To-Market Strategy 2
3 Product Overview (Template 1 of 3) Describe the certain factors which are so critical that in their absence, the project might fail Critical Success Factors ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Project Inclusions ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Project Exclusions The scope defines project limits & identifies the product/ service delivered by the project. The scope establishes the boundaries of the project & should describe the products/services that are outside the project scope Project Scope Describe the business goals and objectives of the project. Refine the goals and objectives stated in the business case Project Goals & Objectives State the critical assumptions that have been considered for this project Assumptions Describe the business reason(s) for initiating the project specifically stating the business problem Problem Statement Describe the approach the project will use to address the business problem Project Description We have identified few parameters that could be added in Product overview details like problem statement, description of project, goals & objectives, scope etc. Which can altered as per requirement
Product Overview (Template 2 of 3) Introduction Project ▪ Project Leader Name, Organization, & Role ▪ Project Title Background Why are you doing the project? ▪ Local context ▪ Broader context – National, internationally ▪ Info/ Measures from other that we can use Assessment Why are you trying to achieve the project? - Be specific What do you want to be different as a result of your project? Situation Reason for the Project ▪ What problem are you trying to solve? ▪ What do you want to improve? Context – what is driving the project? What is the goal? 4
Product Overview (Template 3 of 3) Project Name:_____________________________ Department:______________________________ Last updated:_____________________________ Author:__________________________________ Project manager(s):_____________________________ Executive Sponsor:______________________________ Project Department Owner: _______________________ ▪ Text/Process/Change ▪ Text/Process/Change ▪ Text/Process/Change Project Overview Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved Business Issue Opportunity Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved ▪ Issue / Opportunity ▪ Issue / Opportunity ▪ Issue / Opportunity ▪ Value/Goal ▪ Value/Goal ▪ Value/Goal ▪ Value/Goal Project Business Goal Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved Project Business Case 5
6 ▪ Product Introduction Explain here about your product in detail ▪ Core Competency Explain how your product is different from that of your competitors and how it provides you a competitive advantage ▪ Product Features Explain the key features of your product Overview Of Product/ Service Being Launched Introduction Features Competency
Product Portfolio7 01 03 02 This is a representative image, and should be replaced by your own image. Just right click and replace image.
Product Portfolio8 This is a representative image, and should be replaced by your own image. Just right click and replace image. Your Text Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Your Text Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Your Text Here
Elevator Pitch for product9 Value Proposition Framework Target Customers Product/Solution Description Main Problem Competitive Advantage Primary Benefit To Customer Product/Solution Substitute
Target Audience ▪ Region : Your Text Here ▪ Country : Your Text Here ▪ Population : Your Text Here ▪ Climate : Your Text Here Geographic ▪ Brand Loyalty : Your Text Here ▪ Benefits Sought : Your Text Here ▪ User Status : Your Text Here ▪ Usage Rates : Your Text Here ▪ Occasion : Your Text Here ▪ Readiness to Buy : Your Text Here Behavioral ▪ Lifestyle : Your Text Here ▪ Personality : Your Text Here ▪ Values : Your Text Here ▪ Interest : Your Text Here Psychographic ▪ Age : Your Text Here ▪ Gender : Your Text Here ▪ Nationality : Your Text Here ▪ Ethnicity : Your Text Here ▪ Occupation : Your Text Here ▪ Income : Your Text Here ▪ Family Size : Your Text Here Demographic 10 With the help of this slide, you can explain your audience about your target customers
Target Audience11 Geographic ▪ Region ▪ Country ▪ Population ▪ Climate 01 Demographic ▪ Age ▪ Gender ▪ Nationality ▪ Ethnicity ▪ Occupation ▪ Income ▪ Family Size 02 Psychographic ▪ Lifestyle ▪ Personality ▪ Values ▪ Interest 03 Behavioral ▪ Brand Loyalty ▪ Benefits Sought ▪ User Status ▪ Usage Rates ▪ Occasion ▪ Readiness to Buy 04 With the help of this slide, you can explain your audience about your target customers
Product/Service Positioning Product Name Description of the product What is it The market that you compete in Market Category Attributes which sets you apart Primary Differentiation The market for targeting Target Segment If customers are not using your product, then what are they using Competitive Alternatives Biggest benefit that the target market derives from your offering Key Benefit 12
13 POST-LAUNCHPRE-LAUNCH New Product/ Service Launch OverviewBuyer personas Marketing plan Advertising New product or service ready for launch Websites, customer demo, social media strategy Product/ service manuals Launch Customer satisfaction surveys loyalty program This slide gives an overview about all the stages that are involved during a launch process. It also includes key strategies that could be involved in each stage
Product/Service Pricing Analysis S.No. Product/Service Pricing Pricing Rationale 1. Product 1 2. Product 2 3. Product 3 14
15 ▪ Sample preparation ▪ Presentation(PPT) ▪ Social media set up ▪ E-newsletter design ▪ Direct mail design ▪ Print design ▪ Radio advertising plan ▪ Promotion video ▪ Manpower allocation ▪ Of promotion events ▪ Launch eventgrand opening ▪ Speaking engagement ▪ Email announcement ▪ PR and events ▪ Radio commercial ▪ Web update ▪ Social media update ▪ SEO ▪ Distribution strategy ▪ Pricing ▪ Promotion strategy ▪ Web design ▪ Mobile app design ▪ Press release ▪ Sample deliver to channel ▪ Buyers and target media ▪ Sale guide ▪ Sale training ▪ Promotion and sale kit ▪ Product in inventory ▪ Product descriptions & portfolio ▪ Product fact sheet ▪ Targeting and positioning ▪ Usage test ▪ Competitor analysis Product Development 3 Months 2 Months 1 Months Launch 2 Weeks 1 Week Product Launch Timeline Setting up a deadline plays a very vital role in the success of a product launch. Identify the task to be completed in scheduled time & assign responsibility to a person for the completion of a task
