PRO-GROWTH is a new human resources consulting firm located in Peshawar, Pakistan. It aims to provide HR services like recruitment, training, and employee relations to public and private organizations. The company plans to hire two employees and generate around $58,000 in sales in its first year through networking and word-of-mouth promotion. It requests a startup investment of $16,000 which will be used for initial expenses, assets, and working capital. The owners believe PRO-GROWTH can break even with around $5,766 in monthly revenue based on estimated fixed costs of $5,478.

1. NATURE OF BUSINESS:
PRO-GROWTH is Services Business
PRO-GROWTH HR GROUP

2.  To provide effective and efficient services through reliable human
resources , technical, consultative enterprising with Human resources
management to Public and privet sectors organizations .
 We contribute to the City’s success by investing in continuous
learning and best practices in the field of HRM.
Mission Statement
VISSION:
We see ourselves as the edge of advance HR practices to
making a real difference in the success of our people

3. PRO-GROWTH is a human resource consulting company located in DENS
Trade Center Peshawar Cant. PRO-GROWTH has expertise in a wide range
of HR areas and is targeting the different Government, non-government, semi-
government organizations. PRO-GROWTH will offer this market the ability
to compensate client's employees with stock options from their company.
 PRO-GROWTH will provide the services like Outsourcing of class 4
employees, recruitment and selection , tanning and development , Employee
and labor relations ,Performance appraisal ,Conflict resolution and Learning
and development, leadership and team building.
 Management should be controlled by the owners and hired supporting staff
like office boy , technical staff like computer operator
 As it is partnership business and the owners their self providing fund
required 3,00000 three lack Pakistani Rupees as for start up funding.
COMPANY INTRODUCTION:

4.  CR0: Company Registration Office
 ƒSECP: Securities & Exchange Commission of Pakistan
 COMPANY REGISTRATION OFFICE,
 1st Floor, State Life Building,
 The Mall, Peshawar Cantt.
 Phone: 091-9213178, Fax 091-9213178
 email: cropeshawar@secp.gov.pk
REGISTRATION AND LEGAL DOCUMENTATIONS FOR PRO-
GROWTH

5. OUR TEAM OF PROFESSIONALS
We have well-skilled, well motivated, well informed high performing
employees, proud to work for the City of Peshawar
Managing Director
•Trainer and Consultant
•Supervisors
•Communication and Design Officer
SUPPORTING TEAM
•Computer Operator
•Office Boy/Assistant

7. PRO-GROWTH MANAGEMENT :
•Our management should be controlled by the
owners of the company
•As our company is based on partnership business,
the partners are the owners and management team
too
•Other supporting staff like computer operator and
other technical staffs should be hired as company
permanent employees on the bases of salaries

8. FUTURE HRM PLAN:
In addition, we will access to over
different specialist academicians, and
practicing professionals who have
extensive experience in various fields of
international development, and general
management.

9. PRO-GROWTH Provide human resource consulting for the following service areas:
• Outsourcing
• Recruitment and selection
• Employee and labor relations
• JOB PERFORMANCE EVALUATION
• Conflict resolution
• Training and development
• Development of HR policies
• Conducting HR Audits.
• Conducting interviews
SERVICES

10.  The pricing structure will either be an hourly rate or a per
project fee. These options will be settled on in negotiation
with the client.
PRICING:
PLACEMENT:
In the initial start-up we should take Government, semi
Government and Non Government Organizations in Peshawar

11. Network development:
 Though by different friends working in different organization
Customer Inspiration:
 By sending monthly Postcard , calendars, weekly newsletter , gift bag
 Free seminars for professions, providing sponsorships in different programs
Print Media:
 Newspapers , Sunday magazines
Social media:
 Face book, Linked-in, twitter, Google+
( By creating pages of our organization )
PROMOTION:

12.  PRO-GROWTH is providing its customers with a wide selection of HR consultancy . The
market need is professional HR services for start-up companies and also already
functioning organizations with flexible payment options, recognizing the precarious
nature of a start-up. PRO-GROWTH seeks to fulfill the following benefits that are
important to their customers:
 Selection: A wide range of HR services are offered.
 Accessibility: PRO-GROWTH is able to offer these services to companies throughout
Peshawar.
 Customer service: PRO-GROWTH recognizes the fact that outstanding customer
service is needed to survive in today's competitive business environment.
 Competitive pricing: PRO-GROWTH's rates are competitive relative to the other
service providers in the area
Market Needs

13. The market trend in professional services, particularly HR is to
outsource the services. The advantage of outsourcing is the
reduction in the need for upfront capital, a scarce
resource. Additionally, outsourcing services allows a smaller
company to enjoy the same level of service that at one time was
only available to larger companies. The outsourced service
industry effectively allows smaller companies to more easily
compete with larger companies that have a larger resource base.
Market Trends

