The document discusses how a service-oriented architecture (SOA) approach using WebSphere products can help businesses accelerate processes, transform applications, integrate systems, interact with users, and manage performance. It outlines various WebSphere capabilities that can help model processes, integrate applications and data, build composite applications and web services, enable collaboration, and monitor business metrics. The path to an SOA is presented addressing requirements at each stage and highlighting relevant WebSphere products.

1. Business Integration Fernando Cano Software México

2. Service Oriented Architecture Application functionality contained in building blocks Create complete applications by connecting blocks together Model business relationships by providing blocks to others and using others' blocks Building blocks are services

3. Service Oriented Architecture Data Service Flow Existing Applications New Service Logic B2B Interactions Portal Service SOAP Service Request (e.g. J2EE, .NET)

4. Cost savings through the reuse of services Benefits of a Service Oriented Architecture Innovation through new capabilities More quickly respond to customer demands

5. Service Oriented Architecture Data Service Flow New Service Logic B2B Interactions SOAP Service Request (e.g. J2EE, .NET) Portal Service Existing Applications

6. and WebSphere Service Oriented Architecture WebSphere Business Integration Server Service Flow WebSphere Business Integration Server Create and deploy new business processes Synchronize business events in multiple systems Integrate applications on diverse platforms Transform information formats en-route between applications Link people into a new business approach

7. Service Oriented Architecture and WebSphere Data DB2 Information Integrator DB2 Information Integrator Provides integrated, real-time access to diverse data as if it were a single database, regardless of where it resides. The federated server lets users create an abstract relational view across diverse data. The replication server lets users manage data movement strategies including distribution and consolidation models.

8. Service Oriented Architecture and WebSphere Existing Applications WebSphere Business Integration Adapters + EM Offerings WebSphere Business Integration Adapters Application adapters e-business adapters Mainframe adapters Technology adapters Enterprise Modernization Offerings Host Integration Software WebSphere Host Publisher WebSphere Host Access Transformation Services WebSphere Host on Demand WebSphere Studio Software WebSphere Studio Enterprise Developer WebSphere Studio Asset Analyzer WebSphere Development Studio for iSeries CICS Transaction Gateway

9. Service Oriented Architecture and WebSphere New Service Logic WebSphere Application Server WebSphere Application Server A next-generation application server that simplifies build-to-integrate tasks, accelerates application development, and enables dynamic application flexibility.

10. Service Oriented Architecture and WebSphere Portal Service WebSphere Portal Server WebSphere Portal Server Portlets can exploit WebSphere Web service functions Supports pluggable, interactive, user-facing Web services Can publish portlets as Web services using admin UI

11. Service Oriented Architecture and WebSphere SOAP Service Request (e.g. J2EE, .NET) WebSphere Web Services Gateway WebSphere Web Services Gateway A run-time component that provides configurable mapping based on WSDL documents. It maps any WSDL-defined service to another service on any available transport channel. It is usually deployed at the firewall and has access to internal services.

12. Service Oriented Architecture and WebSphere B2B Interactions WebSphere Business Integration Connect WebSphere Business Integration Connect Enables operational B2B based on communities of trading partners. Connect to and integrate with communities of trading partners. Support for a wide range of industry standard protocols including RosettaNet, AS2 and XML Support for trading partner interactions over transports such as HTTP(S), FTP and SMTP

13. Service Oriented Architecture and WebSphere ESB WebSphere Messaging (MQ, WBI brokers) WebSphere MQ Easily exchange information across different platforms, integrating existing business applications in the process . WebSphere Business Integration Event Broker Distributes real-time information from disparate sources of information through a network of access points . WebSphere Business Integration Message Broker Provides a level of intermediation between applications that use different message structures and formats .

14. WebSphere Messaging (MQ, WBI brokers) Service Oriented Architecture and WebSphere WebSphere Application Server WebSphere Web Services Gateway WebSphere Portal Server *DB2 Information Integrator WebSphere Business Integration Server WebSphere Business Integration Connect WebSphere Business Integration Adapters + EM Offerings

15. The path to SOA – WebSphere Capabilities Accelerate Model Transform Integrate Interact Manage

16. The path to SOA Accelerate Model Transform Integrate Interact Manage Requirements: Control of the business High-speed change implementation Business level specs leading to IT deployment Simplify the processes Provide projections of business benefits Business: Sponsor requirements are clearly defined, simulated, and documented Improved communications between LOBs and IT Encourage asset reuse through unified architecture Easily restate documentation for technical consumption IT: MODEL and simulate business processes Graphically design processes and quickly redesign across people, partners and applications “ What-if” Simulation of operations to optimize and project business benefits Fast start to deployment – generates code from model Benefits:

17. The path to SOA Accelerate Model Transform Integrate Interact Manage Business Integration Modeler

18. The path to SOA Accelerate Model Transform Integrate Interact Manage Requirements: High-speed change implementation Business level specs leading to IT deployment Control of the business Lower operating costs Simplify the business processes Business: IT: TRANSFORM applications, processes and data Benefits: Reuse and extend assets through a unified architecture Improve application stability Increase operational flexibility Simplify the IT processes Create new business value from your existing IT systems and all the operational processes that surround them Provide an integrated development environment for people, process and information integration