Launch Planning: Key Steps And Tools16 Step Purpose Sample Tools Product Positioning Analysis Carve out & articulate your new products niche within the larger category ▪ Product Placement Worksheet ▪ Customer Segment Profiling Template Volume Protection Analysis Forecast and plan for production requirements immediately following ▪ Demand Forecasting interview Template ▪ Volume Projection Guidelines Distribution Analysis Identify optimal distribution channels for taking your product to market ▪ Distribution Planning Checklist ▪ Channel Partner Evaluation Scorecard Budget Analysis Allocate resources to support the new products launch: set deadlines for taking the product to market ▪ Marketing Budget Planning Template
Phase 1 Tactics: Buzz Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Email Marketing ▪ FAQ prepared ▪ ABC Training ▪ Inside Sales Training ▪ Website updated Awareness & Demand Generation ▪ Identify the channels for proper targeting of relevant audience ▪ Deploy responsibilities to individuals for successfully managing an awareness program ▪ Inform your existing customers ▪ about your new products ▪ Customer Referral programs ▪ Online marketing programs ▪ Special discount for existing customer base Focused on Retention Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media Focused on Awareness/ Lead Gen ▪ Trade Shows ▪ Conferences PHASE 1 17 This is the 1st step to create a buzz about your product/service in the market. We have classified it into 5 key segments where different tactics will be used. 0
Phase 1 Tactics: Buzz18 Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Email Marketing ▪ FAQ prepared ▪ ABC Training ▪ Inside Sales Training ▪ Website updated Awareness & Demand Generation ▪ Identify the channels for proper targeting of relevant audience ▪ Deploy responsibilities to individuals for successfully managing an awareness program ▪ Inform your existing customers ▪ about your new products ▪ Customer Referral programs ▪ Online marketing programs ▪ Special discount for existing customer base Focused on Retention Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media Focused on Awareness/ Lead Gen ▪ Trade Shows ▪ Conferences 01 This is the 1st step to create a buzz about your product/service in the market. We have classified it into 5 key segments where different tactics will be used. 0
Phase 2 Tactics: Launch Internal Channel Customers Prospects Promotional PHASE 2 19 This is the 2nd step where you launch your product/service in the market. We have classified it into 5 key segments where different tactics will be used. Awareness WHAT, HOW & WHY ▪ Key offers for partners & key stakeholders ▪ Sales Training ▪ Branding Activities like designing logo, taglines Awareness & Demand Generation ▪ Channel Presentation ▪ Customer Presentation ▪ Press releases Focused on Retention ▪ Competitive Buyback Program ▪ Beta Customer Referral Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences 0
Phase 2 Tactics: Launch Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Key offers for partners & key stakeholders ▪ Sales Training ▪ Branding Activities like designing logo, taglines Awareness & Demand Generation ▪ Channel Presentation ▪ Customer Presentation ▪ Press releases Focused on Retention ▪ Competitive Buyback Program ▪ Beta Customer Referral Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences 02 20 This is the 2nd step where you launch your product/service in the market. We have classified it into 5 key segments where different tactics will be used. 0
Phase 3 Tactics: Momentum Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Continued Trainings ▪ Internal emails Awareness & Demand Generation ▪ Try & Buy programs ▪ Customer Presentation ▪ Channel Presentation ▪ Incentive programs Focused on Retention ▪ Online marketing programs ▪ Competitive Buyback Program ▪ Customer Referral Focused on Demand Gen ▪ Identify key clients ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Exhibitions ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences PHASE 3 21 This is the 3rd step after the launch of your product/service in the market. In order to keep the momentum going, we have classified it into 5 key segments where different tactics will be used. 0
Phase 3 Tactics: Momentum Internal Channel Customers Prospects Promotional 03 22 This is the 3rd step after the launch of your product/service in the market. In order to keep the momentum going, we have classified it into 5 key segments where different tactics will be used. Awareness WHAT, HOW & WHY ▪ Continued Trainings ▪ Internal emails Awareness & Demand Generation ▪ Try & Buy programs ▪ Customer Presentation ▪ Channel Presentation ▪ Incentive programs Focused on Retention ▪ Online marketing programs ▪ Competitive Buyback Program ▪ Customer Referral Focused on Demand Gen ▪ Identify key clients ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Exhibitions ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences 0
Product Launch Details Plan -Product Design -Pre Planning -Venue + Additional Considerations - Marketing -Post Event+ Program Product Launch Plan ▪ Camera ▪ Cloud Data Storage ▪ Ability to download Apps ▪ Video Call ▪ Access to social media ▪ Android Operating System ▪ Excellent battery life ▪ + Building ▪ + Location ▪ + Transport links ▪ - Parking Ample spaces ▪ + Decor ▪ + Equipment ▪ +Target Audience ▪ + What type of Event ▪ +Target Audience ▪ +Event Goals &Objectives ▪ - Number of Attendees- 500 ▪ - Budget $20,000 ▪ - Data of Event November 10th 2011 ▪ + Product ▪ + Price ▪ + Place ▪ + Promotion ▪ - Communication Plan ▪ Follow Up campaign Implementing the communication plan ▪ - When is the Product launch Date? November 30th 2011 ▪ - Budget +Perform post-budget performance review. Needs to accommodate the number of expected attendess ▪ + Website ▪ + Social Media ▪ - Email Campaigns - Emails contains key content from the Event ▪ - Search Engine Ads + Targeting Keywords Implement The Marketing Communication Plan 23 This is a detailed version of Product launch plan which is categorized in 7 steps & then further sub-classified. You can have a detailed version of your plan taking a fair idea from this template
Marketing Plan ▪ Advert features on sports & celebrity magazines ▪ Search Engine optimization ▪ Online Review ▪ Large Scale promotion ▪ (neighbors by numbers) ▪ Radio Jingles ▪ Advert features on sports & celebrity magazines ▪ Press Release/online reviews ▪ Emails & SMS campaign ▪ Online Reviews ▪ Large Scale promotion (neighbors by numbers) ▪ Search Engine optimization ▪ Emails, SMS & online campaign 1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month 24 Mention the month wise marketing strategy that will be used to promote the product.
