The fifth issue of Presidency Digest focuses on our Sote ICT and Sote Hub programs in Kenya that help to "Grow startups from rural schools". The Presidency Digest is special magazine of Pontis Foundation dedicated to development cooperation in the context of The Slovak Presidency of the Council of the EU.
Innovate Possible Campaign Summary DeckChris Asher
Â
The document provides an overview of an AdLab campaign for AT&T. The objectives were to increase awareness of AT&T's College Development Programs and student discount, and improve perceptions of AT&T. Research found students viewed AT&T as dated and unaware of innovative programs. A campus event called "Innovate Possible" was held to promote AT&T and have students compete with ideas. The campaign utilized advertising, PR, partnerships and social media. It increased awareness of programs by 10% and interest in applying by 5%, coming under budget with an ROI of 363%.
Brandlooms is an online retailer of traditional Indian sarees that was launched in 2015. It aims to provide unique experiences for customers by connecting them to the stories and heritage behind each saree's designs. The company works directly with weaver families in Tamil Nadu, helping to revive traditional designs and skills while also providing social and economic support. Brandlooms uses social media marketing through Facebook to target customers and sells internationally with over 500 orders processed within 3 months from launch. It provides personalized customer experiences and aims to both support weavers and script a unique success story in e-commerce.
Indian education sector is opening up new avenues as we move on. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Internship report on promotional activities of banglalink 26 jun-19Mausumi Tania
Â
To evaluation the promotional activities of Banglalink Digital Communication Limited from the reflection light of customersâ perceptions -by Mostofa Tariqul Anam
IfM ECS worked with Happy Academy, a creator of children's greeting cards, to define its product concept, establish its ethos and branding, develop a business strategy, and identify routes to market. IfM ECS provided mentoring and support throughout the process, helping Happy Academy launch its first product line of activity greeting cards in 2015 that encourage positive attitudes in children.
This document provides an overview of advertising courses and careers. It discusses the structure of typical 3-year advertising degree programs, which aim to provide skills in areas like research, strategy, client management, creative work, media, and communications. Internships are encouraged to gain practical experience. The document outlines eligibility requirements, international study opportunities, and career paths after graduation like pursuing a master's degree or working in agencies, PR firms, and media companies. Strong communication, presentation, creativity and collaboration skills are important to succeed in advertising roles.
Marketing Plan For Dpuic International Wwwgboonsong
Â
The document discusses the competitive environment facing Dhurakij Pundit University International College (DPUIC) and outlines considerations for its marketing plan. It notes that DPUIC faces competition from both public and private universities in Thailand and abroad for prospective students. Due to this increasing competition, DPUIC needs to find more ways to attract new students and keep current ones satisfied. The document then provides questions to guide a situational analysis and makes recommendations on how DPUIC can deal with the competitive situation and develop an effective marketing plan.
Mindshare Report - Executive Summary - Social Media AcademySociety3
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Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
Innovate Possible Campaign Summary DeckChris Asher
Â
The document provides an overview of an AdLab campaign for AT&T. The objectives were to increase awareness of AT&T's College Development Programs and student discount, and improve perceptions of AT&T. Research found students viewed AT&T as dated and unaware of innovative programs. A campus event called "Innovate Possible" was held to promote AT&T and have students compete with ideas. The campaign utilized advertising, PR, partnerships and social media. It increased awareness of programs by 10% and interest in applying by 5%, coming under budget with an ROI of 363%.
Brandlooms is an online retailer of traditional Indian sarees that was launched in 2015. It aims to provide unique experiences for customers by connecting them to the stories and heritage behind each saree's designs. The company works directly with weaver families in Tamil Nadu, helping to revive traditional designs and skills while also providing social and economic support. Brandlooms uses social media marketing through Facebook to target customers and sells internationally with over 500 orders processed within 3 months from launch. It provides personalized customer experiences and aims to both support weavers and script a unique success story in e-commerce.
Indian education sector is opening up new avenues as we move on. Question arises about building brand and communicating with students, attracting talented students to relevant course of their choice.
We tried to analyze current budgets of the institute and how scenario is going to change
Internship report on promotional activities of banglalink 26 jun-19Mausumi Tania
Â
To evaluation the promotional activities of Banglalink Digital Communication Limited from the reflection light of customersâ perceptions -by Mostofa Tariqul Anam
IfM ECS worked with Happy Academy, a creator of children's greeting cards, to define its product concept, establish its ethos and branding, develop a business strategy, and identify routes to market. IfM ECS provided mentoring and support throughout the process, helping Happy Academy launch its first product line of activity greeting cards in 2015 that encourage positive attitudes in children.
This document provides an overview of advertising courses and careers. It discusses the structure of typical 3-year advertising degree programs, which aim to provide skills in areas like research, strategy, client management, creative work, media, and communications. Internships are encouraged to gain practical experience. The document outlines eligibility requirements, international study opportunities, and career paths after graduation like pursuing a master's degree or working in agencies, PR firms, and media companies. Strong communication, presentation, creativity and collaboration skills are important to succeed in advertising roles.
Marketing Plan For Dpuic International Wwwgboonsong
Â
The document discusses the competitive environment facing Dhurakij Pundit University International College (DPUIC) and outlines considerations for its marketing plan. It notes that DPUIC faces competition from both public and private universities in Thailand and abroad for prospective students. Due to this increasing competition, DPUIC needs to find more ways to attract new students and keep current ones satisfied. The document then provides questions to guide a situational analysis and makes recommendations on how DPUIC can deal with the competitive situation and develop an effective marketing plan.
Mindshare Report - Executive Summary - Social Media AcademySociety3
Â
Winning customer mindshare to an extent where it becomes a powerful competitive weapon.
This study explores the opportunity social media presents to corporations as a result of deeper insights revealed about their customer base and market. This study is not a complete Enterprise Social Media Assessment but rather serves to illustrate the level of customer presence and corporate engagement that currently exists in social networks for the companies evaluated.
This document summarizes findings from a study conducted by students at IMT Nagpur to understand perceptions of their brand and identify opportunities for improvement. The study involved interviews with aspirants, current students, and alumni. Key findings include that aspirants were not fully aware of IMT Nagpur or saw it as lower quality than other options due to its large class size, lower placement salaries than competitors, and location in a tier 2 city. Current students chose it due to affordable cost but expect high returns. Alumni felt it provided a solid foundation but that reducing class size and attracting more experienced students could strengthen the brand. The group recommends IMT Nagpur focus on refining their admission process, diversifying students and recruiters, and enhancing their reputation
1) The passage discusses the evolution of marketing from traditional 4Ps (product, price, place, promotion) to digital marketing in the modern era.