14. The following SWOT analysis captures key strengths and weaknesses within the
company, and describes the opportunities and threats facing PRO-GROWTH.
Strengths
 Strong relationships within the Non-government Organization in KPK.
 No direct competitor
 Owners direct link with many NGOs and other educational institutes .
Weaknesses
 Lack of brand awareness due to the newness of the company.
 A limited marketing budget to develop visibility.
.
SWOT Analysis

15. Opportunities
 Growing market with a significant percentage of the market still unaware of
PRO-GROWTH.
 The possibility to cash in on client's success.
 The ability to get cutting edge experience by helping start-up companies
transform themselves into established companies.
 The market trend toward outsourcing.
Threats
 A change in the legal environment that creates increased legal liability for
outsourced HR companies.
 Introducing of new competitors to the market

16. Marketing Expense Budget
Marketing Expense Budget
2016 2017 2018
Networking $1,560 $1,700 $2,000
Advertising $850
$1,500
$2,000
Other $600 $600 $600
------------ ------------ ------------
Total Sales and Marketing
Expenses
$3,010 $3,800 $4,600
Percent of Sales 5.18% 3.46% 3.55%

17. As stated earlier, the marketing and sales will be
done primarily through networking. This means
the bulk of leads will have been developed
through a personal/professional relationships
that owners have developed either in his
previous professional work.
Sales Forecast

18. Sales Forecast
2016 2017 2018
Sales
Non-Government Organizations $41,500 $78,455 $92,541
Government Organizations $16,600 $31,382 $37,016
Total Sales $58,100 $109,837 $129,557
Direct Cost of Sales 2016 2017 2018
Non-Government Organizations $2,075 $3,923 $4,627
Government Organizations $830 $1,569 $1,851
Subtotal Direct Cost of Sales $2,905 $5,492 $6,478
Sales Forecast

19. FINANCIAL PLAN:
Our Financial Plan is based on conservative estimates and
assumptions. We will do Initial investment to make
financial work, but the owners prepared to contribute that
funding .
Obtaining initial capitalization of the company to sustain
operations through year one.
Maintaining low overhead cost through the use of low rent
based office and developing a strong customer base on
aggressive marketing

20. START-UP REQUIREMENTS
Start-up Expenses
Legal $1,000
Stationery/ Office Equipments etc. $150
TOTAL START-UP EXPENSES $1,150
Start-up Assets
Cash Required $10,050
Long-term Assets $4,800
TOTAL ASSETS $14,850
Total Requirements $16,000

21. Personnel Plan
The owners will work full time for Pro-Growth. owners
will have developed more work than they will be able
to manage the organization and they will hire an
additional HR consultant to help them out. The
employee will receive a straight salary. This employee
will be given HR projects and will do the research and
sometimes present the findings to the client, other
times will allow The owners to present to the client.

22. PERSONNEL PLAN
YEAR 1 YEAR 2 YEAR 3
Owner $24,000 $24,000 $24,000
Full time employee $24,500 $42,000 $42,000
TOTAL PEOPLE 2 2 2
Total Payroll $48,500 $66,000 $66,000

23. GENERALASSUMPTIONS
YEAR 1 YEAR 2 YEAR 3
Plan Month
1 2 3
Current Interest Rate
10.00% 10.00%
10.00%
Long-term Interest Rate
10.00% 10.00% 10.00%
Tax Rate
30.00% 30.00% 30.00%
Other
0 0 0

24. Break-even Analysis
The Break-even Analysis is shown below

25. BREAK-EVEN ANALYSIS
Monthly Revenue Break-even $5,766
Assumptions:
Average Percent Variable Cost
5%
Estimated Monthly Fixed Cost $5,478

27. YEAR 1 YEAR 2 YEAR 3
Assets
Cash $2,385 $16,830 $44,387
TOTAL CURRENT ASSETS $2,385 $16,830 $44,387
Long-term Assets
Long-term Assets $4,800 $4,800 $4,800
Accumulated Depreciation $960 $1,920 $2,880
TOTAL LONG-TERM ASSETS $3,840 $2,880 $1,920
TOTALASSETS $6,225 $19,710 $46,307
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $1,915 $2,461 $3,004
SUBTOTAL CURRENT LIABILITIES $1,915 $2,461 $3,004
TOTAL LIABILITIES $1,915 $2,461 $3,004
Paid-in Capital $16,000 $16,000 $16,000
Retained Earnings ($1,150) ($11,690) $1,250
Earnings ($10,540) $12,940 $26,054
TOTAL CAPITAL $4,310 $17,250 $43,303
TOTAL LIABILITIES AND CAPITAL $6,225 $19,710 $46,307
Projected Balance Sheet

28. FUTURE PLAN FOR PRO-GROWTH:
PRO-GROWTH will Provide human resource consulting for
the following service areas:
 Online Training and development
 Research Diagnostic Services and Knowledge Management
 Enterprise development and Financial Management
 Safety and health training
 HR software training
 HR Software Solutions

29. WHY WE SELECT CONSULTANCY BUSINESS
 What is Consulting
The attracted video explain what is consulting and why it is best for ?

30. ASKING FOR
YOUR
SUGGESTIONS