Typical Product Launch Marketing Process ▪ Traditional media ▪ Social media ▪ PR & bloggers outreach ▪ Launch event ▪ In-store displays ▪ Measure impact ▪ Sustain buzz and conversation ▪ Testimonials & reviews ▪ Case studies or success stories▪ Traditional media plan ▪ Social media plan ▪ Outreach plan for press/bloggers ▪ Advance outreach ▪ Create brand assets for launch (video, Images, written content) ▪ Sales/partner training Buzz Launch Momentum 25
External Communication Tools Datasheet Case Studies White Papers External Presentation Website Customer Presentation Sales Tools Channel Presentation 26 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
27 Lead Generation Activities Road show with Tech Partners This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conferences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing Campaign This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Other Online Marketing Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Database Acquisition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Shows This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Magazine Advertisement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Mention some lead generation activities that will be helpful in business development
Lead Generation Funnel Traffic Lead Nurturing process Lead Capture page Value- Adding content High Quality leads 01 02 03 04 05 28
Press Release Plan 15th March 15th May 15th June15th April30th March 30th May 30th June30th April Press Release Analyst Report Analyst Briefing Webinars Partner Press Release Media Briefings Media Presentation Customer Spokesperson 29 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
Social Media Plan Facebook 15 March Blogger 30 March You Tube 15 April Twitter 30 April Instagram 15 May Snapchat 30 May We Chat 15 June Linked. In 30 June 30 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
Sales Training Plan31 Field Training 15th April Online Sales Training 15th March Use Cases Training 15th May Online Support Training 30th March FAQ Training 30th April 0301 05 02 04 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
Marketing Budget Category Q1 Jan ($) Feb ($) Mar ($) Q1 Totals ($) National Marketing 100.00 100.00 100.00 300.00 Banner Ads 100.00 100.00 100.00 300.00 Local Marketing 1,500.00 - - 1,500.00 Newspaper 600.00 600.00 In- store marketing 400.00 400.00 POP 500.00 500.00 Public Relations 1,800.00 1,800.00 1,800.00 5,400.00 Sponsorships Press Releases 1,800.00 1,800.00 1,800.00 5,400.00 Webinars - Conferences - Client Events - Content Marketing 1,200.00 - - 1,200.00 Sponsored Content - Landing Page 1,200.00 1,200.00 White Papers/ eBooks - Social Media 600.00 600.00 600.00 1,800.00 Twitter 100.00 100.00 100.00 300.00 Facebook 100.00 100.00 100.00 300.00 Pinterest 100.00 100.00 100.00 300.00 Instagram 100.00 100.00 100.00 300.00 google+ 100.00 100.00 100.00 300.00 LinkedIn 100.00 100.00 100.00 300.00 Category Q1 Jan ($) Feb ($) Mar ($) Q1 Totals ($) Online 800.00 400.00 200.00 1,400.00 Blog 800.00 800.00 Website - Mobile App 400.00 400.00 Mobile Alerts - Email Newsletter $ 200.00 200.00 Advertising 3,350.00 - - 3,350.00 Online 2,500.00 2,500.00 Print 850.00 850.00 Outdoor - Radio - Television - 32
Go-To-Market Strategy Price Positioning Market Position Key Attributes of your product/solution Business ModelWHAT Are You Trying To Market 33 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
Go-To-Market Strategy Launch Team ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Channel/Partners ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Target Markets ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Initial Market Penetration Strategy ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here WHO should be involved internally & externally? 34
Go-To-Market Strategy WHY should they adopt it? Mention your Key strategies/comments here Customers Mention your Key strategies/comments here Channels Mention your Key strategies/comments here Other Audience Value Proposition & key Message for 35
HOW and WHERE should it be done? Tools For Internal Audience Mention your Key strategies/comments here Tools For Customers Mention your Key strategies/comments here External Activities Mention your Key strategies/comments here Go-To-Market Strategy36
Channel Partner Training Plan ▪ When it is to be launched ▪ All trainings, instructional guides and announcements will be available on (mention platform name) Video Library Prepare advanced, hands on training program and deliver it live via WebEx Trainings & it includes the following: ▪ Point A ▪ Point B ▪ Point C Face-to-Face & Online Training To provide recent news on promotions, incentives, sales tools and more. Add other details as well like person who is accountable for implementing, timelines etc. Channel Flash Email Newsletter 37
List Of Channel Partners Tier 1 Channel Partners Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments Tier 2 Channel Partners Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments 38
Channel Product Pricing S. No. Product/Service Pricing Pricing Rationale 1. Product 1 2. Product 2 3. Product 3 39
Competitive Analysis Product X (Insert A Product Image Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3 40
Revenue & Costing Forecast FY18 FY19 FY20 FY21 Revenue (MM) 0.45 2.6 3.4 3.7 Cost (MM) 0.9 1.1 0.95 1.05 USD 4 MM Accumulated Cost for all years due to this project USD 10 MM Accumulated Revenue for all years generated by this project 41
Beta Program Overview Alpha Testing Beta Testing Full Scale Show Alpha Testing Done In A Lab Type Environment Beta Testing Includes A Limited Group Of Users Outside Of The Company Aims Of Beta Testing High Initial product quality and early customer engagement Early customer references and testimonials Generate more Bookings & Revenue Target Date: 15th September Target Date: 15th December Target Date: 15th March 42
Beta Program Timeline Private Beta Out This slide is 100% editable. Adapt it to your needs and capture your audience's attention First Prototype This slide is 100% editable. Adapt it to your needs and capture your audience's attention Alpha Out This slide is 100% editable. Adapt it to your needs and capture your audience's attention Investor Presentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention Project Kickoff This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2015 2019201820172016 START 43
Beta Program Timeline Continued… Roll Out This slide is 100% editable. Adapt it to your needs and capture your audience's attention Public Beta This slide is 100% editable. Adapt it to your needs and capture your audience's attention Plan for Future This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2020 20222021 END 44
Beta Customer Feedback45 261 Happy Clients 1700 Customer Complaints Received 1250 Completed Tickets 120 Working Hours This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention
Learning From Past Projects Support In-house Marketing Campaign isn't Objective Sales Buy- in or Knowledge Lacking Spokesperson Issues Lack of Influencers Supporting Launch Resources Everything Depends on PR Not Enough $ for PR, Marketing, Launch &/or Sustaining Sales Too Much or Little Social Media Product Product is Too New or Too Different Product Priced Too High Bad or Weak Product Claims & Advertising Crisis Issues :Product / Quality Supply / Regulatory Upfront Unclear or Wrong Audience / Market Little Marketing Resource or Unclear Differentiation 46