2) It explains how digital marketing uses targeted advertising through digital channels like search engines, websites, social media, email and mobile apps.
3) The passage concludes that while traditional marketing still has its place, businesses must embrace digital marketing to engage continuously with customers, especially millennials, through more personalized interactions on mobile platforms.
The document is an internship report submitted by Ahsan Habib to his supervisor, Mr. Hanif Mahtab, summarizing his internship at Asiatic Marketing Communication Limited. It includes an introduction to the company, descriptions of his job responsibilities and assigned clients during the internship, and challenges faced in the workplace. It analyzes a relevant marketing theory and provides recommendations.
This document provides an overview of the hotel industry in India. It discusses the historical development of hotels in India from the British period through independence. It then outlines the growth of the industry through government initiatives in the 1960s and expansion of major hotel chains. Tables provide data on the top hotel chains and brands in India as well as industry statistics on hotel rooms and occupancy rates. The role of international franchising and classification standards set by the HRACC are also mentioned.
1) Education is a service industry that is becoming increasingly competitive, especially for specialized fields like management and computer education, as more institutions have opened.
2) As competition rises, educational institutions need to consider marketing strategies like product differentiation, extension, and integration. Education provides intangible benefits to students like increased knowledge and skills.
3) When marketing educational services, schools should understand student criteria like reputation, placement success, and facilities/fees. They should also define their unique competitive position and marketing mix of product, price, place, promotion, and people.
The document is a marketing internship report for Dawood Engineering (Pvt) Limited. It provides an executive summary of the internship tasks and duties, as well as background information on Dawood Engineering and the forging, die casting, and precision engineering industries. The internship focused on marketing activities to promote Dawood Engineering at the Hannover Messe trade fair in Germany and help the company capture more market share in the competitive metal manufacturing sector.
Developing business promotional strategies andVIKAS KUMAR
Â
The document provides an overview of the real estate sector in India and introduces IRX, a real estate company. It discusses the key aspects of the real estate industry such as its size, growth drivers, and sub-sectors. It also summarizes the Real Estate Regulation Act passed in 2016 to increase transparency in the sector. The document was submitted as a project report by Vikas Kumar to partially fulfill the requirements of his PGDM program, evaluating digital marketing strategies for IRX.
The document proposes several ideas to help fresh graduates get hired more quickly after university. The three most notable ideas are: 1) Having companies guide universities on certificate program design and topics to ensure students learn skills companies need. 2) Requiring all majors to complete a one-year graduation project applying university knowledge to real-world problems to demonstrate skills to employers. 3) Encouraging fresh graduates to think like entrepreneurs and create their own projects and businesses so they generate their own jobs rather than seeking existing ones. This would involve training students in entrepreneurship and connecting them with venture funders to support promising startup ideas. The overarching goal is to better align university education with job market needs to make graduates more attractive hires.
This document provides a final report on a capstone project conducted by Mariana Tello and Mihail Chirichenko for Student Competitions AB. The project involved developing and implementing a new product called MiniComs, which are smaller, more scalable versions of the company's existing full competitions. Over the 6-month project, Tello and Chirichenko created a technical platform for MiniComs, ran pilot MiniComs for two companies, conducted market research, and contacted over 100 potential company clients. While initial goals and timelines were overly optimistic, regular communication helped realign expectations. The project confirmed MiniComs' potential to help Student Competitions achieve its strategic goals through a more standardized,
This document is a study report submitted by Darshana Chauhan to Jaysukhlal Vadhar Institute of Management Studies analyzing consumer perception and preferences towards online advertisements. It includes an overview of the electric industry and online shopping portals in India. It also provides details about the company BuyElectric.com, including its mission, marketing and development departments. The report then reviews literature on online advertising and describes the research methodology used in the study, which involved collecting data through questionnaires. It presents an analysis of the collected data and findings regarding consumer attitudes towards various types of online ads.
This document provides an overview of the e-commerce industry and major players in India. It defines e-commerce as business conducted electronically over the internet. The key types of e-commerce are B2C, B2B, and C2C. Major Indian e-commerce players discussed include Flipkart, Myntra, Snapdeal, Jabong, and Homeshop18. The document also provides statistics on the growth and size of the e-commerce industry in India and globally.
"A study of digital marketing services" -summer internship projectMarketerBoard
Â
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteriaâs we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
2015 Company Profile EXPOSITIONS INDIA 2015Anjali Gulati
Â
This document discusses experiential marketing services provided by expositions india. It outlines their focus on building relationships between companies and customers through live interactions. Their process involves determining clients' goals and showing how to achieve them efficiently. They generate new ideas through ideation and help bring inventions to life. Experiential marketing allows consumers to experience brands in real ways like events integrating entertainment and product testing. The company has over 25 years experience in Delhi/NCR primarily working with category leaders on niche promotions.
Youthemism Career Pvt. Ltd. aims to develop holistic human capital through 5 pillars: academics, extracurricular involvement, cognitive development, skills development, and hands-on experience. They envision a world where people are paid for their dreams and passions. The company created The Youth Kabilaa program to build a self-sufficient community for youth to develop necessary skills and find job opportunities. The program establishes committees in colleges to provide training, workshops, and connect students to corporate partners for internships and careers. Youthemism works with colleges by training student groups, hosting events, and helping strengthen career services in exchange for modest support and access to students.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Â
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
Rahul Pagaria completed an internship at 3HD Media where he organized a fashion show and conducted digital marketing. His tasks included understanding below-the-line advertising, securing sponsorships for the fashion show, and promoting it digitally. He created presentations for sponsors highlighting the event's benefits. Rahul also increased engagement on social media pages and met with brand managers to request their support. Through this experience, he learned about executing real-world marketing projects and gained corporate work experience.
âąCustomer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
âąSocial Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
The document discusses how recruitment has become increasingly complex, driven by candidates in a tight job market and evolving digital technologies. It notes public sector employers now face competition with private employers while managing tight budgets. Recommendations include understanding what candidates want from the application process, providing a positive experience, effective communication, and using data to inform advertising spending. Resistance to change can make employers obsolete along with their methods.
A complete guide to digital marketing in gurgaon.Digiperform
Â
The document discusses top digital marketing institutes in Gurgaon that offer digital marketing courses. It provides details about 7 top institutes, including Digiperform, which is considered a leading institute. The courses typically cover various digital marketing topics like SEO, social media marketing, email marketing, Google ads, etc. and help students gain skills to start their careers in digital marketing.
