#TCI2019 09102019 Speakers' session - Joan Martí Estévez - "Catalonia Strategy to promote shared value through clusters"
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"Catalonia Strategy to promote shared value through clusters" Joan Martí Estévez - Catalonia
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#TCI2019 09102019 Speakers' session - Joan Martí Estévez - "Catalonia Strategy to promote shared value through clusters"
- 1. Catalonia strategy to promote shared-value through clusters TCI Congress Antwerp, October 9th
- 2. Purpose is #trending topic
- 5. New societal challenges from the digital economy Is your boss an algorithm?
- 6. Only big corpos will change the world?
- 7. “... policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates” M.E. Porter and M. Kramer, HBR, 1-2, 2011 Shared value is part of the solution
- 8. Catalonia: a holistic cluster ecosystem 2.300 active companies in 30 clusters Pro-clusters Government since 1992 Business Schools (IESE,ESADE) training Cluster Professionals and disseminating cases TCI Headquarters Some world-leading Cluster Consultants
- 9. MEMBERS’ STRUCTURE Connecting the dots New paradigms need action by many and diverse SMES MULTINATIONALS TECH CENTERS, UNIVERSITIES STARTUPS OTHER SUPPORT INSTITUTIONS
- 10. Cluster=School of Strategy Shared value=adding a social dimension to strategy
- 11. Shared Value in Catalonia’s clusters agenda Training Pilot projects Incentives prioritazion Dissemination
- 12. Methodology to incorporate shared value in cluster’s agenda www.r4sgroup.com Interviews with cluster stakeholders Screening of shared value opportunities in cluster’s strategic analysis Working group with cluster members to prioritize shared-value opportunities Presentation of results, final report and International benchmark Phase 1 Phase 2 Phase 3 Phase 4
- 13. Shared Value through Clusters Mapping of water usages and recycling opportunities www.cwp.cat 10 SV projects 56 international SV best practices identified
- 14. Shared Value Cluster Project Smart packaging to alert about medications expiration dates www.packagingcluster.com
- 15. Shared Value Intercluster Project
- 16. Redefining productivity in the value chain • Enhancing partnerships with Colleges and Univeristies • R+D on IoT, facial recognition, Big Data, cybersecurity • Greater efficiency on operations due to reduction of unexpected events • Recruiting of psychiatrists in rail operations • Civic engagement in anomalous behaviour detection • Safe working conditions
- 17. Cluster policy as an engine Common strategic challenges Social capital SHARED VALUE- CLUSTERS Decalogue Multiplier effect for SMES Cluster manager as a sparring Intercluster dynamics Multiple and diverse actors Change as a core value Public-private collaboration School of strategy
- 19. Moltes gràcies! Joan Martí Estévez Director of Cluster Unit ACCIÓ – Catalonia Government jomarti@gencat.cat Twitter:@JMartiClusters
Editor's Notes
- According to some Harvard economists – among whom Michael E. Porter and Mark R. Kramer – capitalism as a system is experimenting now a crisis more serious than the usual ones. They maintain that it must be faced with a deep change in the way of conceiving and doing business. Their big idea: “involves creating economic value in a way that also creates value for society by addressing its needs and challenges. Businesses must reconnect company success with social progress. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success”. Accordingly, companies should tailor their projects in such a way to take account ex ante of implied social costs. The authors emphasize the difference of this approach from the current practice of compensating ex post the places hit by their presence. In this comment, some practical limitations of such a project, and some implications of the approach proposed for economic theorizing, are discussed. - Nella valutazione di un gruppo di economisti di Harvard il capitalismo come sistema attraversa una crisi più seria del solito, che deve essere fronteggiata con un cambiamento del modo di fare impresa. Si tratterebbe, soprattutto per le companies transnazionali, di passare dal commisurare i loro progetti di azione ad una massimizzazione dei ricavi monetari netti su di un periodo abbastanza breve, come oggi accade, ad un approccio che contemperi ex ante i propri ricavi con i costi sociali intravvedibili. In questo commento si sottolineano alcuni limiti di tale progetto e si patrocina una soluzione più radicale del problema con lo spostare apertamente alla fase del progetto di investimento il superamento di eventuali conflitti col bene pubblico dei luoghi investiti, pur senza nascondersi i rilevanti problemi di ri-ordinamento giuridico che ne discenderebbero. Incidentalmente si nota che l’approccio suggerito implica una rimessa in discussione della teoria del valore economico oggi dominante.