Product Launch Tracking Area Remarks Status Communication Global news magazine launched week 7. Remaining deliverables to be completed in <Arch 2017 including final launch events in regional offices… Training I initial user training completed. Implementation in HR system pending resources availability. Handover process agreed with HR. New plan in place to improve timeline. Development New module launched successfully February 13 as scheduled. Unit 1 Deployment Deployment will be delayed to unit 2 deployment completed. Decision to be approved by steering committee 15.2 Unit 2 Deployment 85% completed. Progressing as planned. Regional Infrastructure New infrastructure successfully implemented January 29. Infrastructure gap analysis completed preparation to analyze, identify issue & assess needs. Action have been taken. Alarm, critical deadlines overdue no clear actions taken Alarm, deadlines overdue, clear & relevant actions taken/on going In control, running according to objectives & timeline 47
Product Launch Checklist Icon Slide48
Charts And Graphs
Bar chart 0 10 20 30 40 50 60 70 80 90 100 FY' 13 FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Sales in Percentage(%) 50 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
Radar Chart51 ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jan Feb Mar Apr May Jun This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Stock Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY '14 FY '15 FY '16 FY '17 FY '18 Volume Volume High Low 52 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
Clustered Column - Line53 0 10 20 30 40 50 60 70 80 90 100 FY 15 FY 16 FY 17 FY 18 SalesinPercentage(%) ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Area Chart54 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan SalesInPercentage(%) Financial Year 2017 78% ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Stacked Column 30 40 60 60 65 20 40 80 85 50 70 40 70 76 30 60 65 95 0 10 20 30 40 50 60 70 80 90 100 FY 10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 SalesinPercentage(%) ▪ Product 01 ▪ Product 02 55 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Line Chart56 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Profit(InThousands) 80% 92% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Scatter Bubble Chart57 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Profit(InSales) 18 25 33 40 48 57 10 20 30 40 50 60 70 10 20 30 40 50 Highest Profit Financial Year 2017 Product 01
Donut Pie Chart58 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 80% 20% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 70% 30% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 60% 40%
Scatter Chart59 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12 10 30 50 48 43 25 23 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 0% 10% 20% 30% 40% 50% 5% 15% 20% 22% 32% 40% 46% 35% Inprice ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Additional Slides
MISSION This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. 61
About Us 62 Professional This is a representative image, and should be replaced by your own image. Just right click and replace image. Creative This is a representative image, and should be replaced by your own image. Just right click and replace image. Talented This is a representative image, and should be replaced by your own image. Just right click and replace image.
Meet Our Team63 Julie Hill Graphic Designer John Parker Sales Manager This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image. Lily Albert CEO
Puzzle 04 03 05 0201 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 64
Location USA Montana Texas 75% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 65
Mind Map66 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
Hierarchy This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. 67
Silhouettes68 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouette 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouette 01 Silhouette 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
69 Bulb With Idea ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05
Important Notes 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70
Timeline This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 71 Start
Timeline Continued…72 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. End
Our Goal73 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
74 The value of an idea lies in the using of it. ~ Thomas Edison Quotes This is a representative image, and should be replaced by your own image. Just right click and replace image.
Financial Medium This slide is 100% editable. Adapt it to your needs and capture your audience's attention 60% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 40% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 80% 75
Dashboard 30% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Low 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High 76
Venn 77 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
Magnifying Glass ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 78
Address # street number, city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com THANK YOU

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Product Launch Checklist Go To Market Roll Out Marketing Plan PowerPoint Presentation Slides

  • 1.
    Product Launch Checklist GoTo Market Roll Out Marketing Plan Your Company Name
  • 2.
    New Product/Service LaunchPlan – Key Steps 02 Target Audience 03 Product/Service Positioning 04 New Product/ Service Launch Overview 05 Product Launch Cycle 01 Project Overview 06 Product Launch Timeline 07 Launch Planning: Key Steps & Tools 08 Product Launch Detailed Plan 09 Phase wise tactics – Buzz, Launch & Momentum 10 Marketing Plan 11 Typical Product Launch Marketing Process 12 Lead Generation Activities 13 Marketing Budget 14 Product Launch Tracking 15 Reasons why Product Launch fail 16 Revenue & Costing Forecast 17 Go-To-Market Strategy 2
  • 3.
    3 Product Overview (Template1 of 3) Describe the certain factors which are so critical that in their absence, the project might fail Critical Success Factors ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Project Inclusions ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Project Exclusions The scope defines project limits & identifies the product/ service delivered by the project. The scope establishes the boundaries of the project & should describe the products/services that are outside the project scope Project Scope Describe the business goals and objectives of the project. Refine the goals and objectives stated in the business case Project Goals & Objectives State the critical assumptions that have been considered for this project Assumptions Describe the business reason(s) for initiating the project specifically stating the business problem Problem Statement Describe the approach the project will use to address the business problem Project Description We have identified few parameters that could be added in Product overview details like problem statement, description of project, goals & objectives, scope etc. Which can altered as per requirement
  • 4.
    Product Overview (Template2 of 3) Introduction Project ▪ Project Leader Name, Organization, & Role ▪ Project Title Background Why are you doing the project? ▪ Local context ▪ Broader context – National, internationally ▪ Info/ Measures from other that we can use Assessment Why are you trying to achieve the project? - Be specific What do you want to be different as a result of your project? Situation Reason for the Project ▪ What problem are you trying to solve? ▪ What do you want to improve? Context – what is driving the project? What is the goal? 4
  • 5.
