This document provides guidance on conducting a successful job campaign. It discusses building a network of contacts, obtaining internships, identifying appropriate jobs, finding employers, preparing application documents like resumes and cover letters, interview skills, following up after an interview, and continuing job search activities. The key steps are developing a wide network, gaining relevant experience through internships, thoroughly researching companies and tailoring application materials to specific roles, and following up in a timely and professional manner.

1. Conducting a winning job campaign

2. The job search
• Building network of contacts
• Start searching ASAP
• Build a network of contacts- relationship with people who can help you find
out a job; classmates, professors, businesspeople etc.
• Leave no stone unturned to make yourself acquainted with business peoples
• Club participation
• Participation in community organization
• Career oriented workshop and seminar participation etc.
•

3. Obtaining an internship
• An internship is a simulation to the real-time job
• 75% of employer seek for internship
• It allows the employer judge the job candidates more intensively
• For employees it is easer to get the job doing internship than through
rigorous selection process

4. Identifying appropriate jobs
• Analyze the internal and external factors
• Internal factors
• own Self analysis
• Consider yourself a product to be offered to the market
• You are a solution to a problem
• Your ability to do the job is the value you are offering
• Self analysis should cover the following issues
• Education
• Personal qualities
• Special interest

5. • Analyze outside factors
• Availability of the job
• Willingness to move
• Compatibility with your significant others

6. Finding your employer
• Career center
• Network of personal contacts
• Classified advertisements
• Online sources
• Employment agencies
• Personal search agents
• Webpage profiles
• prospecting

7. Preparing the application documents
• Constructing the resume
• Resume content
• Selecting the background facts
• Arranging the facts into groups
• Three parts grouping- education, experience, skills and interests
• Constructing the headings
• Including statement of objective
• Should be customized to the position you are apply for
• To obtain a marketing research internship in a multinational corporation
• Long term interest in the targeted company
• To secure a full time sales representative position for Mc Grow Hill leading to sales
management
• If you have experience apply it in objective
• To apply three years of ecommerce accounting experience to a large company with a
need for careful attention to transaction management and analysis
• https://www.kent.ac.uk/careers/cv/goodbadCV.htm

8. • Presenting the information
• Select appropriate heading to effectively present the needed information
• Work experience
• Marketing and public relations intern,
Alliant Health Plans, Incorporated, Boston, MA,
Jan 2013- May 2013
• Created webpage, brochure and press release for a community wellness program
• Interviewed and wrote about physicians, customers, community leaders for newsletter
articles
• Work with a team of intern in other departments to analyze and update company
website
• Education
• Best selling point for fresher
• Enrolled( continuing) vs. appeared( waiting for result)
• Distinction to mention- position in the board, university etc.

9. • Personal information
• You need to be judgmental here
• Race, age, gender, religion, marital status should be included
• However, some scholar thing we should skip these information
• Reference
• Two references are customary here
• However, you can use separate sheet for referencing if there are a number of
reference.
• In this case sort them in terms of impotence
• When you are experienced use one reference from every vital job experiece

10. Organizing the strength
• Reverse chronological organizational layout
• Present the education and work experience form the most recent to oldest
• It emphasis the time frame of participation in an activity
• Functional and skill layout
• Emphasis on the key area needed for the job
• This technique groups the related skills
• Good for the candidate having variety of experiences and number of skills
• Achievement/ accomplishment layout
• It foregrounds the most impressive factor of the candidate
• Contents a summary including the three conventional information group-
education, experience, personal qualities

11. • Writing impersonally and consistently
• Avoid using I, we, you
• Use parallel structure
• When using noun phrase use that for all the ideas
• Printed resumes
• Never make the resume verbose- don’t try to put the information of two into
single page and the vice versa
• Remember you represent yourself through the resume
• Carefully fix the margin, font style and size, color and paragraph etc.
Not parallel parallel
Processed transaction
Data entry in excel spreadsheets
Balanced a cash drawer
Processed transaction
Entered data in excel spreadsheet
Balanced a cash drawer

12. Good resume vs. bad resume
• https://www.kent.ac.uk/careers/cv/goodbadCV.htm

13. Electronic resume
• Create an unformatted resume
• Plain-text version to work with
• No formatting bold type, italics, tables, list, bullets, centered text
• Sending your resume via email
• Try to attach the resume in PDF format
• copy from unformatted resume when to copy to the message body
• Make sure you use common font so that the reader see the font you use

14. • Submitting a database or job application
• Attach a file or fill up the text box
• Previous guideline will be applied
• Webpage social networking site
• Linked in / professional templates
• Scannable resume
• Include keywords
• SPSS, java C++
• Choose words carefully- emphasis on noun than on action verbs
• Present the information- common fonts, 10 and 14 points, bold, italics etc.

