Auftakt zur Veranstaltungsreihe im betahaus Hamburg. Sie blickt hinter Buzzwords wie Agile Development, Lean Startup, Design Thinking, und Serious Play, probiert Formate und Methoden aus und will einen lebendigen Austausch zur Frage „Wie entwickle ich erfolgreich innovative Produkte?“ anregen.

1. #businessinbeta
beginning an (un)expected journey

2. how do we
create new stuff?
that is: innovative products.

3. feed the line

4. all u need is a campaign

5. masters of
business administration

6. but…

8. but…
how?

13. “Would you tell me, please, which way I ought to go
from here?”
“That depends a good deal on where you want to get to,”
said the Cat.
“I don’t much care where …”
said Alice.
“Then it doesn’t matter which way you go,”
said the Cat.

15. bridging the gap:
think beta!

16. ideate create validate

17. how innovative r u?
timeboxes:
3 + 2 minutes

18. ideate
(assumptions)

19. where do you want to go?
and why?

20. status quo vs. desired goals

21. the elevator pitch template & the idea behind it
For <customer>
who <needs/is disappointed with>
<product name>
is a <product category>
that <USP>.
Unlike <main competitor(s)>
it delivers <3-4 additional benefits>

22. in your group …
find a feasible idea to work on
why?
for whom?
use the elevator pitch to state it
write it down on a piece of flipchart paper
put it on the walls around you
timebox: 10 minutes

23. gallery walk
timebox: 5 minutes

24. do you know your customer?
get closer ...

26. persona
who is he/she? age, gender, other info ...
what are his/her goals? focus!
what’s his behaviour? be descriptive!
=> what are the key goals for us?
–> what’s a must?
–> what’s to avoid?

27. on your own …
write down a persona for your favourite
product!
timebox: 5 minutes

28. tomorrow’s most wanted
attach your personas to the elevator pitch
timebox: 5 minutes

29. (from a business perspective:)

31. ... cluster & order your personas
self-organize into groups of 4-5 ppl.
use a piece of flipchart paper to group and
order your personas
timebox: 5 minutes

33. ... define value propositions
in your groups
which value do you deliver to your
personas?
state the value propositions on stickies
timebox: 5 minutes

34. assumptions
only!

35. but:
we already created
created
something to validate !
validate
we already have defined some “products”:
vision & personas & value propositions

36. validate
(learn)

37. can u feel the pain?
step #01: houston, do we have a problem?

38. the next big thing?
step #02: is it really 42?

39. a possible tool bag ...

41. interviews

43. paper prototypes

44. build me
a bridge!

46. serious play

47. wow.

48. empirical management
(be transparent, inspect & adapt)

49. use what you’ve learned!

50. create
experiments to learn with

51. iterative development
user stories, features, prototypes

52. incremental development
prototypes, features, user stories

53. from abstract ideas ...

54. ... to usable features ...

55. … using baby steps.

57. one more thing...

59. ?
.

60. to be continued ...
Working effectively with Personas
Envisioning Products
“I want my MVP!”
From idea to testable artifact
“Money for nothing & changes for free!”
Introduction to agile (software) development
Strategic Play!
Design Thinking
Service Design
Visual Facilitation