The document is a business proposal for Café Delight, a coffee house to be established in Kharghar, Navi Mumbai, aimed at serving students and professionals in the area. The proposal outlines the company's mission, objectives, marketing plan, and operational strategy, detailing the target market demographics and financial estimates. Angel Beverages Ltd. seeks to create a unique coffee experience by combining quality products with a comfortable atmosphere while aiming to achieve a customer base of half a million within three years.

1. Business proposal Group 6AnkushPatodi (19)Deepak Choubey (45)ParulGupta (17)RimshaShaikh (20)SufiyanShaikh (43)VinithNair (47)VivekPrasad (41)café delight- the lighter part of LIFE

2. Flow of presentationIntroductionCompany DescriptionProduct & ServicesStore LayoutMarket Survey SummaryMarketing PlanOperational planEstimated Financial Detail

3. INTRODUCTIONKharghar, Navi Mumbai is an institutional area.

4. It has five big colleges and many high schools.

5. It has also good pool of young working professionals around.

6. But since there is not a single coffee house,we treated it as an opportunity. COMPANY DESCRIPTIONAngel Beverages Ltd. was formed in September 2009 by its founder Mr. AnuragKashyap.

7. Our marketing management team comprises of seven members, AnkushPatodi, Deepak Choubey, Parul Gupta, RimshaShaikh, SufiyanShaikh, Vinith Nair, Vivek Prasad. The team is headed by Mr. Vinith Nair.MISSION STATEMENT“To provide a friendly, comfortable ambience where customer can receive quality refreshments, services and entertainment at a reasonable price.”COMPANY GOALSTo establish as a preferred brand-name amongst youngsters & professionals.

8. To explore & capitalize untapped market domains.

9. To grow knowledge of expertise in, the preparation & serving of specialty coffee.

10. Maintain consistency in serving the highest quality products.

11. To become a nationally competitive organization by opening more outlets in different areas of Navi Mumbai as well as Mumbai.COMPANY OBJECTIVESTo provide wide varieties of coffee.

12. To provide customers a place to spend quality time.

13. Target to capitalize a customer base of half a million by end of 3 years.

14. To introduce our in house products like cookies, brownies and cakes.COMPANY PHILOSOPHYWe, at Angel Beverages Ltd, plan to provide an unique and enjoyable experience to all our guests and make them feel comfortable and welcome. We believe in serving the finest coffee and cuisine at great value prices.

15. Our friendly and efficient brew masters prefer serving coffee with a smile, thus, making Café Delight 'the lighter part of LIFE'.

16. Our aim is to passionately deliver the highest levels of experiential services and so, we are driven by an insatiable thirst for excellence.Product & ServicesCafé ambience

17. Quality light food and beverages

18. Warm and friendly service

19. Book Lounge

20. Wi-Fi Internet connection for customers

21. Plug n Play musicStore Layout

22. Why Market survey is required?

23. Market Survey Summary

24. Market Survey Summary

25. Market Survey Summary

26. Market Survey Summary

27. MARKETING PLANMarket research

28. Find out whether there is an existing market for our product or not

29. Competitor analysis

30. SWOT analysisStrengthNo organized player in the marketA big target segment to caterTarget segment of youth who are will to try to new things LocationWeakness Limited capital to work with Lack of experience in the field

31. Opportunity First to enterThreat Number of competitors Price difference

32. Marketing mixProduct Store layout Services Different variety of coffees Price Any where between Rs 35 -75Place Placed near Patel Heritage so it would be in a hub of students and professionals

33. Promotion – Objective – inform and persuade Direct marketing Radio ,news papers and magazines Publicity Organizing events ,promoting events Internet Customer service

34. STPSegmentation DemographicsAge : 18 -35 ,35-60Income : 15000 + OccupationStudents and professionals BehaviorOccasions – regularBenefits – quality ,service ,economic

35. Targeting The target segment would constitute of people with age group of 18 -60 who are either students or professionals who are earning 15000+ ,who seek benefit in terms of quality of service and product ,ambiance and a place to relax and talk Positioning Good ambiance Friendly service Fair prices It would be positioned as a place where all the above things are found and it would be kind of a stress buster image

36. Positioning statement Coffee house that offers best coffee with reasonable price ,great service and amazing ambiance. Tagline : café delight – the lighter part of LIFE

37. Operational planStages of development:Estimated budget for product and other Requirements required to run The coffee house is Rs. 23.80 lacsSteps required to run our coffee house effectively:Place orders regarding raw materials & finished products to suppliers.

38. Negotiate purchase orders with local retailers

39. Process & deliver customer orders timely & efficiently.

40. Preparing & maintaining proper invoices for orders placed.

41. Implement advertising and promotional plan.

42. Risks involved:The following events could pose problems in smooth operation:Irregular supply of raw materials & food imported from suppliers.

43. Loss of key supplier, which would result in paying higher rates for products.

44. Logistic problems would cause significant delays in fulfilling orders To avoid these problems, we will:Further develop supplier network in other parts of our country

45. Seek out back up suppliers in other markets SuppliersH & B Distributors

46. Bean-King Exporters

47. SweetBiteDestinationQuality control:We will hire a quality control manager to inspect the products.Land and equipment requirement:We will take shop on lease.

48. We will purchase a coffee brewing machine, cold storage, ovens and other equipments.Hiring and training of employees:We have planed to hire professional and responsible employees

49. We have planed to conduct multiple interviews with prospective candidate.

50. We have planed to implement 60 or 90 days probationary period

51. Employee training is obviously very important to ensure quality.

52. Retaining employeesEstimated Financial DetailCapital Required:- Rs. 34 lacs

53. Assets:- Rs.11.80 lacs

54. Sales:- Rs. 45 lacs

55. Raw Material:- Rs. 40/ customerEstimated Financial DetailPayment to Employee:- Rs. 4.03 lacs

56. Electricity Expenses:- Rs. 1.80 lacs

57. Housekeeping Expense:- Rs. 24,000

58. Administrative Expense:- Rs. 4.22 lacsEstimated Financial DetailEntertainment:- Rs. 55,780

59. Advertising Expense:- Rs. 2.80 lacs

60. Interior Designing:- Rs. 8 lacs

61. Miscellaneous Expense:- Rs. 2 lacsQueries PleaseThank you!!!