Introduction to Sote ICT Clubs and Training Companies Sote ICT
Â
Presentation by Jana Desiatnikova on the benefits and structure of training companies as a tool to learn the basics of entrepreneurship and work life in a safe environment.
This document summarizes findings from a study conducted by students at IMT Nagpur to understand perceptions of their brand and identify opportunities for improvement. The study involved interviews with aspirants, current students, and alumni. Key findings include that aspirants were not fully aware of IMT Nagpur or saw it as lower quality than other options due to its large class size, lower placement salaries than competitors, and location in a tier 2 city. Current students chose it due to affordable cost but expect high returns. Alumni felt it provided a solid foundation but that reducing class size and attracting more experienced students could strengthen the brand. The group recommends IMT Nagpur focus on refining their admission process, diversifying students and recruiters, and enhancing their reputation
1) The passage discusses the evolution of marketing from traditional 4Ps (product, price, place, promotion) to digital marketing in the modern era.
2) It explains how digital marketing uses targeted advertising through digital channels like search engines, websites, social media, email and mobile apps.
3) The passage concludes that while traditional marketing still has its place, businesses must embrace digital marketing to engage continuously with customers, especially millennials, through more personalized interactions on mobile platforms.
The document is an internship report submitted by Ahsan Habib to his supervisor, Mr. Hanif Mahtab, summarizing his internship at Asiatic Marketing Communication Limited. It includes an introduction to the company, descriptions of his job responsibilities and assigned clients during the internship, and challenges faced in the workplace. It analyzes a relevant marketing theory and provides recommendations.
This document provides an overview of the hotel industry in India. It discusses the historical development of hotels in India from the British period through independence. It then outlines the growth of the industry through government initiatives in the 1960s and expansion of major hotel chains. Tables provide data on the top hotel chains and brands in India as well as industry statistics on hotel rooms and occupancy rates. The role of international franchising and classification standards set by the HRACC are also mentioned.
1) Education is a service industry that is becoming increasingly competitive, especially for specialized fields like management and computer education, as more institutions have opened.
2) As competition rises, educational institutions need to consider marketing strategies like product differentiation, extension, and integration. Education provides intangible benefits to students like increased knowledge and skills.
3) When marketing educational services, schools should understand student criteria like reputation, placement success, and facilities/fees. They should also define their unique competitive position and marketing mix of product, price, place, promotion, and people.
The document is a marketing internship report for Dawood Engineering (Pvt) Limited. It provides an executive summary of the internship tasks and duties, as well as background information on Dawood Engineering and the forging, die casting, and precision engineering industries. The internship focused on marketing activities to promote Dawood Engineering at the Hannover Messe trade fair in Germany and help the company capture more market share in the competitive metal manufacturing sector.
Developing business promotional strategies andVIKAS KUMAR
Â
The document provides an overview of the real estate sector in India and introduces IRX, a real estate company. It discusses the key aspects of the real estate industry such as its size, growth drivers, and sub-sectors. It also summarizes the Real Estate Regulation Act passed in 2016 to increase transparency in the sector. The document was submitted as a project report by Vikas Kumar to partially fulfill the requirements of his PGDM program, evaluating digital marketing strategies for IRX.
The document proposes several ideas to help fresh graduates get hired more quickly after university. The three most notable ideas are: 1) Having companies guide universities on certificate program design and topics to ensure students learn skills companies need. 2) Requiring all majors to complete a one-year graduation project applying university knowledge to real-world problems to demonstrate skills to employers. 3) Encouraging fresh graduates to think like entrepreneurs and create their own projects and businesses so they generate their own jobs rather than seeking existing ones. This would involve training students in entrepreneurship and connecting them with venture funders to support promising startup ideas. The overarching goal is to better align university education with job market needs to make graduates more attractive hires.
This document provides a final report on a capstone project conducted by Mariana Tello and Mihail Chirichenko for Student Competitions AB. The project involved developing and implementing a new product called MiniComs, which are smaller, more scalable versions of the company's existing full competitions. Over the 6-month project, Tello and Chirichenko created a technical platform for MiniComs, ran pilot MiniComs for two companies, conducted market research, and contacted over 100 potential company clients. While initial goals and timelines were overly optimistic, regular communication helped realign expectations. The project confirmed MiniComs' potential to help Student Competitions achieve its strategic goals through a more standardized,
This document is a study report submitted by Darshana Chauhan to Jaysukhlal Vadhar Institute of Management Studies analyzing consumer perception and preferences towards online advertisements. It includes an overview of the electric industry and online shopping portals in India. It also provides details about the company BuyElectric.com, including its mission, marketing and development departments. The report then reviews literature on online advertising and describes the research methodology used in the study, which involved collecting data through questionnaires. It presents an analysis of the collected data and findings regarding consumer attitudes towards various types of online ads.
This document provides an overview of the e-commerce industry and major players in India. It defines e-commerce as business conducted electronically over the internet. The key types of e-commerce are B2C, B2B, and C2C. Major Indian e-commerce players discussed include Flipkart, Myntra, Snapdeal, Jabong, and Homeshop18. The document also provides statistics on the growth and size of the e-commerce industry in India and globally.
"A study of digital marketing services" -summer internship projectMarketerBoard
Â
Introduction
To begin with, as a part of the curriculum a summer internship programme was to be conducted for a period of two months. Given a choice one was allowed to choose the field in which he/she was interested. As my interest and curiosity was in online or digital marketing I choose to work with a startup company named Return on web. Return on web is three year old Pune based online marketing & web development firm focused on providing you business-centric strategic solutions to the companies. I choose the startup company because with start I can explore myself and why digital marketing? Because it is booming industry, the growth of digital marketing is tremendous and expected to grow more.
Due to this summer internship, I learnt every aspect of digital marketing include (business development process, content writing, social media). The company asks me to do their competitive research and told to found return on web USP. And research of our target segments digital habits. With the help of the research we got a flow of what are the major criteriaâs we need to have. One had to identify various sectors in the market that actually have a need of digital marketing services. And then your task is to approach them before your competitors.
Digital marketing startup companies follow a standard process of approaching clients. There are certain steps which cannot be altered or skipped. These are followed in sequences and executed after evaluating the process again and again. In digital marketing your team should be strong enough to deliver what your client expecting, as under digital marketing everyone work is interconnected and with a team only one campaign can get ready.
