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Dell, Inc. e-Business
Dell Inc. is a global technology company that designs, develops, manufactures, and distributes computer systems. It has a diverse customer base that includes individuals, small and medium businesses, large enterprises, and governments. Dell pioneered direct sales online and was quick to adopt e-commerce processes, allowing it to automate operations and achieve $1 million in online sales by 1997. The company aims to globalize through e-business and targets 20% of the Asian market. Dell utilizes a build-to-order model and focuses on customer service, tailoring manufacturing to needs, and relationships with suppliers.
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Dell, Inc. e-Business
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- 2. Dell Inc. • Dell,Inc. is a global information technology company, which designs, develops, manufactures and distributes computer systems
- 3. Business activities Large Enterprise Public Smalland Medium Business Consumer
- 4. Organizational Environment • Economic Factor Throwout the Legend brand PC Built a factory in Xiamen(China) next day delivery too 400 cities O 4.4% to
- 5. Organizational Environment • Long TermObjectives focusing on markets globally 20% of the Asia market take over globalize the company through e-business
- 6. Organizational Environment • Operating Environment offers free technicalsupport Online order brings convenience superb relationships with their suppliers the suppliers win every time Dell wins
- 7. Organizational Environment • Remote Environment Expanding internetmarket VARIED by market segment Globalize the company successfully is through e-business
- 8. Functions Enterprise computing Businesses & organizations Dell PowerEdge servers OptiPlex desktops Power Vault Latitude notebooks Dell |EMC storage systems Precision workstations Individuals and smallbusinesses Desktops Inspiron notebooks
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- 11. Impact of E-Commerce •Dell was quick to set up the ecommerce processes • Selling online allows the whole process to be automated and more efficient • 1997 the company recorded $1 million in online sales • By 2000 the company’s internet sales had reached $50 million a day
- 12. Definable market • Targetingand sequencing Dell individual and home users small and medium size business large enterprises public sectors
- 13. Payment Method Payment Method Credit/debit card Paywith PayPal Pay with dell business credit Gift card
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- 15. Product: • Dell isnot reliant on singular production or supplier's chain for Equipment production • . By assigning each regionalized production center particular component for production not only have diversified the risk of concentration of labor and production costs but also depending on particular infrastructure
- 16. Price • Reflect theaffordability of the local consumers • Xiamen (China) • to provide products and services at the local prices
- 17. Place • Always availableat the nearest dealers • Objective of gaining their trust in Dell products
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- 19. Sales promotion • 1．Brokendown market • 2．Pricing strategy • 3．Advertising strategy
- 20. Distribution Strategy Direct modesin compressed product production lines, supplemented by online purchase at great development of its direct sales model.
- 21. Online technical services andtechnical support • users answer questions • escalation on Windows • software upgrades informed
- 22. SWOT Analysis • • • • • • Strengths: Agility the masterof customization the power to the consumer directly selling to the consumer to implement the latest technology
- 23. Weaknesses • no proprietarytechnology • is not creating something based on technology that is exclusively theirs • their high dependency on component suppliers
- 24. Opportunities: • expanded marketsof Europe, China, and India. • flourish with its low-cost leadership • growth in the business, education, and government markets.
- 25. Threats: • Competition • entryinto the low-cost leading segment • another company will do something similar