    Product Overview (Template3 of 3) Project Name:_____________________________ Department:______________________________ Last updated:_____________________________ Author:__________________________________ Project manager(s):_____________________________ Executive Sponsor:______________________________ Project Department Owner: _______________________ ▪ Text/Process/Change ▪ Text/Process/Change ▪ Text/Process/Change Project Overview Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved Business Issue Opportunity Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved ▪ Issue / Opportunity ▪ Issue / Opportunity ▪ Issue / Opportunity ▪ Value/Goal ▪ Value/Goal ▪ Value/Goal ▪ Value/Goal Project Business Goal Replace this text with a description of the business value expected to be gained through this project implementation and how the business environment will be improved Project Business Case 5
  • 6.
    6 ▪ Product Introduction Explainhere about your product in detail ▪ Core Competency Explain how your product is different from that of your competitors and how it provides you a competitive advantage ▪ Product Features Explain the key features of your product Overview Of Product/ Service Being Launched Introduction Features Competency
  • 7.
    Product Portfolio7 01 03 02 This isa representative image, and should be replaced by your own image. Just right click and replace image.
  • 8.
    Product Portfolio8 This isa representative image, and should be replaced by your own image. Just right click and replace image. Your Text Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Your Text Here This is a representative image, and should be replaced by your own image. Just right click and replace image. Your Text Here
  • 9.
    Elevator Pitch forproduct9 Value Proposition Framework Target Customers Product/Solution Description Main Problem Competitive Advantage Primary Benefit To Customer Product/Solution Substitute
  • 10.
    Target Audience ▪ Region: Your Text Here ▪ Country : Your Text Here ▪ Population : Your Text Here ▪ Climate : Your Text Here Geographic ▪ Brand Loyalty : Your Text Here ▪ Benefits Sought : Your Text Here ▪ User Status : Your Text Here ▪ Usage Rates : Your Text Here ▪ Occasion : Your Text Here ▪ Readiness to Buy : Your Text Here Behavioral ▪ Lifestyle : Your Text Here ▪ Personality : Your Text Here ▪ Values : Your Text Here ▪ Interest : Your Text Here Psychographic ▪ Age : Your Text Here ▪ Gender : Your Text Here ▪ Nationality : Your Text Here ▪ Ethnicity : Your Text Here ▪ Occupation : Your Text Here ▪ Income : Your Text Here ▪ Family Size : Your Text Here Demographic 10 With the help of this slide, you can explain your audience about your target customers
  • 11.
    Target Audience11 Geographic ▪ Region ▪Country ▪ Population ▪ Climate 01 Demographic ▪ Age ▪ Gender ▪ Nationality ▪ Ethnicity ▪ Occupation ▪ Income ▪ Family Size 02 Psychographic ▪ Lifestyle ▪ Personality ▪ Values ▪ Interest 03 Behavioral ▪ Brand Loyalty ▪ Benefits Sought ▪ User Status ▪ Usage Rates ▪ Occasion ▪ Readiness to Buy 04 With the help of this slide, you can explain your audience about your target customers
  • 12.
    Product/Service Positioning Product Name Description ofthe product What is it The market that you compete in Market Category Attributes which sets you apart Primary Differentiation The market for targeting Target Segment If customers are not using your product, then what are they using Competitive Alternatives Biggest benefit that the target market derives from your offering Key Benefit 12
  • 13.
    13 POST-LAUNCHPRE-LAUNCH New Product/ Service Launch OverviewBuyer personas Marketing plan Advertising Newproduct or service ready for launch Websites, customer demo, social media strategy Product/ service manuals Launch Customer satisfaction surveys loyalty program This slide gives an overview about all the stages that are involved during a launch process. It also includes key strategies that could be involved in each stage
  • 14.
    Product/Service Pricing Analysis S.No.Product/Service Pricing Pricing Rationale 1. Product 1 2. Product 2 3. Product 3 14
  • 15.
    15 ▪ Sample preparation ▪Presentation(PPT) ▪ Social media set up ▪ E-newsletter design ▪ Direct mail design ▪ Print design ▪ Radio advertising plan ▪ Promotion video ▪ Manpower allocation ▪ Of promotion events ▪ Launch eventgrand opening ▪ Speaking engagement ▪ Email announcement ▪ PR and events ▪ Radio commercial ▪ Web update ▪ Social media update ▪ SEO ▪ Distribution strategy ▪ Pricing ▪ Promotion strategy ▪ Web design ▪ Mobile app design ▪ Press release ▪ Sample deliver to channel ▪ Buyers and target media ▪ Sale guide ▪ Sale training ▪ Promotion and sale kit ▪ Product in inventory ▪ Product descriptions & portfolio ▪ Product fact sheet ▪ Targeting and positioning ▪ Usage test ▪ Competitor analysis Product Development 3 Months 2 Months 1 Months Launch 2 Weeks 1 Week Product Launch Timeline Setting up a deadline plays a very vital role in the success of a product launch. Identify the task to be completed in scheduled time & assign responsibility to a person for the completion of a task
  • 16.
    Launch Planning: KeySteps And Tools16 Step Purpose Sample Tools Product Positioning Analysis Carve out & articulate your new products niche within the larger category ▪ Product Placement Worksheet ▪ Customer Segment Profiling Template Volume Protection Analysis Forecast and plan for production requirements immediately following ▪ Demand Forecasting interview Template ▪ Volume Projection Guidelines Distribution Analysis Identify optimal distribution channels for taking your product to market ▪ Distribution Planning Checklist ▪ Channel Partner Evaluation Scorecard Budget Analysis Allocate resources to support the new products launch: set deadlines for taking the product to market ▪ Marketing Budget Planning Template
  • 17.
    Phase 1 Tactics:Buzz Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Email Marketing ▪ FAQ prepared ▪ ABC Training ▪ Inside Sales Training ▪ Website updated Awareness & Demand Generation ▪ Identify the channels for proper targeting of relevant audience ▪ Deploy responsibilities to individuals for successfully managing an awareness program ▪ Inform your existing customers ▪ about your new products ▪ Customer Referral programs ▪ Online marketing programs ▪ Special discount for existing customer base Focused on Retention Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media Focused on Awareness/ Lead Gen ▪ Trade Shows ▪ Conferences PHASE 1 17 This is the 1st step to create a buzz about your product/service in the market. We have classified it into 5 key segments where different tactics will be used. 0
  • 18.