An extensive literature review is done on the concepts and theories related to web advertising. A review of Research papers, articles is undertaken to take note of and acknowledge work that has been done in the field of web advertising as such. The Researcher has collected secondary data from reputed Journals and Magazines, Newspapers, articles, Internet websites and Archives. The Researcher has visited
Libraries in Pune and out of Pune, to collect literature.The researcher has identified seven research papers along with thirteen articles published in renowned journals on various topics such as Web ad, Web based ad market, E-commerce impact, trends of online marketing, consumer attitude to Web ad and sales/marketing strategy
It was an amazing experience working virtually and on field. I came to many new terminologies of digital marketing, corporate world etc. The project contain the task which has been done by me during my internship as well as what I have learnt from it.
2015 Company Profile EXPOSITIONS INDIA 2015Anjali Gulati
Â
This document discusses experiential marketing services provided by expositions india. It outlines their focus on building relationships between companies and customers through live interactions. Their process involves determining clients' goals and showing how to achieve them efficiently. They generate new ideas through ideation and help bring inventions to life. Experiential marketing allows consumers to experience brands in real ways like events integrating entertainment and product testing. The company has over 25 years experience in Delhi/NCR primarily working with category leaders on niche promotions.
Youthemism Career Pvt. Ltd. aims to develop holistic human capital through 5 pillars: academics, extracurricular involvement, cognitive development, skills development, and hands-on experience. They envision a world where people are paid for their dreams and passions. The company created The Youth Kabilaa program to build a self-sufficient community for youth to develop necessary skills and find job opportunities. The program establishes committees in colleges to provide training, workshops, and connect students to corporate partners for internships and careers. Youthemism works with colleges by training student groups, hosting events, and helping strengthen career services in exchange for modest support and access to students.
An analysis of Digital Marketing Impact For EntranceZone.com - Summer Interns...DANISH AZFAR
Â
Analysis of Digital Marketing Impact for EntranceZone.com. A gurugram based examination and education information providing company. This SIP is useful for those who want to make a project on digital marketing field. This project report help to find out how much the company's digital strategy is helpful to catch online traffic and what changes the company has to make in it.
Rahul Pagaria completed an internship at 3HD Media where he organized a fashion show and conducted digital marketing. His tasks included understanding below-the-line advertising, securing sponsorships for the fashion show, and promoting it digitally. He created presentations for sponsors highlighting the event's benefits. Rahul also increased engagement on social media pages and met with brand managers to request their support. Through this experience, he learned about executing real-world marketing projects and gained corporate work experience.
âąCustomer acquisition and Customer Retention for company and basic knowledge on Digital Marketing.
âąSocial Media Marketing and surveyed the market to understand the consumer needs in the Digital Era.
The document discusses how recruitment has become increasingly complex, driven by candidates in a tight job market and evolving digital technologies. It notes public sector employers now face competition with private employers while managing tight budgets. Recommendations include understanding what candidates want from the application process, providing a positive experience, effective communication, and using data to inform advertising spending. Resistance to change can make employers obsolete along with their methods.
A complete guide to digital marketing in gurgaon.Digiperform
Â
The document discusses top digital marketing institutes in Gurgaon that offer digital marketing courses. It provides details about 7 top institutes, including Digiperform, which is considered a leading institute. The courses typically cover various digital marketing topics like SEO, social media marketing, email marketing, Google ads, etc. and help students gain skills to start their careers in digital marketing.
Introduction to Sote ICT Clubs and Training Companies Sote ICT
Â
Presentation by Jana Desiatnikova on the benefits and structure of training companies as a tool to learn the basics of entrepreneurship and work life in a safe environment.
This document outlines the key elements of a business model canvas for a startup focused on providing IT and business skills training to secondary school students in Kenya. The value proposition is to help solve the problems of low IT skills and lack of work opportunities. The key customer segments are secondary school students. Channels for reaching customers include online and personal communication. The revenue model involves membership fees. Key resources include office space, equipment, internet access, and financial capital. Key partners could include training organizations and co-working spaces. Key activities center around coding trainings and networking events. Important costs include internet access for schools, travel, and trainings.
Presentation by Jana Desiatnikova on the benefits, activities and structure of training companies as a tool to learn the basics of entrepreneurship and work life in a safe environment.
A report by four Sote ICT graduates and current Sote Hub members from a study trip to Slovakia in May 2016, where they visited various companies, startup hubs and presented at Slovak secondary schools about their startup ideas.
Sote ICT Business Ideas Competition Form 2017Sote ICT
Â
This document contains an evaluation form for startup business ideas competing in the Sote ICT competition 2017. The form is divided into two parts - the first focuses on evaluating the business idea itself, and the second uses a business model canvas to evaluate key aspects of the proposed business model such as customer segments, value propositions, distribution channels, and revenue streams. Reviewers are asked to provide comments and notes on each section to evaluate the strengths and weaknesses of the startup submissions.
This marketing report has been fabricated to propose and implement a new creative marketing campaign for the recently introduced ID application for student beans. With a budget of ÂŁ100,000 we aim to achieve 150,000 app downloads, with 50,000 verified users. Alongside this, we plan to greatly increase the awareness of the app to both our new and existing target market audience.
In order to accomplish the aims and objectives of the report, we firstly have to identify an appropriate target market based on a marketing segmentation, targeting and positioning analysis. Thus, we have specifically targeted students aged 18-24, within the top 20 highest populated universities in London (appendix 4). From this, our market research allows us to get a better understanding of the current social trends within the student lifestyle, permitting us to tailor our campaigns to their desires. Once a target market had been established, we undertook a marketing audit, consisting of; SWOT & TOWS analysis, PESTEL analysis, Porterâs five force and competitor analysis. This market analysis drew our attention to the continuous increase in mobile technology and the velocity of social media marketing. In conjunction to identifying the opportunities within the current market, we were able to decipher methods in which we can utilise said opportunities through our campaigns.
Important Role Of Digital Marketing In Education Sector in DelhiRaghvendraKumar51
Â
Digital marketing plays an important role in the education sector by helping to spread information in an effective and low-cost manner. It allows educators and students to research options online, solve problems through helpful websites, and provides multiple ways like advertisements, websites and social media to reach targeted audiences of potential students and parents. Digital marketing also enhances performance tracking for education institutions and promotes their reputation while achieving a high convention rate at a lower cost than traditional marketing methods.
The Education Magazine has come up with the magazine issue,
âThe 10 Best MBA Institutes of 2020.â We have featured Colorado State University College of Business on the cover of the magazine.
CampusLIVE strives to revolutionize the advertising industry by creating immersive brand experiences for college students through interactive challenges and contests that incentivize student engagement and produce tangible results for advertisers through a performance-based pricing model where advertisers only pay for actual student interactions with brands. CampusLIVE reaches over 830 colleges and universities in the US and allows marketers to build brand awareness, launch new products, generate user-created content, and support existing campaigns among millions of college students.