15. Writing cover message
• Much like the way a sales writer would present the features of a product or service
• Wherever possible , adapt the points you make to the readers need
• Cover letter
• Types of cover letter
• Solicited- focused on a open job
• Unsolicited- no specific job is open
• Parts of a cover letter
• Introduction- why you are interested
• Body- your matched qualification to the job with you view point and positive language
• Conclusion- request action like interview

16. Gaining attention in the opening
• Opening of cover messages has two requirements
• It must gain attention at the beginning
• It sets information that follows
• Find first whether the message is for prospecting or invited message
• Gaining attention at the beginning is specially important for the
prospecting messages
• If the message is invited you need to concentrate about the matching
of your ability with the required job responsibilities
• Because of my special training in accounting at state university and my
practical experience in cost based accounting, I believe I have the
qualifications you described in your journal advertisement

17. • To gain attention in the opening of an unsolicited letter
• one can use a topic that shows understanding of work to be done.
• Ask a question that focuses attention on a need of the readers
• how would you like to hire a DIU business graduate to fill in your vacationing summer
employees?
• Try to avoid age-old traditional starting like…this is to apply for/ I am writing
to apply for…
•

18. Selecting content
• Begin with job requirements
• Select the facts that qualify you for the jobs
• If the message is invited you will find the job specification on the
advertisement
• If you are prospecting use the logic and rationality to do so
• As your education is the strongest selling point emphasis on it
• If the resume accompanies the cover letter don’t emphasis too much
on it

19. Organizing for persuasion
• Three general orders to organize information
• Logical grouping- education, experience, skills, personal details
• Time order- year by year to present the information
• Job requirements- selling, communicating, managing etc.
• Diction- choose the right word
• Held a position a sale manager
• Supervise a sales force
• View point
• I have an interest in mechanical operations and processes. Last summers I
worked in the production department of a container plant.
• Last summer's experience working 10 and 12 hour days in the production
department of Miller container company is evidence of my interest in
mechanics and shows that I can and will work hard

20. Driving for action in the close
• Drive the appropriate action like interview, invitation for further
communication
• You will concern the opening of door for further negotiations
• Highlights of my education and experience show that I have been preparing
for a career in human resources. May I now discuss beginning this career with
you? You can reach me at 01420545 or by e-mail at wonsmitn@att.com
• Contrasting cover message page-324

21. • Email cover message
• Needs a clear subject line like print cover message
• Still all the good tactics will be applicable
• Highlights the strength and invite the reader to review the resume

22. Handling the interview
• Initial contact can be through mail, email, phone or face to face
communication
• However, if the first step goes well the following steps is a personal
visit – an interview
• Sometimes before inviting the candidate for interview there are some
initial screenings

23. • Investigating the company
• Before arriving for the interview you should learn what you can about the
company,
• Mission, vision, ethics
• its products,
• its personnel,
• business practices,
• currents activities etc.
• Make a good appurtenance
• How you look to the interviewer is a part of your message
• Try to show the right image try to be conservative
• As the interviewer want you to look the professional for the position

24. • Anticipate the question and preparing answers
• Anticipate the common questions regarding your particulars and prepare in
advance
• In addition to the common ones interviewers often ask for complicated ones
to test the ability to handle weird situations
• Situational judgements and problem solving questions
• Putting your self at ease
• Keep calm and comfortable
• Try to answer loud enough to be noticed by all
• Concentrate on facial expression and body movements
• Helping to control the dialogue
• Improvise the questions to redirect the flow of the discussions
• When you are asked to say about yourself try to focus on the issues important
for the job

25. • Follow up and ending the application
• Send a follow up thank you email
• Other job-search messages
• Write a thank you message
• Constructing a follow-up to an application
• If the employer make delay to reply and you have anther deadline to comply
• Planning the job acceptance
• Directness to the message
• Yes message are always short
• Refusing a job
• Indirectness
• Explain candidly
• Resignation
• As positive as the circumstances permit
• Never show your anger

26. Continuing job search activities
• Maintaining and updating resume
• Keep reading the job ad/professional journals