The document discusses how firms can succeed in the digital economy. It states that the digital economy is defined as the internet-based economy. It says firms that adapt to this new digital world by focusing on consumer expectations, improving their products, building digital networks, and developing new strategies can survive. Specifically, it suggests focusing on understanding consumer needs, continuously upgrading products, promoting products through digital ecosystems, and rethinking organizational structures for the new environment.

1. HOW TO SUCCEED IN
DIGITAL ECONOMY?
BY ESAD SALIHOVIC

2. THE DIGITAL ECONOMY IS DEFINED AS THE ECONOMY, WHICH IS
BASED ON THE INTERNET ECONOMY.
THERE ARE DIFFERENT NAMES OF THIS DIGITAL ECONOMY THEY
ARE:
1. NEW ECONOMY
2. WEB ECONOMY

3. AS IT IS THE TIME OF TECHNOLOG SO THE CONCEPT OF THE
DIGITAL ECONOMY IS INCREASIN DAY BY DAY.
THE DIGITAL IS NOT CONSIDERED AS THE PART OF THE ECONOMY,
BUT IT IS THE ECONOMY.

4. AS THIS ECONOMY IS VERY LI MITLESS MEANS THAT EVERY DAY
YOU WILL SEE A NEW THING IN T
OTHER PRODUCT LIKE KODAK BL
FIRMS WERE UNABLE TO ADAPT
MARKET.
THOSE FIRMS WHICH ADAPT TO A
THE MARKET.
E MARKET AND DISPLACE THE
A CKBERRY, AND MANY OTHER
0 THEY DISPLACED FROM THE
DIGITAL WORLD SURVIVE IN

5. THERE ARE SOME QUESTIONS T
PERSON AFTER READING IT OR
THESE FIRMS WERE DISPLACED
IN THE MARKET.
THE QUESTIONS ARE
AT ARRIVES IN THE MIND OF
HAT ARE THE REASONS THAT
' ND HOW SOME FIRMS SURVIVE
1. HOW THEY SURVIVE IN THE MARKET AND MAKE THEIR PLACE IN
IT
2. ON WHICH POINTS THEY FOCU ..?

6. ANSWERING THE ABOVE QUEST!
THAT MAKE THE FIRM SURVIVE I
ARE:
- EXPECTATIONS OF A CONSUME
- IMPROVING THE PRODUCT
- BUILDING AN ECOSYSTEM
- NEW ORGANIZATIONAL STRATE
1 .1
NS THERE ARE SOME POINTS
THE MARKET. THOSE POINTS

7. EXPECTATIONS OF A CONSUMER:
THE PEOPLE ARE AWARE OF THE NEW TECHNOLOGY SO TO
IMPRESS THE DIGITALLY EMPOWERED CUSTOMERS IT IS VERY
IMPORTANT TO DESIGN A PRODUCT ACCORDING TO THE
EXPECTATION OF THE CONSUMER.
THEIR MAIN AIM IS TO PROVIDE THE BEST PRODUCT AT AN
AFFORDABLE PRICE SO THAT THEY CAN SURVIVE IN THE MARKET.
FOR THE EASINESS OF THE CONSUMER THE COMPANY PROVIDES
CUSTOMER SERVICES TO THEIR BUYERS SO THAT THEY CAN
APPROACH THEM IF THEY FACE ANY DIFFICULTY IN USING THE
PRODUCT.

8. IMPROVING THE PRODUCT:
TO SURVIVE IN THE MARKET IT IS VERY IMPORTANT TO UPGRADE
THE PRODUCT ACCORDING TO THE NEED AND REQUIREMENT OF
THE SOCIETY.
LIKE DIFFERENT COMPANIES ARE OFFERING DIFFERENT
ELEVATORS AND ESCALATORS WITH DIFFERENT FACILITIES BUT
TO PM-PACT THE CONSUMER SCHINDLERS OFFER A UNIQUE
FACILITY IN ELEVATORS AND ESCALATORS THAT COLLECT SENSOR
DATA WHICH SEND THE INFORMATION TO THE COMPANY AND
THE DATA IS ANALYZED SO TO GENERATE THE MAINTENANCE
NOTIFICATION BEFORE ANY BREAKAGE THIS WILL MAKE THE
CONSUMER FEEL SAFE AND HAPPY.

9. BUI LDI NG AN ECOSYSTEM:
COMPANIES SHOULD BECOME M • RE INVENTIVE, SO TO COMPETE
IN THIS ENVIRONMENT.
SUCCESSFUL COMPANIES ARE B !WING AN ECOSYSTEM WITH
DIFFERENT DIGITAL NETWORKS 0 TO PROMOTE THEIR PRODUCT
AND TO INTRODUCE THEIR NEW INVENTIONS.
1 .1

10. NEW ORGANIZATIONAL STRATECI ES:
THE LEADER OF THE COMPANY IS RESPONSIBLE FOR RETHINKING
ABOUT THE STRUCTURE OF THE PRODUCT AND HOW TO DEAL
WITH THE NEW MARKET ENVIRO MENT.
IT IS SAID THAT THE STRATEGIESI1 EV E LOP ED IN THE 90S WILL
NOT WORK IN THIS CENTURY DUE TO THE CHANGING
ENVIRONMENT, NEEDS AND THE AST-CHANGING DIGITAL
ECONOMY.

11. THE SUCCESSFUL COMPANIES AR
SIDE OF THE TECHNOLOGY SO TO
OF THE DIGITAL ECONOMY THE C
CYBER SERVICES SO TO FACILITA
SAVE HIM FROM ANY HARM.
ALSO FOCUSING ON THE DARK
eVERCOME THESE DRAWBACKS
MPANIES EMPHASIZE ON
E THE CUSTOMER AND ALSO TO

12. ti
NOW, IF YOU'RE READY TO START YOUR JOURNEY IN THE DIGITAL
ECONOMY OP INTERNET MARKETING WORLD, THEN CLICK HERE
TO EXPLORE THE TREMENDOUS POTENTIAL THAT LIES WITHIN
THIS BUSINESS WORLD.
Cashing in on the "Eligita I loll Rush"
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