The document provides tips for creating high-quality, engaging content. It emphasizes that content should be remarkable, educational, and valuable, and should resonate personally by being helpful and solution-based. It also stresses tailoring content to specific audiences and their needs rather than generic topics. Video is highlighted as one of the fastest growing and most effective content formats. The document advises creating mobile-friendly, responsive content as mobile usage continues to grow significantly.

3. Every piece of content must be:
REMARKABLE
EDUCATIONAL
VALUABLE
Think QUALITY- to stand out

4. The best way to achieve this is by
making sure content resonates on a
personal level
Helpful
Solution-based
Specific to someone’s needs

5. Questions to answer before
creating content:
• Who is the content most important to?
• Does the topic really matter?
• Does it deliver three things they’ll remember?
• How will it build their interest for more?

6. AVOID
Focusing on products and
their features/benefits
Producing an
unsustainable amount of
content

8. The way consumers find most of their
content is by searching keywords, so…
Generic topics have a lot of competition
online.
Long-tail keywords and search phrases
help your target audience find you.

9. BAD SEARCH EXAMPLE:
You own a pet boutique and want to find
social media ideas to engage with customers
Notice Google suggests longer-tail searches…

10. GOOD SEARCH EXAMPLE:
Look at those results!!! Specific content to solve your request

12. Video is one of
the fastest-
growing, most
effective forms
of content!

13. Using the word “video” in email subject lines boosts open
rates 19% and click-through rates by 65%
Prediction: 74% of all internet traffic in 2017
will be video

14. Video is entertaining:
Grabs Attention
Quick way for consumers to get info
Visuals are the key to driving engagement

15. Prediction: Marketers
believe video use will
increase by 79% in 2016

16. “Facebook’s video
traffic has reached
4 billion daily views,
making the social
network YouTube’s
first real rival in
online video.”
- Erin Griffith, Fortune
It’s not just YouTube anymore:
Start recording!

18. • Tailor content to
the channel
• Pick 2 channels
you want to own
• Rework content for
each channel
Create a social media
strategy

19. Some extra social media tips:
• Short, compelling videos have
huge traction (think Vine and
Instagram)
• Consumers are now turning to
social media channels to
search for information-
Twitter!
• Don’t forget Pinterest and
other visual social media sites

21. Mobile marketing is the leading
trend this year
Phones are used for more than just calls and texts
Mobile-friendly brands get ranked
higher by Google

22. 80% of internet users search via smartphone
Prediction: by 2017, mobile commerce will account for 24.4% of
overall commerce revenues

23. Content MUST be Mobile-Friendly
Responsive sites are the norm- make
sure your content adapts easily across
all devices
Responsive site: site that adjusts to screens of all
sizes and is effective across all platforms

24. It’s all about
Your strategy can make a difference in
your business today.