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Clusters & how to make it work:
Toolkit for cluster strategy
Anu Manickam
Halmstad, 12 June 2013
Presentation
• Clusters – why?
• Cluster Gearbox
• Toolkits from the Gearbox:
•
•
•
•

Wicked problems – complex (eco) systems
Drivers of change
Relevance of history, geography, culture
Emerging developments

• EU cluster policy & the challenges ahead
Clusters…
• are innovation hubs (Silicon Valley), they
• attract talent, businesses and finance
• focus on collaborations, interactions and offer of integrated products
and services (across sectors)
• create „mass‟ and economies of scales when needed
• offer cross-boundary, cross-disciplinary, cross-level, holistic concept
• are smart specializations

• are relevant as they reflect
• interconnected and interdependent nature of globalization, business
and social realities
• need for complex and combined value chain solutions
• need for accelerated knowledge development and diffusion

put people and networks central
Integrated cluster approach
Clusters as people-based interactions (microlevel) creating innovative, adaptive cluster
developments (emergent systems) responding to
changes in context…
Dynamics)of)Complex)Adap3ve)Systems)

Emergent)paBerns)
agent)

Context)

agent)

Organiza3on)

agent)
Group)

Sensemaking)and)
transforma3ve)
interac3ons)

agent)

Significant)
differences)of)
agents)and)
strategy)

Individual)

agent)

Whole systems approach
Cluster Gearbox
•Complex problems & drivers of
change

Cluster
Context

•Past, current and future factors
influencing stakeholder
interactions and capabilities

Cluster
Conditions

Cluster
Dynamics

•Emergent patterns of
interaction and developments

•Transforming interactions (where
differences are leveraged) &
organizing processes (topdown/bottom-up)

Cluster
Performance

12
Integrated
cluster approach

•
•

•
•

Puts enterprise, innovation and policy into
context
Gains deeper insights on cluster dynamics
and drivers of change
Helps policy adopt a frame of reference that
Guides, coerces and influences cluster
developments collectively
Tool kit 1:
Identifying wicked problems
“Wicked problems” are…
• Complex
• Unpredictable
• Many versions of the problem
• Many solutions
• No right or wrong answer
• No end point
• Solutions create…
new problems
Wicked problems
… otherwise defined

“Every problems interacts with other problems
and is therefore part of a set of interrelated
problems, a system of problems… I choose to
call such a system a mess.”
Ackhoff, 1974
Wicked Problem
Dominance of Paper & Pulp
industry – affecting
expectations, self-sufficiency
drives, etc. Lock-in patterns of
interactions

Cluster
members
demand more
for money

Local government
want more efficiency
from clusters

Karlstad between giants –
Stockholm, Gothenburg, Oslo – urban pull depleting
talent, money
Government focus on Capital city; funding to
academic universities generous
‘Equality’ as principle – don‟t discriminate in policy
Academic university = fundamental research &
publication
Industry needs applied research & other skills
School curricula not serving industry needs
Confidence of industry of future and slow reaction to
global competition
„Innovation value of paper mills not recognized‟
Citizens complaining of „ugly‟ mills and property
degradation

Case: Karlstad & Vårmland Region: Paper & Pulp

EU policy – build
on
strong, excellent
clusters

Technology centre
to solve need for
industry related skills
Wicked problems

• What is the problem?
• Are we talking about the same elephant?
• Is there a common goal? vision?
• Where are we looking for solutions?
Drivers of change
- local

- Need to collaborate to vie for complex tenders &
projects
- Demands of local government of Karlstad to increase
efficiency
- Consumer demands for sustainability – ‘green products’
- New opportunities due to technology innovation and
spin-offs from paper mills
- Growth opportunities sought in adjacent areas of
business
- Shortage of technical personnel in future

Technology
and knowledge
abundance
(bio-medicines)

Resource
protection
(sustainable
forest practice)

Case: Karlstad & Vårmland Region: Paper & Pulp
Industry
Drivers of change
- global
OECD Region
Report 2007

