This PowerPoint talks about the 3 kinds of Business Letters. I hope this would help. :)

1. Business Letters* by: Keren Joani Morales

2. Letter of Application

3. Letter of Application
• Tries to sell the writer’s services
• The writer attempts to secure, though this
letter, a position

4. Letter of Application
• 2 TYPES
1. solicited application letter
Solicited means
- asked for or try to obtain (something) from
someone.
2. unsolicited application letter
Unsolicited means
- not asked for; given or done voluntarily.

5. Letter of Application
• 2 TYPES
1. solicited application letter
- letter replying to an advertisement
from a company
2. unsolicited application letter
- letter seeking for a hiring in a company that
had not made any advertisement

6. Solicited letter
• The applicant should first analyze the position and
himself
• Give careful thought to the phrasing of opening
sentence of his letter
• State one of his important qualifications for the job
• Avoid stereotyped beginnings
• Worded in an original way

7. Solicited Letter: Examples
• Stereotyped
Replying to your advertisement in
this morning’s Express, I am listing
my qualifications below.

8. Solicited Letter: Examples
• Stereotyped
This is in reply to your
advertisement in yesterday’s Bulletin.

9. Solicited Letter: Examples
• Good
After three years of experience in
marketing research, I feel that I am
qualified to fill the position of market
analyst advertised this morning’s Express.

10. Solicited Letter: Examples
• Good
Your advertisement appeals to me
because it offers the opportunity to
accept responsibility, a task for
which
I believe I am qualified.

11. Solicited Letter: Examples
• Good
Because I have had two years of formal
training in accounting, I feel qualified to
work as a junior accountant with your firm.

13. Unsolicited Letter
• Should outline the applicant’s interest in the company and the
desired job description and the qualifications for the desired
position.
• Highlight unique skills an applicant could bring to the
company
• Include why the company should include a position for the
applicant
• Avoid stereotyped beginnings
• Worded in an original way

14. Data Sheet of the Applicant’s
Qualifications
• 1. Physical data – age, height, weight, etc.
• 2. Education, schools, colleges, and universities, with dates
of attendance and degrees. Sometimes it is worthwhile to
list important specialized courses studied or to mention
grade average.
• 3. Experience, with dates employed, type of work,
addressees of firms, etc.
• 4. Special qualifications which fit the applicant for the
work, record of honors, prizes, etc.

15. Data Sheet of the Applicant’s
Qualifications
• 5. Salary desired (this is best stated in modest form,
such as “not less than I am now earning,
P_100,000_____,” or “salary of secondary
importance, but enough to live on.” or “whatever is
customary for this type of work,” rather than a
definite, arbitrary of high figure). It is often wise to
omit this information entirely, especially in
unsolicited letters.
• 6. References, with names and addresses.

17. Sales Letters
• a piece of direct mail which is designed to persuade
the reader to purchase a particular product or service
in the absence of a salesman.
• defined as "A form of direct mail in which an
advertiser sends a letter to a potential customer.”

18. ABCD’s (4 steps of sales effort)
•1. A-ttracting favorable
attention
•2. B-uilding interest and desire
•3. C-onvincing the reader
•4. D-irecting favorable action

20. Endorsement Letter
• endorse comes from dorsum, Latin for back.
• Means to endorse, to support, or recommend
• Endorsement is when an individual or organization
agrees to promote a brand or an organization.