The document discusses various aspects of marketing, sales, and effective planning. It defines marketing as identifying customer needs and retaining customers through products and services that satisfy those needs. Sales involves direct interaction with customers to complete transactions. Effective planning involves long, short, and daily planning to achieve organizational goals through setting visions, goals, objectives and activities. Key aspects of planning include prioritizing tasks, communication, contingency planning, and allocating resources.

1. Sajjad Hussain
(Presenter )

2.  MARKETING
 SALES
 EFFECTIVE PLANNING

3. Every organization has a set of functional areas
(e.g., accounting, production, finance, data
processing, human resources management,
operations and marketing) in which tasks are
necessary for the successes of the organization are
performed. These functional areas must be
managed for achieving maximum performance.

4. The purpose of all business is to "find and keep
customers." the only way for achieving this
objective is to create a competitive advantage.
By offering them such products which comes closest
to meeting their particular need and want in right
time.
It is only possible by support of an effective
marketing program

5. The Specific Role Of Marketing Is
Identifying Customers
Satisfying Customer Needs And Wants
Retaining Customers.
And Also
Prices, Placement, Promotion and Sales

6. What is Marketing?
 Marketing is advertising to advertising agencies
 Events to event marketers
 Knocking on doors to salespeople,
 Direct mail to direct mailers
 In reality, marketing is a way of thinking about
business, rather than a bundle of techniques.
 It's the connection between people and products,
customers and companies.

7. Official American Marketing Association
"Marketing is the process of planning and
implementing the conception. Pricing,
promotion, and distribution of ideas, goods,
and services to create exchanges that satisfy
individual (customer) and organizational
objectives'"

8. The Market
 “The marketplace"- is a common practice of the
general public
 Geographical areas where the trading occurs
 The market is an economic entity
 In this context, we can think of world markets,
international markets, Pakistani Markets,
Peshawar Market, regions, states, cities, and
parts of cities.
 A shopping center, a block, a portion of a block,
and even the site of a single retail store

9. Types Of Market
 Consumer markets:
Individuals and households who buy and consume goods and
services for their own personal use
 Industrial markets:
Organizations and the people who work for them, those who buy
products or services for use in their own businesses or to make other
products
For example, steel mill might purchase computer software, pencils, and
flooring as part of the operation and maintenance of their business.
 Institutional Markets
various types of profit and nonprofit institutions, such as hospitals,
schools, churches, and government agencies
 Reseller Markets
All intermediaries that buy finished or semi-finished products and
resell them for profit are part of the reseller market.

10. Marketing Tips for Success
 Don’t Try to Be Better, Try to be Different!
 If everything becomes equal, the Difference will be only YOU
 Create your network with your technical skills and knowledge
 Always keep your customers informed – when they understand
the situation better, your marketing function is made easier.
 Regular communication will help you to build relationship – the
customer is less concerned of how much you know but more of
how much you care.
 Give options to your customer “Use the 1-egg or 2-eggs
approach to secure a sale”. (whichever option the customer
chose, you still make a sale)

11. Sales

12. Sales
 "Selling" or making sales consists of interpersonal
interaction-the one-on-one meetings, telephone calls
and networking-that you engage in with prospects and
customers.
 A sale is a transaction between two parties where the
buyer receives goods (tangible or intangible), services
and/or assets in exchange for money. It can also refer
to an agreement between a buyer and seller on the price
of a security.
 A sale functions as a contract between the buyer and
seller of the selected good or service.

13. Difference between Marketing and Sales:
Marketing:
Marketing is the systematic
planning Which bring buyer
and seller together .
Marketing focus on Market
research; Advertising;
Sales; Public relations;
Customer service and
satisfaction.
Marketing is long term
Process
Sales:
A sale is a transaction
between two parties where
exchange of products and
services take place.
In sales Once a product has
been created for a customer
need, persuade the
customer to purchase the
product to fulfill her needs
sales is short term Process

14. Difference between Marketing and Sales:
Marketing:
It identifies animals that
could be hunted,
manufactures the weapons
that could kill those and
tells the hunter where in the
jungle those animals could
be found.
Marketing works on the 4
Ps: product, price, place
and promotion;
Sales:
Salesmen are the real
hunters! They hunt the
meat everyone eats.
Sales team develops its
activities on the 4 Cs:
customer solution, customer
cost, convenience, and
communication

15. Difference between Marketing and Sales:DESTINATION

16. EFFECTIVE
PLANNING
Well Planned is Half Done

17. EFFECTIVE PLANNING
“If you don’t know where
you’re going, any road will get
you there.” But if you know
where you’re going, you have to
follow that road which will get
you there.

18. What is Planning?
 Making choices about what to do and how to do it;
 Dealing with ambiguity;
 Identifying developing designs;
 Attempting to influence the future;
 Solving problems through assessment and design;
 Making strategic decisions towards a desired outcome;
 Analyzing past actions/ mistakes in order to improve
future performance;
 Applying a instruction for change.
 Creating alternatives for doing something

19. EFFECTIVE PLANNING
The more prepared and well define plan you
have; the more confident you will feel in
achieving your organization goals. Effective
planning will assist you to reach your desire
goals and objectives
Effective planning will be completed using the
following three methods:
 Long Term Planning
 Short Term Planning
 Daily Planning

20. 1. Long term Planning (Strategy):
Vision: Vision is a mental image of how things should be; i.e., the
realization of the desired situation.
2. Short Term Planning: Identifying Goals, Objectives, and Outputs
Goal: a goal is a desired result or outcome that a person or system
envisions, plan and commits to achieve.
Objectives: A specific result that a person or system aims to achieve
within a time frame with available resources.
For example minimizing expenses and Maximizing profit margin of
FF Steel Mill is the goal of sales teams and for this purpose we have
to increase our advertising.
Thus increasing advertisement is and objective for achieving the goal
of increasing profit margin.
3. Daily Planning: Daily activities: An activity is a specific action or
series of actions which provide the means for achieving an objective.

21. Tips for Effective Planning
 Identifying and Prioritizing your daily tasks
 Identifying the most important tasks which you have to do
first
 Use online tools to access to information that aids you in
planning and carrying out work tasks.
 Communication is essential to keep every member
informed on the planning process.
 Create a schedules who, when, where, what you have to
do

22. Tips for Effective Planning
 Identify your weakness, Strength and focus on the
opportunities and threats
 Creation of a contingency Plan ( Plan B as Alternative)
 Set a target date and time for your task completion
 Allocate enough Budget for your plan
 Keep the mission and vision of your organization in mind
 Do all these within the circle of your current resources
 Map out an action plan

23. Effectively manage your Planning by the help of Daily, weekly, monthly and
yearly time table
EFFECTIVE PLANNING

24. THANK
YOU