The business plan proposes establishing a bakery called The Vintage Bakery in Karachi, Pakistan. The plan outlines objectives to provide affordable cakes and establish a bakery cafe. It details the marketing strategy targeting residents, weekend visitors, and youth. Financial projections estimate annual sales of $78,000 with net annual profit of $1,900. The operational plan describes cake production, equipment needs, and a staff hierarchy to oversee the bakery's operations.

1. Assignment (Project)
THE BUSINESS PLAN
(STARTED FROM THE SCRATCH)
PRESENTED BY: MUHAMMAD JUNAID
UMAIR IKLAS
MUKESH KUMAR

2. Definition of Business Plan
A document which contains the objectives of the
business and the ways to achieve these objectives.
A business plan is a written document that
describes in detail how a business, usually a new
one, is going to achieve its goals. A business
plan lays out a written plan from a marketing,
financial and operational viewpoint.

3. Components of Business Plan
Starting from the scratch.
Objectivesof thebusiness.
MarketingComponents.
FinancialComponents.
AdministrativePart

4. COMPONENTS OF BUSINESS PLAN STARTED
FROM THE SCRATCH

5. Part 1:
OBJECTIVES OF THE BUSINESS:

6. COMPANY NAME : The Vintage Bakery
Cakes, Muffins, Brownies, as well as other baked
goods that fall under the title of a cake.
 SLOGAN: The Taste of Happiness
TYPE OF COMPANY: Private
TYPE OF BUSINESS: Bakery Shop
PRODUCTS: Cakes

7. • Vision:
To Be Among The Creative, Customized And Innovative
Leader In The All Types Of Cake Market.
• Mission:
We Are Committed To Introducing New Design And Variety
Flavors In Our Cakes.

8. To establish and operate cakes cafe for the people who are
living in Karachi.
To provide the services with affordable prices of cakes.
 Business Address: Shop no # 999, Atrium mall, Saddar,
Karachi.
 Whatsapp Number: 0331-0909090
Email: thevintagebakers@gmail.com

9. Location:

10. Type of Building:
Commercial Structures – Shop Office
 Rent
Infrastructure:
Land Area = 22 X 7
Built-Up = 1320 sq.ft
OPTP
BURGER KING
KFC
PIZZAPOINT
KBC

11. Part 2:
Marketing Parts
Just like the delicious ingredients put in to making the perfect piece of Cake
many ingredients have gone in to making us the irresistible bakery we are!
Here’s our recipe!
Established in 2020, we offer an extensive selection of high quality, hard-to-find
baked goods. As one of Karachi’s favorite premiere bakeries among the
discerning clientele in the city, The Vintage bakery is proud to use only the
highest quality ingredients in products. From sweet to savory, we have built our
reputation by offering quality in all our items.
Our Secret?
A pinch of fun, a heap of sweetness, a dash of spice and a spoonful of flavor.

13. TARGETMARKET
TARGET MARKET
NUMBER OF TARGET
MARKET MONTHLY
MARKET SIZE
Residents And Urban Areas 27% 158,000.00
Weekend Getaway Customers 43% 250,000.00
Youth 31% 180,000.00
Total 100% 588,000.00
MARKETSIZE
PRODUCT
PRICE
PROMOTION
PLACE

14.  Shape of product
Customized CAKE shapes
 Color
Its vary on flavor
 Size
Customized or Standard 1lbs
 Weight
1 to 3 lbs available
 Performance
To maintain the taste, variety, product
appearance, freshness , health good
packaging and fair price with discount offers.
For Services Business
Service Quality
The service quality is vital to the success of modern world business.
The Vintage bakery also focus on the improvement of service quality
to their customers, mostly were students/youth, residents and
Urban areas & walking Customer.
After Sales Services
Take feedback of the products and services from the customers.
Feedback helps the organization to know the customers better and
incorporate the necessary changes for better customer satisfaction
Reliability
100% authenticated and delivered best taste and services
Accessibility and convenience
Easily available on demand
Timeliness
Timely delivered at your desire Destination
Responsiveness
We are always available for your valuable customers to response
timely
For Goods Business
ProductDescription:

15. Operation Objective
• To optimized our Customer’s satisfaction
• To create a variable cakes
• To ensure that all of the operation process in our
business functioning well to meet the demand of our
Customer’s
• To hiring more workers in bakery field

16. Measures
Flour,Egg,Butter,
Sugar,Flavor
Mix and blending
Ingredients
Ensure that the
dough is of right
quality
Add butter to
soften the dough
the dough is
formed into
circle sharp/or
as desired by
customer
The Cake are
baked at 350-
450 F for 15 to
20 Mins
Cakes are taken
out from Oven to
Cool
Cakes of Poor
quality are
spared or
rejected
Prepare Icing
Applying icing
Cakes are Placed
in the Cake
Storage Contain
PROCESS FLOW CHART FOR CAKE MANUFACTURING

17. PRODUCTION PLANNING
 Capacity planning refers to the amount of output that can be produced within a specified time. For
daily production, we are required to produce 100 units of Cakes. To produce 100 units of Cakes it
takes 4 hours.
100/4 = 25 units of Cake per Hour
 We estimate that one worker can produced 25 units of Cakes in One hour
100/50=2 workers
Therefore , we need 2 workers to produced 50 units of Cake in 1 hour. The Vintage Bakery was open
on Monday until Sunday . Our business will start the operation on 9:00 am until 11:00 pm.

18. RAW MATERIAL
Item
Amount
Required for 100
Cakes
Unit
Price
PKR
Amount
Required for 1
Cake
Unit2
Total Cost
PKR
Flour 150 KG 160.00 150 gm 24,000
Eggs 12 Dozen 120.00 1.44 Unit 1,440
Butter 18 KG 500.00 180 gm 9,000
Sugar 50 KG 100.00 500 gm 5,000
Icing 50 KG 70.00 500 gm 3,500
Baking Powder 25 KG 1,000.00 250 gm 25,000
Total 67,940
Per Cake Cost Rs=679/-

19. OPERATIONAL EQUIPMENT
Item Price/Unit Qty Total Cost
Baking Oven 12,000.00 2 24,000.00
Spiral Mixer 18,000.00 2 36,000.00
Cake Pan/Tray 2,300.00 8 18,400.00
Refrigerator 62,000.00 1 62,000.00
Cakes Refrigerator
(Glass Display) 80,000.00 1 80,000.00
Cup Measure 1,500.00 6 9,000.00
Bowls 1,800.00 4 7,200.00
Icing Bag 450.00 6 2,700.00
Cakes Boxes 120.00 1000 120,000.00
Cakes Board 30.00 1000 30,000.00
Total 389,300.00

20. OPERATION BUDGET
ITEM
FIXED ASSETS
COST EXPENSE TOTAL
Operational Equipment 389,300 389,300
Raw Material 67,940 67,940
Total 389,300 67,940 457,240

21. Sales Fore Cast
Month Unit Sales
Month 1 500 475,000.00
Month 2 800 760,000.00
Month 3 600 570,000.00
Month 4 700 665,000.00
Month 5 1200 1,140,000.00
Month 6 500 475,000.00
Month 7 450 427,500.00
Month 8 650 617,500.00
Month 9 700 665,000.00
Month 10 950 902,500.00
Month 11 500 475,000.00
Month 12 700 665,000.00
0
200000
400000
600000
800000
1000000
1200000
Month
1
Month
2
Month
3
Month
4
Month
5
Month
6
Month
7
Month
8
Month
9
Month
10
Month
11
Month
12
Axis
Title
Axis Title
Sales Fore Cast
Unit
Sales

22. LIST OF OFFICE FURNITURE AND FITTINGS
Type Price Quantity Total Amount
File Cabinet 6,500 3 19,500
Table 4,500 5 22,500
Chair 550 24 13,200
Computer 12,000 3 36,000
Air Conditioner 10,000 2 20,000
Multifunction Printer 4,500 2 9,000
Telephone 4,000 2 8,000
TOTAL 128,200

23. • Pricing Descriptions
1 Lbs
Rs 1,400.00
Rs 1,300.00
Rs 1,300.00
Rs 1,400.00
Rs 1,300.00
Rs 1,300.00
Rs 1,300.00
Rs 1,200.00
Rs 1,200.00
Rs 1,500.00