Jana Pragati Centres are community centers launched by Jana Group in 2015 to deepen their relationships with customers beyond financial services. The centers provide vocational skills training, social activities, and community recruitment opportunities. Currently there are two centers in Bangalore, and the company plans to open 20 more centers across India by March 2016 to benefit more communities. Key programs include economic training in skills like mehendi design, community outreach through "Jana Champions", and hiring customers and relatives for jobs within the company.
Digital Scholar is a digital marketing institute located in Chennai, India that was established in 2019. It aims to address skills gaps in graduates seeking jobs in the digital marketing industry. The institute focuses on customized training and blends classroom learning with hands-on work experience to ensure students are job-ready. It follows an "agency learning approach" where students learn and work as part of an operational agency team. Digital Scholar also provides career assistance services like resume and interview preparation along with placement drives to help students find jobs in digital marketing fields.
This document summarizes key findings from an IBM study on how automotive companies can create business value by adopting social business strategies. The study found that automotive organizations should focus on three areas: 1) creating valued customer experiences by engaging customers on social media, building communities, and shifting towards social sales and service; 2) driving workforce productivity by increasing knowledge sharing and collaboration internally and externally; and 3) accelerating innovation by capturing new ideas from various sources and leveraging internal communities. While automotive companies recognize the importance of social business, many still face challenges in fully realizing its benefits. The document provides examples and recommendations for automotive organizations to move their social business efforts forward in these three focus areas.
Jayati Srivastava is a marketing professional with over 4 years of experience in branding, promotion, marketing, sales, customer relationship management, and event management. She has worked with companies like Magic Bricks and CIM Global India Pvt. Ltd. Her experience includes client acquisition, developing marketing campaigns, managing vendors, and planning and executing various corporate and social events. She holds an MBA in Marketing and has demonstrated strong communication, negotiation, and leadership skills. She is currently seeking new opportunities to apply her skills and experience.
University Recruitment an Employer Manual-Florida International UniversityAndrea De La Cruz
Â
Acquiring and retaining talent is crucial to an organizationâs success. College Recruiting can provide additional strategic benefits to your Recruitment plan. It can help your organization manage its talent gaps as well as promote your brand message on campus. A University recruitment program is not determined by the size of the company, every company regardless of large or small should examine their recruiting opportunities as a way to attract the best and brightest; and having a strategic College Recruiting program in place, can help an organization with:
1. Creating a pipeline of interns and entry level hires that will help grow the organization.
2. Choose and select the best talent in a shorter amount of time than traditional recruitment
3. Save time and effort in Advertisement, Screening and Selection.
College Recruiting goes beyond the career fair, this manual will walk you through how you can create a College Recruiting program that can transform your recruitment efforts and brand your company effectively to the best Student/Alumni talent beyond the career fair.
University Recruiting Essentials: How to Make Your Brand Memorable with On-Ca...AfterCollege
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In this presentation you will learn how to implement best practices in creating an on-campus event. Decide on which on-campus events should be part of your university recruiting strategy and discover how to attract the students you want to attend your on-campus events.
Visit the AfterCollege Employer Blog for more information on University Recruiting
- http://employer.aftercollege.com
Also sign up for the AfterCollege Free Webinar Series: University Recruiting Essentials
- http://employer.aftercollege.com/webinars/
Digital marketing club is a unique initiative by Institute of Digital marketing where we aim to form a group of interested students in every college across the country which would be dedicated to the field of Digital Marketing.
Institute of Digital Marketing (IDM) aims at delivering Digital Marketing knowledge across the world. We are the fast growing Internet Education Company in the India.
The document discusses an integrated consulting approach that brings together marketing communication, learning design, and business. It provides examples of projects conducted across industries that combine these elements to create impact for clients. Services include eLearning development, online systems, branding, and more. The goal is to see how ideas can flow between business areas like marketing, learning, and products to mutually reinforce one another.
The speed of economic and technological changes represents an increasing challenge in todayâs global business environment. The capability of businesses to address this dynamic landscape with innovative and effective solutions will determine their success in the market place. Maastricht School of Management is launching a master class series to guide companies and organizations towards business excellence.Learn from senior practitioners from around the globe the latest insights, developments and best practices on four hot topics shaping todayâs business landscape!
The master class series takes place from March - June 2014 at the Maastricht University Campus in Brussels, Belgium. See below the list of master classes.
2
Table of Contents
SECTION ONE: Description/Overview
BackgroundâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ...
StrategyâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
Target MarketâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ....
GoalsâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
Strategic Advertising PlanâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ....
StoryboardâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
Press ReleaseâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
SECTION TWO: Competitive Edge
Competitive analysisâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ..
MediaâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
Social mediaâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ..
InstagramâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ
FacebookâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ
BrochureâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
PrintâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ
CreativityâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ
Recommended Advertising & Marketing ActivitiesâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ...
SECTION THREE: Financial
BudgetâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ..
Benefits to the Environment and NonprofitsâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ...
SECTION FOUR: Conclusion
PowerPoint PresentationâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠâŠ.
3
SECTION ONE: Description/Overview
Background
Tiffin natives, Jason and Sasha Raitz moved from Raitzyâs Chop Shop, which also
housed Moxie salon, and expanded their services with the opening of Meraki Salon and Barber
in downtown Tiffin, Ohio. The building was purchased in June 2017 and opened at the beginning
of October after a $100,000
renovation. Meraki is a Green Circle
Salon, meaning they recycle
everything possible â including hair
and chemicals. The name, âMerakiâ
is comes from the Greek language
meaning, â to be passionate and love
your job, to put your soul into it.â
Meraki is perfect name for the business because it covers exactly what the brand stands for.
Partnering up with local talent, Green Circle Salons, and exclusive products they have built a comfortable
and sustainable home away from home with their team. They will continue to master their craft, challenge
themselves, and build an inspirational team of dedicated barbers, stylists and beauty professionals.
4
Strategy
The main objectives we will be focusing on are increasing brand/business exposure,
building clientele, separation from other salons and helping others for a cause. In order to
increase brand exposure, we must look at and analyze what we can do with social
media.Companies who have successful social medias tend have easier times at getting their name
and brand out there. Social media is also free which benefits businesses immensely by having
advertisements with no cost. We will look at sites such as Instagram (500 million daily active
users, up from 150 million in January 2017), (Statista , 201â8), âand Facebook (2.07 billion
monthly active users), (Statista, 2018). An important part of brand exposure includes reviews
from previous clients and appointments. If Meraki were to have positive reviews on sites such as
Yelp, or Google r ...
