Una breve descrizione dello strumento creato nel 2008 da Alexander Osterwalder ed oggi diffuso nel mondo del business e della consulenza per facilitare i processi di design ed innovazione

1. BUSINESSMODELDESIGN&BUSINESSMODELCANVAS

2. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
DISCLAIMER
§ il presente documento è stato realizzato da Daniele Radici e la proprietà
intellettuale del medesimo è di Daniele Radici
§ il brand "Innovation-LAB" è utilizzato esclusivamente da Daniele Radici e ogni sua
riproduzione è vietata
§ le informazioni in esso contenute hanno valore solo con il commento orale
dell’autore
§ l’utilizzo, riproduzione e la divulgazione di questo materiale sono consentiti solo con
il consenso scritto di Daniele Radici

3. BUSINESSMODEL
INNOVATION
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

4. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
il modello di business descrive la modalità
attraverso la quale un’organizzazione
crea, distribuisce e cattura valore
“ [A. Osterwalder, Business Model Generation]

5. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
COSA E’
§ uno strumento per progettare ciò
che si desidera sviluppare
§ un quadro sinottico di sintesi
§ una mappa di un percorso evolutivo
§ un meccanismo di facilitazione
all’innovazione
A COSA SERVE
§ creare consapevolezza nei manager
e negli imprenditori
§ (re)agire in modo snello e rapido
§ mantenere uno sguardo costante
su percorsi evolutivi del business
§ innovare il modello di business e
non solo tecnologie, prodotti e/o
servizi
MODELLODIBUSINESS

6. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
QUINDISIGNIFICASAPERRISPONDEREADALCUNEDOMANDESTRATEGICHE…

7. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO COMUNICARE IN MODO CHIARO
E SINTETICO IL VALORE DELLA NOSTRA AZIENDA?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

8. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO QUALI SIANO IN PUNTI CRITICI
NELLA CATENA DEL VALORE?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

9. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO RACCONTARE IL
“MECCANISMO DI FUNZIONAMENTO” DEL PRODOTTO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

10. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO CHI SONO I CLIENTI DEL
NOSTRO PRODOTTO/SERVIZIO?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

11. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
SAPPIAMO COME PARLARE IN MODO MIRATO
CON PROSPECT E CLIENTI?
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

12. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
…CONUNSOLOSTRUMENTO

13. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

14. BUSINESSMODEL
CANVAS
© Daniele Radici / Innovation-LAB - tutti i diritti riservati

15. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
INFRASTRUTTURA
[HOW?]
CLIENTI
[WHO?]
ECONOMICS&FINANCE
[COSTS&REVENUES]
OFFERTA
[WHAT?]

16. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
PARTEDESTRA
Rappresenta la parte di mercato e
sintetizza gli elementi necessari per
creare e distribuire la propria offerta
di valore.

17. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
Definiscono diversi gruppi di persone o
organizzazioni che l’impresa si propone di
raggiungere e servire.
Un'organizzazione deve prendere una decisione
consapevole scegliendo quali segmenti servire e
quali segmenti ignorare.

18. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
Identifico diversi Customer Segment se:
presentano bisogni e/o comportamenti differenti (a)
sono raggiunti attraverso canali differenti (b)
richiedono tipi di relazioni differenti (c)
creano margini differenti (d)
sono interessati ad aspetti differenti dell’offerta (e)

19. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERSEGMENT
E’ opportuno, soprattutto nel B2B, identificare i ruoli
del processo di acquisto: utilizzatore, decisore, buyer,
influencer, etc.
RICEVE
PAGA
DECIDE

20. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUEPROPOSITION
Descrive il pacchetto di prodotti e servizi
che creano valore per il segmento di
clientela.
La proposta di valore è il motivo per cui
i clienti si rivolgono a una società
piuttosto che a un’altra.
Di particolare importanza per spiegare
"perché" un Customer Segments sceglie
noi rispetto ad un competitor (U.S.P.)

21. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
VALUEPROPOSITION
Descrive il pacchetto di prodotti e servizi
che creano valore per il segmento di
clientela.
La proposta di valore è il motivo per cui
i clienti si rivolgono a una società
piuttosto che a un’altra.
Di particolare importanza per spiegare
"perché" un Customer Segments sceglie
noi rispetto ad un competitor (U.S.P.)
PRODOTTO
SERVIZIO
PROMESSA

22. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
Sono gli elementi che rappresentano il denaro che
una società genera da ogni singolo segmento di
clientela.
Non è il "modo con cui pago" (PayPal, bonifco etc.)
ma è il meccanismo con cui genero "cash-flow"
per la mia realtà.
I ricavi possono essere da transazione o ricorrenti.
REVENUESTREAMS

23. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
12
3

24. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CHANNELS
Sono i punti tramite cui l’azienda raggiunge e
comunica con i suoi segmenti di clientela offrendo
la propria proposta di valore.
Possono esistere canali fisici e digitali e possono
rappresentare sia il canale distributivo che
comunicativo.

25. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
CUSTOMERRELATIONSHIP
Descrive le tipologie di relazioni che un’azienda stabilisce
con uno specifico segmento di clientela.
Rappresentano i meccanismi di relazione che vengono
valorizzati dal Customer Segment e possono essere di
svariata natura come per esempio il supporto dedicato, una
community, un approccio self-service, etc.)

26. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
PARTESINISTRA
Rappresenta la parte “interna” del business e
descrive gli elementi dell’infrastruttura con i
quali l’impresa crea valore.
Tipicamente racchiude il cuore di "ciò che
permette l'esistenza” della VP e dei
meccanismi che la portano verso i CS

27. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYACTIVITIES
Sono le attività principali che la società deve
svolgere per far si che il business model funzioni
ed operi con successo.
Si tratta delle attività “chiave” che concorrono alla
generazione di quei contenuti che popolano la VP, i
CH e la parte di CR.

28. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYRESOURCES
Sono le risorse principali necessarie a rendere funzionante
un modello di business.
Le risorse chiave possono essere fisiche, finanziarie,
intellettuali, o umane.

29. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
KEYPARTNERS
Rappresentano la rete di fornitori e partner che
permettono di far funzionare un modello di business.
Le aziende creano alleanze per ottimizzare modelli di
business, ridurre i rischi, o acquisire risorse.

30. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati
Descrive tutti i costi sostenuti per il funzionamento di
un modello di business.
Tali costi possono essere calcolati in modo
relativamente facile, dopo la definizione delle risorse
chiave, attività chiave, partnership chiave, canali e
relazioni.
COSTSTRUCTURE

31. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

32. © Daniele Radici | Innovation-LAB - tutti i diritti riservati
POST-IT®
1 POST-IT, 1 CONCETTO
SINTESI (OBBLIGATA)
MOBILI
COLORATI

33. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

34. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

35. BUSINESSMODELCANVAS
CUSTOMER SEGMENTS
CHANNELS
CUSTOMER RELATIONSHIPSVALUE PROPOSITIONS
KEY RESOURCES
KEY ACTIVITIESKEY PARTNERS
COST STRUCTURE REVENUE STREAMS
Project name: ___________________________________________________________ Data & Rev.: _____________________
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. // Icons used come from The Noun Project website: thenounproject.com
To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
BUSINESS MODEL CANVAS
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License // Icons used come from The Noun Project website: thenounproject.com !
To view a copy of this license: http://creativecommons.org/licenses/by-sa/3.0/ or mail to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.
DESIGNED BY: Business Model Foundry AG !
The makers of Business Model Generation and Strategyzer
q u o d
CHANNELS
REVENUE STREAMSCOST STRUCTURE
KEY RESOURCES
Adattata partendo da Business
: Business Model Foundry AG
The makers of Business Model Generation and Strategyzer
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit:
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
KEY RESOURCES CHANNELS
COST STRUCTURE REVENUE STREAMS
© Daniele Radici - tutti i diritti riservati

36. © Daniele Radici / Innovation-LAB - tutti i diritti riservati
DANIELERADICIdaniele@danieleradici.com
+39.349.4143.581
www.danieleradici.com
Via Masone, 2
24121 - Bergamo
GRAZIE