    Phase 1 Tactics:Buzz18 Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Email Marketing ▪ FAQ prepared ▪ ABC Training ▪ Inside Sales Training ▪ Website updated Awareness & Demand Generation ▪ Identify the channels for proper targeting of relevant audience ▪ Deploy responsibilities to individuals for successfully managing an awareness program ▪ Inform your existing customers ▪ about your new products ▪ Customer Referral programs ▪ Online marketing programs ▪ Special discount for existing customer base Focused on Retention Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media Focused on Awareness/ Lead Gen ▪ Trade Shows ▪ Conferences 01 This is the 1st step to create a buzz about your product/service in the market. We have classified it into 5 key segments where different tactics will be used. 0
  • 19.
    Phase 2 Tactics:Launch Internal Channel Customers Prospects Promotional PHASE 2 19 This is the 2nd step where you launch your product/service in the market. We have classified it into 5 key segments where different tactics will be used. Awareness WHAT, HOW & WHY ▪ Key offers for partners & key stakeholders ▪ Sales Training ▪ Branding Activities like designing logo, taglines Awareness & Demand Generation ▪ Channel Presentation ▪ Customer Presentation ▪ Press releases Focused on Retention ▪ Competitive Buyback Program ▪ Beta Customer Referral Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences 0
  • 20.
    Phase 2 Tactics:Launch Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Key offers for partners & key stakeholders ▪ Sales Training ▪ Branding Activities like designing logo, taglines Awareness & Demand Generation ▪ Channel Presentation ▪ Customer Presentation ▪ Press releases Focused on Retention ▪ Competitive Buyback Program ▪ Beta Customer Referral Focused on Demand Gen ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences 02 20 This is the 2nd step where you launch your product/service in the market. We have classified it into 5 key segments where different tactics will be used. 0
  • 21.
    Phase 3 Tactics:Momentum Internal Channel Customers Prospects Promotional Awareness WHAT, HOW & WHY ▪ Continued Trainings ▪ Internal emails Awareness & Demand Generation ▪ Try & Buy programs ▪ Customer Presentation ▪ Channel Presentation ▪ Incentive programs Focused on Retention ▪ Online marketing programs ▪ Competitive Buyback Program ▪ Customer Referral Focused on Demand Gen ▪ Identify key clients ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Exhibitions ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences PHASE 3 21 This is the 3rd step after the launch of your product/service in the market. In order to keep the momentum going, we have classified it into 5 key segments where different tactics will be used. 0
  • 22.
    Phase 3 Tactics:Momentum Internal Channel Customers Prospects Promotional 03 22 This is the 3rd step after the launch of your product/service in the market. In order to keep the momentum going, we have classified it into 5 key segments where different tactics will be used. Awareness WHAT, HOW & WHY ▪ Continued Trainings ▪ Internal emails Awareness & Demand Generation ▪ Try & Buy programs ▪ Customer Presentation ▪ Channel Presentation ▪ Incentive programs Focused on Retention ▪ Online marketing programs ▪ Competitive Buyback Program ▪ Customer Referral Focused on Demand Gen ▪ Identify key clients ▪ Online Marketing programs with relevant channels ▪ Social Media ▪ New offers to customers Focused on Awareness/Lead Gen ▪ Exhibitions ▪ Direct mail promotion ▪ Trade Shows ▪ Conferences 0
  • 23.
    Product Launch DetailsPlan -Product Design -Pre Planning -Venue + Additional Considerations - Marketing -Post Event+ Program Product Launch Plan ▪ Camera ▪ Cloud Data Storage ▪ Ability to download Apps ▪ Video Call ▪ Access to social media ▪ Android Operating System ▪ Excellent battery life ▪ + Building ▪ + Location ▪ + Transport links ▪ - Parking Ample spaces ▪ + Decor ▪ + Equipment ▪ +Target Audience ▪ + What type of Event ▪ +Target Audience ▪ +Event Goals &Objectives ▪ - Number of Attendees- 500 ▪ - Budget $20,000 ▪ - Data of Event November 10th 2011 ▪ + Product ▪ + Price ▪ + Place ▪ + Promotion ▪ - Communication Plan ▪ Follow Up campaign Implementing the communication plan ▪ - When is the Product launch Date? November 30th 2011 ▪ - Budget +Perform post-budget performance review. Needs to accommodate the number of expected attendess ▪ + Website ▪ + Social Media ▪ - Email Campaigns - Emails contains key content from the Event ▪ - Search Engine Ads + Targeting Keywords Implement The Marketing Communication Plan 23 This is a detailed version of Product launch plan which is categorized in 7 steps & then further sub-classified. You can have a detailed version of your plan taking a fair idea from this template
  • 24.
    Marketing Plan ▪ Advertfeatures on sports & celebrity magazines ▪ Search Engine optimization ▪ Online Review ▪ Large Scale promotion ▪ (neighbors by numbers) ▪ Radio Jingles ▪ Advert features on sports & celebrity magazines ▪ Press Release/online reviews ▪ Emails & SMS campaign ▪ Online Reviews ▪ Large Scale promotion (neighbors by numbers) ▪ Search Engine optimization ▪ Emails, SMS & online campaign 1st Month 2nd Month 3rd Month 4th Month 5th Month 6th Month 24 Mention the month wise marketing strategy that will be used to promote the product.
  • 25.
    Typical Product LaunchMarketing Process ▪ Traditional media ▪ Social media ▪ PR & bloggers outreach ▪ Launch event ▪ In-store displays ▪ Measure impact ▪ Sustain buzz and conversation ▪ Testimonials & reviews ▪ Case studies or success stories▪ Traditional media plan ▪ Social media plan ▪ Outreach plan for press/bloggers ▪ Advance outreach ▪ Create brand assets for launch (video, Images, written content) ▪ Sales/partner training Buzz Launch Momentum 25
  • 26.
    External Communication Tools Datasheet CaseStudies White Papers External Presentation Website Customer Presentation Sales Tools Channel Presentation 26 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 27.
