2. OBJECTIVES
• By the end of the lesson, the learner should be able
to:-
• define communication
• explain the importance of business communication
• describe the lines of communication in a business
• illustrate the communication process
• outline different forms and means of communication
• Identify barriers to effective communication
3. What is Communication
•Transfer or conveyance of information
•Passing of messages from one person to another
•Business communication is transfer of
information relating to business activity
4. IMPORTANCE OF COMMUNICATION
•Used by business organizations to give and
obtain information
•To clarify issues and points
•To enhance public relations/Building business
reputation
•Improving customer service.
•Coordinating firm departments
5. LINES OF COMMUNICATION
•Vertical communication
-Downward communication
-Upward communication
•Horizontal communication
•Diagonal communication
7. BARRIERS TO EFFECTIVE COMMUNICATION
•Language barrier
• Poor listening
•Negative Attitude
•Poor timing
•Wrong medium
8. FORMS AND MEANS OF COMMUNICATION
• Verbal communication
• -face to face communication
• -Telephone
•Written communication
• -Letters
• -Memos
• Audio-Visual communication
• -Pictures
• -Alarms
9. CHOOSING MEANS OF COMMUNICATION
•cost effectiveness
•speed/urgency of the message
• confidentiality of the message
•Distance to be covered
• Capacity of the means
•Degree of complexity of the message
10. SUMMARY
•Define communication
•Importance of business communication
•Lines of communication
•Process of effective communication
•Forms and means of communication
•Barriers to effective communication
