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Business Model Canvas
This document outlines the key elements of a business model canvas for a startup focused on providing IT and business skills training to secondary school students in Kenya. The value proposition is to help solve the problems of low IT skills and lack of work opportunities. The key customer segments are secondary school students. Channels for reaching customers include online and personal communication. The revenue model involves membership fees. Key resources include office space, equipment, internet access, and financial capital. Key partners could include training organizations and co-working spaces. Key activities center around coding trainings and networking events. Important costs include internet access for schools, travel, and trainings.
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Business Model Canvas
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- 4. Value Proposition Define yourbusiness • What value are you delivering to customer? • What problem are you helping to solve? • Which need are you satisfying? • What benefits do your products bring? • How are you adding value?
- 5. Low IT andwork skills and the lack of work or business opportunities
- 7. Customer Segments DefineYour Customers •Who are my customers? • How do they buy? • What influences them? • What customers do I want in the future? • Make customer archetype (age, sex, education, position, hobbies…)
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- 10. • How doyou reach your customers? • Which channels are the most cost-efficient? • List +/- of the ways of communication • Channel phases: • Awareness – Evaluation – Purchase – Delivery – After sales Channels
- 11. Reaching out to formerSote ICT graduates
- 13. • What typeof relationship does each of your customer segment expect you to establish? • Have you established any relationships? • What kind of relationships are you building? • Look at your customer segments and channels to see how you relate to your customers Customer Relationships
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- 16. Define prices • Forwhat products are customers really willing to pay? • Which products contribute the most to your revenue? Where is the problem? • Products, prices or communication? Revenue Model
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- 19. • What arethe most important assets? Types of resources • Physical – Intellectual – Human – Financial • List all to see where you can save Key Resources
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- 22. • Who areyour key partners? • Who are your key suppliers? • Who helps you do your job successfully? • Who are your potential future partners? • What kind of partnership would improve your business? • Brainstorm Key Partners
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- 25. • What arethe most important actions you must take to operate successfully? Types of activities • Production – Marketing - Problem solving – Management - Network Key Activities
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- 28. • What arethe most important costs ? • Which key resources and key activities are most expensive? • List your costs • Is your business more cost driven or value driven? Cost Structure
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