This document outlines an agenda for two days of training on business model canvas. Day one covers defining the business model, the nine blocks of the canvas including value proposition, customer segments, and revenue streams. Participants do exercises to write an elevator pitch and build an initial business model. Day two covers example business models and has participants further develop their own canvas models and get feedback. The overall goal is to help participants understand and apply the business model canvas tool to their own startup or business ideas.

1. Speaker
Salvatore Modeo
salvatore.modeo@gmail.com
Ldb - Startup
Business Model
CANVAS
11-12 October 2013

2. Agenda 11 October 2013
Part I – Definition
Part II – The 9 blocks
Exercise 1 – Write your Elevator Pitch
Exercise 2 – Build a Business Model
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3. Agenda 12 October 2013
Part III – Some ex. of Business Model
Exercise 3– Build your BM
Exercise 4 - Discuss your BM
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4. PART I
Definition
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5. Business Model Definition
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“The Business Model describes
how an organization creates,
delivers, and captures value.”
Alexander Osterwalder

6. Business Model Canvas
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7. PART II
The 9 blocks
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8. Customer Segment
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The target audience for a business‘ products and services.

9. Customer Segment
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10. Value Proposition
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The products and services a business offers (Your Elevator Pitch)

11. Value Proposition
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12. Nokia - Value Proposition
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13. Exercise 1 – 15’ work + 30’ Q&A
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14. Sentence no. 1:
For (target customer/user) who (statement of the need
or opportunity), the (product/service name) is a
(product/service category) that (statement of benefit).
Sentence no. 2:
Unlike (primary competitive alternative), our product
(statement of primary differentiation).
Write your Elevator Pitch – 15’
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15. Discuss your EP – 30’
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16. Customer Relationship
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The links a company establishes between itself and its different customer segments.

17. Customer Relationship
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18. Channels
The means by which a company delivers products and services to customers.
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19. Channels
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20. Revenue Streams
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The way a company makes money through a variety of revenue flows.

21. Revenue Stream
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22. Key Activities
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Key activities are the activities you need to perform in order to bring your value
proposition to your customer segments.

23. Key Activities
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24. Key Resources
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Key resources are the assets required to offer and deliver your value proposition to
your customer segments.

25. Key Resources
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26. Key Partners
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Some activities are outsourced and some resources are acquired outside the enterprise.

27. Key Partners
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28. Cost Structure
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The monetary consequences of the means employed in the business model.

29. Cost Structure
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30. Exercise 2 – Build a Business Model
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31. Build a Business Model of …
The Qube è un’associazione formata da giovani che
hanno intrapreso un cammino imprenditoriale in una
startup o una spin-off.
L’associazione trae la sua origine dalla volontà dei soci
fondatori di sostenere i processi di valorizzazione
della ricerca scientifica e tecnologica come strumento
di crescita e competitività facendo riferimento in
particolare alle nuove imprese innovative.
L’associazione persegue finalità di aggregazione
sociale tra persone, aziende, enti e organizzazioni che
condividono la ricerca scientifica, lo sviluppo di
soluzioni innovative e l’accelerazione dello sviluppo di
imprese attraverso una serie di servizi.
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32. The Qube - Canvas
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33. PART III
Some Examples
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Start-up

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42. Exercise 3 – Build Your Canvas
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43. 60 Minutes of work
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44. References
• A. Osterwalder - Business Model Generation
• J. Bowsma – BM Generation - FAME Workshop -
Vujade Ltd.
• J. Bowsma – Collection of Business Model Canvases –
Vujadè Ltd.
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45. • Qui vedrei bene….uno sfondo tutto grigio,
il logo MRS centrale…e i contatti….
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www.theqube.eu
salvatore.modeo@gmail.com
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Thanks for your attention