    27 Lead Generation Activities Road show withTech Partners This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Conferences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Nurturing Campaign This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Other Online Marketing Programs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Mail Promotion This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Database Acquisition This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Trade Shows This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Magazine Advertisement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. Mention some lead generation activities that will be helpful in business development
  • 28.
    Lead Generation Funnel Traffic Lead Nurturing process Lead Capturepage Value- Adding content High Quality leads 01 02 03 04 05 28
  • 29.
    Press Release Plan 15thMarch 15th May 15th June15th April30th March 30th May 30th June30th April Press Release Analyst Report Analyst Briefing Webinars Partner Press Release Media Briefings Media Presentation Customer Spokesperson 29 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 30.
    Social Media Plan Facebook 15March Blogger 30 March You Tube 15 April Twitter 30 April Instagram 15 May Snapchat 30 May We Chat 15 June Linked. In 30 June 30 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 31.
    Sales Training Plan31 FieldTraining 15th April Online Sales Training 15th March Use Cases Training 15th May Online Support Training 30th March FAQ Training 30th April 0301 05 02 04 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 32.
    Marketing Budget Category Q1 Jan ($)Feb ($) Mar ($) Q1 Totals ($) National Marketing 100.00 100.00 100.00 300.00 Banner Ads 100.00 100.00 100.00 300.00 Local Marketing 1,500.00 - - 1,500.00 Newspaper 600.00 600.00 In- store marketing 400.00 400.00 POP 500.00 500.00 Public Relations 1,800.00 1,800.00 1,800.00 5,400.00 Sponsorships Press Releases 1,800.00 1,800.00 1,800.00 5,400.00 Webinars - Conferences - Client Events - Content Marketing 1,200.00 - - 1,200.00 Sponsored Content - Landing Page 1,200.00 1,200.00 White Papers/ eBooks - Social Media 600.00 600.00 600.00 1,800.00 Twitter 100.00 100.00 100.00 300.00 Facebook 100.00 100.00 100.00 300.00 Pinterest 100.00 100.00 100.00 300.00 Instagram 100.00 100.00 100.00 300.00 google+ 100.00 100.00 100.00 300.00 LinkedIn 100.00 100.00 100.00 300.00 Category Q1 Jan ($) Feb ($) Mar ($) Q1 Totals ($) Online 800.00 400.00 200.00 1,400.00 Blog 800.00 800.00 Website - Mobile App 400.00 400.00 Mobile Alerts - Email Newsletter $ 200.00 200.00 Advertising 3,350.00 - - 3,350.00 Online 2,500.00 2,500.00 Print 850.00 850.00 Outdoor - Radio - Television - 32
  • 33.
    Go-To-Market Strategy Price Positioning MarketPosition Key Attributes of your product/solution Business ModelWHAT Are You Trying To Market 33 This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 34.
    Go-To-Market Strategy Launch Team ▪Your Text Here ▪ Your Text Here ▪ Your Text Here Channel/Partners ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Target Markets ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here Initial Market Penetration Strategy ▪ Your Text Here ▪ Your Text Here ▪ Your Text Here WHO should be involved internally & externally? 34
  • 35.
    Go-To-Market Strategy WHY shouldthey adopt it? Mention your Key strategies/comments here Customers Mention your Key strategies/comments here Channels Mention your Key strategies/comments here Other Audience Value Proposition & key Message for 35
  • 36.
    HOW and WHEREshould it be done? Tools For Internal Audience Mention your Key strategies/comments here Tools For Customers Mention your Key strategies/comments here External Activities Mention your Key strategies/comments here Go-To-Market Strategy36
  • 37.
    Channel Partner TrainingPlan ▪ When it is to be launched ▪ All trainings, instructional guides and announcements will be available on (mention platform name) Video Library Prepare advanced, hands on training program and deliver it live via WebEx Trainings & it includes the following: ▪ Point A ▪ Point B ▪ Point C Face-to-Face & Online Training To provide recent news on promotions, incentives, sales tools and more. Add other details as well like person who is accountable for implementing, timelines etc. Channel Flash Email Newsletter 37
  • 38.
    List Of ChannelPartners Tier 1 Channel Partners Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments Tier 2 Channel Partners Name 1 Mention Key Comments Name 2 Mention Key Comments Name 3 Mention Key Comments 38
  • 39.
    Channel Product Pricing S.No. Product/Service Pricing Pricing Rationale 1. Product 1 2. Product 2 3. Product 3 39
  • 40.
    Competitive Analysis Product X (InsertA Product Image Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Design Price Performance Quality Additional Functions Equipment Expected Product Service Life Overall Assessment 6 3 4 3 3 40
  • 41.
    Revenue & CostingForecast FY18 FY19 FY20 FY21 Revenue (MM) 0.45 2.6 3.4 3.7 Cost (MM) 0.9 1.1 0.95 1.05 USD 4 MM Accumulated Cost for all years due to this project USD 10 MM Accumulated Revenue for all years generated by this project 41
  • 42.
    Beta Program Overview Alpha Testing Beta Testing FullScale Show Alpha Testing Done In A Lab Type Environment Beta Testing Includes A Limited Group Of Users Outside Of The Company Aims Of Beta Testing High Initial product quality and early customer engagement Early customer references and testimonials Generate more Bookings & Revenue Target Date: 15th September Target Date: 15th December Target Date: 15th March 42
  • 43.
    Beta Program Timeline PrivateBeta Out This slide is 100% editable. Adapt it to your needs and capture your audience's attention First Prototype This slide is 100% editable. Adapt it to your needs and capture your audience's attention Alpha Out This slide is 100% editable. Adapt it to your needs and capture your audience's attention Investor Presentation This slide is 100% editable. Adapt it to your needs and capture your audience's attention Project Kickoff This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2015 2019201820172016 START 43
  • 44.
    Beta Program TimelineContinued… Roll Out This slide is 100% editable. Adapt it to your needs and capture your audience's attention Public Beta This slide is 100% editable. Adapt it to your needs and capture your audience's attention Plan for Future This slide is 100% editable. Adapt it to your needs and capture your audience's attention 2020 20222021 END 44
  • 45.
