Business Communication & Value Science

18MBH161T – Business
Communication & Value Science - I
UNIT 3
Dr.A.Kathirvel, Professor
Dept. of Computer Science and Engineering
Faculty of Engineering & Technology,
SRM Institute of Science and Technology, Vadapalani campus, Chennai
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UNIT 3
• Verbal communication: clarity of speech Pronunciation
• Vocabulary Enrichment: Exposure to words from General Service List (GSL) by West, Academic word list (AWL)
technical specific terms related to the field of technology, phrases, idioms, significant abbreviations formal
business vocabulary - Read Economic
• Times, Reader’s Digest, National Geographic and take part in a GD, using the words you Learnt/liked from the
articles. Group discussion using words learnt
• Practice: Toastmaster style Table Topics speech with evaluation - Activity
• Practice: Toastmaster style Table Topics speech with evaluation 2 Activity
• Written Communication: Summary writing, story writing Various scenario
• Build your CV –start writing your comprehensive CV including every achievement in your life, no format, no page
limit Mistakes to avoid in CV
• Project: Create a podcast on a topic that will interest college students Activity
• Life skill: Stress management Causes of stress
• Life skill: working with rhythm - Activity. Life skill: Balance. Life skill: Team Work
• Project: Create a musical using the learnings from unit. Activity
• Project: Create a musical using the learnings from unit (2)

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Copyright © 2013 Tata Consultancy Services Limited. All Rights
Reserved
Talk
Feel
Write
(TFW)
Business Communication

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Day 1:Verbal Communication

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Activity 1: Pronunciation and Enunciation
By the end of the activity you will be able to:
 Differentiate between pronunciation and enunciation
 Pronounce and enunciate correctly

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Pronunciation Vs Enunciation
Video: Watch the Tongue Exercises1
(Pronunciation Practice) video by James
Pritchard on youtube.com
Pronunciation is the act of making
sounds or speaking words.
Enunciation is the way of speaking words
clearly and distinctly according to accepted rules
of spoken English.

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Enunciation
Enunciation
Poor enunciation is one of the most common speech
habits. It happens due to:
 Not being careful about pronouncing every syllable of
a word properly
 Not opening your mouth while speaking
Watch the Pronunciation and Conversation Practice video by
Mark Kulek on youtube.com
Reference and practice video for enunciation
Watch the video How to Enunciate by Howcast on youtube

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Activity 2: Speak with Clarity
Divide into teams
Choose a topic for debate

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Day 2:Vocabulary Enrichment

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Build your Vocabulary
 Exposure to words from General
Service List (GSL) by West, Academic
word list (AWL)
 Technical specific terms related to the
field of technology, phrases, idioms
 Significant abbreviations formal
business vocabulary

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Activity
 Read Economic Times, Reader’s Digest, National Geographic
and take part in a GD, using the words you learnt/liked from the
articles.

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Day 2: Speech Contest

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Speech Contest
 Every student has to give a speech not exceeding 2
mins with a 30 minute grace period
 They will be given a topic and they have to speak on it
for 2 minutes
 They have the option of changing the topic once
 Three winners to be announced based on the
evaluation parameters

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Day 3: Written Communication

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What is a Summary?
A summary is a brief explanation of a
piece of writing. It captures the key
points of a passage or article.

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How to Write a Summary
 A summary is not a rewrite of the original
piece and is usually not very long.
 Use your own words to express briefly the
main idea and relevant details of the piece
you have read.
 Ask:Who? What?When? Where? Why?
How?
 Read the introductory paragraph carefully
and look for the main or central idea.
 Mention the title and author of the
passage.

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Steps
1. Read the article to be summarized and be sure you
understand it.
2. Make an outline of the article. Note the major points.
3. Write a first draft of the summary without looking at
the article.
4. Do not copy straight from the passage. Rewrite using
your own words.
5. Keep the first draft to about ¼ of the length of the
original passage.
6. Check to see you have covered all points
7. Never include your own ideas or opinion
8. In case you have missed out any points rewrite and
create a second draft

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Activity 2: Practice
 Write a summary of a given passage

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Activity 1
How to Write a Story?
By the end of the activity you will be able to:
Plan out a story before writing it

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Structure of a Story
Every story has a similar structure
• Beginning
• Middle
• End

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Setting
• The setting is the place and time your story is 'set'.
• If the setting is somewhere your readers aren't familiar
with then make sure you describe it in detail.
• Every story needs a setting.

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Characters
• What do they look like?
• What do they sound like?
• What sort of a person are they?

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Activity 2: Storywriting
Write a story on a given theme and submit

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Themes
• Courage
• Honesty
• Discovery – discovering new places or new things
• Curiosity
• Leadership

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Day 3: Formative Evaluation

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Day 3: Formative Evaluation – Build your CV
 Discussion – what do you think the CV of
a person you admire looks like?
 Review the key points of a good resume
 Build your CV
 Marks: 10

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Day 3: Formative Evaluation – Create a Podcast
 Choose a theme that’s interesting to
your friend circle
 Create a podcast based on this
 Marks: 10

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Day 3: Formative Evaluation – Create a Musical
 Create a musical of 5 mins based on a theme
 Themes:
– Love in the age of social media
– Who am I?
– A real life superhero

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Anubhaav

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Anubhaav
 4 hours of Anubhaav on
– Expressing self
– Empathising with others
– Connecting with emotions
– Visualising and experiencing purpose

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ROFL
Realities of Facing Life

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Objective
By the end of the session you will be able to:
 Understand what is meant by the term ‘life skills’

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Day 4- 6: Understanding Life Skills

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Life Skills
 Life skills will help you to lead a happy and well adjusted life, with the
support of life skills you will be able to make the most of what you
have.
 There are different types of life skills.They will help you to solve
problems, think critically, manage your time and stress.
 These skills can change based on the time and circumstances of your
life. Example:
 In college you may need study skills followed by employability skills.
 In a job you need leadership, emotional intelligence, negotiation
skills.
 As a parent, you will need parenting skills, time management and
problem solving skills

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Why are life skills important?

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Why are Life Skills important?
 They help us adapt in a changing world
 They help us manage stress
 They improve our quality of life
 Reference video: Please watch ‘10 SKILLS That Are HARD to Learn,
BUT Will Pay Off FOREVER! ‘ - Evan Carmichael

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Skills of the Future
In 2020 In 2015
Complex Problem Solving Complex Problem Solving
CriticalThinking Coordination with others
Creativity People Management
People Management CriticalThinking
Coordination with others Negotiation
Emotional Intelligence Quality Control
Judgement & Decision Making Service Orientation
Service Orientation Judgement & Decision Making
Negotiation Active Listening
Cognitive Flexibility Creativity
According to a Harvard Business Review Study, the skill that will be most value in the
future will be very different from those that are currently valued.

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Day 5 - 6: Feeling Awesome!

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Objective
By the end of the session you will be able to:
 Identify important life skills
 Understand how these skills can be useful to you

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Life Skills in Action
Watch a Movie!

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Activity: Life Skills in Action
 Are you able to identify the skills and values demonstrated by the
main characters
 Can you use any of these skills ?
 Post on FB Page – which life skill will help you the most?

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ThankYou

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