How To Be A Productive Content Maker In Mobile Era

1. How To Be A Productive Content Maker
In Mobile Era

2. A Content Maker

3. -OR-

4. Keywords
• Genuine vs “Stealing”
• Masterpiece vs “Productive”
• Creator vs “Builder”
• Artist vs “Curator”
All Are Makers

5. Mobile Era
• Connected, Disconnected
• Focus, Distracted
• Information, Nothing
Personalisation, Contextual

6. Content Strategy in Mobile Era
• Anytime, Anywhere -> Continuity
• Abundance of information -> inspiration
• “Content Thinking” -> stealing form Design Thinking
Principles

7. The Principles

8. My Experience
• Feel the dots -> exploit vulnerability
• Read the dots -> empathise others
• Connect the dots -> define, ideate
• Write the dots -> prototype, test
Iterate

9. Be Storyteller!

11. slideshare.net/handarusakti/storial-be-storyteller