19. The path to SOA Accelerate Model Transform Integrate Interact Manage Studio Host Integration Business Integration Tools

20. The path to SOA Accelerate Model Transform Integrate Interact Manage Requirements: Improve customer service and business agility Access real time business information accurately and rapidly Accelerate mergers and acquisitions Eliminate manual process errors Improve and automate value-chain management Business: Create additional value from existing applications and information. quickly add best-of-breed applications Reduce TCO through a standards based service-oriented architecture (SOA) Quickly respond to changing value-chain requirements IT: Benefits: Choreograph standalone applications into a composite business process Extend business processes to trading partners. Broker and optimize high speed communications between applications Provide a common view of diverse and distributed information Integrate islands of applications and information

21. The path to SOA Accelerate Model Transform Integrate Interact Manage Business Integration Server Process B2B Messaging Information Integrator Federation Replication Warehouse

22. The path to SOA Accelerate Model Transform Integrate Interact Manage Requirements: Improved employee efficiency Improved business decision making and customer service Real-time multi-modal communication outside and across the enterprise Real-time collaboration across the enterprise reducing expenses Empower mobility and access to global teams Tailor new breeds of devices to optimize business processes Business: Secure, open, application platform that integrates processes inside and outside of the company Improved ROI of current infrastructure via legacy enablement Improve developer productivity Faster deployment of new applications Better mgmt of complexity of multiple devices, users and networks IT: INTERACT with resources anytime, anywhere, with any device Provide secure, single point of interaction to people, data, applications and processes accessed by any device, anywhere, anytime Customizable and flexible web portals based on business priorities Integrated collaboration and human interaction capabilities, easily managed and extended beyond organizational boundaries Benefits:

23. The path to SOA Accelerate Model Transform Integrate Interact Manage Portal Voice Everyplace Workplace

24. The path to SOA Accelerate Model Transform Integrate Interact Manage Requirements: Business-tailored dashboards Closed-loop Business Process Management Continuous improvement Trends and comparative analyses Provides highest ROI Business: Improved enterprise operations Provides justification of investments Provides lowest TCO IT: MANAGE performance against business objectives Measure business performance against key objectives; Provide framework for improvement Dynamically change business processes to meet shifting business conditions and meet objectives Optimize resource reallocation Benefits:

25. The path to SOA Accelerate Model Transform Integrate Interact Manage Business Integration Monitor Business Services Management UDB & Content Manager

26. The path to SOA Accelerate Model Transform Integrate Interact Manage Accelerate Requirements: Accelerated implementation for rapid ROI Flexibility to meet unique and specific business needs Agility to respond to new needs & opportunities – more quickly & cost-effectively Extensibility for competitive differentiation Business: Reduced deployment time, effort and costs Improved and accelerated ability to meet new LOB requirements Lower Total Cost of Ownership IT: ACCELERATE the implementation of intelligent processes Differentiate quickly and easily for competitive advantage Engage with complete customer context Respond and adapt to changing customer needs & demands Deploy pre-built intelligent & extendable business processes Benefits:

27. The path to SOA Accelerate Model Transform Integrate Interact Manage Accelerate WebSphere: Pre-Built Portlets Process Templates Adapters Commerce Information Integrator

28. Key products supporting Integration Capabilities WebSphere Business Integration Modeler WebSphere Studio WebSphere Enterprise Modernization WebSphere Business Integration Tools WebSphere Business Integration DB2 Information Integrator WebSphere Portal WebSphere Voice WebSphere Business Integration Monitor Tivoli Business Services Management DB2 UDB and Content Manager Pre-Built Portlets Process Templates WebSphere Application Server WebSphere MQ WebSphere Studio WebSphere Everyplace Lotus Workplace Adapters WebSphere Commerce Model business functions and processes Transform applications, processes and data Integrate islands of applications, processes and information Interact with resources anytime, anywhere with any device Manage performance against business objectives Accelerate the implementation of intelligent processes Service Oriented Infrastructure leveraging a common runtime environment

29. What to Look For Customer has >=3 different APPS in a business process that NEED TO INTERACT with each other Website vs. Inventory vs. Billing POS vs. ERP vs. Legacy i.e. “green screen” Payroll vs. ERP vs. HR system CRM vs. ERP vs. Website Customer is unsatisfied with the interaction Manual, script-based, file transfer, point-to-point “spaghetti” Response time is too slow, batch-oriented Workflow between apps is FIXED, INFLEXIBLE Customer is unsatisfied with/redesigning a Business Process Supply Chain Customer Service Distribution

30. Call to Action Prospect in the account to find “what to look fors” IT LOB Identify the MAIN or MOST SIGNIFICANT pain points They will want to integrate everything: PRIORITIZE on ROI, Value Use available presentations, ROI tools, etc. QUALIFY Get help, if needed DON’T FORGET: this is NOT a product sale, it is a BUSINESS PROCESS TRANSFORMATION PROJECT vs. “plug’n’pray”

31. Questions