24. Distribution Channel Description
Length of Distribution Channel
Sketch diagram of Channel Length and Width of distribution
channel
Customer
Order their
Desire
Product
The Vintage
Bakery
process by
bakery
rider
Process by
Food Panda
Delivery to
Desire
Location

25. Name of the Competitors Strength Weakness
MASTER BAKERY Has been well known by
the customer Has
operates the business for
more than 4 years Have
more experience
Lack of staff Lack of
equipment's for cakes.
Unattractive environment.
KABABJEE’s BAKERY Well-known by most of
the customer Location
business in the middle of
resident
Lack of staff,
Less Equipment's
Narrow Space in Bakery
DELIZIA BAKER’S Hired qualified and skill
staff
New equipment's and
technologies
Beautiful design and used
natural material for the
ingredients of cakes.
Hidden location ,
LIMITED BRANCHES IN
KARACHI.

26. • Website promotions thourgh Google adsence
SOCIAL MEDIAMARKETING
SIGNBOARD
BUSINESS CARD
SALES PROMOTION
Promotional Part

28. Part 3:
Financial Part

29. Sources and Uses of Funds
Sources: Amount
Personal Investment 200,000
Bank Loan 322,000
Total Sources 522,000
Uses: Amount
Renovations 4,500
Furniture & Fitting
File Cabinet 19,500
Table 22,500
Chair 13,200
Computer 36,000
Air Conditioner 20,000
Multifunction Printer 9,000
Telephone 8,000
Operational Equipment
Baking Oven 24,000
Spiral Mixer 36,000
Cake Pan/Tray 18,400
Refrigerator 62,000
Cakes Refrigerator
(Glass Display) 80,000
Cup Measure 9,000
Bowls 7,200
Icing Bag 2,700
Cakes Boxes 120,000
Cakes Board 30,000
Total Sources 522,000
INVESTMENT OF THE BUSINESS

30. EXPECTED REVENUES & EXPECTED
EXPENDITURES
Description Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Total
Sales Revenue 475,000 760,000 570,000 665,000 1,140,000 475,000 427,500 617,500 665,000 902,500 475,000 665,000 7,837,500
Cost of Goods Sold 339,500 543,200 407,400 475,300 814,800 339,500 305,550 441,350 475,300 645,050 339,500 475,300 5,601,750
Gross Profit 135,500 216,800 162,600 189,700 325,200 135,500 121,950 176,150 189,700 257,450 135,500 189,700 2,235,750
Less Operating
Expenses
Rent Expense 14,500 14,500 14,500 14,500 14,500 14,500 14,500 14,500 14,500 14,500 14,500 14,500 174,000
Telephone 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 1,200 14,400
Internet 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
Water 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 1,500 18,000
Electricity 5,000 8,000 5,500 9,500 10,500 8,895 15,000 7,500 6,500 8,500 6,580 5,579 97,054
Staff Salary 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 144,000 1,728,000
Total Expenses 167,700 170,700 168,200 172,200 173,200 171,595 177,700 170,200 169,200 171,200 169,280 168,279 2,049,454
Net Profit/Loss (32,200) 46,100 (5,600) 17,500 152,000 (36,095) (55,750) 5,950 20,500 86,250 (33,780) 21,421 186,296

31. Part 4:
Administrative Part

32. ADMINISTRATION BUDGET
ITEM FIXED ASSETS MONTHLY EXPENSE OTHER EXPENSE TOTAL
Furniture & Fittings 128,200 128,200
Renovation 4,500 4,500
Staff Salary 144,000 144,000
Rent 14,500 14,500
Business License & Registration 1,500 1,500
Telephone 1,200 1,200
Internet 1,500 1,500
Water 1,500 1,500
Electricity 5,000 5,000
Total 132,700 167,700 1,500 301,900

33. Proprietor
Bakery
Chef leader
Cake
Maker
Cashier Admin
Janitorial
Staff
Sales Staff
Delivery
Rider
Hierarchy of the Business

34. Thank
You!!!!