Double loop
sustainability
of forest and
business

Strategic forum
resulted in MOU
10 Professors
Programme
2010-2014

- Environmental regulation
- Competition from Brazil & emerging
markets – need for more efficiency
- Sustainability agenda – sustainable fiber
flow concept; bio-economy as an
opportunity
- Trend towards demand driven – PP
industry needs to be more ‘open’
- EU policy stimulating ‘bigger, multisectoral, high-tech, excellent clusters’
- Expansion and focus of metropolis in
region

Case: Karlstad & Vårmland Region: Paper & Pulp
Industry

Key Actor
Program
Vinnova
(2008-2015)
Relevance of history,
geography & culture

Limits to
networking

Paper mills: dominance and traditional caretaker’s
role in region for more than 3 centuries: “still in the
„genes‟ of people”; “male dominated industry” – care
taker role strengthened;
Dependence on mills suppressing entrepreneurial
drive to new industries? Complacency?
Big industry with high investment base – slow to
change
Industry was ‘closed, inward-looking and selfsufficient – tendency to not to „open-up‟ and learn from
others
Presence of river and lake linked forests to mills –
essential factor in past growth,
Rural communities – history of trust and
collaborations – limited to opportunistic collaborations
(instead of strategic collaborations) Latent potential for
deeper collaborations

Case: Karlstad & Vårmland Region: Paper & Pulp

Equality
principle
suppressing
excellence?

Success of
cluster history
a hindrance?
Cluster performance:
emerging developments

The Paper
Province
acknowledged
as excellent
cluster

Strategic relationship established through MOU
between university, local/regional government and
clusters
- Connected through 10 professorships working jointly
on research strength, industry needs and expertise
(establishment of „cluster room‟)
- Linked to national research fund distribution model
- Working towards collective Värmlandmodel 2.0 lead
by Region Värmland
- University expanding its scope to include contribution
to regional development as a key strategy
- Increased co-operation by cluster firms with
university (83%, was 78% and increased willingness to
co-operate (97%, was 94%)
- New PhDs that are rewarded for knowledge
valorisation (utilization)
- Service innovation and social innovation focus as
new drivers of growth

OECD review follow-up
PURE 2010
Recognition of Region
Värmland’s progress

Case: Karlstad & Vårmland Region: Paper & Pulp

Change in funding
of cluster
organizations
EU Cluster Policy
• cross-sectoral innovation (ICT and health, energy
and health)
• smart specializations
• cluster to cluster collaboration
(internationalization)
• knowledge transfer and diversity accelerator
• linking industry competence needs with education
• user-driven innovation
• pushing ICT and high-technology to SMEs
EU Cluster Policy
 Innovation policy – is broad, often national
(not local) capacity building
 Cluster policy – is strengthening regional
economics
 Horizon 2020 & Smart Specialization
Strategy
 clusters are specializations
 strengthen existing clusters
 excellent clusters
Challenges in
cluster development
• How do you push for deeper level
collaborations?
• How do you create higher level „trust‟
activities and environments?
• How do you break traditional boundaries of
institutions, policy, political and government
levels, disciplines, sectors, business
models, policy directions, etc. ?
• Who will lead the transformation? Where are
the seeds of change?
Understanding cluster dynamics
& drivers of change
•Complex problems & drivers of
change

Cluster
Context

•Past, current and future factors
influencing stakeholder
interactions and capabilities

Cluster
Conditions

Cluster
Dynamics

•Emergent patterns of
interaction and developments

•Transforming interactions (where
differences are leveraged) &
organizing processes (topdown/bottom-up)

Cluster
Performance

Input for strategy
development
Based on research on cluster dynamics
and drivers of change
Anu Manickam, with contributions from Karel van Berkel
Hanze University of Applied Sciences, Groningen
a.r.s.manickam@pl.hanze.nl

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Business clusters Opening Up