    Beta Customer Feedback45 261 HappyClients 1700 Customer Complaints Received 1250 Completed Tickets 120 Working Hours This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention
  • 46.
    Learning From PastProjects Support In-house Marketing Campaign isn't Objective Sales Buy- in or Knowledge Lacking Spokesperson Issues Lack of Influencers Supporting Launch Resources Everything Depends on PR Not Enough $ for PR, Marketing, Launch &/or Sustaining Sales Too Much or Little Social Media Product Product is Too New or Too Different Product Priced Too High Bad or Weak Product Claims & Advertising Crisis Issues :Product / Quality Supply / Regulatory Upfront Unclear or Wrong Audience / Market Little Marketing Resource or Unclear Differentiation 46
  • 47.
    Product Launch Tracking AreaRemarks Status Communication Global news magazine launched week 7. Remaining deliverables to be completed in <Arch 2017 including final launch events in regional offices… Training I initial user training completed. Implementation in HR system pending resources availability. Handover process agreed with HR. New plan in place to improve timeline. Development New module launched successfully February 13 as scheduled. Unit 1 Deployment Deployment will be delayed to unit 2 deployment completed. Decision to be approved by steering committee 15.2 Unit 2 Deployment 85% completed. Progressing as planned. Regional Infrastructure New infrastructure successfully implemented January 29. Infrastructure gap analysis completed preparation to analyze, identify issue & assess needs. Action have been taken. Alarm, critical deadlines overdue no clear actions taken Alarm, deadlines overdue, clear & relevant actions taken/on going In control, running according to objectives & timeline 47
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    Bar chart 0 10 20 30 40 50 60 70 80 90 100 FY' 13FY' 14 FY' 15 FY' 16 FY' 17 FY' 18 Sales in Percentage(%) 50 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
  • 51.
    Radar Chart51 ▪ Product01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jan Feb Mar Apr May Jun This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 52.
    Stock Chart 0 10 20 30 40 50 60 70 0 20 40 60 80 100 120 140 160 FY '14FY '15 FY '16 FY '17 FY '18 Volume Volume High Low 52 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 01
  • 53.
    Clustered Column -Line53 0 10 20 30 40 50 60 70 80 90 100 FY 15 FY 16 FY 17 FY 18 SalesinPercentage(%) ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 54.
    Area Chart54 0 10 20 30 40 50 60 70 80 90 100 DecNovOctSepAugJulJunMayAprMarFebJan SalesInPercentage(%) Financial Year2017 78% ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 55.
    Stacked Column 30 40 60 60 65 20 40 80 85 50 70 40 70 76 30 60 65 95 0 10 20 30 40 50 60 70 80 90 100 FY10 FY 11 FY 12 FY 13 FY 14 FY 15 FY 16 FY 17 FY 18 SalesinPercentage(%) ▪ Product 01 ▪ Product 02 55 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
  • 56.
    Line Chart56 0 10 20 30 40 50 60 70 80 90 100 Jan FebMar Apr May Jun Jul Aug Sep Oct Nov Dec Profit(InThousands) 80% 92% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 57.
    Scatter Bubble Chart57 Thisgraph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Profit(InSales) 18 25 33 40 48 57 10 20 30 40 50 60 70 10 20 30 40 50 Highest Profit Financial Year 2017 Product 01
  • 58.
    Donut Pie Chart58 Thisgraph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 80% 20% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 70% 30% This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 60% 40%
  • 59.
    Scatter Chart59 This graph/chartis linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12 10 30 50 48 43 25 23 $0.00 $10.00 $20.00 $30.00 $40.00 $50.00 $60.00 0% 10% 20% 30% 40% 50% 5% 15% 20% 22% 32% 40% 46% 35% Inprice ▪ Product 01 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ Product 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 60.
  • 61.
    MISSION This icon isfor display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. 61
  • 62.
    About Us 62 Professional This is arepresentative image, and should be replaced by your own image. Just right click and replace image. Creative This is a representative image, and should be replaced by your own image. Just right click and replace image. Talented This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 63.
    Meet Our Team63 JulieHill Graphic Designer John Parker Sales Manager This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image. This is a representative image, and should be replaced by your own image. Just right click and replace image. Lily Albert CEO
  • 64.
    Puzzle 04 03 05 0201 This slide is100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 64
  • 65.
    Location USA Montana Texas 75% This slide is100% editable. Adapt it to your needs and capture your audience’s attention. 75% This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. 65
  • 66.
    Mind Map66 This iconis for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 67.
    Hierarchy This slide is100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. 67
  • 68.
    Silhouettes68 This slide is100% editable. Adapt it to your needs and capture your audience's attention. Silhouette 02 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Silhouette 01 Silhouette 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 69.
    69 Bulb With Idea ▪ Thisslide is 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 04 05
  • 70.
    Important Notes 01 0203 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 70
  • 71.
    Timeline This slide is100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 71 Start
  • 72.
    Timeline Continued…72 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. 2014 2015 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. End
  • 73.
    Our Goal73 This slideis 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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    74 The value ofan idea lies in the using of it. ~ Thomas Edison Quotes This is a representative image, and should be replaced by your own image. Just right click and replace image.
  • 75.
    Financial Medium This slide is100% editable. Adapt it to your needs and capture your audience's attention 60% Minimum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 40% Maximum This slide is 100% editable. Adapt it to your needs and capture your audience's attention 80% 75
  • 76.
    Dashboard 30% This slide is100% editable. Adapt it to your needs and capture your audience's attention. Low 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Medium 90% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. High 76
  • 77.
    Venn 77 This icon isfor display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section. This icon is for display purposes only and is completely editable. You can replace this with any other icon from the www.slideteam.net icons section.
  • 78.
    Magnifying Glass ▪ This slideis 100% editable. Adapt it to your needs and capture your audience's attention. ▪ This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 78
  • 79.
    Address # street number,city, state Contact Numbers: 0123456789 Email Address: emailaddress123@gmail.com THANK YOU