Working Knowledge is a social enterprise that partners with colleges and schools to help prepare young people for the workplace. They have worked with 17 colleges, 3 schools, 23,000 learners, 2,300 staff members and 3,850 businesses. Their programs include employer awareness events, live brief projects with employers, and staff training. Evaluations found their programs improved students' employability skills like communication, business awareness, teamwork and problem solving. Business volunteers also reported improved understanding of how to engage with students and felt their participation was valuable. Working Knowledge aims to expand these successful programs in the upcoming academic year.
Working Knowledge is a social enterprise that partners with colleges and schools to help prepare young people for the workplace. They have worked with over 23,000 learners, 2,300 staff members, and 3,850 businesses. Their programs include employer awareness events, live brief projects with employers, and staff training. Surveys of learners, businesses, and staff show improvements in employability skills and positive perceptions of the programs. They are looking to expand their programs and partnerships in the coming academic year.
Idea Validation Report - Trip Planner for college and school studentsOximus Research Sphere
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The document describes a proposed startup idea for an experiential educational travel company for college and school students. It outlines some common problems students face during trips such as poor transportation, food, and facilities. The proposed solution is for the startup to provide superior transportation, quality food, good accommodations, 24/7 medical care, and assistance. The document then provides feedback and observations on validating the business model, market size, and customer concept for the proposed idea.
Similar to Sote ICT and Sote Hub - Presidency Digest (20)
Sote Innovation Fair 2018 - Recommendations from the judges Sote ICT
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Short document with major recommendations for startups that competed at Sote Innovation Fair 2018 how to improve their products and find ways to reach economic viability.
This is the fifth version of Effective Innovation Canvas inspired by the feedback from John Paul Karijo and Katarina Galova. The Effective Innovation Canvas tries to define the problem, express effective Solution, describe the Capacity of the Team and provide information on how progress will be tracked in Visible Learning. Every part is divided again into four in a self-similar pattern.
Jakub Simek from Pontis Foundation and Sote Hub created the fifth version of Effective Innovation Canvas to evaluate social innovation and business ideas.
Now this version is a radical departure and revision of the concept - the original inspiration from Business Model Canvas and Lean Canvas was replaced with the powerful idea of self-similarity or fractality (describing the project in ever granular detail and length in five levels with increasing numbers of sections: 0,1,2,4,8).
Again the inspiration comes from books like Exponential Organizations, Ten Types of Innovations, Antifragile, Zero to One. And concepts like Effective Altruism, Model Thinking, Theory of Change, Game Theory and Theory of Constrains and Systemic/Pattern Thinking.
Harry Mwailengo, Sote Hub manager, prepared an annual report for Sote ICT clubs and Sote Hub and our achievements in 2017.
Sote ICT Club membership at 12 schools grew from 755 to over 1000 students.
43 teams competed in our Startup Idea Competition - we awarded 10 top ideas. We also helped teams to join StartUp Africa competition. Voi town became a place with most submissions.
Our mission is to grow startups from secondary schools in rural and small towns. We have assisted 21 startups in Sote Hub and supported 8 of them with seed funding.
We also scaled Sote Hub and Sote ICT to Kwale County.
Jakub Simek from Pontis Foundation and Sote Hub created the first draft of the Sote Talent business idea as an example and use case of our Effective Innovation Canvas. The Sote Talent idea is in early stage of consultations and prototyping. Please feel free to contribute with your comments, corrections and suggestions.
Jakub Simek from Pontis Foundation and Sote Hub created the first version of Effective Innovation Canvas to evaluate social innovation and business ideas. The inspiration comes from Business Model Canvas and Lean Canvas and is mixed with insights from Effective Altruism and social enterprise and systems change. We added other critical parts for social innovation like Team, Theory of Change and Risk and made the canvas hopefully simpler.
Christine Kambe prepared a study on 107 randomly chosen graduates of Sote ICT Program. The survey data indicate that our graduates are 3x more likely to attend college and be employed or own a business than their peers. The selection of Sote ICT club members would also need to be partially randomized to cancel the selection effect (Students who decided to join the Sote ICT Clubs might be more active or skilled than average, and their partial randomization would cancel this). But such randomization is practically difficult and randomized control trials are outside our budget scope currently. But we hope to go in this direction in near future.
External Evaluation of Sote ICT and Sote Hub 2017Sote ICT
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Edita Bednarova wrote an external evaluation of Sote Hub and Sote ICT projects financed by SlovakAid, that was commissioned by the Pontis Foundation with the main aim to receive sufficient evidence-based conclusions and recommendations in order to make strategic decisions about the future of our Kenyan program that grows startups from rural secondary schools through IT clubs and student training companies and real startup incubation at Sote Hub. The structure of the evaluation followed OECD-DAC evaluation criteria.
The conclusion of evaluation findings for Sote ICT (IT clubs and student companies) is:
Relevance of the project - Very High
Efficiency of the project - Rather High
Effectiveness of the project - Rather High
Sustainability of the project - Rather High
Impact of the project - Rather High
The conclusion of evaluation findings for Sote Hub (coworking space for Sote ICT graduates and incubation of real companies) is:
Relevance of the project - Very High
Efficiency of the project - Rather High
Effectiveness of the project - Very High
Sustainability of the project - Rather Low
Impact of the project - Rather High
Agile Software Development Workshop at Sote HubSote ICT
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Presentation on agile project management by Maros Korinek, developer at Funding Circle, from his 4-day training in December 2016 at Sote Hub in Voi, Kenya.
A short guide to presentation of business idea and pitching to investors for Sote Hub startups, Sote ICT Clubs and training companies prepared by Jana Desiatnikova. Practice as much as possible, and use ideally only 10 great looking slides without much text and with good pictures or infographics. Tell your story, repeat your unique selling point and explain why your team is perfect match for the challenge.
A short guide to project based learning (PBL) for Sote ICT Clubs and training companies prepared by Jana Desiatnikova. It explains how to use PBL to nurture 21 Century skills in students, such as collaboration and creativity through constructivism - learning by doing.