  • 1.
  • 2. Clusters & how to make it work: Toolkit for cluster strategy Anu Manickam Halmstad, 12 June 2013
  • 3. Presentation • Clusters – why? • Cluster Gearbox • Toolkits from the Gearbox: • • • • Wicked problems – complex (eco) systems Drivers of change Relevance of history, geography, culture Emerging developments • EU cluster policy & the challenges ahead
  • 4. Clusters… • are innovation hubs (Silicon Valley), they • attract talent, businesses and finance • focus on collaborations, interactions and offer of integrated products and services (across sectors) • create „mass‟ and economies of scales when needed • offer cross-boundary, cross-disciplinary, cross-level, holistic concept • are smart specializations • are relevant as they reflect • interconnected and interdependent nature of globalization, business and social realities • need for complex and combined value chain solutions • need for accelerated knowledge development and diffusion put people and networks central
  • 5. Integrated cluster approach Clusters as people-based interactions (microlevel) creating innovative, adaptive cluster developments (emergent systems) responding to changes in context… Dynamics)of)Complex)Adap3ve)Systems) Emergent)paBerns) agent) Context) agent) Organiza3on) agent) Group) Sensemaking)and) transforma3ve) interac3ons) agent) Significant) differences)of) agents)and) strategy) Individual) agent) Whole systems approach
  • 6. Cluster Gearbox •Complex problems & drivers of change Cluster Context •Past, current and future factors influencing stakeholder interactions and capabilities Cluster Conditions Cluster Dynamics •Emergent patterns of interaction and developments •Transforming interactions (where differences are leveraged) & organizing processes (topdown/bottom-up) Cluster Performance 12
  • 7. Integrated cluster approach • • • • Puts enterprise, innovation and policy into context Gains deeper insights on cluster dynamics and drivers of change Helps policy adopt a frame of reference that Guides, coerces and influences cluster developments collectively
  • 8. Tool kit 1: Identifying wicked problems “Wicked problems” are… • Complex • Unpredictable • Many versions of the problem • Many solutions • No right or wrong answer • No end point • Solutions create… new problems
  • 9. Wicked problems … otherwise defined “Every problems interacts with other problems and is therefore part of a set of interrelated problems, a system of problems… I choose to call such a system a mess.” Ackhoff, 1974
  • 10. Wicked Problem Dominance of Paper & Pulp industry – affecting expectations, self-sufficiency drives, etc. Lock-in patterns of interactions Cluster members demand more for money Local government want more efficiency from clusters Karlstad between giants – Stockholm, Gothenburg, Oslo – urban pull depleting talent, money Government focus on Capital city; funding to academic universities generous ‘Equality’ as principle – don‟t discriminate in policy Academic university = fundamental research & publication Industry needs applied research & other skills School curricula not serving industry needs Confidence of industry of future and slow reaction to global competition „Innovation value of paper mills not recognized‟ Citizens complaining of „ugly‟ mills and property degradation Case: Karlstad & Vårmland Region: Paper & Pulp EU policy – build on strong, excellent clusters Technology centre to solve need for industry related skills
  • 11. Wicked problems • What is the problem? • Are we talking about the same elephant? • Is there a common goal? vision? • Where are we looking for solutions?
  • 12. Drivers of change - local - Need to collaborate to vie for complex tenders & projects - Demands of local government of Karlstad to increase efficiency - Consumer demands for sustainability – ‘green products’ - New opportunities due to technology innovation and spin-offs from paper mills - Growth opportunities sought in adjacent areas of business - Shortage of technical personnel in future Technology and knowledge abundance (bio-medicines) Resource protection (sustainable forest practice) Case: Karlstad & Vårmland Region: Paper & Pulp Industry
  • 13. Drivers of change - global OECD Region Report 2007 Double loop sustainability of forest and business Strategic forum resulted in MOU 10 Professors Programme 2010-2014 - Environmental regulation - Competition from Brazil & emerging markets – need for more efficiency - Sustainability agenda – sustainable fiber flow concept; bio-economy as an opportunity - Trend towards demand driven – PP industry needs to be more ‘open’ - EU policy stimulating ‘bigger, multisectoral, high-tech, excellent clusters’ - Expansion and focus of metropolis in region Case: Karlstad & Vårmland Region: Paper & Pulp Industry Key Actor Program Vinnova (2008-2015)
  • 14. Relevance of history, geography & culture Limits to networking Paper mills: dominance and traditional caretaker’s role in region for more than 3 centuries: “still in the „genes‟ of people”; “male dominated industry” – care taker role strengthened; Dependence on mills suppressing entrepreneurial drive to new industries? Complacency? Big industry with high investment base – slow to change Industry was ‘closed, inward-looking and selfsufficient – tendency to not to „open-up‟ and learn from others Presence of river and lake linked forests to mills – essential factor in past growth, Rural communities – history of trust and collaborations – limited to opportunistic collaborations (instead of strategic collaborations) Latent potential for deeper collaborations Case: Karlstad & Vårmland Region: Paper & Pulp Equality principle suppressing excellence? Success of cluster history a hindrance?
  • 15. Cluster performance: emerging developments The Paper Province acknowledged as excellent cluster Strategic relationship established through MOU between university, local/regional government and clusters - Connected through 10 professorships working jointly on research strength, industry needs and expertise (establishment of „cluster room‟) - Linked to national research fund distribution model - Working towards collective Värmlandmodel 2.0 lead by Region Värmland - University expanding its scope to include contribution to regional development as a key strategy - Increased co-operation by cluster firms with university (83%, was 78% and increased willingness to co-operate (97%, was 94%) - New PhDs that are rewarded for knowledge valorisation (utilization) - Service innovation and social innovation focus as new drivers of growth OECD review follow-up PURE 2010 Recognition of Region Värmland’s progress Case: Karlstad & Vårmland Region: Paper & Pulp Change in funding of cluster organizations
  • 16. EU Cluster Policy • cross-sectoral innovation (ICT and health, energy and health) • smart specializations • cluster to cluster collaboration (internationalization) • knowledge transfer and diversity accelerator • linking industry competence needs with education • user-driven innovation • pushing ICT and high-technology to SMEs
  • 17. EU Cluster Policy  Innovation policy – is broad, often national (not local) capacity building  Cluster policy – is strengthening regional economics  Horizon 2020 & Smart Specialization Strategy  clusters are specializations  strengthen existing clusters  excellent clusters
  • 18. Challenges in cluster development • How do you push for deeper level collaborations? • How do you create higher level „trust‟ activities and environments? • How do you break traditional boundaries of institutions, policy, political and government levels, disciplines, sectors, business models, policy directions, etc. ? • Who will lead the transformation? Where are the seeds of change?
  • 19. Understanding cluster dynamics & drivers of change •Complex problems & drivers of change Cluster Context •Past, current and future factors influencing stakeholder interactions and capabilities Cluster Conditions Cluster Dynamics •Emergent patterns of interaction and developments •Transforming interactions (where differences are leveraged) & organizing processes (topdown/bottom-up) Cluster Performance Input for strategy development
  • 20. Based on research on cluster dynamics and drivers of change Anu Manickam, with contributions from Karel van Berkel Hanze University of Applied Sciences, Groningen a.r.s.manickam@pl.hanze.nl

