2. Job Letter Components
• Major requirements of the job for which
they’re applying.
• Points that separate them from other
applicants.
3. Job Letter Components
• Points that show their knowledge of the
organization.
• Qualities that every employer is likely to
value: the ability to write and speak
effectively, to solve problems, to get along
with people.
4. Style and Content
• Address the letter to a specific person. If
the reader is a woman, call the office to
find out what courtesy title she prefers.
• Don't mention relatives’ names.
• Omit personal information not related to
the job.
5. Style and Content
• Unless you’re applying for a creative job in
advertising or Web design, use a
conservative style: few contractions, no
sentence fragments, clichés, or slang.
• Edit the letter carefully and proof it several
times to make sure it’s perfect.
6. Solicited Letter
• State that you are applying for the job.
• Phrase the job title as the source phrased
it.
• Develop major qualifications in detail.
• Develop other qualifications, even if the
source didn’t ask for them.
• Ask for an interview.
7. Unsolicited
(prospecting) letter
• Catch the reader’s attention.
• Create a bridge between the attention-
getter and your qualifications.
• Focus on what you know and can do.
• Develop your strong points in detail.
• Ask for an interview.
8. Content
• Specific person.
• Indicate the specific position.
• Be specific about your qualifications.
• Separate yourself.
• Show knowledge of the company and
position.
9. Content
• Show knowledge of the company and
position.
• Refer to your résumé and ask for an
interview.
• Use a second page if necessary.
• Use you-attitude.
• Use positive emphasis