Oxfam mentions Sote Hub in Challenges for Rural Enterprises & Rural Hubs Sote ICT
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Oxfam mentions Sote Hub as one of the inspirational approaches to rural startup hubs for their new program "Empower Youth for Workâ they just launched in four countries - Pakistan, Bangladesh, Indonesia and Ethiopia. They mentioned our ideas:
1. Increase sustainability through selling services;
2. Cooperate with local government and donors through Memorandums of Understanding;
3. Help teams of young entrepreneurs to gain skills and prepare them for bigger investors;
4. Let students solve local problems or test new products;
5. Organize annual trade fairs and pitching competitions where young people can pitch to businessmen, local government and investors but don't have just NGO people in the jury;
6.Organize flexible peer-to-peer learning groups and tailor-made services for young people and girl groups;
7. Organize skype calls with outsiders and students abroad to open up minds and share expertise.
Sote ICT and Sote Hub - program overview 2016Sote ICT
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An overview of annual progress of Sote ICT program of IT clubs and student companies at 12 schools in Taita Taveta, Kenya and Sote Hub for young entrepreneurs in Voi town.
Pontis Digest - New Literacy and The Changemaker GenerationSote ICT
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The document discusses the changing skills needed for young people in today's world compared to previous generations. It argues that society has shifted from a model based on repetition and efficiency to one defined by constant change and innovation. As a result, the new skills that must be taught include empathy, teamwork, new forms of leadership focused on collaboration, and change-making. Social entrepreneurs can help facilitate understanding of these new learning needs for rising generations.
Business sustainability 2 - U of Huddersfield and Kajire Girls Sote ICT
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This handout on business sustainability is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Girls secondary school from Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.
Business sustainability - U of Huddersfield and Kajire Girls Sote ICT
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This presentation on business sustainability is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Secondary, Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.
Presentation on Marketing - U of Huddersfield & Kajire Girls Sote ICT
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This marketing presentation is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Secondary, Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.
Marketing - Univeristy of Huddersfield mentoring Kajire Girls Sote ICT
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This marketing handout is a product of team of students from the University of Huddersfield, UK who mentored students from Kajire Secondary, Kenya in marketing, customer relations and business sustainability. Students communicated through skype and email in the first term of 2016. The cooperation was managed by student Chris Wainwright from the University of Huddersfield and Abuga Ezra, teacher and Sote ICT Club mentor at Kajire Secondary.
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
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In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the âsolar Rooftop scheme,â also known as âPM Surya Ghar Muft Bijli Yojana.â It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
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Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
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âAfter being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
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I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
3. 3
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loss. Teachers, classmates and the
training company network all serve as
the testing ground for their ideas. By
the time the graduates leave school,
they know how to set up a business,
how to manage a company and how
to attract customers. Through the
process, they develop both the hard
and soft skills necessary to succeed in
business today.
The Sote community consists of 28
training companies representing dif-
ferent sectors, such as tourism, beau-
ty, agriculture, tailoring, information
technology and many more. Students
from Marungu High School have
established a practice bank, Mshindi
KCB, through which they learn how
to set up accounts and how to access
loans. The students didnât just keep
the knowledge to themselves â they
put together financial literacy train-
ing, and now they travel around
neighbouring schools educating their
counterparts. âThe children also teach
these things to their parents at home.
The parents then apply the knowl-
edge when saving money for school
fees, or applying for microloans to
invest in their businesses,â explains
the deputy principal of the school.
Girls from Murray High School in
Mwatate established a fashion design
company, fighting beauty stereotypes
through their marketing. As a part of
their corporate social responsibility
strategy, they started a practice char-
ity to help strengthen the position of
albinos in the society. Some training
has traversed the virtual world and
has started attracting real customers.
Most of them sell products to their
own schools â they create brochures,
calendars, take care of school gardens
or shoot videos of school events. Girls
from Kajire sell their accessories and
handbags to both fellow students and
people in their communities.
Besides the successes of training
companies, there are many inspira-
tional stories of program graduates.
We have tracked a number of stu-
dents who have started small busi-
nesses and cite the training com-
pany experience as the main driver
of their success. Harry, a graduate
from Mwangola, started his own
bakery and says that skills acquired
during studies have enabled him to
attract twice as many customers as
his competition. âCustomer prefer-
ence research and active marketing
are the secrets,â he says. Geoffrey
from Moi has joined an ICT company,
which developed content manage-
ment systems for all the schools in
the project. He is now working on an
eHealth mobile application to ease
access to health services.
As our graduates have recently com-
pleted the program, evaluation of the
project is under way. Together with
our students, we have been learning
by doing. As with all school activities,
sometimes we encounter student
apathy, which results in lower quality
and intensity of work. We found that
a key factor affecting studentsâ abil-
ity to learn, and hence the effective-
ness of our project, is motivation. At
one of our schools, for example, the
program started losing members to
sports clubs within a few months and
the rest of the students approached
the activities passively. Our team vis-
ited the school more often, while
always highlighting the practical ben-
efits of participation, and how they
could help advance studentsâ busi-
nesses in the future. We explained
the purpose of each school project
and every activity in detail and what
they were supposed to learn from it.
As a result, activity in the club rose
by 40 percent in the subsequent two
months, and student attrition virtu-
ally ceased. This experience taught us
how important it is to make students
understand the aim of anything they
do. Seeing real meaning in the tasks,
they gave their best. Since then, we
have worked to ensure that all the
students are taught the benefits of
entrepreneurial education by their
teachers and our team members.
Even the students who do not intend
to start their own businesses ben-
efit from their involvement in a vir-
tual company. They acquire important
working habits, skills and experience
which may enhance their CVs when
applying for jobs.
Besides training companies, Sote ICT
also focuses on making ICT accessible
to more than 5,000 students, improv-
ing their ICT skills to use in entrepre-
neurship or as a comparative advan-
tage for the job market. We develop
these skills in educators and learners
alike through equipment and soft-
ware donations, continual training,
cooperation with school management
and the establishment of student IT
clubs. The newest challenge is a start-
up hub, which provides mentorship,
co-working space, training and also
limited funding to support the most
innovative businesses.
We expect many more training com-
panies will come to life. The young
entrepreneurs have already tested
their ideas in a simulated environ-
ment, and now they are going to work
hard to make it in the real world.
Ivana Ulicna
Pontis Foundation
The article was originally published at www.nextbillion.net.
Sote Hub organises regular workshops and trainings on entrepreneurship and ICT for
young people.
5. 5
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rication. Sote Hub members started
two coding groups â Coding Club and
Sote Tech Queens. So far, Sote Hub
members have come up with dozen
of startup ideas that they plan to test
using the lean startup approach. After
various local meetups and workshops
in Kenya, four Sote Hub members
visited Slovakia in May 2016 to gain
international experience and present
their startup ideas. The creative agen-
cy Rogim Designs, established by two
graduates Gift Mtambo and Robert
Mburu, spent five days with Slovak
startup Azylo. Together they devised
a brand communication strategy and
agreed on a great ambition â to help
Kenyan startups succeed in digital
marketing. Two female members,
Lucy Muthoni and Elizabeth Njoki,
discussed their clean tech and digital
fabrication ideas â Recycle Africa and
Redecor.