Editor's Notes

  1. Opening up – about new communications and networks – changing governments role
  2. Why clusters work, are important and relevant…networks and people central – connection to opening up
  3. Our cluster approach looks at clusters as systems and to understand people interactions – perceptions, goals, behaviour – the local dynamics, the local drivers of change – the interactions – not just people… ideas, knowledge.. And to understand how patterns evolve; we look at clusters in their contexts – external and internal
  4. The 4 aspects – to understand clusters – analysis based on this gearbox approach - context – complex and drivers of change; ….the gear box – all interconnected and interacting – no clean cut slices but part insights, fragmented understanding, different levels, etc. but by looking at all these aspects – you get some understanding of the dynamics, the patterns, the emergence
  5. Analysis that offers deeper insights through contextual analysis, stakeholder involvement and sensemaking – input can help develop collective visions, different way of thinking and developing policy
  6. Wicked –common – for a lot of social challenges – migration, energy, …. many players with different needs, goals, ideas about what the problem is and the solutions are diverse – often different elephant parts
  7. Everybody reacting to a different driver of change; looking at the other for cues;
  8. Coming from outside – sometimes far away – through national or regional policy or regulations these are affected – ‘trust’ on national governments to figure out ‘the outside world – EU’… same in Malaysia, Energy Valley
  9. Same in energy valley – gas related history – as Dutch disease – lock in effect
  10. Understanding where it is going… need for intervention?
  11. Innovation – capacity building – infraCluster – is