The document outlines key business activities from developing and validating ideas to marketing, launching products, explaining value, running campaigns, selling, managing the business, and conducting reviews. It notes current challenges around using part-time functions, tribal knowledge, and an ad hoc approach which can lead to issues like pricing landmines and a lack of coverage of competitors or major deals. It suggests developing personas to link customer needs to features and messages as well as refereeing finger pointing as ways to address challenges and better manage business activities.