The next phase challenge
In July, two important events took
place â the second trade fair of train-
ing companies in Voi and the launch
of our incubation program where we
evaluated 18 startups and supported
four best business ideas. This result
of a long-term effort represents a
new and very exciting phase for us. All
this was made possible by the strong
leadership of Sote Hub team and
the profound cooperation between
Kasigau Wildlife Trust and the Pontis
Foundation hand in hand with the
continuous support of SlovakAid and
individual donors.
The next big challenge is to make
Sote ICT and Sote Hub more sustain-
able and search for a social busi-
ness model that could generate
income and scale at a quicker pace
to other Kenyan counties and eventu-
ally abroad. The key to achieving this
vision is a continuous improvement
in the quality of Sote ICT Clubs and
their products, strong motivation of
students and graduates, regular cod-
ing boot camps and meetups at Sote
Hub, and investment in digital fabrica-
tion capabilities. We are also open to
the wider public and students from
local universities â an organization of
a workshop on sound financial man-
agement with over 100 participants.
We also have regular members who
study at the local campus. Our next
goal is to introduce digital fabrication
tools to manufacturers and local arti-
sans in cultural production.
Jakub Simek
Pontis Foundation
Ken Banks, kiwanja.net
HUDDERSFIELD TEAM SAYS âWE HAVE AN IMPACT WHILE
WE ARE LEARNINGâ
This article introduces a mutual proj-
ect initiative between a team from
the University of Huddersfield and
Pontis Foundation. The team com-
prised of selected 2015â/â16 first-year
students studying ethical and social
impact issues on the Business and
Environment module, and headed by
the author of this article and mod-
ule leader, Radi Haloub. The intent
of this collaboration was to interact
with an existing fair trade company,
Ten Senses, in Kenya, one of Africaâs
developing countries, in order to con-
tribute towards improving teaching
and learning experiences in Kenya
and the UK.
This initiative was introduced to
Huddersfield students in the form
of an assessment. Contrary to tra-
ditional forms of assessments, how-
ever, this form is exceptional as it
involves communicating with people
in a different part of the world. As well
as allowing students to explore dif-
ferent learning contexts within differ-
ent cultures, the assessment empha-
sises âLearning By Doingâ through a
pro-active approach. Seven students
took part in this project; five British
Sote Hub offers young people an opportunity to learn how to use 3D printers and create
unique products.
Dr Radi Haloub, Senior Lecturer at the
Department of Management, University of
Huddersfield
7. 7
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CAN BUSINESS INSTEAD OF PHILANTHROPY IMPROVE
LIVES OF THE POORâ?
We have long heard the narrative
of innovative entrepreneurs starting
their companies in garages, and turn-
ing them into giants that produce
shiny gadgets or apps that we use
every day. If only the corrupt state
didnât impose all these regulations we
would hear many more success sto-
ries. Conversely, many people share
the opposing view and blame corpo-
rations for most what is wrong with
the world today. From the looting of
Congoâs minerals and sweatshops in
Asia to polluting rivers and obstruct-
ing the fight against climate change.
It is the middle ground, however, we
need to champion; states and entre-
preneurs need each other to succeed
in a time of global challenge.
States and entrepreneurs are
not enemies
Two people effectively illustrate
this different and uniting story.
Mariana Mazzucato in her book The
Entrepreneurial State illustrated that
all the inventions that make Appleâs
iPhone âsmartâ came from research
funded by public sector. A similar suc-
cess is found in South Africaâs entre-
preneurial superhero Elon Musk,
whose revolutionary transport and
energy inventions have been partially
defined and funded through state
subsidies. As a result the company
has revolutionized the transport and
energy sectors with an environmental
vision embodied by Tesla electric cars
and Solar City solutions for off-grid
solar power. Both companies may not
have succeeded without state subsi-
dies, as they attempt to forge brand
new ways how we travel and produce
energy in the face of enormous risks
and headwinds. Development coop-
eration has a similar mission to be
a catalyst in alleviating poverty and
increasing wellbeing worldwide.
One of the greatest untold stories
is the mobile money M-Pesa revolu-
tion that came from Kenya. It made
millions of people leapfrog banks
and credit cards in the same way
that mobiles in Africa became ubiq-
uitous without landline telephones
becoming a mass phenomenon. Now
similar innovation of cheap solar pan-
els helps rural households in Africa
replace kerosene and electrify com-
munities on a massive scale. The
M-Kopa company let their customers
pay for off-grid electricity in monthly
instalments via mobile banking. One
can say that some African countries
are much further ahead than devel-
oped countries in fulfilling the vision
of Elon Musk for alternative energy.
M-Pesa, which made retail banking in
Africa obsolete, developed originally
from a microfinance project and was
supported by the CSR department of
Vodafone and British development
agency, DFID. Similar to the stories of
technological inventions like internet
or GPS that were supported by gov-
ernment agencies such as DARPA, we
see also that development coopera-
tion and corporate philanthropy plays
an important role of a catalyst.
Tax havens and stock
buybacks as a symptom of
companiesâ low appetite
for risk and inability to find
opportunities
Developed countries spend around
140 billion dollars annually on devel-
opment aid and cooperation glob-
ally, yet Oxfam estimates that 60 bil-
lion dollars in illicit financial flows
leaves Africa alone. With shrinking
budgets after the recession, gov-
ernments desire that multi-national
companies carry greater responsibil-
ity for producing a more prosper-
ous world. Along with philanthropy
and corporate social responsibility,
the international community wants
big companies to get more serious
about changing the way they conduct
their core business operations and
embrace the so called Global Goals
that were launched by the UN in
2015. Rather than playing tug of war
and creating a blame game between
states and business, it is important
to acknowledge that the main prob-
lem is the lack of a vision for mutual
success. A vision that would allow
companies to find stable streams of
revenue from people newly alleviated
from poverty and for governments
to collect more taxes and effectively
redistribute the value to people most
in need, as well as providing prosper-
ity of future generations.
Reports that automation and artifi-
cial intelligence will make large por-
tions of the labor force redundant
continues to become mainstream
and has led entrepreneurs like Elon
Musk to advance the policy of basic
Founders of startup Re-cycle Africa, one of the companies supported by Sote Hub, are
currently building a tracking device for motorbikes which will help prevent thefts.